Ashton walden turf services

What Ashton walden turf services does

Ashton Walden Turf Services LLC is a privately held, founder-owned lawn and turf care services company headquartered in Lubbock, Texas. Founded in 1997 by Ashton Walden while attending Texas Tech University, the company delivers a unified suite of turf management services — including year-round lawn fertilization, weed control, insect control, core aeration, overseeding, tree and shrub care (delivered by a certified arborist), and mosquito control — to residential and commercial property owners across seven Lubbock-area cities (Lubbock, Idalou, Levelland, Plainview, Shallowater, Slaton, Wolfforth).

The technology base is conventional service-delivery infrastructure: specialized lawn care equipment, custom-blended fertilizer formulations tailored to West Texas conditions, and integrated pest management protocols. Customer-facing systems include a LawnGateway online billing portal, MyReviews for feedback, Angie's List for reputation, and a website with an educational blog. There is no public API, no proprietary software platform, and no disclosed AI/ML capabilities.

The business model blends recurring annual programs (lawn care and tree/shrub care subscriptions) with one-time professional services (aeration, overseeding, mosquito control). Pricing is quote-based and not publicly disclosed, with free estimates and promotional discounts ($25 off first tree and shrub service) used as customer acquisition tools. Distribution is entirely direct-to-consumer and field-based, with no franchise or reseller model. The company is NALP-member and has 11-50 employees, with leadership including Founder/Owner Ashton Walden, General Manager Jay Hamilton (joined 2020), and Lawn Specialist Doug Glenn.

Name

Ashton walden turf services

Legal name

Ashton Walden Turf Services LLC

Website

https://ashtonwalden.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashton Walden Turf Services is a privately held, founder-owned lawn and turf care company founded in 1997, delivering fertilization, weed/insect control, aeration, overseeding, tree/shrub care, and mosquito control to residential and commercial properties across the Lubbock, Texas metro area.

Ownership category

akta.pro rank

Product category

Lawn Care Services

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD)

akta.pro secondary industries

Weed & Vegetation Control for Non-Turf Areas (Beds, Hardscapes, Fence Lines) (HSAIAGAI), Lot Clearing, Land Clearing & Brush Removal (HSAIADAH)

Keywords

• Lawn fertilization services
• Weed control services
• Tree and shrub care
• Lawn aeration services
• Turf management services

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lawn Care Services: Recurring professional lawn care services including fertilization, weed control, insect control, and lawn repair delivered through year-round programs with scheduled treatments. Revenue generated through service contracts and individual treatment applications.
2. Core Aeration: One-time and annual core aeration services for residential and commercial properties to repair root systems and improve lawn health.
3. Overseeding: Lawn repair services through overseeding, offered as single or multiple treatment options customized to specific property needs.
4. Tree and Shrub Care: Comprehensive tree and shrub care program including dormant oil applications, deep-root fertilization, insect/disease control, and tree spraying services provided year-round.
5. Mosquito Control: Mosquito extermination and prevention services using blanket spray treatments targeting breeding areas and mosquito populations at all life stages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ashton Walden Turf Services provides professional lawn care, tree and shrub care, core aeration, overseeding, and mosquito control to residential and commercial property owners in the Lubbock, Texas area. Services are delivered as recurring year-round turf programs and one-time treatments using custom-blended fertilizers, specialized equipment, and certified arborist expertise to address Texas-specific lawn challenges including heat, drought, clay soil, and water restrictions.

