Barker Realty

What Barker Realty does

Barker Realty, Inc. is a privately held, family-owned real estate firm founded in 1984 by William Barker and headquartered at 1401 Sunday Drive, Suite 113 in Raleigh, North Carolina. The company provides full-service residential property management, commercial real estate services (sales, leasing, management, construction oversight), residential brokerage for buyers and sellers, and an affordable housing portfolio under the City of Raleigh income-restricted program. Operating footprint spans Wake, Durham, and Johnston Counties within the Research Triangle, with 800+ managed residential units and 100,000+ sq ft of commercial office space under management.

The core technology stack is AppFolio, which powers the owner dashboard, tenant portal, online rent payments (e-check plus debit/credit), and maintenance request workflows. Barker has layered point integrations on top: TenantTurner for scheduling viewings, PetScreening for pet-qualified applicant screening, and Updater (announced December 2021) for resident moving services such as mail forwarding, utility connections, and renter's insurance. Marketing and lead generation run through the barker-inc.com website (with a blog covering Wake County market trends), Triangle MLS postings, Facebook, Instagram, and LinkedIn, supplemented by yard signs and direct phone outreach.

The revenue model is a hybrid of recurring and transactional streams. Primary recurring revenue is an 8% monthly management fee on gross rents received, billed monthly from collected rent proceeds. Transactional revenue includes a lease-up fee of 50% of one full month's rent (minimum $500), a $250 lease renewal fee, a $300 initial setup fee, application fees of $75 (traditional portfolio) or $30 (affordable housing), brokerage commissions on residential and commercial sales, and miscellaneous fees such as late charges and lockout fees. Customer segments comprise individual and SMB property owners, tenants/renters, home buyers and sellers, commercial clients, and affordable-housing-qualified households, with primary go-to-market via direct-to-consumer channels and personal sales-led outreach.

Name

Barker Realty

Legal name

Barker Realty, Inc.

Website

https://barker-inc.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Barker Realty is a family-owned, Raleigh-based real estate firm founded in 1984 providing residential property management, commercial real estate services, brokerage, and affordable housing across the North Carolina Triangle. It manages 800+ residential units and 100,000+ sq ft of commercial space.

Ownership category

akta.pro rank

Product category

Residential and Commercial Property Management

NAICS

Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (531210), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential property management
• Commercial real estate services
• Real estate brokerage
• Rental property management
• Affordable housing rentals

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Monthly management fee of 8% of gross rents received, paid monthly from rent proceeds. This is the primary recurring revenue stream.
2. Lease-Up Fees: New tenant lease-up fee of 50% of one full month's rent (minimum $500), due at time of move-in
3. Initial Setup Fees: Initial setup fee of $300 due at execution of management agreement
4. Lease Renewal Fees: Lease renewal fee of $250 due first day of lease renewal term
5. Real Estate Sales Commission: Brokerage commissions for residential and commercial property buying/selling services
6. Application Fees: Traditional portfolio application fee of $75 per applicant; Affordable housing portfolio application fee of $30 per applicant

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Barker Realty provides full-service residential and commercial property management across Wake, Durham, and Johnston Counties in North Carolina, handling tenant placement, rent collection, maintenance coordination, and financial reporting for over 800 residential units and 100,000+ sq ft of commercial space. The firm also operates a residential real estate brokerage serving home buyers and sellers, and manages an affordable housing portfolio under the City of Raleigh program.

Product overview

Barker Realty operates as a full-service real estate management and brokerage company offering a unified platform of property management and sales services. The core offerings include Residential Property Management for over 800 managed units and Commercial Property Management spanning over 100,000 square feet of office space. Supporting modules include an Affordable Housing Portfolio for income-restricted rentals, a Rental Listings Portal for tenant acquisition, a Tenant Portal for ongoing resident services (payments, maintenance requests), and a Commercial Property Search tool. All services are delivered through a personal, relationship-driven approach with online portal access for both tenants and property owners.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 99% tenant satisfaction
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Raleigh Rescue MissionminorStrategic or Co-development PartnerBarker Realty has supported this life-changing organization over the last several years, including by packing lunches every month for their residents. The organization has been working to alleviate homelessness in the Raleigh area for over 50 years.
• Wake County Public SchoolsminorStrategic or Co-development PartnerLocal community partnership supporting education in Wake County
• Research Triangle ParkminorStrategic or Co-development PartnerLocal business ecosystem partnership supporting tech and innovation corridor

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Red Door Property Management: Raleigh-area residential property management firm providing tenant placement, leasing, and management services. Direct competitor on full-service property management for SFR investors in the same Wake/Durham/Johnston footprint.
• HP Property Management: Local Raleigh-area property management firm offering residential and HOA management services. Comparable scale and full-service model competing for the same owner and tenant segments in Wake County.
• Real Property Management Raleigh: Franchised residential property management firm operating in the Raleigh/Triangle market with full-service offerings (tenant placement, rent collection, maintenance). Direct competitor to Barker Realty's core residential management business in the same geographic footprint.
• Block & Associates Realty: Raleigh-based independent real estate and property management firm offering residential sales and rental management. Closely comparable family-feel, locally-rooted positioning targeting Triangle property owners.
• Acorn + Oak Properties: Local Raleigh-based property management firm offering single-family and small multifamily management with in-house maintenance. Comparable full-service approach and Triangle geographic overlap.

Broad incumbents

• Allen Tate Realtors: Large regional real estate brokerage (Carolinas) offering residential sales, relocation, and property management services as part of a broader portfolio. Establishes the scale benchmark a local firm like Barker Realty competes against.
• Fonville Morisey Realty: Long-established Triangle-area real estate brokerage offering residential sales, new homes, and affiliated property management. Comparable full-service real estate model with deeper brand and headcount than Barker Realty.
• Berkshire Hathaway HomeServices York Simpson Underwood Realty: Large Raleigh-based real estate brokerage in the Berkshire Hathaway network offering residential sales, luxury, and property management. Represents the competitive premium-segment incumbent that Barker Realty's brokerage arm competes against for seller and buyer mindshare.

Others

• Triangle MLS: Regional multiple listing service Barker Realty uses to distribute residential and commercial listings. Ecosystem participant that channels buyer/seller leads critical to brokerage revenue.
• AppFolio (cloud PM platform): Cloud property management software platform that Barker Realty itself uses (Tenant Portal, rent collection, owner reporting). Enabling technology vendor whose roadmap and pricing directly affect Barker's unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BarkerRealtyInc
• LinkedInlinkedin.com/company/barker-realty-inc-
• Instagraminstagram.com/barkerrealtyinc
• Xx.com/BarkerRentals

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barker Realty