Edison Coffee

What Edison Coffee does

Edison Coffee Co. is a privately held specialty coffee roastery and training lab founded in May 2013 by Melanie and James Edison McWhorter V, operating from a single roastery and retail location in Lewisville, Texas. The company sources single-origin coffees from Ethiopia, Rwanda, Colombia, Guatemala, and Brazil through direct relationships with named producers and washing stations (Abdurahman Mahdi at Kuru, Rwanda Trading Company since 2017, Rodrigo Sanchez Valencia since 2018, Sitio Campestre, La Piragua Farm, and smallholder cooperatives in Huila and Worka Sakaro). Its product portfolio spans single origins priced $19-$27, seven house blends priced $16.50-$23, freeze-dried instant coffees (Phonograph and Acacia Natural Ethiopia) produced in partnership with Swift Cup, an Edison Sample Box at $29, and weekly/monthly subscription programs at $15.50-$115 across three flavor profiles (Fun, Balanced, Old School).

Edison sells through four channels: a DTC e-commerce store with nationwide US shipping and next-day fulfillment Sunday-Thursday orders, a walk-in roastery retail location in Lewisville open Monday-Friday 9am-5pm, a wholesale house-roaster program for independent coffee shops and cafes (supported by the Edison Training Lab offering barista courses, equipment procurement, and technician services), and an education journal with brew guides for V60, Chemex, French Press, Aeropress, and drip methods. The business is bootstrapped with no disclosed institutional investment, operates with a team of approximately 10 people, and emphasizes producer storytelling, traceability, and community reinvestment at origin as its primary value proposition rather than technology differentiation.

Name

Edison Coffee

Legal name

Edison Coffee Co.

Website

https://edisoncoffeeco.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Edison Coffee Co. is a bootstrapped specialty coffee roastery in Lewisville, TX, founded in 2013, serving DTC consumers, subscribers, and wholesale cafe partners with single-origin and blended coffees, instant coffee, and barista training services.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industry

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Coffee subscription service
• Wholesale coffee roasting
• Barista training services

Headquarters

HQ city

Flower Mound

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Coffee Bean Sales: Direct-to-consumer sales of whole bean and ground coffee through e-commerce. Single-origin coffees range from $19-$27, blends from $16.50-$23. Available in 10oz, 2lb, and 5lb sizes with various grind options.
2. Coffee Subscriptions: Weekly and monthly subscription boxes with roaster's choice selections. Three profiles: Fun (adventurous/wild flavors), Balanced (consistent/reliable), and Old School (strong/bold traditional). Prices range from $15.50-$115 depending on frequency and bag size.
3. Wholesale B2B: B2B partnerships with coffee shops and cafes as their house roaster. Includes coffee supply, roasting partnerships, equipment procurement, barista training, and technician services through their Edison Training Lab.
4. Instant Coffee Products: Ready-to-drink instant coffee boxes and bulk bags for convenient consumption anywhere. Prices: $15 for 6 cups of Phonograph, $17 for 6 cups of Acacia Natural Ethiopia, $38 for 25-cup bulk Phonograph bag.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Edison Coffee roasts and sells specialty single-origin and blended coffees directly to consumers through e-commerce, subscriptions, and a Lewisville, TX retail counter. It also serves independent coffee shops and cafes as a wholesale house roaster, providing coffee supply, barista training, equipment procurement, and technician services through its Edison Training Lab.

Product overview

Edison Coffee is a specialty coffee roastery and training lab operating in Lewisville, TX. The company offers a portfolio of single origin coffees and proprietary house blends, complemented by instant coffee products for convenience. Core offerings include single origins from Ethiopia, Rwanda, Colombia, Guatemala, and Brazil featuring detailed provenance information (elevation, variety, processing methods, producers), and seven distinct blend variations designed for different palates from adventurous to traditional. The product line extends to subscription services (weekly and monthly) with three flavor profiles, a wholesale program for cafes offering roasting partnerships and barista training, and an educational journal with brew guides. The company positions itself as both a roaster and community hub focused on ethical sourcing and relationship-building with producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Origin Coffees

