Entrenue
Entrenue is a Phoenix-based B2B wholesale distributor (founded 1994) of adult toys, sexual-health products, CBD items, books, and novelties, holding exclusive US distribution rights for many premium brands and serving brick-and-mortar stores, online retailers, subscription boxes, home-party businesses, and pharmacies via wholesale and drop-ship fulfillment.
- Company typePrivate
- Founded1994
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Entrenue does
Entrenue is a Phoenix, Arizona-based specialty wholesale distributor of adult products, founded in 1994. The company curates a portfolio of over 4,000 SKUs spanning vibrators and other pleasure toys, sexual-health products such as dilators and Kegel exercisers, CBD lubricants and edibles, lubricants and enhancements, fashion and light BDSM items, games and novelties, and a notably broad assortment of sexuality-related books. Entrenue holds exclusive or semi-exclusive US distribution rights for an array of premium adult brands, including Njoy, Crave, LELO, We-Vibe, Bijoux Indiscrets, Coconu, and Fun Factory, with MAP (Minimum Advertised Price) policy enforcement in place to protect retailer margins. The company is privately held; ownership passed at the end of 2022 from Joe Casella to Steve and Andy Craig, who also own competitor Nalpac.
The commercial model is B2B-only: Entrenue does not sell to end consumers. It serves brick-and-mortar stores, online retailers, adult subscription boxes, home-party businesses, and pharmacies and doctor's offices, with no minimum order requirement and two primary revenue mechanics — wholesale product distribution and drop-ship fulfillment fees for online retailer orders. Distribution is currently restricted to North America (Continental US), with stated prohibitions against orders routed through Amazon, eBay, or outside Continental US.
Underlying technology comprises a state-of-the-art API plus XML and CSV data feeds that allow online retailers to integrate product data, pricing, inventory, and shipping directly into their storefronts, alongside a Media Library providing web images, banners, shelf talkers, displays, and box stuffers for retailer marketing. Customer onboarding is sales-led: new accounts register online, complete New Customer Paperwork via DocuSign, and are then assigned a dedicated Account Executive for ongoing product guidance, GWP and spiff support, and sales training. Entrenue markets through its website, social channels (Facebook, Instagram, LinkedIn), email e-blasts, direct sales outreach, and trade-publication referrals.
Entrenue firmographics
Firmographics- Name
- Entrenue
- Legal name
- Entrenue
- Website
- https://entrenue.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Entrenue is a Phoenix-based B2B wholesale distributor (founded 1994) of adult toys, sexual-health products, CBD items, books, and novelties, holding exclusive US distribution rights for many premium brands and serving brick-and-mortar stores, online retailers, subscription boxes, home-party businesses, and pharmacies via wholesale and drop-ship fulfillment.
- Ownership category
- akta.pro rank
Where Entrenue is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Entrenue business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Product Distribution: Wholesale distribution of adult toys, novelties, books, lubricants, fashion, and other specialty adult products to verified retailers with resale licenses
- Drop Shipping Services: Drop shipping fulfillment services for online retailers with accurate, quick turnaround and low fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing for verified retailers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Entrenue product offering
Product offeringCore offering
Entrenue is a wholesale distributor that supplies and distributes a wide range of adult toys, sexual health products, CBD/hemp items, lubricants, BDSM accessories, lingerie, books, and games to verified retailers. It holds exclusive and semi-exclusive US distribution rights to numerous premium adult brands and supports online retailers through a state-of-the-art API, XML/CSV data feeds, Media Library marketing assets, and drop ship fulfillment services. Operations are based in Phoenix, Arizona with no minimum order requirements.
Product overview
Entrenue is an award-winning specialty adult wholesale distributor offering a curated portfolio of over 4,000 wholesale adult novelties. The company provides wholesale distribution of adult toys (vibrators, dildos, c-rings), sexual health products (dilators, Kegel exercisers, stimulants), CBD/hemp products (lubricants, body products, edibles), lubricants & enhancements, fashion & BDSM items, books & educational materials, and games & novelties. Entrenue holds exclusive and semi-exclusive US distribution rights to numerous luxury adult brands including LELO, Njoy, Crave, We-Vibe, Sliquid, and many others. The company offers B2B services including an API for inventory/pricing/order integration, drop shipping, Media Library access with images and promotional materials, and data feed integration for online retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Distribution Services B2B wholesale distribution of over 4,000 curated adult novelties including vibrators, sexual health products, CBD/hemp items, lubricants, BDSM accessories, lingerie, books, and games to verified retailers with resale licenses. No minimum order requirements.
- Drop Ship Fulfillment Services Drop ship fulfillment service for online retailers, subscription boxes, home party businesses, and brick & mortar stores with accurate, quick turnaround and low drop ship fees.
- Entrenue API State-of-the-art API for online retailers to integrate Entrenue's product data, pricing, inventory, and shipping directly into their own storefronts, with a seamless ordering system.
- Media Library Online access for retailers to web images, web banners, product video links, shelf talkers, displays, and box stuffers for marketing and in-store promotional use.
- Adult Toys & Vibrators Distribution Wholesale distribution of vibrators, dildos, c-rings, and other pleasure toys, including app/Bluetooth-enabled, electro, G-spot, premium, rabbits, wands, and wearable styles.
