ochs und junior

What ochs und junior does

ochs und junior AG is a privately held Swiss watch manufacturer founded in 2006 by Ludwig Oechslin, Beat Weinmann, and Kurt König, headquartered at Rue Numa-Droz 143 in La Chaux-de-Fonds — the historic center of Swiss watchmaking. The company designs and hand-assembles mechanical timepieces built on third-party base movements (ETA 2824-2, ETA 2892-A2, Sellita SW 200-1, Ulysse Nardin UN-320, Ulysse Nardin UN-118) augmented with proprietary complication modules designed by Ludwig Oechslin. Oechslin's signature design philosophy is "radical simplification": producing complex calendar and astronomical functions with minimal added parts, exemplified by a 5-part epicyclic moon phase gear train accurate to one day in 3,478.27 years, a 3-part annual calendar, and a 9-part perpetual calendar correct until 2100.

The product portfolio is organized into three lines — customizable watches (day/night, moon phase, perpetual calendar, annual calendar, date, two time zones, two time zones + date), the Settimana weekday line (PVD, limited, raw, raw brass, plus special editions), and the Ochs Line of pre-configured astronomical and calendar watches (Anno, Calendario Quattro Anni, Luna Sole, CCA 100-year calendar, Due Ore, Mese) — with prices ranging from approximately CHF 2,215 (export) for entry Settimana models to CHF 21,743 for customized perpetual calendars. All watches are hand-assembled and regulated in the La Chaux-de-Fonds atelier, with production volumes described as deliberately artisanal (~50 moon phase pieces per year).

The business model is direct-to-consumer and cash-funded: ochs und junior sells exclusively through its own e-commerce platform (ochsundjunior.swiss) and its physical atelier, takes 50% prepayment at order, and ships internationally via DHL Express or FedEx Priority. The company finances operations and innovation solely through watch sales, with no external funding, no resellers, and no retail partners. Marketing relies on a 370+ post content library, newsletter, Instagram, Facebook, YouTube, and earned media coverage in outlets including the New York Times and Bloomberg. The customer base is a single horizontal persona of watch enthusiasts and collectors in 9+ countries, with no named enterprise accounts or B2B channels.

Name

ochs und junior

Legal name

ochs und junior AG

Website

https://ochsundjunior.swiss

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

ochs und junior is a privately held Swiss watch manufacturer in La Chaux-de-Fonds that designs and hand-assembles mechanical timepieces with proprietary Ludwig Oechslin complications, sold direct-to-consumer via its own e-commerce platform and atelier to watch enthusiasts and collectors worldwide.

Ownership category

akta.pro rank

Product category

Swiss Mechanical Watches

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873)

akta.pro primary industry

Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ)

akta.pro secondary industries

Complications & Haute Horlogerie (CRAKADAG), Watch & Timepiece Retail (CRAKAGAD)

Keywords

• Mechanical watches
• Swiss watchmaking
• Custom watches
• Calendar complications
• Moon phase watches

Headquarters

HQ city

La Chaux-de-fonds

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Watch Sales: ochs und junior generates revenue through direct sales of handcrafted Swiss mechanical watches. Watches are sold exclusively through the company's own e-commerce platform and physical atelier. The company offers both standardized models and customized watches with 50% prepayment required at order.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

ochs und junior designs, hand-assembles, and sells Swiss-made mechanical watches in La Chaux-de-Fonds, Switzerland. The portfolio includes customizable models (day/night, moon phase, perpetual calendar, annual calendar, date, two time zones, two time zones + date), the Settimana weekday line, and the Ochs Line of pre-configured astronomical and calendar watches. Watches use ETA and Ulysse Nardin base movements augmented with Ludwig Oechslin's proprietary complication modules and are sold direct-to-consumer through the company website and atelier with 50% prepayment at order.

