Peachtree Creek Greenway

What Peachtree Creek Greenway does

Peachtree Creek Greenway, Inc. (PCGI) is a 501(c)(3) nonprofit organization founded in 2013 and headquartered in Atlanta, Georgia, that advocates for and is developing a multi-modal greenway trail along the North Fork Peachtree Creek. The trail is designed to connect five metro Atlanta municipalities — Atlanta, Brookhaven, Chamblee, Unincorporated DeKalb County, and Doraville — with 1.3 miles currently open between North Druid Hills Road and Briarwood Road in Brookhaven, and a planned total of 12+ miles. The current segment is fully ADA-compliant, lighted at night, and equipped with three trailheads, benches, bike repair stations, and dog waste stations; an interactive ArcGIS-based map allows users to explore current and planned sections. The trail is free to use by the general public, including walkers, joggers, wheelchair users, bicyclists, and pet owners.

PCGI operates as a 100% volunteer-based organization with a single paid Executive Director (Josh White, since September 2023), a Volunteer Director, and a Social Media Intern, supplemented by a Board of Directors. Its revenue model is multi-stream: individual donations (leveraged at $122 of construction work per $1 donated from 2019–2022), a tiered corporate sponsorship program ($1,000–$10,000 across five levels, with REI Coop as Champion, Osprey Corporation as Creek Crusader, and Peachtree Creek Animal Hospital and Arketi as Creek Connectors), a $25/month minimum recurring "Greenway Guardians" giving program, vehicle donations, and federal/state/local grants including an $800,000 federal appropriation. Strategic partnerships anchor the model — PATH Foundation provides professional planning, engineering, and landscape architecture services, while the City of Brookhaven is the primary municipal partner since 2013, with DeKalb County, Doraville, and Chamblee increasingly aligned. A 2025 KB Advisory Group Economic Impact Study quantifies $13.76 in statewide economic impact per $1 invested, supporting continued public and private funding.

The go-to-market motion is community-led grassroots organizing combined with event-driven engagement (creek clean-ups, guided tours, run/walk clubs, festivals), municipal advocacy at city and county hearings, and digital outreach via email newsletter, Facebook, Instagram, and LinkedIn. PCGI's product surface is the physical trail plus its supporting programs (community events, Greenway Guardians, Corporate Sponsorship Program, Interactive Trail Map), with cultural programming exemplified by the 2022 'Wings of the City' sculpture exhibit co-hosted with the Jorge Marín Foundation and Consulate of Mexico in Atlanta. The organization is governed by a board chaired by Alex Ortiz and competes principally on cross-jurisdictional coordination capacity, designated "Trail of Regional Significance" status, and data-driven advocacy (the KB Advisory Group study) rather than on any proprietary technology or AI capability.

Name

Peachtree Creek Greenway

Legal name

Peachtree Creek Greenway, Inc.

Website

https://peachtreecreek.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Peachtree Creek Greenway, Inc. is a 501(c)(3) nonprofit advocating for and developing a multi-modal greenway trail connecting five metro Atlanta municipalities along the North Fork Peachtree Creek, with 1.3 miles currently open and 12+ miles planned.

Ownership category

akta.pro rank

Product category

Urban Greenway Development and Community Recreation Infrastructure

NAICS

Nature Parks and Other Similar Institutions (71219), Forestry and Logging (113)

SIC

Forestry (800)

akta.pro primary industry

Wetland, Riparian & Buffer Services (within forest landscapes) (AFAMAMAI)

akta.pro secondary industries

River & Wetland Ecotours (Canoe/Kayak, Mangrove/Swamp Tours) (THAAAEAE), Site Assessment, Planning & Permitting (Reforestation Plans) (AFAMACAC)

Keywords

• Multi-modal greenway trails
• Urban trail infrastructure
• Nonprofit community advocacy
• Recreational transportation corridors
• Public open space development

