What TracTive Suspension does

TracTive Suspension B.V. is a Dutch engineering and manufacturing firm founded in 2010 and headquartered in Cuijk, the Netherlands, that designs and builds high-end suspension systems for the premium automotive and motorcycle aftermarket. The company serves three primary customer verticals: hypercar and premium-sports-car OEMs (including Pagani, Dallara, Donkervoort, Hennessey, De Tomaso, and Giamaro), electric and ICE restomod builders (Electric Classic Cars, Everrati, Kalmar Automotive, Kincer Chassis, Nardone Automotive, TWR Performance), and the motorcycle aftermarket via its own dealer network plus channel partnerships with Touratech, Wunderlich, and Rally Raid.

The core technology stack centers on patented proprietary components: the DDA (Dynamic Damping Adjustment) electronic valve, which fully opens and closes within 6-10 milliseconds; the ACE (Active Controlled Electronics) semi-active damping control system offering independent 5-position adjustment of front/rear damping and roll/pitch via touchscreen; the PDSII (Progressive Damping System II) anti-bottoming architecture; and Big Piston Technology with 35mm pistons in cartridge kits and 46mm in rear shocks — described as the largest in the aftermarket. Auxiliary systems include the TLS ride-height lift (30-45mm), LAS length adjustment (15-60mm), HPA hydraulic preload adjuster, and EPA electric preload adjuster for BMW GS models. The motorcycle catalog spans 762+ SKUs across BMW, KTM, Honda, Yamaha, Ducati, Husqvarna, Triumph, Suzuki, KOVE, and Aprilia, with named product lines X-TREME (high-performance off-road), X-PERIENCE (mixed use), and X-CITE (street).

TracTive operates a hybrid go-to-market combining direct e-commerce (tractivesuspension.com) with a searchable global dealer locator and OEM/partnership channels. Products are priced in Euros with VAT, range from roughly €742 ex-VAT for entry motorcycle shocks to €7,995 ex-VAT for premium automotive Plug & Play electronic kits, and carry a 2-year warranty on fully serviceable hardware. The company is privately held, discloses no revenue, funding rounds, or leadership team data, and is currently hiring assembly specialists to support production for premium brands. Geographic reach spans the Netherlands, Germany, Italy, the United Kingdom, Denmark, and the United States.

Name

TracTive Suspension

Legal name

TracTive Suspension

Website

https://tractivesuspension.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

TracTive Suspension is a Dutch manufacturer of high-end semi-active and passive suspension systems for premium/hypercar OEMs, restomod builders, and the motorcycle aftermarket, selling globally via dealers, OEM partnerships, and direct e-commerce.

Ownership category

akta.pro rank

Product category

Performance Suspension Components

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)

akta.pro secondary industries

Chassis Mechatronics & Active Dynamics (Active Suspension/Steer-by-Wire/Brake-by-Wire Hardware) (IMACAIAN), Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL)

Keywords

• Automotive suspension systems
• Motorcycle suspension kits
• Electronic damping valves
• Semi-active suspension
• Aftermarket shock absorbers

Headquarters

HQ city

Cuijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Suspension System Sales: TracTive generates revenue through the sale of high-end suspension products including shock absorbers, cartridge kits, and electronic suspension systems. Products are sold through dealer network and direct e-commerce. Revenue is primarily one-time hardware sales with potential aftermarket service and parts revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

TracTive Suspension designs, engineers, and manufactures high-end suspension systems for motorcycles and automobiles in the Netherlands. The portfolio includes semi-active electronic suspension kits (ACE system), patented DDA (Dynamic Damping Adjustment) electronic damping valves, fork cartridge kits, rear shock absorbers (X-TREME, X-PERIENCE, X-CITE lines), lift systems (TLS, LAS), and OEM-grade custom shock assemblies supplied to hypercar manufacturers such as Pagani, Dallara, and Donkervoort.

Product overview

TracTive Suspension is a Dutch company that engineers and manufactures high-end suspension systems for motorcycles and automobiles. Their motorcycle portfolio consists of three main product lines: X-TREME (high-performance off-road/adventure), X-PERIENCE (mixed use), and X-CITE (street-focused), along with fork cartridge kits and preload adjustment systems (HPA, EPA). Their automotive offerings include the ACE semi-active electronic damping system with touchscreen control, the patented DDA electronic damping valve, and lift systems (TLS, LAS). Products feature big piston technology (up to 46mm rear, 35mm front cartridges), PDSII anti-bottoming systems, and Plug & Play installation options. All products are engineered and manufactured in the Netherlands and carry a 2-year warranty.

