RaftOne

What RaftOne does

RaftOne is a privately held, family-owned outdoor adventure tourism company founded and operated by brothers Brent and Dusty Rogers on the Ocoee River in southeastern Tennessee. The company offers guided whitewater rafting across three core product tiers — Middle Ocoee (half-day, Class III-IV rapids), Upper Ocoee (half-day, 1996 Olympic course), and Full Ocoee (full-day with lunch) — alongside complementary adventure products including zipline canopy tours, mountain biking, and horseback riding delivered through a partnership with Blanche Manor. The company also operates on-site lodging (Big Lodge for up to 44 guests, Small Lodge for up to 16 guests) and camping facilities, enabling multi-day group retreats.

The underlying technology stack is intentionally lean: RaftOne runs the Rezgo third-party booking platform for reservations and payments, uses digital waiver systems for customer intake, and outsources trip photography to PicThrive. Its competitive differentiation rests on regulatory permits for Ocoee River access (water releases controlled by TVA), 40+ years of combined guide experience, certified swiftwater rescue training, a modern outpost with equipment under three years old, and a strong review reputation (5,000+ five-star reviews, TripAdvisor Travellers' Choice 2024 and 2026).

RaftOne generates revenue primarily through one-time per-person activity fees ($36-$80 for rafting, $70-$80 for zipline, $45+ for mountain biking, $96-$172 for combo packages) plus on-site merchandise, gift certificates, trip photo sales, and accommodation fees. Group discounts of 10-20% apply for groups of 12 or more. The business operates exclusively as a direct-to-consumer model through its website, phone line, on-site bookings, and group inquiry forms, with marketing concentrated on Google and TripAdvisor SEO plus organic social media. Operating geography is limited to the Ocoee River corridor in a single Tennessee location.

Name

RaftOne

Legal name

RaftOne

Website

https://raft1.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

RaftOne is a family-owned outdoor adventure tourism company operating whitewater rafting, zipline tours, mountain biking, horseback riding, and on-site lodging on the Ocoee River in southeastern Tennessee, serving families, youth groups, corporate teams, and individual tourists.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tourism / Whitewater Rafting Services

NAICS

Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Whitewater Rafting, Kayaking & Canoeing Outfitters (THAAADAB)

akta.pro secondary industries

Whitewater Rafting, Kayaking & River Adventures (THAJABAB), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• Whitewater rafting services
• Zipline canopy tours
• Outdoor adventure tourism
• Guided group lodging
• Mountain biking excursions

Headquarters

HQ city

Ducktown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Whitewater Rafting Trips: RaftOne generates primary revenue from whitewater rafting excursions on the Ocoee River, offering three main products: Middle Ocoee (half-day), Upper Ocoee (half-day), and Full Ocoee (full-day with lunch). Pricing is per person and varies by trip type and group size.
2. Zipline and Canopy Tours: Additional adventure activity revenue from zipline canopy tours featuring 8 ziplines, rope bridges, and cargo nets over Cherokee National Forest and Blue Ridge Mountains.
3. Horseback Riding: Revenue from horseback riding partnerships with Blanche Manor, offering trail rides for all skill levels.
4. Mountain Biking: Revenue from mountain biking rentals and guided trips on Ocoee trails, priced per person with flexible adventure plans.
5. Mountain Biking Rentals: Mountain biking equipment rental service offering bikes, helmets, and water bottles with 3-4 hour trip duration.
6. Lodge and Accommodation Rental: On-site lodging includes Big Lodge (up to 44 guests) and Small Lodge (up to 16 guests), offering bunk-style accommodations with kitchen facilities, bathrooms, and common areas for group retreats.
7. Camping: Campground revenue from first-come, first-serve tent camping sites near the outpost with access to bathhouses and campfire areas.
8. Combo Packages: Bundled adventure packages combining rafting with zipline, mountain biking, or both at discounted rates compared to individual bookings.
9. Merchandise Sales: On-site merchandise including t-shirts, long-sleeved t-shirts, shorts, sunglasses, hats, magnets, and other RaftOne branded apparel at the outpost store.
10. Gift Certificates: Gift certificates sold in denominations of $25, $50, $75, and $100, valid for all RaftOne and Southeastern Expedition's activities and merchandise, valid for current season plus following season until end of October.
11. Trip Photos: Professional trip photography services provided through PicThrive, with customers able to purchase their adventure photos after the trip.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

