Acougue vegano

What Acougue vegano does

Açougue Vegano is a Brazilian vegan food retail and franchise operator founded in 2016 in Rio de Janeiro by chefs Celso Fortes and Michelle Rodriguez. The company operates as the country's first 'açougue sem carne' (meatless butcher shop), offering 100% plant-based versions of traditional Brazilian dishes through dine-in stores, frozen retail products, and delivery. Its proprietary chef-developed recipe library spans a 10-SKU sandwich menu and a 12+ SKU frozen line (Linha de Congelados) covering items such as coxinha de jaca, hambúrguer de shiitake, feijoada, linguiça calabresa, strogonoff, and moqueca de banana.

The business combines two revenue engines. The first is a B2C restaurant/frozen-food operation executed through company-owned flagship stores in Ipanema (RJ) and Moema (SP), supplemented by delivery via iFood, Uber Eats, Rappi, and WhatsApp direct ordering, and off-premise retail through partner points-of-sale such as Casa Santa Luzia, Veg+, and DNA Empório. The second is an asset-light franchise program with two tiers — a full store format (minimum R$190k investment, R$70k fee, 25m², 5% royalties, 2% marketing fee, 15-month payback) and a kiosk format (minimum R$149k investment, R$50k fee, 6m², 18-month payback) — currently generating royalties from 5 franchised units across Flamengo, Barra da Tijuca, Belo Horizonte, Praia Grande, and Brasília.

The brand's customer base targets both committed vegans and 'meat-curious' non-vegans, supported by recurring presence at tier-1 Brazilian festivals (Lollapalooza, Rock in Rio, Naturaltech, NaPraia Festival). It is privately held, bootstrapped (no external funding disclosed), and operates with a total footprint of 7 physical locations across 4 states/districts.

Name

Acougue vegano

Legal name

Açougue Vegano

Website

https://acouguevegano.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Açougue Vegano is a Brazilian vegan retail and franchise operator founded in 2016, running 2 company-owned stores and 5 franchises serving plant-based versions of traditional Brazilian dishes via dine-in, frozen products, and delivery apps.

Ownership category

akta.pro rank

Product category

Plant-Based Meat Alternatives

NAICS

Other Specialty Food Retailers (44529)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Plant-Based & Vegan Fast Casual (THAFABAK)

akta.pro secondary industries

Frozen Plant-Based & Vegetarian Meals (CRADADAF), Frozen Ethnic & International Meals (CRADADAE), Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)

Keywords

• Plant-based meat alternatives
• Vegan frozen foods
• Vegan restaurant franchise
• Frozen vegan meals
• Meat substitute products

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Brick-and-Mortar Restaurant Sales: Revenue from dine-in and takeout sales at company-owned stores in Ipanema (RJ) and Moema (SP), offering sandwiches, plates, and snacks.
2. Franchise Royalties: Ongoing royalties from 5 franchised locations (5% of sales), providing recurring revenue from Barra da Tijuca, Flamengo, Belo Horizonte, Praia Grande, and Brasília franchises.
3. Franchise Fees: Initial franchise fee income from new franchisees: R$70,000 for stores, R$50,000 for kiosks.
4. Frozen Products (Congelados): Sale of frozen plant-based products for home preparation, including ready-to-cook versions of traditional Brazilian dishes.
5. Delivery and Third-Party App Sales: Revenue from delivery orders through iFood, Uber Eats, and Rappi platforms across all locations, plus WhatsApp direct orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Açougue Vegano sells 100% plant-based food products through company-owned and franchised retail stores in Brazil, offering dine-in sandwiches and plates, a frozen product line (Linha de Congelados) for home preparation, and delivery via third-party apps and WhatsApp. Its franchise program enables geographic expansion, with store and kiosk models targeting entrepreneurs.

Product overview

Açougue Vegano is a vegan restaurant and frozen food company founded in 2016 by chefs Celso Fortes and Michelle Rodriguez, operating as a franchise network. The company offers a 100% vegan menu featuring frozen products (Linha de Congelados) including coxinha de jaca, hamburgers, feijoada, and meat substitutes for home preparation, alongside an in-store sandwich menu (10 varieties including ClassicVeg, VEGCHICKEN, and VEGPARMEGIANA), and event-exclusive items like the Coxinha de Vegannotela. The brand operates through company-owned locations and franchises across Rio de Janeiro, São Paulo, Minas Gerais, and Brasília.

