Eldorado Trading
Eldorado Trading Company is a B2B wholesale distributor of adult toys, party supplies, and lingerie, serving online retailers, storefronts, home-party businesses, and international resellers with fulfillment services across 17+ product categories.
- Company typePrivate
- Founded1970
- HeadquartersBroomfield, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Eldorado Trading does
Eldorado Trading Company is a B2B wholesale distributor of adult toys, party supplies, and lingerie, founded in 1970 and headquartered at 2325 W. Midway Blvd in Broomfield, Colorado. The company distributes an extensive catalog across 17+ primary categories — including anal products, bondage and restraints, condoms, dolls and masturbators, dongs and dildos, games and novelties, glass products, lingerie and costumes, lubricants, massage and wands, penis products, LGBTQ+ Pride items, sex machines, sexual enhancers, strap-ons, and toys and vibrators — and serves a horizontally segmented buyer base of online retailers (domestic and foreign), brick-and-mortar storefront operators, and home-party sales businesses. Wholesale pricing is gated behind business account creation, and Eldorado does not publicly disclose its price list.
Beyond wholesale supply, Eldorado provides fulfillment services for online retailers and a large library of educational resources, and it positions itself on staff product knowledge as a differentiator. The company has won Distributor of the Year awards from each of the three principal adult-industry trade publications — AVN, XBIZ, and StorErotica — and maintains preferred-tier relationships with brand vendors such as Evolved, Bathmate, Kama Sutra, Wicked Sensual Care, Arcwave, Xgen, Kheper Games, and Cock Oil.
The firm is privately held with 51–100 employees, no parent company, no institutional or private-equity ownership disclosed in the source data, and no funding history on record. Eldorado operates a Magento-based e-commerce storefront (eldorado.net) with no public API or SDK and no documented AI, machine-learning, or data-asset capabilities. Revenue, ownership structure, and detailed corporate history are not publicly disclosed.
Eldorado Trading firmographics
Firmographics- Name
- Eldorado Trading
- Legal name
- Eldorado Trading Company
- Website
- https://eldorado.net
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eldorado Trading Company is a B2B wholesale distributor of adult toys, party supplies, and lingerie, serving online retailers, storefronts, home-party businesses, and international resellers with fulfillment services across 17+ product categories.
- Ownership category
- akta.pro rank
Eldorado Trading industry classification
Industry- Product category
- Adult Products Wholesale Distribution
- NAICS
- Other Commercial Equipment Merchant Wholesalers (42344)
- SIC
- Wholesale-Misc Durable Goods (5090)
- akta.pro primary industry
- General Merchandise Online Retailers (CRAFADAA)
Keywords
Where Eldorado Trading is headquartered
LocationHeadquarters
- HQ city
- Broomfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eldorado Trading business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale Distribution: Eldorado operates as a wholesale distributor of adult toys, party supplies, and lingerie, selling products to retailers including online sellers, store fronts, and home party businesses.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Eldorado Trading product offering
Product offeringCore offering
Eldorado Trading is a B2B wholesale distributor of adult toys, party supplies, and lingerie, supplying online retailers, storefront businesses, home party sales operators, and foreign online sellers. The company operates an extensive product catalog across 17+ categories and provides order fulfillment services for online retailers, both domestic and international, along with educational resources for its wholesale customers.
Product overview
Eldorado Trading is an award-winning distributor of adult toys, party supplies, and lingerie operating as a B2B fulfillment platform rather than a unified software product. The company distributes an extensive product portfolio across multiple categories including anal products, bondage & restraints, dolls & masturbators, dongs & dildos, games & novelties, glass products, lingerie & costumes, lubricants, massage products, penis products, LGBTQ+ pride items, sex machines, sexual enhancers, strap ons, and toys & vibrators. Beyond product distribution, Eldorado provides fulfillment services for online retailers (domestic and foreign), maintains a large collection of educational resources, and offers an extensive lingerie selection. The platform does not appear to be a software product with modules but rather a product distribution and fulfillment business.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Distribution of Adult Products
Companies that use Eldorado Trading
Customer profileSegments4 records
Ideal customer profiles4 records
Eldorado Trading technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eldorado Trading partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered preferred.