Differentiator

Problem solved

Functional benefit

Brands

• DDA (Dynamic Damping Adjustment): Patented electronic valve technology for damping adjustment in shock absorbers, capable of opening and closing within 6-10 milliseconds.
• ACE (Active Controlled Electronics)
• X-TREME
• X-PERIENCE
• X-CITE
• PDSII (Progressive Damping System II)
• HPA (Hydraulic Preload Adjuster)
• EPA (Electric Preload Adjustment)
• TLS (TracTive Lift System)
• LAS (Length Adjustment System)
• TCU (Tractive Control Unit)

Products and services

• X-TREME Suspension Kit High-performance suspension kit for adventure and off-road motorcycles featuring 46mm pistons, PDSII anti-bottoming system, and adjustable high/low speed compression and rebound damping. Targeted at premium motorcycle riders seeking track-grade suspension for adventure and off-road use.
• X-PERIENCE Suspension Kit Performance suspension kit for mixed on/off-road motorcycle use with adjustable rebound and high/low speed compression damping, featuring external reservoir for optimal cooling. Targeted at touring and sport riders.
• X-CITE Suspension Kit Street-focused suspension upgrade for motorcycles with adjustable rebound damping and optional Hydraulic Preload Adjuster (HPA), featuring high-flow pistons for stable damping behavior. Targeted at everyday street riders.
• Fork Cartridge Kit Closed or open cartridge systems for motorcycle front fork suspension upgrade, featuring big pistons (up to 35mm), separate compression and rebound adjustment, and hydraulic end-stop protection.
• ACE System (Active Controlled Electronics) Semi-active independent damping control system for automotive applications with touchscreen control, 5-position damping adjustment for front and rear axles, and configurable roll/pitch control presets. Targeted at premium and hypercar owners.
• Touring Line Plug & Play Electronic Suspension Kit Plug & Play electronic suspension kits for performance cars featuring DDA valve technology, optional lift systems, and full integration with vehicle control units. Targeted at premium automotive customers including BMW M-series owners.
• TracTive Lift System (TLS) Ride height adjustment system allowing 30-45mm raise at the touch of a button for automotive applications, useful for navigating speed bumps and parking entries.
• Length Adjustment System (LAS) Ride height adjustment system offering 15-60mm change without affecting spring preload or negative suspension travel, controlled via button for switching between road and track ride heights.
• eX-CHANGE PRO Plug & Play Suspension Kit Plug & Play suspension kit for motorcycles allowing easy exchange of original suspension with upgraded electronic or manual damping options, integrating with OEM control units.
• eX-PERIENCE Plug & Play ESA Suspension Kit Electronic suspension adaptation kit with Plug & Play installation, integrating with OEM control units for BMW GS models.
• Top Mounts High-quality suspension top mounts engineered for precision and durability under extreme track conditions with full adjustability for camber and caster angles.
• Adjustable Rear Toe Link Arms Aftermarket toe link arms replacing rubber bushings with spherical rod-end bearings to eliminate flex and maintain consistent rear toe geometry under extreme track conditions for BMW G8x M2/M3/M4 xDrive.
• HPA (Hydraulic Preload Adjuster) Hydraulic preload adjustment system offering up to 15mm adjustment range, allowing precise load compensation and optimal balance for carrying luggage or passengers on adventure and touring motorcycles.

