Escena Golf Club

What Escena Golf Club does

Escena Golf Club is a privately held, public-access golf and dining destination located at 1100 Clubhouse View Drive, Palm Springs, California. The core asset is an 18-hole, approximately 7,200-yard Nicklaus Design championship golf course with four sets of tees plus two combination tee options (for a total of six tee configurations) that accommodate skill levels from beginner to tournament play. Adjacent to the course is a Mid Century Modern clubhouse — designed by Douglas Fredrikson Architects and recognized as Golf Inc.'s 2010 Public Clubhouse of the Year — housing the Escena Grill, a California-cuisine full-service restaurant and bar with patio dining, plus a Golf Shop carrying branded apparel and Cleveland Golf rental clubs. The property is owned by Escena RE Holdings LLC and Escena Golf PS LLC, and has been managed by Sunrise Golf, Inc. (Toledo, OH) since 2009.

Revenue is generated across five streams: dynamic-priced public green fees (bookable up to 30 days in advance via website and mobile app), Escena Grill dining (including gift cards via Toast and takeout via DoorDash), tournaments and group outings, weddings and private events, and on-site golf shop merchandise. GTM is direct-to-consumer and event-driven: individual golfers and diners book online or walk in, while a dedicated tournament/events team handles corporate outings, charity events, and weddings. Supporting technology is largely third-party and SaaS-based — Quick18 (Sagacity Golf) for tee-time booking, OpenTable for dining reservations, Toast for gift cards/POS, DoorDash for delivery, and Accessibe for ADA compliance. The Escena Club membership tier offers priority tee-time access. Marketing runs through the website, email newsletter, Facebook/Instagram, the mobile app, and promotional Daily Deals partnerships.

Name

Escena Golf Club

Legal name

Escena RE Holdings LLC

Website

https://escenagolf.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Escena Golf Club operates a public 18-hole Nicklaus Design championship golf course and the Escena Grill restaurant in Palm Springs, California, serving individual golfers, diners, and group event clients under Sunrise Golf management.

Ownership category

akta.pro rank

Product category

Public Golf Course & Country Club

NAICS

Golf Courses and Country Clubs (71391), Sporting Goods Retailers (45911)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Public golf course
• Golf club memberships
• Clubhouse dining
• Corporate golf tournaments
• Wedding event venue

Headquarters

HQ city

Palm Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Golf Green Fees: Public green fees for 18-hole golf rounds with dynamic pricing based on time and season. Tee times can be booked up to 30 days in advance.
2. Dining Services (Escena Grill): Full-service restaurant and bar offering California cuisine with stunning outdoor patio dining. Open for breakfast, lunch, and dinner with seasonal hours.
3. Tournaments & Group Outings: Private event bookings for golf tournaments, corporate events, and group outings with custom packages.
4. Golf Shop Merchandise: Retail sales of brand-name golf apparel and accessories in the on-site golf shop.
5. Gift Cards: Digital and physical gift cards available for purchase through Toast platform for golf and dining.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Escena Golf Club sells public-access 18-hole championship golf (Nicklaus Design) with dynamic tee time pricing at nearly 7,200 yards from the back tees, supported by a Mid Century Modern clubhouse featuring the Escena Grill restaurant serving California cuisine for breakfast, lunch, and dinner. Ancillary revenue comes from on-site golf shop apparel and Cleveland Golf rental clubs, group tournament and outing packages, weddings and private events, an Escena Club priority membership program, and physical/digital gift cards.

Product overview

Escena Golf Club operates as a golf and dining destination featuring two core offerings: an 18-hole Nicklaus Design championship golf course open to the public, and the Escena Grill restaurant serving California cuisine. The property includes a Golf Shop for apparel and club rentals, tournament and outing services for groups, and wedding/event venue spaces. An Escena Club membership provides priority booking access. All services are managed by Sunrise Golf, Inc.

