WEINzeit.ch Ruoss

What WEINzeit.ch Ruoss does

WEINzeit.ch Ruoss is a Swiss sole proprietorship founded in December 2015 by Daniel Ruoss and Felicitas Ruoss-Behrendt, registered in the Swiss Commercial Register under CHE-499.260.150. The company operates a small artisan winery and wine trading business from its registered headquarters in Buttikon (Canton Schwyz), with production vineyards and a tasting location (Weingut Altes Schulhaus) in Bollingen on the upper Lake Zurich. Its customers are wine enthusiasts and direct consumers seeking organically-farmed Swiss PIWI wines and authentic Austrian wines from the Südburgenland, with a secondary use case of gift buyers and event hosts. The business is operated as a sideline activity by the two founders, who describe themselves as lateral entrants (Quereinsteiger) and do not depend on the venture for their livelihood.

The company's core products are Swiss wines produced from two vineyards in Bollingen — approximately 300 Pinot Noir stocks planted in 2012 and approximately 1,600 PIWI (fungus-resistant) stocks of Souvignier Gris and Sauvignac planted in 2018–2019, all cultivated organically since 2019. The 2024 harvest produced 780 bottles of Souvignier Gris and 270 bottles of Sauvignac, vinified by external winemaker Markus Ruch in Neunkirch. The portfolio historically also included imported Austrian wines from partner winemakers Mathias Jalits (Badersdorf) and Rainer Stubits (Harmisch), Szigeti sparkling wines, and verjus (non-alcoholic grape juice). Direct import and resale of Austrian wines was discontinued in December 2024 due to disproportionate administrative requirements from the Swiss Wine Trade Control authority. There is no proprietary technology, no mobile app, no API, and no disclosed AI capability; the technical substrate is a basic content-managed website and e-commerce storefront.

Distribution is entirely direct-to-consumer via the weinzeit.ch e-commerce storefront, farm-gate sales at Weingut Altes Schulhaus in Bollingen, and the annual Tag der offenen Kellertüren open cellar door event. Marketing is content-led through the company's blog (vintage reports, tasting notes, harvest updates) and personal network referrals within the Swiss and Südburgenland wine communities. Payment processing is via PayPal and shipping via Post Vinolog. There is no external investment, no funding history, and no headcount beyond the two co-founders, both of whom hold sole-signature authority.

Name

WEINzeit.ch Ruoss

Legal name

WEINzeit.ch Ruoss

Website

https://weinzeit.ch

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

WEINzeit.ch Ruoss is a Swiss sole proprietorship operating a small organic vineyard in Bollingen that sells artisan wines direct-to-consumer via e-commerce and farm-gate sales. It produces PIWI wines (Souvignier Gris, Sauvignac) and Pinot Noir from its own vineyards.

Ownership category

akta.pro rank

Product category

Artisan Winery & Wine Retail

NAICS

Wineries (31213), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Artisanal winery
• PIWI wine production
• Wine import trade
• Organic viticulture
• Wine tastings

Headquarters

HQ city

Schwyz

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine and wine product sales: Retail sale of wines sourced from Südburgenland (Austria) and produced from their own Bollingen vineyard. Includes Pinot Noir, PIWI white wines (Souvignier Gris, Sauvignac), and occasional Austrian imports. Also includes verjus (non-alcoholic grape juice) and potentially other wine-related products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

WEINzeit.ch Ruoss is a small artisan winery and wine merchant that produces its own Swiss PIWI wines (Souvignier Gris, Sauvignac, Pinot Noir) from organically farmed vineyards in Bollingen on upper Lake Zurich, and trades Austrian wines from the Südburgenland region (Blaufränkisch, Zweigelt, Welschriesling, Sämling, etc.) sourced from partner winemakers. The company also offers verjus (non-alcoholic grape juice), Szigeti Austrian sparkling wines, viticulture services, and experience tastings, selling directly to consumers via its own e-commerce site, farm-gate sales, and tasting events.

Product overview

WEINzeit.ch Ruoss operates a dual business model: (1) They produce their own Swiss wines from PIWI grape varieties (Souvignier Gris, Sauvignac) and Pinot Noir cultivated organically in Bollingen on upper Lake Zurich, and (2) They trade Austrian wines from the Südburgenland region, importing products from partner winemakers Mathias Jalits and Rainer Stubits. Their product portfolio includes Swiss PIWI wines, Austrian reds (Blaufränkisch, Zweigelt, Merlot), whites (Welschriesling, Sämling/Scheurebe, Grüner Veltliner), sparkling wines (Szigeti Sekte), and Verjus (non-alcoholic grape juice). They also offer viticulture services and experience tastings as complementary services.