RaftOne provides professionally guided whitewater rafting trips on the Ocoee River in southeastern Tennessee, including half-day Middle Ocoee, half-day Upper Ocoee (1996 Olympic course), and full-day Full Ocoee experiences with lunch. The company also sells zipline canopy tours, mountain biking, horseback riding (via partner Blanche Manor), on-site lodge and camping accommodations, and group packages for youth, corporate, school, and family reunion clients. Pricing is per person with group-volume discounts.

Product overview

RaftOne is an outdoor adventure company operating on the Ocoee River in Tennessee, offering a unified platform of experiential tourism services. The core offering centers on whitewater rafting across three product tiers: Middle Ocoee Rafting (half-day, Class III-IV rapids), Upper Ocoee Rafting (half-day, Olympic course), and Full Ocoee River Rafting (full-day combined experience with lunch). Complementary adventure products include the Ocoee Zipline and Canopy Tour, Ocoee Mountain Biking, and Ocoee Horseback Riding at Blanche Manor. Accommodation options include the Big Lodge (up to 44 guests), Small Lodge (up to 16 guests), Ocoee River Camping, and referred Cabin Rentals through partner providers. Group packages serve youth groups, corporate teams, school field trips, and family reunions. The company also offers gift cards as a service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Middle Ocoee Rafting Half-day whitewater rafting experience on a 5-mile stretch of the Middle Ocoee with 20+ Class III-IV rapids, suitable for beginners, families, and groups with minimum age 12.
• Upper Ocoee Rafting Half-day whitewater rafting on the Upper Ocoee, featuring the 1996 Olympic whitewater slalom course with high-energy rapids including Godzilla and Humongous; available weekends only during the rafting season.
• Full Ocoee River Rafting Full-day 10-mile combined Upper and Middle Ocoee whitewater experience including riverside lunch, offering the most comprehensive Ocoee adventure for guests age 12+.
• Ocoee Zipline and Canopy Tour Aerial adventure featuring 8 ziplines, four suspension rope bridges, and a cargo net through Cherokee National Forest and Blue Ridge Mountains, suitable for guests weighing 50–250 lbs; 2-hour duration including a practice line.
• Ocoee Mountain Biking Half-day mountain biking experiences on trails in Cherokee National Forest, with bike, helmet, and water bottle rentals plus expert guides available; 3–4 hour flexible adventure plans.
• Ocoee Horseback Riding Trail horseback riding experiences through the Ocoee region offered in partnership with Blanche Manor LLC, catering to all skill levels with diverse horses and professional guides.
• Big Lodge Accommodation Log cabin-style bunkhouse at the RaftOne outpost accommodating up to 44 guests, with kitchen facilities, air conditioning, bathrooms, and outdoor deck with grills for group retreats.
• Small Lodge Accommodation Cozy log cabin-style lodging at the RaftOne outpost for up to 16 guests, featuring individual beds, screened porch, kitchen, and air conditioning.
• Ocoee River Camping First-come, first-serve tent camping at the RaftOne outpost near the Ocoee River with access to bathhouses, designated campfire areas, and vehicle parking.
• Group Adventure Packages Tailored multi-activity adventure packages for youth groups, corporate teams, school field trips, family reunions, and summer camps, with bundled rafting, zipline, and mountain biking experiences and group-volume discounts of 10–20%.
• RaftOne Gift Cards RaftOne gift certificates available in denominations of $25, $50, $75, and $100, valid for current season plus the following season until end of October, redeemable across RaftOne and Southeastern Expedition activities and merchandise.
• RaftOne Branded Merchandise On-site branded merchandise sold at the RaftOne outpost store, including t-shirts, long-sleeved t-shirts, shorts, sunglasses, hats, magnets, and other RaftOne-branded apparel and souvenirs.