Differentiator

Problem solved

Functional benefit

Brands

• Escena Club: Private club membership option at Escena Golf Club.
• Golf Shop
• Golfer's Lounge

Products and services

• Escena Golf Club (Championship Golf) An 18-hole Nicklaus Design championship golf course stretching nearly 7,200 yards from the back tees, with four sets of tees plus two combo tee options (Orange/Green and Green/Yellow) for all skill levels. Open to the public in Palm Springs, California, with tee times bookable online up to 30 days in advance.
• Escena Grill A full-service restaurant and bar offering California cuisine, set inside the award-winning Mid Century Modern clubhouse with panoramic outdoor patio dining and views of the Palm Springs desert and San Jacinto Mountains. Reservations via OpenTable.
• Golf Shop & Rental Clubs An on-site retail shop selling brand-name golf apparel and accessories along with Cleveland Golf rental club sets for golfers who prefer to travel light.
• Tournaments & Group Outings Tournament and group outing services for corporate events, charity fundraisers, and large groups (5+ players) with customizable packages for golf play and dining.
• Weddings & Private Events Indoor and outdoor event spaces within the clubhouse for weddings and private celebrations, with customizable menus and support from the in-house events team.
• Escena Club Membership A private membership program for individuals at Escena that provides priority tee time reservations and exclusive benefits, with dedicated tee time booking at escenaclub.quick18.com.
• Gift Cards Digital and physical gift cards available for purchase through the Toast platform, redeemable for golf rounds and dining experiences at Escena Grill.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sunrise GolfcoreStrategic or Co-development PartnerBased in Toledo, OH, Sunrise Golf provides golf course management and consulting expertise throughout the US, and has proudly led Escena Golf Club and Grill since 2009.
• Nicklaus DesigncoreTechnology or IntegrationNicklaus Design is the world's leading golf course design company, completing more than 425 spectacular courses in over 45 countries and 40 states. Designed the Escena Golf Club championship course.
• Douglas Fredrikson Architects (DFA)minorStrategic or Co-development PartnerDFA earned numerous awards including recognition as the 2010 Public Clubhouse of the Year by Golf Inc. magazine for the Escena clubhouse design.
• Emiko DesignminorStrategic or Co-development PartnerEmiko Design created the award-winning clubhouse interior design, guiding the process from architect's drawings to a beautifully realized interior design statement.
• Sagacity Golf (Quick18)coreTechnology or IntegrationProvides the tee time booking engine (Quick18) used for online reservations. Mobile app powered by Sagacity Golf for iPhone and Android.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Indian Wells Golf Resort: Public-access championship resort golf facility located in Indian Wells, immediately adjacent to Palm Springs. Directly competes for tourist, group-outing, and tournament bookings in the same Coachella Valley market.
• PGA West: Multi-course resort golf complex in La Quinta offering public-access and private play with significant tournament and event infrastructure. Overlaps in destination golf, events, and group business in the same regional market.
• Tahquitz Creek Golf Resort: Public 36-hole facility in Palm Springs offering resort play, lessons, and tournaments. Competes head-to-head for Palm Springs tourist tee times and group outings.
• Desert Willow Golf Resort: Palm Desert public resort course operated by the city with on-site dining and event facilities. Closest comparable in terms of public-access model, group events, and desert destination positioning.
• Indian Canyons Golf Resort: Public 36-hole resort in Palm Springs offering on-site dining and event hosting. Direct competitor for Palm Springs tourist rounds, group events, and F&B-attached golf business.
• Classic Club: Public-access Arnold Palmer-designed championship course in Palm Desert. Competes for premium public golfers and tournament/event bookings in the Coachella Valley.
• Cimarron Golf Resort: Public-access 36-hole facility in Cathedral City serving Palm Springs visitors. Competes on price-sensitive public rounds and group bookings in the immediate market.
• Desert Dunes Golf Club: Public desert course in Desert Hot Springs area focused on accessible resort play. Comparable on public-access model, group outings, and tourist-driven utilization.

Broad incumbents

• KemperSports: National golf and hospitality management company running public, private, and resort courses. Competes for management engagements and operates directly comparable public-access facilities in destination markets.
• Troon Golf: Largest US third-party golf course management company operating hundreds of public, private, and resort facilities. Comparable as a peer operating model and direct competitor for third-party management contracts like Escena's arrangement with Sunrise Golf.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/escenagolf
• LinkedInlinkedin.com/company/escena-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escena Golf Club