Quantifiable outcome

• Sustainable partnerships with producers globally through long-term purchasing relationships
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rodrigo Sanchez ValenciacoreStrategic or Co-development Partner · 1 January 2018Long-term partnership since 2018 with producer known for scientific method-based processing practices. Collaboration includes experimental co-fermented lots using mother cultures with lactobacillus and saccharomyces cerevisiae, fruit additions, and molasses for unique flavor profiles.
• Rwanda Trading CompanycoreStrategic or Co-development Partner · 1 January 2017Partnership began in 2017 when Rwanda Trading Company stepped in to bring long-term investment to Mwito washing station in West Nyamasheke region. Focus on quality coffee production alongside community development including agronomy training and building kindergarten for farmers' families.
• Kuru Washing Station / Abdurahman MahdicoreStrategic or Co-development PartnerLong-term partnership with Abdurahman Mahdi's Kuru washing station in Ethiopia. Works with network of smallholder farmers using meticulous harvesting, washing, fermentation, and drying processes. Part of washing station earnings reinvested into local community through projects like school renovations.
• La Piragua Farm / Arley VargasminorStrategic or Co-development PartnerFamily-run farm in Huila, Colombia led by Arley Vargas and his father Alexander. Serves as central hub for neighboring producers. Women play key role in farm operations.
• Sitio Campestre / Maurílio TeófilominorStrategic or Co-development PartnerThird-generation family farm in Brazil's Cerrado Mineiro region. Uses controlled windrow fermentation during drying with careful temperature and moisture management to enhance sweetness, complexity, and fruit character.
• Smallholder Farmers - Huila ColombiacoreStrategic or Co-development PartnerCollection of small farms in Huila region, many just a couple hectares in size. Rainforest Alliance-certified lot from families growing Caturra and Typica varieties with traditional processing methods. Represents sustainable farming practices and biodiversity protection.
• Smallholder Farmers - Worka Sakaro EthiopiacoreStrategic or Co-development PartnerOver 400 smallholder farmers in Gedio region of southern Ethiopia growing coffee on steep, shaded mountainsides at 2,000-2,200 meters elevation. Producing experimental anaerobic natural processed coffees with intense fruit-forward profiles.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blue Bottle Coffee: Major specialty coffee brand with DTC subscriptions, wholesale, and cafe network. Overlaps with Edison in single-origin DTC subscriptions but at much broader scale and brand recognition.
• Stumptown Coffee Roasters: Established specialty coffee roaster (now Peet's subsidiary) with national wholesale, DTC, and cafe presence. Overlaps with Edison in single-origin and direct-trade offerings but operates at substantially larger scale.

Direct peers

• Counter Culture Coffee: Specialty coffee roaster with a similar direct-trade, education-driven model, single-origin focus, and training/education programs for wholesale accounts and baristas. Directly comparable in positioning, sourcing philosophy, and DTC + wholesale GTM.
• Ruby Coffee Roasters: Specialty roaster competing in the same single-origin, competition-focused segment with DTC and wholesale channels. Comparable in size, sourcing approach, and emphasis on roast quality.
• Heart Coffee Roasters: Portland-based specialty roaster with similar DTC + cafe wholesale model, single-origin emphasis, and design-forward brand. Comparable in size, GTM mix, and third-wave coffee positioning.
• Verve Coffee Roasters: Specialty coffee roaster with farm-direct sourcing, single-origin and blend lineup, DTC subscriptions, and a multi-roastery/cafe footprint. Comparable in product mix and direct-trade narrative, though at larger scale.
• Onyx Coffee Lab: Specialty roaster competing in the same single-origin, competition-grade coffee category with strong producer relationships and DTC/wholesale channels. Comparable in scale, sourcing philosophy, and emphasis on experimental processing.
• Greater Goods Coffee Co. Texas-based specialty coffee roaster with similar focus on ethical sourcing, single-origin coffees, and DTC + wholesale channels. Highly comparable regional peer.

Others

• Swift Cup Coffee: Specialty freeze-dried instant coffee producer partnered with Edison for instant coffee production. Comparable as an enabling partner whose freeze-drying technology Edison leverages for its instant SKUs.

Regional players

• Colectivo Coffee: Midwest-based specialty roaster with roastery-cafe model, direct-trade sourcing, and wholesale/DTC channels. Comparable GTM structure though geographically distinct from Edison's Texas base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/edisoncoffee
• Facebookfacebook.com/edisoncoffeecompany
• LinkedInlinkedin.com/company/edison-coffee-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edison Coffee