Quantifiable outcome

• 5,000+ guests rated RaftOne 5 stars on review platforms
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Blanche Manor LLCcoreStrategic or Co-development PartnerPartnership with Blanche Manor horseback riding ranch to offer Ocoee horseback riding experiences. Blanche Manor provides diverse horses and professional guides for trail rides at various skill levels, complementing RaftOne's adventure offerings. The partnership enables RaftOne to offer horseback riding without maintaining its own horses and stables, while Blanche Manor gains access to RaftOne's customer base seeking comprehensive adventure experiences.
• RezgocoreTechnology or IntegrationRezgo provides the booking and reservation platform powering raft1.com, handling online transactions, customer bookings, and payment processing for all adventure activities and accommodations.
• Southeastern ExpeditionminorChannel Partner/ Reseller/ DistributorSoutheastern Expedition is associated with RaftOne for gift certificate redemption, with RaftOne gift cards valid for both RaftOne and Southeastern Expedition's activities and merchandise purchases.
• Tennessee Valley Authority (TVA)coreOthersTVA operates the Ocoee Dam #1, Dam #2, and Dam #3 which control water releases enabling whitewater rafting on the Ocoee River. TVA release schedules determine when and which river sections are available for rafting. TVA is a government utility, not a true business partner.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Adventures on the Gorge: Multi-activity adventure resort offering whitewater rafting, zipline, mountain biking, and lodging on the New River in West Virginia. Closely comparable to RaftOne's integrated outpost + lodging + multiple adventure activities business model.
• USA Raft Adventure Resort: Whitewater rafting outfitter and adventure resort with lodging and multi-activity offerings on a comparable U.S. river system. Closely matches RaftOne's integrated outfitter + lodging + multiple adventure activities model.
• Wildwater Ltd. Long-established whitewater rafting outfitter operating across multiple Southeastern U.S. rivers. Directly comparable in core guided rafting services, though broader in geographic scope than RaftOne's single-river model.
• River Riders: Whitewater rafting outfitter with on-site cabins, camping, and adventure activities on a U.S. river. Matches RaftOne's combined rafting + lodging + multi-activity positioning.
• Southeastern Expedition: Another commercial whitewater rafting outfitter operating on the Ocoee River. Directly comparable to RaftOne in product (rafting trips), geography, and customer base. Notably, the two companies are operationally linked — RaftOne gift cards are redeemable at Southeastern Expedition and vice versa.
• ACE Adventure Resort: Whitewater rafting and adventure resort in West Virginia offering rafting, zipline, mountain biking, and on-site lodging — a near-exact product-line analog to RaftOne, though operating on the New River rather than the Ocoee.
• Ocoee Outfitters: Direct competitor offering guided whitewater rafting trips on the Ocoee River. Operates in the same geography and customer market as RaftOne with a very similar product offering.

Regional players

• Sunburst Adventures: Adventure outfitter offering rafting and zipline experiences in the Southeastern U.S. Comparable product mix to RaftOne, though operating on a different river system.
• High Mountain Adventures: Regional whitewater rafting outfitter offering guided trips on the Ocoee and other Southeastern rivers. Comparable product offering to RaftOne, with a similar target customer base.

Broad incumbents

• Nantahala Outdoor Center (NOC): One of the largest outdoor adventure outfitters in the Southeastern U.S., offering whitewater rafting, zipline, mountain biking, and lodging across multiple rivers and locations. Comparable to RaftOne across the same multi-activity adventure platform, but at significantly greater scale and geographic diversification.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RaftOne
• Facebookfacebook.com/RaftOne
• Instagraminstagram.com/raft1
• Xx.com/raftone
• LinkedInlinkedin.com/company/raft-one

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RaftOne