Product overview

ochs und junior is a Swiss watch company offering a portfolio of mechanical timepieces designed by Ludwig Oechslin, organized into three collections: customized watches (customizable versions of day/night, moon phase, perpetual calendar, annual calendar, date, and two time zones models), settimana line (weekday watches in various editions including PVD, limited, raw, and special collaborations), and ochs line (pre-configured watches including annual calendars, four-year calendars, sun/moon phase watches, day/night, date watches, and dual time zone watches). The company emphasizes minimal mechanical complexity, using gear-based calendar systems that are more reliable and serviceable than traditional lever/spring mechanisms. All watches are hand-assembled in La Chaux-de-Fonds, Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Day/Night Astronomical Watch

Quantifiable outcome

• Moon phase maintains accuracy for 3,478.27 years before deviating by 1 day (vs. industry standard of 1 day deviation after 2 years)
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• ETA SAcoreTechnology or IntegrationETA SA (Grenchen, Switzerland) provides base movements including ETA 2824-2 with 38 hours power reserve and ETA 2892-A2 with 42 hours power reserve for ochs und junior watch collections.
• Ulysse Nardin SAcoreTechnology or IntegrationUlysse Nardin SA (Le Locle, Switzerland) provides UN-320 and UN-118 movements for ochs und junior's day/night, perpetual calendar, and two time zones + date watches.
• Sabina BräggercoreStrategic or Co-development PartnerSabina Brägger crafts leather straps and pouches for ochs und junior watches. Each strap and pouch is handmade in small/medium/large/extra-large sizes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Urwerk: Urwerk is an independent Geneva-based watchmaker known for unconventional astronomical and time-display complications in extremely limited series. It mirrors ochs und junior's focus on novel mechanical solutions, astronomical indications, and high-end collector audience.
• H. Moser & Cie. H. Moser & Cie. is an independent Schaffhausen-based haute horlogerie brand producing small-series mechanical watches with in-house movements and minimalist design. Comparable to ochs und junior in independent positioning, limited production, premium pricing, and emphasis on mechanical integrity over marketing.
• MB&F: MB&F is an independent Swiss watchmaker creating small-batch, designer-led mechanical watches with proprietary complication architectures. It shares ochs und junior's DNA of a single visionary founder, limited annual production, premium pricing, and direct relationships with collectors.
• Roger W. Smith: Roger W. Smith is an independent British watchmaker producing a handful of hand-made mechanical watches per year from his Isle of Man workshop. Directly comparable in tiny scale, founder-led design, premium bespoke pricing, and DTC model.
• Voutilainen: Voutilainen is an independent master watchmaker in Switzerland producing very small numbers of hand-finished mechanical watches with in-house movements. Comparable to ochs und junior in artisan scale, emphasis on hand craftsmanship, and independent positioning.
• Greubel Forsey: Greubel Forsey is an independent La Chaux-de-Fonds-based haute horlogerie maison producing extremely limited series of tourbillon and complication watches. Directly comparable in geography, founder-driven R&D, GPHG recognition, and premium collector positioning.
• F.P. Journe: F.P. Journe is one of the most respected independent Swiss watchmakers, producing limited-series in-house mechanical watches with proprietary complications. Comparable in founder-led DNA, scarcity-driven pricing, and focus on technical innovation in haute horlogerie.

Broad incumbents

• Audemars Piguet: Audemars Piguet is a major Swiss haute horlogerie manufacturer with deep complications expertise, including perpetual calendars. Comparable in complication capability and Swiss positioning but operates at much larger scale with global retail distribution versus ochs und junior's direct-only model.
• Patek Philippe: Patek Philippe is one of the most established Swiss luxury watch manufacturers, offering a broad portfolio of mechanical complications including perpetual calendars and astronomical watches. Comparable as an aspirational Swiss mechanical watch benchmark that shares ochs und junior's complication heritage but at vastly larger scale and broader distribution.

Emerging players

• HYT: HYT is a small Swiss independent watchmaker known for novel fluid-based time displays and limited editions. Comparable to ochs und junior in independent positioning and unconventional complication design, though HYT focuses on hydro-mechanical rather than astronomical indications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvSD3ZdiYsDCOcfLrNXroiA
• Facebookfacebook.com/ochsundjunior
• Instagraminstagram.com/ochsundjunior
• Xx.com/ochsundjunior
• LinkedInlinkedin.com/company/ochs-und-junior-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ochs und junior