- Sexual Health Products Distribution Wholesale distribution of sexual health products including dilators, Kegel exercisers, and stimulants for therapeutic and wellness purposes.
- Lubricants & Enhancements Distribution Wholesale distribution of body-safe lubricants, stimulants, massage oils, pheromones, and bath & body products in varieties for anal play, flavored, organic, plant-based, silicone-based, water-based, and hybrid formulations.
- Books & Educational Materials Distribution Wholesale distribution of the largest assortment of sexuality books in the adult industry, covering sex education, clinical sexuality, erotica, bondage, instructional, social, humorous, pictorial, and relationship enhancement titles.
- Data Feed Integration XML and CSV data feed files available for download, enabling online retailers to integrate Entrenue's product data into their own platforms.
- Account Executive Onboarding Service New customer onboarding via online account registration, DocuSign paperwork, and dedicated Account Executive assignment for product suggestions, GWP guidance, and spiffs.
Companies that use Entrenue
Customer profileSegments5 records
Ideal customer profiles5 records
Entrenue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Entrenue partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nalpac (Steve and Andy Craig)coreAt end of 2022, ownership of Entrenue was transferred to Steve and Andy Craig, owners of Nalpac, to continue growing the business in the adult industry while maintaining the integrity and product knowledge that retailers have come to know, love and expect from Entrenue.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Entrenue competitors and assessment
Company assessmentDirect peers
- Topco Sales: Adult product manufacturer and wholesale distributor with a broad catalog across vibrators, lubricants, and novelties. Comparable distribution footprint and B2B retailer service model to Entrenue.
- Nalpac: One of the largest US adult product wholesale distributors. Nalpac is the parent company of Entrenue (acquired by Nalpac's owners in 2022) and operates an overlapping B2B wholesale model with similar product categories, retailer customers (brick & mortar, online, subscription boxes), and brand relationships.
- Eldorado Trading: Major US adult product wholesale distributor serving retailers with a broad catalog of adult novelties, lingerie, and sexual wellness products. Direct competitor to Entrenue in B2B adult distribution with similar drop ship and retailer onboarding capabilities.
- ADAMEVE: Adult product retailer with associated wholesale/distribution operations serving both consumers and retailers. Overlaps with Entrenue in adult novelties and sexual wellness categories and competes for similar retailer relationships.
- Stockroom: Wholesale and retail adult product company focused on BDSM, fetish, and kink products. Its wholesale division serves retailers with bulk ordering and drop shipping capabilities comparable to Entrenue's distribution services.
- Smitten Kitten: Adult product retailer and wholesale distributor focused on body-safe, ethically-produced sex toys and sexual wellness products. Comparable curated selection philosophy and similar retailer customer base to Entrenue.
- Honey's Place: Adult product wholesale distributor offering novelties, lingerie, and accessories via a similar B2B model with retailer onboarding, online ordering, and drop shipping services comparable to Entrenue.
- Williams Trading Co. Long-established adult product wholesale distributor in the US. Direct competitor offering adult toys, novelties, and lingerie to brick & mortar and online retailers, with comparable B2B onboarding, sales rep support, and product breadth.
Broad incumbents
- LELO: Premium adult toy brand that Entrenue distributes on a semi-exclusive basis in the US. Comparable product category (luxury vibrators, pleasure toys), and a potential competitor to Entrenue's wholesale model as LELO expands direct-to-consumer channels.
- Doc Johnson: Major adult product manufacturer with its own distribution operations. Operates as both manufacturer and wholesaler with a broader product portfolio and longer industry history than Entrenue, competing for the same retail shelf space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Entrenue social profiles
Digital presenceEntrenue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entrenue leadership team
Management profileNumber of profiles
Profiles7 records
Entrenue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entrenue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entrenue
What does Entrenue do?
Entrenue is a wholesale distributor that supplies and distributes a wide range of adult toys, sexual health products, CBD/hemp items, lubricants, BDSM accessories, lingerie, books, and games to verified retailers. It holds exclusive and semi-exclusive US distribution rights to numerous premium adult brands and supports online retailers through a state-of-the-art API, XML/CSV data feeds, Media Library marketing assets, and drop ship fulfillment services. Operations are based in Phoenix, Arizona with no minimum order requirements.
Is Entrenue a public or private company?
Entrenue is a private company. It is classified as corporate owned and is currently operating.
When was Entrenue founded?
Entrenue was founded in 1994. It employs 11 to 50 people.
Where is Entrenue based?
Entrenue is headquartered in Phoenix, United States, in the North America region.
How does Entrenue make money?
Two revenue lines are on record. Wholesale Product Distribution is the primary driver. The others are drop Shipping Services.
Who are Entrenue's main competitors?
Direct peers on record are Topco Sales, Nalpac, Eldorado Trading, ADAMEVE, Stockroom, Smitten Kitten, Honey's Place and Williams Trading Co.. Broad incumbents are LELO and Doc Johnson.
Does Entrenue have an API?
Yes. State-of-the-art API that online retailers can use to integrate product data, pricing, inventory and shipping as well as a seamless ordering system. The API allows customers to order on their store and have the order integrate directly with Entrenue's system. Also offers reliable pricing, inventory, images and product information. XML & CSV file download available. Can refer customers to reliable developers at toolstudios.com for integration help. Developer documentation is at entrenue.com/entrenue-api.