Bradford City FC Community Foundation

What Bradford City FC Community Foundation does

Bradford City FC Community Foundation is a registered charity (charity number 1122310) and the official charitable arm of Bradford City AFC, founded in 1988 by the Professional Footballers' Association. Headquartered at Valley Parade, Bradford, the organisation delivers sport, education, health, and social inclusion programmes across the Bradford District and West Yorkshire, serving children, young people, people with disabilities, people with Parkinson's, young men facing unemployment, schools, and the general community. Its portfolio spans 29 active projects and reached over 36,000 participants in the last year, generating £12.3M in social value between 2024-2026 per the EFL in the Community impact report.

The Foundation's core offerings include free community programmes (Premier League Kicks, McDonald's Fun Football, Parkinson's Walking Football, disability football, and The Way Forward youth employment programme), fee-based holiday camps at £25 per child delivered across eight Bradford-area venues, the City Hub community facility offering venue hire and party packages, and educational programmes such as Football and Education BTEC/A-Level pathways, Premier League Primary Stars, and safeguarding courses. Digital resources include the Positive Activities Map, a directory covering youth activities across every Bradford ward. The City Hub, opened in December 2022, functions as both a match-day community space and a revenue-generating venue.

The business model is a hybrid of restricted grant funding, unrestricted donations, and modest self-generated commercial income. Major grants include a £5.2M Peer Action Collective award (Youth Endowment Fund, #iwill Fund, Co-op Group) and a £100,000 SkyBet EFL Building Foundations Fund grant in 2025. Donations are processed via One Donate Ltd, and the organisation holds NCS delivery contracts across West Yorkshire. The Foundation is led by CEO Lizzie Saunderson-Trowell, who succeeded long-serving CEO Ian Ormondroyd in 2026; Ormondroyd remains as Chief Ambassador and Senior Advisor. It employs 25+ staff and was ranked third out of 92 EFL club charities in the 2022 Capability Code of Practice audit.

Name

Bradford City FC Community Foundation

Legal name

Bradford City FC Community Foundation

Website

https://bradfordcitycf.org.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Bradford City FC Community Foundation is a registered charity and the official charitable arm of Bradford City AFC, delivering sport, education, health, and social inclusion programmes across Bradford District and West Yorkshire. It serves over 36,000 participants annually through 29 projects, funded by grants, donations, and modest programme fees.

Ownership category

akta.pro rank

Product category

Community Sports and Education Services

NAICS

Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community sports programmes
• Youth education services
• Disability football inclusion
• Charitable football foundation
• Community health wellbeing

Headquarters

HQ city

Bradford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: Self-funded charity relying on donations from supporters and the public. Every £1 donated equates to £12.50 in social value. Uses One Donate Ltd platform for digital donations.
2. Grant Funding: Receives grants from various organisations including £100,000 from SkyBet EFL Building Foundations Fund for The Way Forward programme, £5.2 million for Peer Action Collective from Youth Endowment Fund, #iwill Fund and Co-op Group.
3. Programme Fees: Holiday camps charged at £25 per child with sibling discounts available. Booking system managed through Abler platform.
4. Venue Hire: City Hub available for private hire including community organisations, corporate events, and private functions. Various room configurations and catering packages available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bradford City FC Community Foundation is the registered charitable arm of Bradford City AFC, delivering free and fee-based community programmes spanning sports coaching, education, health and wellbeing, and social inclusion across Bradford and West Yorkshire. Core offerings include football holiday camps (£25 per child), free Premier League Kicks sessions, McDonald's Fun Football, disability football, Parkinson's Walking Football, the Way Forward youth employment programme, BTEC/A-Level education, Premier League Primary Stars in schools, and City Hub venue hire. The Foundation engages over 36,000 participants annually across 29 distinct projects and generates £12.3 million in social value.

Product overview

Bradford City FC Community Foundation operates as a self-funded charity and the official charitable arm of Bradford City AFC, delivering a diverse portfolio of community programmes and services focused on sports participation, health, education, social inclusion, and disability. The Foundation's offerings include football holiday camps (partnered with Kellogg's and McDonald's), Premier League Kicks free football sessions, The Way Forward employment support programme for young men, Parkinson's Walking Football, Peer Action Collective youth social action programme, and disability football covering 150+ regular participants. The Foundation operates the City Hub as a community facility offering venue hire and party packages, while also delivering educational programmes including BTEC/A-Levels through Football and Education, Premier League Primary Stars in schools, and National Citizen Service across West Yorkshire. The organization generated £12.3 million in social value between 2024-2026, working with over 36,000 participants across 29 distinct projects annually. Key digital resources include the Positive Activities Map (interactive directory for youth activities), Peer Action Collective Toolkit, and Youth Forum Toolkit.