Quantifiable outcome

• DDA valve opens and closes in 6-10 milliseconds, significantly faster than original equipment valves
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Pagani AutomobilicoreStrategic or Co-development PartnerFounded in 1992, based in San Cesario sul Panaro, near Modena, Italy. Exclusive sportscar manufacturer. Partner since 2015. TracTive suspension is fitted in the Pagani Huayra, Utopia and retrofitted in Zonda models.
• Dallara GroupcoreStrategic or Co-development PartnerFounded in 1972, based in Varano de' Melegari (Parma), Italy. Race & sports car manufacturer. TracTive suspension is fitted to the Dallara EXP and Stradale models.
• Donkervoort CarscoreStrategic or Co-development PartnerFounded in 1978, based in Lelystad, the Netherlands. Sportscar manufacturer. Partner since 2022. TracTive suspension is fitted to the Donkervoort F22 and P24RS.
• Hennessey Performance EngineeringcoreStrategic or Co-development PartnerFounded in 1991, based in Sealy, Texas, the United States. Hypercar manufacturer and high-performance vehicle tuning. Partner since 2024. TracTive suspension is fitted to the Hennessey Venom F5.
• Kincer ChassisminorStrategic or Co-development PartnerFounded in 2010, based in Louisville, TN, the United States. Custom Early Bronco chassis fabrication & restoration. TracTive suspension is fitted to several different Kincer Chassis models.
• Kalmar AutomotiveminorStrategic or Co-development PartnerBased in Denmark. Modern-day coachbuilder. TracTive suspension is fitted to most of the Kalmar cars.
• Podium Advanced TechnologiescoreStrategic or Co-development PartnerFounded in 2011, based in Aoste, Italy. Development & manufacturing of automotive solutions. Partner since 2020. TracTive suspension is fitted to the Eccentrica Diablo and Nardone 928 restomods.
• De Tomaso AutomobilicoreStrategic or Co-development PartnerFounded in 1959, based in Italy. High-performance sports car manufacturer. Partner since 2023. TracTive suspension is fitted to the De Tomaso P72.
• Giamaro AutomobiliminorStrategic or Co-development PartnerFounded in 2024, based in Modena, Italy. Hypercar manufacturer. TracTive suspension is fitted to the Giamaro Krafla.
• TouratechcoreChannel Partner/ Reseller/ DistributorBased in Niederesach, Germany. One of the world's biggest motorcycle accessory brands. Focus on High Performance and Electronic Suspension. Partner since 2011.
• WunderlichcoreChannel Partner/ Reseller/ DistributorBased in Grafschaft, Germany. Premium accessories for BMW, Ducati and Harley Davidson. Focus on Racing, Adventure and Electronic Suspension.
• Rally RaidcoreChannel Partner/ Reseller/ DistributorBased in Wollaston, United Kingdom. Develops and produces accessories for Adventure & Rally riding. Focus on Lightweight Adventure Bike Suspension. Partner since 2012.
• Electric Classic CarsminorStrategic or Co-development PartnerRestomod partner supplying stand-alone electronic semi-active suspension for electric classic car conversions of Porsches, Jaguars, Ferraris, Lancias and BMWs.
• EverratiminorStrategic or Co-development PartnerRestomod partner supplying stand-alone electronic semi-active suspension for electric classic car conversions.
• KammanufakturminorStrategic or Co-development PartnerRestomod partner for classic vehicle conversions including Porsches and other marques.
• Maturo CarsminorStrategic or Co-development PartnerRestomod partner supplying electronic semi-active suspension for classic car conversions.
• Nardone AutomotiveminorStrategic or Co-development PartnerRestomod partner supplying semi-active suspension for the Nardone 928 restomod project.
• TWR PerformanceminorStrategic or Co-development PartnerRestomod partner for classic sports car conversions including the TWR Supercat.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Öhlins Racing: Swedish premium suspension manufacturer for motorcycles and cars, including semi-active systems. Closest direct peer to TracTive: same premium positioning, OEM fitments (e.g., Ducati, KTM, premium auto OEMs), and large-piston aftermarket catalog.
• KW Automotive (KW Suspensions): German manufacturer of premium coilovers and electronic suspension kits for performance cars (e.g., BMW M, Porsche, Audi). Direct peer in automotive Plug & Play and semi-active suspension aftermarket.
• Race Tech Suspension: US motorcycle suspension specialist offering cartridge kits, Gold Valve, and shock revalving for premium and off-road bikes. Comparable to TracTive's motorcycle X-TREME/X-PERIENCE lines in the high-end aftermarket.
• WP Suspension (WP GmbH, part of Pierer Mobility): Premium motorcycle and automotive suspension brand owned by KTM/Pierer group. Directly comparable to TracTive in motorcycle aftermarket (KTM, Husqvarna, GASGAS models) and high-end automotive applications, with substantially larger scale.

Broad incumbents

• Showa (Hitachi Astemo): Japanese OEM motorcycle suspension supplier for Honda, Kawasaki, and others, with aftermarket presence. Broad incumbent competing with TracTive's motorcycle catalog at the OEM tier rather than aftermarket.
• Fox Factory (FOX / Factory Race): US-listed premium suspension manufacturer (Fox shocks, Öhlins subsidiary, Race Face) covering automotive, mountain bike, and powersports. Comparable to TracTive across motorcycle and automotive premium damping, with much larger scale and capital markets access.
• Bilstein (ThyssenKrupp): German OEM and aftermarket suspension giant offering dampers, coilovers, and electronic suspension (BILSTEIN B3/B4/B8, IDS+). Broad incumbent overlapping with TracTive's automotive suspension kits across mainstream and premium segments.

Emerging players

• Touratech: German adventure-motorcycle accessory giant and TracTive's distribution/technology partner since 2011. Comparable because it sells TracTive-built suspension under its own brand in the adventure bike segment, and increasingly competes with its own suspension R&D.
• Penske Racing Shocks: US premium aftermarket and motorsport shock manufacturer using large-piston and electronically adjustable designs. Comparable to TracTive on premium motorcycle/automotive damping technology, especially for track and high-performance road use.

Regional players

• Wunderlich: German BMW-motorcycle accessory specialist and TracTive partner. Sells TracTive electronic suspension kits for BMW GS models in Europe, partially overlapping with TracTive's direct-to-consumer channel for the same end customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TracTive-Suspension
• Facebookfacebook.com/TractiveSuspension
• LinkedInlinkedin.com/company/tractive-suspension-bv
• Instagraminstagram.com/tractivesuspension_automotive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TracTive Suspension