Mid-Atlantic Solar & Storage Industries Association

What Mid-Atlantic Solar & Storage Industries Association does

The Mid-Atlantic Solar & Storage Industries Association (MSSIA) is a 501(c)(6) non-profit trade association founded in 1997 that represents solar and energy storage businesses across New Jersey, Pennsylvania, and Delaware. Headquartered in Bordentown, NJ, MSSIA operates through three regional divisions (NJ, PA/PASSIA, DE) and is governed by a board drawn from its 76 member companies, with leadership including President Lyle Rawlings (also President of Advanced Solar Products), VP for New Jersey Jim Spano, and Pennsylvania Division President Ron Celentano. The organization is a Proud Associate Chapter of the American Solar Energy Society (ASES).

MSSIA's core offerings center on three pillars: policy advocacy, technical resources, and industry networking. Policy advocacy is the most visible function: MSSIA maintains standing committees with the New Jersey Board of Public Utilities (NJBPU), monthly office hours, and direct legislative engagement, and is publicly credited with shaping New Jersey's 2018 clean energy law (50% renewable by 2030, 100% by 2050). Technical resources include the member-only SREC (Solar Renewable Energy Certificate) Supply Model and curated policy libraries. Networking and market development take the form of the annual Grid Modernization Conference, the Insight Conference 2026, quarterly member meetings, and Solar Mixers. MSSIA also co-leads the NJ FREE coalition (targeting 80% renewable electricity by 2050) and partners with the NJ PACE financing program.

MSSIA's revenue model is a hybrid of tiered membership subscriptions and event-based fees. Annual dues range from $250 (not-for-profit/government/training organizations) to $1,950 (manufacturers, financial institutions, EPCs >$5M revenue), with two-year discounts available. Event sponsorship packages start at $250 and the conference business (Grid Modernization, Insight) generates additional registration and sponsorship revenue. Customer segments are horizontally diversified across solar developers/installers, energy storage providers, financial institutions, law firms, and service providers operating in the Mid-Atlantic region. Revenue is not publicly disclosed.

Name

Mid-Atlantic Solar & Storage Industries Association

Legal name

Mid-Atlantic Solar & Storage Industries Association

Website

https://mssia.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

MSSIA is a 501(c)(6) non-profit trade association founded in 1997 that represents 76 solar and energy storage companies across New Jersey, Pennsylvania, and Delaware through policy advocacy, technical resources, and industry events including the annual Grid Modernization Conference.

Ownership category

akta.pro rank

Headquarters

HQ city

Bordentown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual and biennial membership fees collected from solar and storage industry companies categorized by type and revenue size. Includes voting member benefits.
2. Conference and Event Revenue: Revenue generated from industry conferences including the Grid Modernization Conference, Insight Conference, and various regional events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MSSIA is a non-profit 501(c)(6) trade association founded in 1997 that advocates for solar and energy storage businesses operating in the Mid-Atlantic region (New Jersey, Pennsylvania, and Delaware). It delivers policy leadership, legislative and regulatory advocacy, industry networking events, market development programs, and member services to 76 member companies across the solar and storage value chain.

Product overview

MSSIA is a trade association and advocacy organization, not a product company. Its offerings include policy advocacy for solar and storage industries across NJ, PA, and DE; the NJ PACE financing program endorsement; the NJ FREE coalition for renewable energy goals; the SREC Supply Model analytical tool for market analysis; and the annual Grid Modernization Conference. These are service-based offerings supporting the solar and storage industry rather than commercial software products.

Differentiator

Problem solved

Functional benefit

Brands

• NJ FREE: New Jersey For Renewable Energy and Efficiency - a broad-based coalition with goal of 80% renewable electricity by 2050 for a carbon-free future.
• NJ PACE

Products and services

• MSSIA Membership Tiered trade association membership for solar and storage companies, segmented by business type (Manufacturer, Installer/Developer, Non-Profit, etc.) and annual revenue bands, granting access to advocacy, regulatory engagement, networking, and market intelligence.