Differentiator

Problem solved

Functional benefit

Brands

• City Hub: A community hub opened in December 2022 in the location of the old City Shop, featuring community provisions, a cafe, and available for private hire for community organizations and corporate events. Located at Valley Parade, Bradford.
• The Way Forward
• Peer Action Collective (PAC)
• Premier League Kicks
• Football and Education

Products and services

• Football Holiday Camps Fun, competitive football holiday camps delivered throughout every school holiday for boys and girls aged 5-14 of all abilities. Camps run in partnership with Kellogg's and feature 'world cup' competitions and penalty shootout contests across multiple Bradford District locations.
• McDonald's Fun Football FREE football coaching sessions for children aged 5-11 of all abilities, focusing on giving children confidence to learn new skills, make new friends and have fun.
• Premier League Kicks Weekly sessions providing free football for young people in the city, including personal-development activities. Part of a wider Premier League initiative delivered at over 5,000 venues across England and Wales.
• The Way Forward A 12-week programme for young men aged 18-24 in Bradford facing unemployment, poor mental health, and limited opportunities. Combines sport, coaching, and life skills to build confidence, resilience, and routes into education or employment. Funded by SkyBet EFL Building Foundations Fund.
• Parkinson's Walking Football Free weekly walking football sessions for participants with Parkinson's and other conditions impacting their mobility. Delivered by dedicated coaches, sessions welcome over a dozen players each week in a safe, welcoming and inclusive space.
• Peer Action Collective (PAC) A £5.2 million programme giving young people the chance to make their communities safer, fairer places to live. Young people lead research and social action projects, funded by Youth Endowment Fund, #iwill Fund and Co-op Group.
• Same Shirt, Different Lives A project delivered by The Roots Programme in partnership with Bradford City FC Community Foundation. Provides a space for conversations between fans of different walks of life, with a chance to swap stories and see football and life in the UK from each other's point of view.
• City Hub Match-day, event, party and group space opened in December 2022 at the old City Shop location. Features community provisions and is available for private hire including catering packages. Hosts SSAFA Coffee Morning, Moments Cafe, and Bradford Brotherhood fitness club.
• Disability Football Disability football club covering over 150 participants on a regular basis, along with satellite disability sessions and education provision developed since 2000.
• Football and Education Programme Educational programmes combined with football coaching for students. Includes BTEC and A-Level provisions, traineeships, literacy, numeracy and PSHE programmes.
• Premier League Primary Stars School-based educational programme using the appeal of football to engage children in learning across various subjects.
• National Citizen Service (NCS) The Foundation held the contract for National Citizen Service (NCS) delivery across the whole of West Yorkshire, providing young people with opportunities for personal development through community engagement.
• Safeguarding Awareness Course FA's Safeguarding Awareness for Parents & Carers' course designed to help parents and carers make informed choices about football settings. Minimum age 16, course duration 25-30 minutes, free to access.
• City Hub Venue Hire City Hub venue available for private hire with main space seating 50-80 people (cabaret, cafe style, theatre, boardroom configurations) and a small meeting room seating up to 8 people. Catering packages available for community organisations, corporate events, and private functions.
• City Hub Party Packages Party packages available to book with themes including Billy Bantam and Disney Princess, offered at the City Hub venue.
• Positive Activities Map Interactive directory providing breakdown of positive activities for young people across Bradford, including sporting and non-sporting activities, health and wellbeing focus, and support services. Free to use and covers activities in every ward in Bradford.

Quantifiable outcome

• Every £1 invested in the Foundation's work generates £12.50 in social value
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and supporting.

