Y.S.S (Thailand) Co Ltd

What Y.S.S (Thailand) Co Ltd does

Y.S.S (Thailand) Co Ltd, operating as Y.S.S (Thailand) Public Company Limited, is a Thailand-headquartered manufacturer of aftermarket shock absorbers, suspension springs, steering dampers, and front forks for motorcycles and automobiles, founded in 1983 in Bang Phli, Samut Prakan. The company serves two end markets — the motorcycle aftermarket (replacement shocks, steering dampers, cartridge/fork upgrade kits, springs for scooters, big bikes, ATVs, and racing applications) and the four-wheel automotive aftermarket (pickup trucks, PPVs, and passenger cars across Japanese, Korean, American, and Chinese brands including Toyota, Isuzu, Ford, Mitsubishi, BYD, MG, and NETA). Its technology stack centers on proprietary valve systems — HI-LOW SPEED Compression Control, CCG H-L Close Cartridge, VVSC (Variable Valve Speed Control), VBSC (Valve Balance Speed Control), and Monotube technology with reservoir tank — developed by a European R&D team assembled in 2005 and supplemented by wholly-owned R&D subsidiaries in the Netherlands (2007) and New Zealand (2022).

The commercial model is hardware sales through a channel-led distribution network: 67 distributors and 263 authorized service centers deliver products to end consumers in more than 30 countries, supported by trade-show participation (notably EICMA) and motorsport validation across CIV Italy, ESBK Spain, and the New Zealand Superbike Championship. Pricing is per-set consumer hardware, with current-generation automotive sets retailing between THB 15,800 (DTG7 shocks only) and THB 29,900 (GRIP-R full passenger-car set) and aftermarket car springs at EUR 169–231 depending on application. The company operates a 5,000 sqm dedicated spring factory (2015), a technology-upgraded main shock absorber plant (2010), and maintains ISO/TS 16949 plus ABE (German KBA) certifications that enable access to regulated European markets.

Name

Y.S.S (Thailand) Co Ltd

Legal name

Y.S.S (Thailand) Public Company Limited

Website

https://yss.co.th

Company type

Public

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Y.S.S (Thailand) manufactures aftermarket shock absorbers, steering dampers, front forks, and suspension springs for motorcycles and automobiles, distributing through 67 distributors and 263 service centers across more than 30 countries.

Ownership category

akta.pro rank

Product category

Automotive Suspension Components

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Powersports Aftermarket Parts & Accessories Manufacturing (IMACAEAO)

akta.pro secondary industries

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)

Keywords

• Motorcycle shock absorbers
• Automotive suspension parts
• Aftermarket suspension systems
• Performance shock absorbers
• Vehicle suspension components

Headquarters

HQ city

Bang Phli

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Shock Absorber Sales: YSS generates revenue primarily through the sale of shock absorbers, suspension components, and related products for motorcycles and automobiles. Products are sold through distributors, dealers, and service centers globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Y.S.S (Thailand) manufactures aftermarket shock absorbers, steering dampers, front forks, and suspension springs for motorcycles, scooters, ATVs, and automobiles. The company operates a model-by-model product development approach with dedicated R&D centers in the Netherlands and New Zealand, selling through a global network of 67 distributors and 263 service centers across more than 30 countries.

Product overview

Y.S.S (Thailand) Co Ltd is a manufacturer and distributor of shock absorbers and suspension systems for motorcycles and automobiles with over 40 years of experience. The product portfolio includes MOTO products (Shock Absorber, Steering Damper, Z CARTRIDGES, Fork Upgrade Kit, Fork Sport Kit, Spring) and AUTO products (Z-SERIES, X-PERT, X-SPORT, DTG-SPORT, E-SERIES, DTG-PLUS, DTG, PERFORMANCE SPRING, AIR SUSPENSION, Car Spring). Recent launches include DTG7 and GRIP-R (February 2026) and AIR SUSPENSION (October 2024). The company operates a global network of 67 distributors and 263 service centers across more than 30 countries, supported by R&D centers in Europe and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• YSS AIR SUSPENSION: Premium hi-end air shock absorbers with advanced air suspension technology for exceptional smoothness
• YSS X-SPORT
• YSS E-SERIES
• Z-SERIES
• X-PERT
• DTG Series
• GRIP-R

Products and services

• MOTO Shock Absorbers Shock absorbers for motorcycles, scooters, ATVs, and big bikes providing suspension performance and ride comfort. Multiple series and configurations available for different riding styles and vehicle models across more than 15 motorcycle brands.
• Steering Damper Steering dampers for motorcycles that control and reduce steering oscillations, improving stability and safety during riding.
• Z Cartridges Cartridge kit products for front fork upgrades on motorcycles, providing improved damping control and suspension performance.
• Fork Upgrade Kit

Quantifiable outcome

• 30% greater smoothness and comfort with DTG7 compared to previous models
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Italian DealerscoreChannel Partner/ Reseller/ DistributorItalian dealers visited YSS Thailand's world-class factory in November 2025, demonstrating strong business relationships with European markets.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• KYB Corporation: Japan-headquartered global Tier-1 suspension manufacturer serving both OEM and aftermarket across motorcycles and automobiles. Comparable product scope but vastly larger scale and deeper OEM entrenchment than YSS.
• Showa (Hitachi Astemo): Major Japanese suspension manufacturer (Honda affiliate) supplying OEMs and aftermarket worldwide. Overlaps with YSS on motorcycle fork and shock manufacturing, with broader product range and OEM advantages.
• Tenneco (Monroe): Global ride control and aftermarket parts group owning Monroe, Champion, and Rancho brands. Broad incumbent in automotive aftermarket shock absorbers, competing against YSS in the passenger car and light truck replacement segment.

Direct peers

• Tractive Suspension: Dutch motorcycle suspension specialist focused on premium aftermarket and racing applications. Comparable product portfolio and European market positioning to YSS's motorcycle business.
• Koni: Netherlands-based specialist in aftermarket automotive shock absorbers. Closely comparable on automotive shock product line, distributor-led model, and European market positioning versus YSS's auto business.
• Hagon Shocks: UK-based aftermarket motorcycle shock absorber manufacturer with long heritage and broad model coverage. Directly comparable product offering in motorcycle aftermarket with similar model-by-model fitment strategy.
• Öhlins: Swedish premium aftermarket suspension specialist focused on motorcycle and automotive applications — directly comparable product portfolio (shock absorbers, steering dampers, front forks), racing heritage, and global distributor model that overlaps with YSS.
• Progressive Suspension: US-based aftermarket motorcycle suspension specialist offering shocks, fork springs, and lowering kits. Comparable aftermarket motorcycle shock portfolio and dealer/distributor distribution model.
• Wilbers: German specialist in aftermarket motorcycle and automotive suspension with model-specific development approach. Direct competitor to YSS in European premium motorcycle suspension market with similar customization philosophy.
• Bilstein (ZF): German premium performance and OE replacement shock absorber brand, now part of ZF. Directly comparable to YSS's X-SPORT, E-Series, and DTG lines on automotive aftermarket positioning and premium tier product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yssthai
• Xx.com/Yss_Thailand
• LinkedInlinkedin.com/company/yss-thailand

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Y.S.S (Thailand) Co Ltd