Quantifiable outcome

• Led advocacy for New Jersey's landmark clean energy legislation requiring 50% renewable electricity by 2030 and 100% by 2050
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ASES (American Solar Energy Society)coreStrategic or Co-development PartnerMSSIA is a Proud Associate Chapter of ASES, providing access to national solar energy networks, data, resources, and support. This affiliation connects MSSIA members to a nationwide network of solar industry professionals and research.
• NJ FREE (New Jersey For Renewable Energy and Efficiency)coreStrategic or Co-development PartnerBroad-based coalition led by MSEIA/MSSIA with support from Industry, Environmental, Professional, Civic and Faith-Based organizations. Goal is 80% Renewable Electricity by 2050 for a Carbon-Free Future.
• NJPACE (New Jersey Property Assessed Clean Energy)coreStrategic or Co-development PartnerMSSIA has partnered with NJPACE and endorses its finance program. NJPACE provides Property Assessed Clean Energy financing for solar and energy efficiency projects in New Jersey.
• Pennsylvania Division (PASSIA)coreChannel Partner/ Reseller/ DistributorPennsylvania Solar and Storage Industries Association (PASSIA) is the state division of MSSIA, led by President Ron Celentano. Advocates for solar policy in Pennsylvania.
• New Jersey DivisioncoreChannel Partner/ Reseller/ DistributorNJ Division of MSSIA, organized in 1997, responsible for leadership, research, lobbying, and advocacy for New Jersey's renewable energy programs and solar incentives.
• Delaware DivisionminorChannel Partner/ Reseller/ DistributorThe Delaware Division of MSSIA serves solar and storage companies operating in Delaware.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Solar Energy Society (ASES): National solar energy education and advocacy organization of which MSSIA is a Proud Associate Chapter. Comparable as a membership-based solar advocacy organization, though ASES is broader in scope (national, technology-agnostic) and leans more toward education and research.
• California Solar & Storage Association (CALSSA): Largest U.S. state-level solar and storage trade association, advocating for distributed solar and storage in California. Direct peer to MSSIA in business model (state/regional trade association), member composition (developers, installers, financiers), and advocacy focus (state-level policy, interconnection, net metering).
• Massachusetts Solar Energy Industries Association (Mass Solar): Massachusetts state solar trade association serving solar businesses and clean energy advocates. Same regional business association model as MSSIA, operating in a similar distributed-solar regulatory environment (SMART program, net metering).
• New York Solar Energy Industries Association (NYSEIA): State-level solar and storage trade association serving New York. Closely comparable to MSSIA in mission, governance structure (member-led), and advocacy focus on state-level distributed solar policy, community solar, and storage.
• Virginia Solar Energy Industry Association (VaSEIA): Virginia's state solar trade association representing solar businesses and advocating for clean energy policy. Direct functional peer to MSSIA in serving the Mid-Atlantic neighbor region, with similar advocacy and member-service model.

Emerging players

• Interstate Renewable Energy Council (IREC): Non-profit focused on clean energy regulatory framework, interconnection, and workforce standards across multiple states. Comparable as a non-profit serving the same Mid-Atlantic distributed energy ecosystem, with broader regulatory-technical focus rather than direct legislative advocacy.
• CleanEnergy States Alliance (CESA): Multi-state coalition of state clean energy funds and agencies; not a direct advocacy body but operates in the same policy ecosystem that MSSIA engages with. Useful peer for understanding how MSSIA's regional advocacy could be amplified or complemented through multi-state coordination.
• Vote Solar: National grassroots advocacy organization promoting solar energy adoption at the state level. Comparable to MSSIA in solar policy advocacy mission, with a more national and campaign-style operating model rather than member-driven association governance.

Broad incumbents

• Solar Energy Industries Association (SEIA): National solar industry trade association representing the U.S. solar and storage industry at the federal level. Comparable to MSSIA as the dominant industry advocacy body, but operates nationally rather than regionally, and represents a broader membership including utilities and large IPPs.

Regional players

• Maryland Solar Energy Industry Association (MDSEIA): Maryland's state-level solar trade association. Closely comparable to MSSIA in scale and mission, representing the neighboring Mid-Atlantic state; offers a useful peer for evaluating border-state competitive overlap and potential collaboration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MSEIA_solar
• Facebookfacebook.com/midatlanticsolarenergyindustries
• LinkedInlinkedin.com/company/mssia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-Atlantic Solar & Storage Industries Association