Tahquitz Creek Golf Resort

What Tahquitz Creek Golf Resort does

Tahquitz Creek Golf Resort operates a public-access 36-hole golf facility in Palm Springs, California, comprising the Resort Course (designed by Ted Robinson) and the Legends Course (designed by William Francis Bell). The property also includes a 50-stall grass driving range, a clubhouse with food and beverage service, club and shoe rentals, on-course merchandise, and an American FootGolf League–accredited footgolf operation. The facility serves a diversified customer base of resort guests, destination tourists, Palm Springs residents, corporate outings, tournament groups, and beginning golfers, with tournament capacity of up to 288 players.

Revenue is generated across multiple streams: daily greens fees, tiered memberships (GOLFvantage premium membership, Men's Club, Women's Club), tournament and event bookings, private and group instruction with PGA/LPGA teaching professional Robin Freeman, equipment rentals, merchandise, and dining. The City of Palm Springs Resident Card program, administered in partnership with the municipality, provides discounted access to local residents, with pricing scheduled to rise from $39 to $61 on December 1, 2025. Tee-time distribution is handled through ForeUp and GolfNow platforms.

Operations are managed under license by Arnold Palmer Golf Management, part of the Century Golf Partners platform, with staffing in the 11–50 employee range. The business is structurally levered to Palm Springs' year-round playing climate and proximity to Palm Springs International Airport, supporting both winter peak-season destination play and summer shoulder-season local and tourist demand.

Name

Tahquitz Creek Golf Resort

Legal name

Tahquitz Creek Golf Resort

Website

https://tahquitzgolfresort.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tahquitz Creek Golf Resort is a public 36-hole golf facility in Palm Springs, California, serving tourists, residents, corporate outings, and tournament groups through greens fees, memberships, instruction, footgolf, and F&B under Arnold Palmer Golf Management.

Ownership category

akta.pro rank

Product category

Public Golf Resort

NAICS

Golf Courses and Country Clubs (713910), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Public golf resort
• Golf instruction services
• Tournament event hosting
• Golf membership programs
• Clubhouse dining

Headquarters

HQ city

Palm Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Greens Fees and Cart Revenue: Revenue from green fees and golf cart rentals for both The Resort Course and The Legends Course, with rates varying by season (peak winter vs. summer), day of week, and Palm Springs Resident Card holder status.
2. GOLFvantage Membership Program: Monthly subscription at $39/month or annual membership at $421.20 (12-month term). Members receive 50% off local resident rates, daily range ball bucket, online booking access, and USGA handicap tracking. Also includes travel and lifestyle benefits.
3. PGA/LPGA Golf Instruction: Revenue from golf instruction services including individual lessons ($120/hour, $80/half hour), couples lessons ($150/hour), group clinics ($75/person), and playing lessons ($300 for 9 holes, $200 for 3 holes). Packages of 3 or 5 lessons available.
4. Equipment Rentals: Club rental services offering Callaway equipment for men and women. Pricing is $55 before Twilight and $30 after Twilight ($40/$25 May-September). Includes sleeve of balls and bag of tees.
5. Food and Beverage (The Traditions Café): On-site restaurant and bar serving breakfast, lunch, appetizers, and beverages. Full bar with 12 taps of draught beer. Revenue from dining, drinks, and private event bookings (banquets, parties).
6. Tournament and Event Hosting: Revenue from hosting golf tournaments and corporate outings, accommodating 8 to 288 players. Includes banquet services through The Traditions Café for event catering.
7. Men's Club Membership: $155 annual membership fee providing SCGA handicap, discounted rates on Mondays and Wednesdays, kick-off dinner, golf shirt, and end-of-season barbecue. Includes access to net/gross games and skins contests.
8. Women's Club Membership: $151 new member fee including $110 TCWGC membership and $41 SCGA/GHIN Handicap. Provides guaranteed tee times every Tuesday October through May and eligibility for Club Championship and President's Cup.
9. Footgolf Operations: Revenue from Footgolf tee time bookings. Tahquitz Creek is an accredited American FootGolf League course hosting daily play, AFGL League events, and special outings.
10. Golf Shop Merchandise: Golf shop sales featuring merchandise from Callaway, TaylorMade, Adidas, Ashworth, Titleist, Foot Joy, Nike, and other major brands. No-charge demo program available.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

Tahquitz Creek Golf Resort operates two championship public golf courses—The Resort Course and The Legends Course—offering tee time play, a 50-stall grass driving range, chipping and putting greens, PGA/LPGA instruction, club rentals, an on-site restaurant (The Traditions Café), tournament and banquet hosting, FootGolf, and membership programs (GOLFvantage, Men's Club, Women's Club, Palm Springs Resident Card).

Product overview

Tahquitz Creek Golf Resort is a premier public golf resort in Palm Springs, CA, operating two distinct championship golf courses: The Resort Course (a Ted Robinson desert links-style design at 6705 yards) and The Legends Course (a William Francis Bell traditional country club design at 6815 yards). The resort offers a comprehensive suite of golf services including the GOLFvantage membership program with 50% off resident rates and travel benefits, PGA/LPGA instruction through the Tahquitz Creek Golf Academy, tournament and banquet hosting services for groups of 8-288, on-site dining at The Traditions Café with full bar and 12 draught beer taps, Callaway rental clubs, and an accredited Footgolf course. Additional programs include The Men's Club and The Women's Club with organized play and SCGA handicaps, plus a Palm Springs Resident Card discount program. The resort is managed by Arnold Palmer Golf Management under license by Century Golf Partners.