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations: Individual donations that can be allocated where most needed and combined with matching grants to maximize impact. From 2019 to 2022, every dollar donated facilitated $122 worth of construction work on the Greenway.
2. Corporate Sponsorships: Tiered corporate sponsorship program with five levels: Champion ($10,000), Trailblazer ($5,000), Creek Crusader ($2,500), Path Pioneer ($1,500), and Creek Connector ($1,000).
3. Monthly Giving Program (Greenway Guardians): Greenway Guardians monthly contribution program with a minimum of $25/month, offering recognition on website and exclusive Peachtree Creek Greenway T-shirt.
4. Vehicle Donations: Car donation program allowing supporters to reduce carbon footprint while supporting the greenway.
5. Federal/State/Local Grants: Government funding including $800,000 federal appropriation, PATH Foundation partnerships, and SPLOST funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Peachtree Creek Greenway, Inc. is a 501(c)(3) nonprofit that advocates for and develops a planned 12+ mile multi-modal greenway trail connecting five metro Atlanta municipalities along the North Fork Peachtree Creek. It currently operates 1.3 miles of free, ADA-compliant, nighttime-lit paved trail in Brookhaven, GA with three trailheads, bike repair stations, and supporting amenities, while running corporate sponsorship, monthly donor, and volunteer community-engagement programs to fund further build-out.

Product overview

Peachtree Creek Greenway is a 501(c)(3) nonprofit organization building a multi-modal greenway trail system in metro Atlanta. The core product is the Peachtree Creek Greenway Trail, a 12+ mile planned route connecting Atlanta, Brookhaven, Chamblee, Unincorporated DeKalb County, and Doraville along the North Fork Peachtree Creek. Currently 1.3 miles are operational. Supporting offerings include trail amenities (ADA-compliant facilities, lighting, bike repair stations, parking), an interactive trail map, the Greenway Guardians monthly giving program, corporate sponsorship tiers, and community events including cleanups, run/walk clubs, and guided tours.

Differentiator

Problem solved

Functional benefit

Products and services

• Peachtree Creek Greenway Trail A free, public, multi-modal greenway trail for walkers, joggers, wheelchair and mobility scooter users, bicyclists, and pet owners, connecting neighborhoods toward Atlanta, Brookhaven, Chamblee, Doraville, and Unincorporated DeKalb County along the North Fork Peachtree Creek. Currently 1.3 miles operational with plans for 12+ miles.
• Corporate Sponsorship Program Tiered annual corporate sponsorship packages offering brand visibility and recognition for businesses supporting the greenway: Champion ($10,000), Trailblazer ($5,000), Creek Crusader ($2,500), Path Pioneer ($1,500), and Creek Connector ($1,000).
• Greenway Guardians Monthly Giving Program Monthly recurring individual giving program with a $25/month minimum that funds ongoing advocacy and development, with recognition on the PCGI website and an exclusive T-shirt for supporters.
• Community Events Program Organized community events including creek cleanups (Sweep the Hooch, Spring Clean-Up), guided tours, run/walk clubs, festivals, and volunteer activities that engage the community with the greenway.