Differentiator

Problem solved

Functional benefit

Products and services

• Frozen Product Line (Linha de Congelados) A line of frozen, ready-to-cook vegan products developed by Açougue Vegano's chefs for home preparation, including plant-based versions of traditional Brazilian dishes such as coxinha, burgers, feijoada, strogonoff, sausages, and meat substitutes. Sold through company-owned and franchised stores, retail distribution points, and delivery channels.
• Sandwich Menu (Cardápio de Sanduíches) An in-store plant-based sandwich menu featuring 10 varieties (ClassicVeg, VEGCHEESE, VEGBACON, VEGCRISPY, BIGVEG, VEGCHICKEN, VEGCHICKEN BARBECUE, VEGPARMEGIANA, VEGCHICKEN BACON, VEGCHICKEN CRISPY) made with plant-based proteins, vegan cheese, and house sauces, available at dine-in, takeaway, and delivery.
• Coxinha de Jaca (Jackfruit Coxinha) Signature jackfruit-based coxinha replicating the traditional Brazilian savory pastry in a 100% plant-based form, elected best vegan coxinha by the Sociedade Vegetariana Brasileira and sold as part of the frozen product line.
• Hambúrguer de Shiitake (Shiitake Burger) Shiitake mushroom-based plant-based burger, one of Açougue Vegano's signature items served in-store and featured as part of the menu offering.
• Franchise Program (Franquia Açougue Vegano) Franchise opportunity for entrepreneurs to operate Açougue Vegano-branded stores or kiosks, with two formats: full store (investment from R$190,000, franchise fee R$70,000, 25m² minimum) and kiosk (investment from R$149,000, franchise fee R$50,000, 6m² minimum), with 5% recurring royalty, 2% marketing fee, and multi-year contract terms.
• Coxinha de Vegannotela Churros-dough coxinha filled with vegan hazelnut and cocoa cream, launched as an exclusive limited-edition item at the Lollapalooza festival.
• Mr. Vegan Melt Shiitake burger with vegan cheddar cheese, served as an event-exclusive item at the Lollapalooza festival.
• Hot Vegan Vegan hot dog with soy sausage and homemade tomato sauce, served as an event-exclusive item at the Lollapalooza festival.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered supporting.

• MastersensesupportingOthersSupplier of quality inputs for the Naturaltech event. Mentioned as a quality ingredient supplier during the company's participation in the Naturaltech fair, the largest natural products fair in Latin America.
• HashtagfoodsupportingGTM or Marketing PartnerCollaboration and support partner during the Naturaltech fair participation. Provided marketing and event support to strengthen the vegan lifestyle movement through Açougue Vegano's presence at the fair.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• NotCo: Latin American (Chile-founded) plant-based CPG company with strong Brazil presence. Competes in plant-based meat, dairy, and mayonnaise using proprietary AI ingredient formulation; targets similar Brazilian consumers with similar localized product strategy.
• Future Farm: Brazilian plant-based meat brand with broad retail distribution across supermarkets and foodservice. Competes in similar product categories (burgers, ground meat) and shares the same Brazilian flexitarian consumer target.
• Veggie Grill: US-based 100% plant-based fast-casual restaurant chain. Closest comparable business model to Açougue Vegano as a chain concept: dine-in plus retail frozen products, all-vegan menu targeting both vegans and meat-curious consumers.
• Loving Hut: International vegan restaurant franchise with locations across multiple continents. Comparable as a multi-unit, franchise-style vegan restaurant concept; while execution differs, the franchisee-led vegan foodservice model is structurally similar.
• Fazenda Futuro: Brazilian plant-based meat brand selling burgers, meatballs, and ground 'meat' in retail and foodservice. Most direct Brazilian CPG peer given shared mission of making plant-based alternatives to traditional Brazilian dishes accessible at scale.

Broad incumbents

• Marfrig Planterra (Wow Plant Based): Plant-based subsidiary of Marfrig, one of the world's largest beef producers. Leverages incumbent meat-industry distribution, scale, and retail relationships that Açougue Vegano cannot match, posing a structural threat in shelf-space competition.
• The Vegetarian Butcher: Unilever-owned plant-based brand with growing presence in Brazil. Offers overlapping product portfolio (burgers, ground meat, nuggets) backed by Unilever's R&D and marketing budget; represents the type of multinational competition Açougue Vegano faces in retail channels.
• Beyond Meat: Global plant-based meat brand with established distribution in Brazilian foodservice and retail. Direct overlap in plant-based burgers and ground products; broader portfolio and global R&D allow faster iteration on product formulations.

Emerging players

• Veganz: German plant-based food company operating both retail product lines and vegan restaurant concepts in Europe. Compares to Açougue Vegano on the dual-restaurant-plus-CPG model, though at smaller and geographically distinct scale.

Others

• Sociedade Vegetariana Brasileira: Brazilian vegetarian/vegan advocacy organization that awarded Açougue Vegano's coxinha de jaca. Important ecosystem participant whose endorsement and certification signals directly influence Brazilian vegan consumer purchasing decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/acougueveganomoema
• Facebookfacebook.com/acouguevegano

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acougue vegano