Differentiator

Problem solved

Functional benefit

Brands

• The Traditions Café: On-site dining facility offering breakfast, lunch, beverages, and appetizers with 12 taps of draught beer and a full bar.
• The Legends Course
• The Resort Course
• GOLFvantage
• Tahquitz Creek Golf Academy
• American FootGolf League Course

Products and services

• The Resort Course

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Arnold Palmer Golf ManagementcoreImplementation/ SI/ Consulting PartnerArnold Palmer Golf Management (APGM) manages Tahquitz Creek Golf Resort, bringing Arnold Palmer's legacy and expertise in golf operations. APGM provides professional tournament management, staff training, vendor partnerships with major brands (Callaway, TaylorMade, etc.), and operational best practices.
• Century Golf PartnerscoreImplementation/ SI/ Consulting PartnerLicensee partner managing Tahquitz Creek Golf Resort under the Arnold Palmer Golf Management umbrella. Century Golf Partners operates private clubs and public resorts nationwide with over 20 years of expertise. Together they bring resources and legacy of excellence to the Palm Springs community.
• GOLFvantagecoreGTM or Marketing PartnerGOLFvantage is a membership program platform that provides cross-marketing between golf courses. Tahquitz Creek offers GOLFvantage membership with golf benefits (50% off local rates, range balls, online booking) plus travel and lifestyle benefits. Members can book at over other GOLFvantage courses with discounts up to 25%.
• ForeUp SoftwarecoreTechnology or IntegrationForeUp Software provides the online tee time booking platform used on Tahquitz Creek's website. Players can browse availability and book public tee times directly through this integrated booking system.
• American FootGolf League (AFGL)minorStrategic or Co-development PartnerTahquitz Creek is an Accredited FootGolf Course of the American FootGolf League, which promotes the sport under rules and guidelines of the Federation of International FootGolf (FIFG). The resort hosts AFGL League events and special outings.
• Southern California Golf Association (SCGA)minorStrategic or Co-development PartnerSCGA provides handicap tracking services for Men's Club and Women's Club members at Tahquitz Creek. Men's Club membership includes SCGA handicap, and Women's Club membership requires SCGA/GHIN Handicap ($41).
• City of Palm SpringsminorStrategic or Co-development PartnerCity of Palm Springs Department of Parks and Recreation sells Palm Springs Resident Discount Cards for $39 annual fee (increasing to $61 from Dec 1, 2025) which provide discounted green fees at Tahquitz Creek.
• Callaway GolfminorOEM/ Whitelabel/ Licensing PartnerCallaway provides club rental equipment (Epic Flash for men, Epic Flash Reva for women) and is a vendor partner for the golf shop merchandise. Rentals include Callaway Chrome Soft balls and are available at $55 before Twilight.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Bermuda Dunes Country Club: Country club in Bermuda Dunes, CA designed by William Francis Bell—the same architect as Tahquitz's Legends Course. Comparable in design heritage and Coachella Valley location, though it operates as a private club rather than a public resort.
• Mesquite Golf & Country Club: Semi-private/public golf facility in Palm Springs with championship course, instruction, and event hosting. Comparable in scale and target market but operates outside the immediate resort tier.

Direct peers

• Indian Wells Golf Resort: Public two-course golf resort in Indian Wells, CA (near Palm Springs) offering championship play, instruction, dining, and event hosting. Operates the same public-resort model with multiple courses and full amenities in the same Coachella Valley market, making it the closest comparable.
• PGA West: Premier public/private golf resort in La Quinta, CA with multiple championship courses, tournament hosting, and full amenities. Direct competitor for premium golf vacations and corporate events in the Coachella Valley market.
• Desert Willow Golf Resort: Palm Desert public golf resort with two championship courses (Mountain View and Firecliff), full practice facilities, dining, and event hosting. Operates the same two-course public-resort model serving the same Coachella Valley visitor base.
• Escena Golf Club: Public golf course in Palm Springs with clubhouse dining, practice facilities, and event hosting. Direct competitor in the Palm Springs tourist and resident golf market with similar pricing and amenity positioning.
• The Classic Club: Public championship golf course in Palm Desert, CA designed by Arnold Palmer, offering tournament hosting, instruction, and full amenities. Same target market and pricing tier, with a notable Palmer-brand connection.
• Desert Dunes Golf Club: Public desert-style golf course in Palm Springs/Desert Hot Springs area with similar target market of tourists and local golfers. Competes on price and accessibility in the same geographic market.

Broad incumbents

• La Quinta Resort & Club (PGA West): Historic resort in La Quinta, CA with multiple golf courses, full lodging, spa, and dining. Competes for the same Palm Springs golf vacation package market but with a much larger resort/hotel footprint.
• Westin Mission Hills Golf Resort & Spa: Rancho Mirage resort with two championship golf courses (Pete Dye and Gary Player designs), full resort amenities including lodging, spa, and dining. Operates in the same Coachella Valley destination market with broader hospitality offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tahquitzgolfcourse
• Instagraminstagram.com/tahquitzgolf
• Xx.com/tahquitzgolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tahquitz Creek Golf Resort