Haf Investments

Name

Haf Investments

Legal name

Íslandssjóðir hf.

Website

https://islandssjodir.is

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Asset Management / Mutual Funds

NAICS

Open-End Investment Funds (525910), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

akta.pro secondary industries

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG), Money Market Funds (FSAAAEAC)

Keywords

• Asset management services
• Mutual fund management
• Investment funds
• Portfolio management
• Wealth management

Headquarters

HQ city

Kópavogur

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Management Fee Revenue: Íslandssjóðir earns revenue through annual management fees charged on assets under management across its 23 funds for retail investors and 8 specialized funds. Fee rates vary by fund type: government bond funds at approximately 0.9% annually, equity funds at approximately 1.7% annually. These fees constitute the company's primary revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Íslandssjóðir hf. is an Icelandic asset management firm that manages and distributes 23 mutual funds for general investors and 8 specialized funds through Íslandsbanki's banking network. It invests primarily in Icelandic listed equities and government bonds, with offerings spanning equity funds, mixed funds, short- and medium-term bond funds, covered bond funds, and green bonds. Investors access the funds via Íslandsbanki's netbank, mobile app, or branch advisors, with minimum purchase sizes from 5,000 to 10,000 ISK.

Product overview

Íslandssjóðir hf. operates as an investment fund management company offering a portfolio of 23 funds for general investors and 8 specialized funds. The product lineup includes equity funds (IS Hlutabréfasjóðurinn), government bond funds (IS Ríkisskuldabréf series), mixed funds (IS Einkasöfn), and green bonds (IS Græn skuldabréf). The company provides fund management services through Íslandsbanka's digital channels (netbank and app), with purchase discounts ranging from 25% in the app to 100% for subscription plans. Investment services are complemented by advisory support and educational resources for investors.

Differentiator

Problem solved

Functional benefit

Brands

• IS Lausafjársafn: Short-term money market fund with minimum holding period of 1 week
• IS Veltusafn
• IS Einkasafn
• IS Ríkisskuldabréf
• IS Hlutabréfasjóðurinn

Products and services

• IS Hlutabréfasjóðurinn (IS Equity Fund) Active domestic equity fund investing in listed Icelandic equities, with a recommended minimum investment horizon of five years and 1.7% annual management fee. Designed for long-term retail investors seeking exposure to the Icelandic stock market with active stock selection.
• IS Ríkisskuldabréf meðallöng (IS Government Bond Fund) Government bond fund investing in inflation-indexed and non-inflation-indexed bonds guaranteed by the Icelandic government, with active duration management and a 0.9% annual management fee. Targets 4-7 year average maturity for medium-term bond investors.
• IS Lausafjársafn (IS Liquidity Fund) Short-term money market fund suitable for reserve savings, with minimal price volatility and no purchase costs. Designed for parking cash with a one-week minimum holding period.
• IS Veltusafn (IS Trading Fund) Short-term bond fund with minimal price volatility, suitable for short-term savings with no purchase costs and a three-month minimum holding period.
• IS Einkasafn A & B (IS Private Funds) Mixed funds offering diversified portfolios combining equities and bonds, split into Class A and Class B variants with different minimum investment horizons for varied risk profiles.
• IS Ríkisskuldabréf stutt (IS Short Government Bond) Short-term government bond fund (renamed from IS Ríkissafn – ríkisskuldabréf og innlán) with a recommended minimum investment horizon of one year, targeting short-duration Icelandic sovereign exposure.
• IS Græn skuldabr\u00e9f (IS Green Bond) Bond fund investing in green bonds issued to finance projects aimed at combating negative environmental changes, aligned with the firm's responsible investment policy.
• IS Sértryggð skuldabr\u00e9f (IS Covered Bond Fund) Specialized bond fund investing in Icelandic covered bonds, with a recommended minimum investment horizon of three years for investors seeking secured fixed-income exposure.
• Áskrift í sjóði (Fund Subscription Service) Recurring fund subscription service allowing investors to make regular automatic purchases of Íslandssjóðir funds with a 100% discount on purchase costs and no processing fee, with a minimum of 5,000 ISK per subscription.

Quantifiable outcome

• 8.1 billion ISK in positive returns to customers in 2025
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ÍslandsbankicoreChannel Partner/ Reseller/ DistributorÍslandsbanki is the exclusive distribution partner for all Íslandssjóðir funds, selling through its netbanking platform, mobile app, and branch advisory services. Íslandssjóðir is a subsidiary of Íslandsbanki. The bank offers discounted purchase costs (25-100%) to drive fund sales and collects management fees on behalf of the fund management company.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DNB Asset Management: DNB Asset Management is one of Norway's largest asset managers, offering a broad range of Nordic-focused and global funds to retail and institutional investors. Comparable as a Nordic bank-distributed, UCITS-compliant asset manager with active management strategies across equities and fixed income.
• Nordea Asset Management: Nordea Asset Management is a large Nordic retail and institutional fund manager offering UCITS-compliant equity, bond, and mixed-asset funds across the Nordics. Comparable as a broad incumbent in the regional fund management space where Íslandssjóðir competes for institutional and cross-border mandates.
• Storebrand Asset Management: Storebrand is a leading Nordic asset manager with a strong sustainability/ESG focus and a substantial Nordic retail and institutional fund business. Comparable as a Nordic manager that has scaled ESG integration into mainstream product and competes for sustainability-mandated capital.
• SEB Investment Management: SEB Investment Management manages a large Nordic and European fund franchise distributed via SEB bank channels and third-party platforms. Comparable as a bank-affiliated active manager serving retail savers and institutional clients with diversified equity, bond, and mixed-asset UCITS products.

Regional players

• Handelsbanken Fonder: Handelsbanken Fonder is the in-house fund manager of Handelsbanken, distributing funds primarily across the Nordics and UK through the parent bank's branch network. Comparable model of bank-affiliated captive distribution, though primarily serves a different geography (Sweden/Norway/Finland/UK) rather than Iceland.

Direct peers

• Arion Bank (Asset Management division): Arion Bank runs a parallel Icelandic fund management operation distributed through its own banking channels, offering retail and specialized funds to Icelandic investors. Same captive-distribution model via parent bank, same target customer base, same UCITS-style product structure — the closest direct competitor.
• Kvika banki (Asset Management): Kvika operates an Icelandic asset management business serving retail and institutional clients with managed portfolios and funds. Smaller than the three large bank-owned competitors but competes in the same domestic fund market, particularly for professional/qualified investors and specialized mandates.
• Landsbankinn (Asset Management division): Landsbankinn operates a competing Icelandic retail and institutional fund management franchise distributed through its own branch and digital banking network. Directly comparable as one of the three large Icelandic bank-owned fund managers competing for the same ~12,000+ retail savers and 28%+ market share pool.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/íslandssjóðir-hf

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haf Investments