• The Roots ProgrammecoreStrategic or Co-development Partner'Same Shirt, Different Lives' project provides space for conversations between fans of different walks of life, with chance to swap stories and see football - and life in the UK - from each other's point of view. Ian Ormondroyd participates as Chief Ambassador and Senior Advisor. Funded by The National Lottery Community Fund.
• Yorkshire Women's ForumcoreStrategic or Co-development Partner'Threads Together' fashion show partnership celebrating Bradford's heritage and sustainable fashion. Proceeds support Yorkshire Women's Forum's 'Period Poverty Project'. Both organisations share commitment to supporting communities and improving lives.
• One Donate LtdcoreGTM or Marketing PartnerOfficial digital donation platform enabling supporters to donate directly to Foundation programmes. Powers community giving with transparent and impactful donation capabilities.
• Parkinson's UKsupportingStrategic or Co-development PartnerPartnership supporting Parkinson's Walking Football project delivering free weekly sessions for people with Parkinson's and mobility issues. Sessions held at BEAP Community Partnership.
• EFL in the CommunitycoreStrategic or Co-development PartnerUmbrella organisation providing oversight, support, and reporting framework for EFL club charities. Publishes impact measurement reports including 'Measuring the Impact of EFL Clubs in the Community'.
• National Citizen Service (NCS)supportingStrategic or Co-development PartnerFoundation held contract for NCS delivery across whole of West Yorkshire, providing opportunities for young people through this government-backed youth programme.
• Stachiw Bashir SolicitorssupportingGTM or Marketing PartnerPartner in 'Threads Together' fashion show and sustainability summit event delivery.
• Another Way Women's FoundationsupportingStrategic or Co-development PartnerPartner in 'Threads Together' fashion show and sustainability summit event delivery.
• Greener BantamssupportingStrategic or Co-development PartnerSustainability initiative with strategic commitment to environmental responsibility. Partner in sustainability summit and travel hub initiatives.
• First BusessupportingStrategic or Co-development PartnerPartnership developing youth forum and safe transport access campaign for young people. Co-designed Positive Activities Map to help young people access community resources.
• Northern and British Transport PolicesupportingStrategic or Co-development PartnerPartnership on campaign film tackling unwanted sexual behaviour on transport networks, resulting in free Railway Guardian App.
• West Yorkshire PolicesupportingStrategic or Co-development PartnerPartnership delivering SWERVE, a new free weekly football session for boys and girls in Bradford, in collaboration with Morrisons Foundation and McDonald's.
• McDonald'ssupportingGTM or Marketing PartnerPartnership delivering free McDonald's Fun Football sessions for children aged 5-11 and SWERVE football sessions for young people.
• NHSsupportingStrategic or Co-development PartnerHealthcare partnership for health and wellbeing programmes supporting community members with various health conditions.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• StreetGames: National sport-for-development charity delivering doorstep sport in disadvantaged communities. Comparable in targeting young people through sport, though operates a network model rather than single-club-anchored charity.

Broad incumbents

• EFL in the Community: Umbrella organisation representing all 92 EFL club charities and publishing the 'Measuring the Impact' report that benchmarks Bradford's social value metrics. Acts as the sector-wide governing/coordinating body.

Direct peers

• Burnley FC in the Community: Official charity of Burnley FC, delivering sport, health, education, and social inclusion programmes in Lancashire. Comparable EFL club charity model with similar participant-base scale.
• Leeds United Foundation: Official charity of Leeds United, delivering community, education, and sports participation programmes in close geographic proximity to Bradford. Shares the same regional EFL/Premier League funder ecosystem.
• Liverpool FC Foundation: Official charity of Liverpool FC, running education, sport participation, health, and inclusion programmes. Shares the Premier League Kicks, Primary Stars, and youth-development portfolio that the Bradford Foundation also delivers.
• Manchester United Foundation: Official charity of Manchester United FC, delivering education, social inclusion, health, and community programmes across Greater Manchester. Operates the same official-club-charity model with Premier League and EFL-style funding streams.
• Everton in the Community: Official charity of Everton FC, delivering health, education, sport, and social-prescribing programmes in Liverpool. Directly comparable in mission, funding sources, and Premier League affiliation.
• Chelsea Foundation: Official charity of Chelsea FC, running education, health, and inclusion programmes. Comparable Premier League club charity model delivering Kicks, Primary Stars, and community-based provision.
• Huddersfield Town Foundation: Official charity of Huddersfield Town FC, delivering sport, education, and health programmes across West Yorkshire. Closely comparable to Bradford in scale, mission, and EFL funder network.
• Arsenal in the Community: Official community arm of Arsenal FC, delivering sport, education, and social inclusion programmes in North London. Comparable Premier League club charity model and programme mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bcafc_cf
• Facebookfacebook.com/bcafc.cf
• LinkedInlinkedin.com/company/bradford-city-fc-community-foundation
• Instagraminstagram.com/bcafc_cf/?hl=en-gb

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bradford City FC Community Foundation