Quantifiable outcome

• $13.76 in statewide economic impact per $1 invested
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• KB Advisory GroupcoreStrategic or Co-development Partner · 1 January 2025Conducted comprehensive Economic Impact Study providing data-driven analysis of how the Greenway will shape economic landscape over the next decade. Study shows $13.76 return per $1 invested.
• Chattahoochee RiverkeeperminorStrategic or Co-development Partner · 1 January 2025Annual Sweep the Hooch watershed-wide cleanup event organizer. PCGI participates by hosting cleanup events at the greenway to remove litter from Peachtree Creek.
• DeKalb CountycoreStrategic or Co-development Partner · 1 January 2022County council voted unanimously to approve DeKalb County Multi-Use Trail Connectivity Master Plans for the greenway. Secured $800,000 federal appropriation for planning segments from Fisher Trail Park to Chamblee Tucker Road. Contributing SPLOST II funding.
• City of DoravillecoreStrategic or Co-development Partner · 1 January 2022City Council adopted the Doraville Peachtree Creek Greenway study presented by PATH Foundation, allowing the city to seek funding opportunities. Doraville funded their own feasibility study for a PCG Connector Trail.
• City of BrookhavencoreStrategic or Co-development Partner · 1 January 2013Primary municipal partner since 2013. PCGI acts as liaison between PATH Foundation and the City. Brookhaven has committed to a 3-mile linear park and updated maps, and opened the Model Mile in December 2019. In 2024, Brookhaven decided to fully fund Phase III locally for faster completion.
• PATH FoundationcoreStrategic or Co-development Partner · 1 January 1999Created initial plan for bike paths throughout DeKalb County in 1999. Working with PCGI as liaison for trail development. Provides professional services including landscape architecture, engineering, permitting for trail segments.
• Osprey CorporationminorGTM or Marketing PartnerWaste management and recycling company located along the greenway on Briarwood Rd. Sponsors as Creek Crusader ($2,500 level). Has implemented sustainable practices including recycling manufacturing scrap and installing EV charging stations. Led by CEO David Ankenbrandt.
• REI CoopminorGTM or Marketing PartnerOutdoor recreation retailer sponsoring at Champion level ($10,000). Located near the Briarwood Road trailhead, providing convenient access point for outdoor enthusiasts.
• Brookhaven Bike AllianceminorChannel Partner/ Reseller/ DistributorLocal cycling advocacy organization that partners with PCGI on events like Pedal the Parks, promoting bike-friendly infrastructure and greenway usage.
• City of ChambleecoreStrategic or Co-development PartnerSupports the Greenway though plans have not yet been fully defined. PCGI collaborated with DeKalb County Commissioners to engage PATH Foundation for concept plan development in Chamblee area.
• Highwoods PropertiesminorGTM or Marketing PartnerCommercial real estate company listed as a partner, likely with property along the greenway corridor.
• Peachtree Creek Animal HospitalminorGTM or Marketing PartnerAnimal hospital sponsoring at Creek Connector level ($1,000). Supports pet-friendly greenway amenities including dog waste stations.
• We Love BuhiminorGTM or Marketing PartnerLocal organization listed as partner, associated with Buford Highway cultural corridor and community initiatives.
• ArketiminorGTM or Marketing PartnerDigital marketing/technology firm sponsoring at Creek Connector level ($1,000).
• Brookhaven Arts and Culture CommissionminorStrategic or Co-development PartnerCollaborated to bring the 'Wings of the City' sculpture exhibit by Mexican artist Jorge Marín to the greenway, enhancing cultural programming.
• Jorge Marín FoundationminorStrategic or Co-development PartnerFoundation of Mexican artist Jorge Marín that partnered to bring 'Wings of the City' sculpture exhibit to the greenway.
• Consulate of Mexico in AtlantaminorStrategic or Co-development PartnerPartnered with Brookhaven Arts and Culture Commission and Jorge Marín Foundation to bring 'Wings of the City' sculpture exhibit featuring contemporary Mexican art.

Scale indicators10 records

Recent moves11 records

Expansion highlights5 records

Regional players

• Nashville Greenways: Municipal greenways program building and operating a 100+ mile trail network in Nashville, TN. Comparable as a multi-municipal greenway system combining public funding with nonprofit partnerships, though operated by Metro government.

Direct peers

• Friends of the High Line: Nonprofit that operates and advocates for the High Line, an elevated urban greenway in New York City. Comparable as a nonprofit operating a free public linear park with corporate sponsorships and municipal coordination.
• Atlanta BeltLine, Inc. Atlanta-based nonprofit building a 22-mile multi-modal trail loop encircling downtown Atlanta. Most directly comparable peer: same metro area, multi-modal trail, public-private partnership model, and the planned terminus for Peachtree Creek Greenway.
• PATH Foundation: Atlanta-area nonprofit building paved multi-use trails in partnership with municipalities. Directly comparable in mission, region, and funding model — and is an active core partner of PCGI providing planning, engineering, and permitting.
• Friends of the Chicago River: Chicago-based nonprofit focused on improving and protecting the Chicago River through advocacy, cleanup, and trail access. Comparable as a riverine nonprofit combining watershed protection with public trail/recreation promotion.
• Chattahoochee Riverkeeper: Atlanta-based nonprofit dedicated to protecting and restoring the Chattahoochee River watershed. Directly comparable in watershed protection mission and active cleanup programs, and is an existing PCGI partner.

Broad incumbents

• The Conservation Fund: National nonprofit focused on conservation land acquisition and stewardship. Comparable as a conservation nonprofit leveraging public-private funding, but with broader geographic and project scope.
• Open Space Institute: Regional conservation nonprofit protecting open space in the Northeast, including creating trail-access projects. Comparable as a conservation nonprofit but operates in a different geography and at a different scale.
• Rails-to-Trails Conservancy: National nonprofit advocating for and converting former rail corridors into multi-use trails. Comparable as a trail-advocacy nonprofit funded by donations, sponsorships, and government grants, but operates at national scale across many projects.
• Trust for Public Land: National nonprofit that creates parks and protects natural lands, including greenway and trail projects in metro areas. Comparable as a parks/trail nonprofit leveraging public funding, but far larger and more diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PeachtreeCreekGreenway
• LinkedInlinkedin.com/company/peachtree-creek-greenway
• Instagraminstagram.com/peachtreecreekgreenway

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peachtree Creek Greenway