Product overview

Ashton Walden Turf Services operates as a single-location lawn care service company headquartered in Lubbock, Texas, offering a unified suite of turf management services. The core product portfolio centers on four primary service offerings: Lawn Care (fertilization, weed control, insect control), Tree and Shrub Care (arborist services, disease prevention), Core Aeration (soil compaction relief), and Overseeding (lawn repair and thickening). Additional specialized services include Mosquito Control, all delivered by a team of certified professionals using integrated customer management tools including online payment through LawnGateway and review platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawn Care Comprehensive year-round lawn care program providing lawn fertilization, weed control, and insect control across multiple scheduled applications throughout the growing season, tailored to Lubbock, Texas conditions and built around custom-blended fertilizers using quick-release and slow-release nutrient regimens. Targeted at residential and commercial property owners who want professional maintenance of healthy, attractive turf without DIY effort.
• Tree and Shrub Care Year-round tree and shrub care program delivered by a certified arborist that protects ornamental plants through disease prevention, pest control, dormant oil applications, and deep-root fertilization from early spring through early winter. Designed for homeowners who want to keep prized landscape plants vibrant, lush, and healthy against the Texas climate.
• Core Aeration Lawn plug aeration service that uses specialized equipment to remove soil plugs, relieving soil compaction and thatch buildup so water, nutrients, and air can reach grassroots. Offered to residential and commercial customers who want to repair root systems and improve lawn health on a one-time or annual basis.
• Overseeding Lawn repair service that thickens grass, promotes new growth, and protects properties from drought, disease, and insect damage through strategic seeding with compatible grass varieties such as fescue for shaded areas where Bermuda grass struggles. Available as single or multiple treatments based on property needs for residential and commercial customers.
• Mosquito Control Mosquito extermination and prevention service using targeted blanket spray treatments focused on breeding areas and tree-lined perimeters to eliminate mosquitoes at all life stages. Offered to residential property owners who want to reclaim backyard outdoor living spaces from mosquito populations.

Quantifiable outcome

• Transforms properties from common lawns into robust, healthy, beautiful outdoor living spaces
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Angie's ListminorGTM or Marketing PartnerAshton Walden Turf Services maintains an active membership and logo presence on Angie's List, leveraging the consumer review platform for customer acquisition and credibility. The Angie's List badge is displayed on the company website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weed Man USA: Franchise lawn care provider specializing in fertilization, weed control, and insect management programs for residential lawns. Highly comparable subscription-based service model and agronomic treatment focus.
• Lawn Doctor: National franchise-based lawn care company providing fertilization, weed control, and aeration services to residential customers. Directly comparable service portfolio, recurring subscription model, and local-operator GTM that mirrors Ashton Walden's structure.
• Spring-Green Lawn Care: Regional and franchise lawn care operator delivering fertilization, weed control, aeration, and tree/shrub services to residential customers. Comparable service mix and local-operator model.

Emerging players

• LawnStarter: Tech-enabled marketplace connecting homeowners to local lawn care providers for mowing and treatment services. Adjacent business model serving the same Lubbock-area residential customer with a digital-first acquisition channel.
• Yard Mastery: Specialty lawn treatment company offering custom-blended fertilizer programs and soil testing for homeowners and pros. Comparable focus on custom fertilizer blends and agronomic specialization that echoes Ashton Walden's proprietary fertilizer differentiation.

Broad incumbents

• TruGreen: Largest U.S. residential lawn care service company offering fertilization, weed control, aeration, and overseeding programs. Comparable because it offers the same core recurring lawn treatment services to homeowners that Ashton Walden delivers in Lubbock, but at national scale.
• BrightView Holdings: Largest U.S. commercial landscaping services company offering turf management, tree care, and irrigation across enterprise customers. Comparable commercial-side turf management capability but at much larger scale.
• Davey Tree Expert Company: National tree care and arborist services company with residential and commercial offerings including deep-root fertilization and pest management. Comparable certified-arborist-led tree and shrub care program that Ashton Walden offers as a core service.
• Ruppert Landscape: Large regional commercial landscape management and lawn care provider operating across the Mid-Atlantic and Southeast. Comparable commercial turf care and tree/shrub services though geographically distant from Lubbock.

Regional players

• SavATree: Regional tree, shrub, and lawn care company serving the Northeast and Mid-Atlantic with integrated fertilization and arborist services. Comparable combined lawn + arborist service portfolio though operating in a different U.S. region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ashtonwaldents
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashton walden turf services