- EvolvedpreferredFeatured vendor brand promoted on homepage with dedicated product catalog page
- Cock OilpreferredFeatured vendor brand with dedicated product page on Eldorado platform
- BathmatepreferredFeatured vendor brand showcased on homepage promotional banner
- Kama SutrapreferredFeatured vendor brand with dedicated product catalog page
- Kheper GamespreferredFeatured vendor brand promoted on homepage
- ArcwavepreferredFeatured brand under the brands collection section
- XgenpreferredFeatured vendor brand with dedicated product page
- Wicked Sensual CarepreferredFeatured vendor brand showcased on homepage promotional section
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Eldorado Trading competitors and assessment
Company assessmentDirect peers
- Nalpac: Nalpac is a wholesale distributor of adult novelty products, lingerie, and related accessories serving retailers across the U.S. — directly comparable to Eldorado in product mix, customer base (online and brick-and-mortar adult retailers), and B2B distribution model.
- Williams Trading Company: Williams Trading is a wholesale distributor of adult products, novelties, and lingerie with a long operating history — a direct competitor to Eldorado serving similar retail channels with overlapping product categories.
- Honey's Place: Honey's Place is a wholesale distributor of adult toys, lingerie, and novelties, serving online retailers, store fronts, and international customers — closely matching Eldorado's B2B distribution and fulfillment model.
- Xgen Products: Xgen Products is both a manufacturer and distributor of adult novelty products and a featured vendor partner of Eldorado. It is a relevant comparable because it operates in the same category as both producer and channel partner.
- PinkCherry: PinkCherry operates as both a major online adult retailer and a wholesale distributor — comparable to Eldorado because it competes for the same retailer accounts and overlaps in product assortment, particularly in the online retail channel.
Broad incumbents
- Adam & Eve: Adam & Eve is one of the largest adult product retailers and distributors in the U.S., offering a broader vertically integrated model than Eldorado. It is comparable as a wide-assortment adult category incumbent competing for similar end customers.
- CalExotics: CalExotics is a large manufacturer and distributor of adult toys and intimacy products, selling both wholesale and direct. It is comparable to Eldorado as a supply-side counterparty and channel competitor in the wholesale tier.
- Doc Johnson: Doc Johnson is an established adult product manufacturer and wholesale distributor with a deep product catalog. It is comparable to Eldorado as a category incumbent operating in overlapping distribution channels and product lines.
Emerging players
- Pipedream Products: Pipedream Products is a manufacturer and global distributor of adult novelties with broad international reach. It is comparable to Eldorado as a competing supply and distribution player, though it is more product-originated than pure-play distribution.
- Sportsheets International: Sportsheets designs, manufactures, and distributes adult novelty and bondage products. It is comparable to Eldorado as a category participant selling through similar B2B channels and competing for retailer shelf space in overlapping product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Eldorado Trading social profiles
Digital presenceEldorado Trading financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eldorado Trading leadership team
Management profileNumber of profiles
Eldorado Trading funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eldorado Trading M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eldorado Trading
What does Eldorado Trading do?
Eldorado Trading is a B2B wholesale distributor of adult toys, party supplies, and lingerie, supplying online retailers, storefront businesses, home party sales operators, and foreign online sellers. The company operates an extensive product catalog across 17+ categories and provides order fulfillment services for online retailers, both domestic and international, along with educational resources for its wholesale customers.
Is Eldorado Trading a public or private company?
Eldorado Trading is a private company. It is classified as unknown and is currently operating.
When was Eldorado Trading founded?
Eldorado Trading was founded in 1970. It employs 101 to 250 people.
Where is Eldorado Trading based?
Eldorado Trading is headquartered in Broomfield, United States, in the North America region.
How does Eldorado Trading make money?
One revenue line is on record: wholesale Distribution.
Who are Eldorado Trading's main competitors?
Direct peers on record are Nalpac, Williams Trading Company, Honey's Place, Xgen Products and PinkCherry. Broad incumbents are Adam & Eve, CalExotics and Doc Johnson. Emerging players are Pipedream Products and Sportsheets International.
Does Eldorado Trading have an API?
No public API is recorded for Eldorado Trading.
What industry is Eldorado Trading in?
Eldorado Trading's product category is Adult Products Wholesale Distribution. Its primary akta.pro industry code is CRAFADAA, General Merchandise Online Retailers. Its NAICS code is 42344 and its SIC code is 5090.