Differentiator

Problem solved

Functional benefit

Products and services

• PIWI Weine aus Bollingen (Swiss PIWI Wines) Swiss PIWI wines (fungus-resistant grape varieties) produced from the company's own vineyards in Bollingen on upper Lake Zurich. Includes Souvignier Gris and Sauvignac white wines, as well as Pinot Noir. All cultivated using organic farming methods since 2019.
• Südburgenland Weine (Austrian wines) Imported wines from the Südburgenland region of Austria, sourced from partner winemakers including Mathias Jalits (Badersdorf) and Rainer Stubits (Harmisch). Includes Blaufränkisch, Zweigelt, Welschriesling, Sämling (Scheurebe), Merlot, and Grüner Veltliner. Direct import discontinued December 2024; remaining stock resold via private contacts.
• Szigeti Sekte (Austrian sparkling wines) Austrian sparkling wines (Sekt) from the Szigeti winery, including Grüner Veltliner Sekt and Bio Rosé Brut. Featured at private tasting events in Zürich.
• Verjus (Grüner Traubensaft / Green Grape Juice) Verjus is a green, sour juice pressed from unripe grapes, cold sterilized and bottled. Used as a high-quality acidifying and seasoning agent for salads, marinades, game preparation, sauces, and desserts. Can also be mixed with water as a refreshing drink.
• Weinbau-Dienstleistungen (Viticulture Services) Viticulture services including vine cultivation work using organic criteria, planting services, gentle pruning method according to Simonit & Sirch, leaf and care work, spraying, facility maintenance, and assistance with cellar work.
• Erlebnis-Degustationen (Experience Tastings) Experience tastings with or without short presentations on viticulture and winemaking, optionally accompanied by Burgenland culinary specialties. Held at Weingut Altes Schulhaus, Bollingen, and at external events such as the Österreich Wein Private Tasting in Zürich.

Quantifiable outcome

• Annual production of ~1,050 bottles from the 2024 Bollingen harvest (780 Souvignier Gris + 270 Sauvignac)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Szigeti (Austrian sparkling wine house)minorStrategic or Co-development Partner · 1 December 2020Austrian sparkling wine (Sekt) producer. WEINzeit.ch offered Szigeti products including Grüner Veltliner Sekt, Cuvée Prestige, and specialty gift formats (Sektbubble 'GOLD Love'). Participated in the Österreich Wein Private Tasting in Zürich in December 2020.
• Mathias Jalits, BadersdorfcoreStrategic or Co-development PartnerPrimary Austrian wine supplier since 2010. Produces authentic Blaufränkisch, Zweigelt, Welschriesling, and other Südburgenland wines. WEINzeit.ch sells practically the full Jalits product range. Mathias Jalits is described as a close friend as well as a key supplier.
• Rainer Stubits / Weingut Stubits, HarmischcoreStrategic or Co-development PartnerKey Austrian wine supplier producing premium white wines including Sämling (Scheurebe), Blaufränkisch, and Rosé. Rainer Stubits is described as a close friend and the 'white wine maker' of the partnership, with strong focus on variety typicity and terroir character.
• Markus Ruch, Neunkirch SHcoreTechnology or IntegrationWinemaker who vinifies the Bollingen PIWI wines (Souvignier Gris and Sauvignac) at his facility in Neunkirch, Canton Schaffhausen. Has produced the Bollinger white wines since the first vintage in 2021.
• Weingut Walter Stubits, EisenbergminorStrategic or Co-development PartnerAdditional winemaker partner in Eisenberg, Südburgenland. Offers Merlot and operates a guesthouse (Walters Weinquartier) for wine tourism.
• Weingut Tallian, RechnitzminorStrategic or Co-development PartnerSüdburgenland winemaker with particularly appealing white wines, sourced occasionally by WEINzeit.ch.
• Weingut Wallner, DeutschschützenminorStrategic or Co-development PartnerSüdburgenland winemaker producing Weißburgunder (Pinot Blanc) and aged Blaufränkisch wines, sourced occasionally.
• Weinbau Rabold, EisenbergminorStrategic or Co-development PartnerOccasional supplier of Welschriesling from Eisenberg.

Scale indicators3 records

Recent moves5 records

Expansion highlights10 records

Direct peers

• Weingut Tom Litwan: Small Swiss artisan winery in Malans (Graubünden) widely regarded as Switzerland's leading PIWI specialist. Closest comparable in terms of PIWI varietal focus, organic cultivation, very small production scale and direct-to-consumer orientation.
• Schwarzenbach Weinbau: Small Swiss boutique winery combining own-vineyard production with farm-gate and DTC sales in the German-speaking Swiss market, matching WEINzeit.ch in operating model, scale and customer type.
• Rutishauser Weinbau: Small Thurgau-based Swiss estate winery with comparable production volume and direct sales orientation, sharing the same combination of limited annual output, estate-grown fruit and DTC focus.

Emerging players

• Weingut Lenz Wein: Small Swiss artisan producer with similar limited-edition DTC positioning, serving the same wine enthusiast customer base in Switzerland.
• Weingut Besson-Strasser: Small Swiss boutique estate focusing on own-vineyard wines sold directly to consumers, overlapping with WEINzeit.ch in scale and niche artisan positioning within the German-speaking Swiss market.

Broad incumbents

• Mövenpick Wein: Established Swiss specialty wine retailer and importer distributing a large cellar of domestic and international wines; competes for the same Swiss DTC wine consumer wallet via conventional retail channels.
• Provins Valais: Largest wine producer in Swiss Valais, operating many grape varieties and tiers at significant scale; represents the broad Swiss incumbent against which niche DTC operators like WEINzeit.ch differentiate on authenticity and PIWI/organic credentials.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEINzeit.ch Ruoss