White Canvas Design

What White Canvas Design does

White Canvas Design Inc. is a privately held, women-led creative agency headquartered in Langley, British Columbia, delivering brand identity, website design, graphic design, social media, and strategic marketing consulting to small and mid-market businesses as well as non-profit organizations across Western Canada. Core service lines span the full creative value chain — from brand strategy workshops and visual identity development through website design and development on WordPress, Shopify, and Squarespace, to ongoing retainer-based social media and content production. The business is founder-owned and operated, with Carly Moir serving as Founder & CEO.

The firm's production model is project-based with a strong recurring-revenue layer: engagements are scoped via discovery calls, custom proposals, and 3-5 month website build cycles, while many clients operate on retainer arrangements treating White Canvas as a fractional creative team. The technical stack is built around three CMS platforms rather than proprietary software, and the differentiator is in-house multi-disciplinary integration — strategy, design, development, and content are all delivered under one roof, eliminating third-party vendor dependency.

The customer base is diversified across at least eight verticals including food & beverage, real estate development, healthcare, professional services, financial services, retail/e-commerce, non-profit, and sports & recreation, with notable logos spanning Chip Wilson (Lululemon founder), Vesta Properties, Hippie Snacks, Toptable (CinCin), BCMEA, Minerva BC, Park Ridge Homes, and the Vancouver Firefighter Charities. Geographic reach is concentrated in British Columbia with active engagements in Alberta. Distribution is direct-to-client, consultative, and heavily referral-driven, supplemented by organic content marketing via blog, social channels, and portfolio case studies. The firm has no disclosed external funding, no parent company, and no M&A history.

Name

White Canvas Design

Legal name

White Canvas Design Inc.

Website

https://whitecanvasdesign.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

White Canvas Design is a women-led, boutique creative agency in Langley, British Columbia, offering brand identity, website design (WordPress, Shopify, Squarespace), social media, and graphic design services to small and mid-market businesses and non-profits across Western Canada.

Ownership category

akta.pro rank

Product category

Creative Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Creative agency services
• Brand identity design
• Website design services
• Graphic design
• Social media management

Headquarters

HQ city

Langley

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-Based Creative Services: One-time project fees for brand identity, website design, graphic design, and social media services. Custom quotes based on scope and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

White Canvas Design is a full-service creative agency offering brand strategy, visual identity, and messaging development, alongside custom website design and development on WordPress, Shopify, and Squarespace platforms. The agency also provides graphic design (packaging, print, digital), social media strategy and content creation, and strategic marketing consulting, delivered as project-based engagements or ongoing retainers.

Product overview

White Canvas Design is a full-service creative agency offering a unified suite of creative services centered around brand development and digital presence. Their core offerings include Brand Identity (strategy and visual identity), Website Design (spanning custom WordPress, semi-custom Shopify, and Squarespace platforms), Graphic Design, Social Media services, and Strategic Marketing Consulting. The agency operates as a service-based studio rather than a software product company, with services often delivered as ongoing retainers or project-based engagements. They specialize in working with clients across various industries including food and hospitality, health and wellness, non-profits, real estate, professional services, and sports and recreation.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Strategic brand development including brand writing, visual identity, messaging framework, and brand strategy workshops to help businesses tell their story through strategy and design.
• Website Design Design and development of websites across multiple platforms including WordPress (custom), Shopify (semi-custom e-commerce), and Squarespace, with in-house design and development capabilities.
• Graphic Design Visual design services including packaging, print collateral, digital campaigns, signage, trade show materials, sell sheets, and supporting brand assets.
• Social Media

Quantifiable outcome

• Milani Plumbing achieved 5,863% increase in LinkedIn impressions, 6,381% engagement lift, 2,753% Instagram impressions growth, and 277% engagement increase within first six months
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The ForumcoreGTM or Marketing PartnerWhite Canvas provides branding and event collateral support for The Forum's Pitch Finale events (2024/25 and 2026), a Canadian charity empowering women entrepreneurs through mentorship and education.
• Ignite the Night (Vancouver Firefighters Charity)coreGTM or Marketing PartnerWhite Canvas contributed branding, event collateral, and Squarespace website development as sponsorship support for the Ignite the Night gala.
• Plunge for the CureminorGTM or Marketing PartnerCold-plunge fundraising event supporting cancer research. White Canvas has provided branding, event collateral, landing page design, and media coordination since inaugural year (2022).
• Women and Girls in Sports - Vancouver Bandits BasketballminorGTM or Marketing PartnerPartnership to design exclusive T-shirts for women in sports events (2024, 2025) with proceeds supporting female athlete programs.
• TWU Women in Leadership ProgramminorGTM or Marketing PartnerWhite Canvas sponsored the program in 2023 with team panel participation, networking events, and donations.
• Fraser Valley Fusion SoftballminorGTM or Marketing PartnerGirls' minor league team. White Canvas donated design services for U14 tournament banner (2023-2025) and made financial donation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Idea Rebel: Vancouver-based digital creative agency offering branding, web design, and digital marketing services. Comparable as a similarly-sized Vancouver full-service creative studio targeting mid-market and enterprise clients.
• Jam3: Toronto-based digital creative agency specializing in interactive experiences, branding, and digital production. Comparable in offering digital creative and brand experience services, though typically at a larger scale.
• Arrivals + Departures: Vancouver creative agency offering brand strategy, advertising, and digital services. Comparable in full-service creative offering and BC-based client focus, though typically serving larger accounts.
• Grow: Victoria/Vancouver-based digital agency providing web design, branding, and digital marketing. Comparable as a Western Canadian creative studio serving similar small to mid-market clients.
• Plastic Studios: Vancouver digital creative agency providing branding, web design, and digital strategy. Directly comparable in service mix, regional focus, and target client profile within the BC creative market.
• Camp Pacific: Vancouver branding and creative agency serving similar mid-market and growth-stage clients. Directly comparable in offering brand identity, website, and design services with a regional Western Canada focus.
• Saturday Creative: Vancouver creative studio offering branding, web design, and content services. Comparable in size, Vancouver location, and full-service creative offering to small and mid-market businesses.
• Tendril: Toronto-based design and digital creative studio offering branding, digital experience design, and content. Comparable in craft-focused, design-led creative services with multi-platform web and brand capabilities.
• One Twenty Three West: Vancouver creative agency providing branding, design, and digital services. Comparable in geographic market, service portfolio (branding, web, social), and target mid-market client base.

Broad incumbents

• Cossette: One of Canada's largest full-service marketing and communications agencies with offices nationwide. Overlaps in brand identity, advertising, and digital services but operates at significantly larger scale with broader service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/whitecanvasdesignstudio
• LinkedInlinkedin.com/company/29307946
• Instagraminstagram.com/whitecanvasdesignagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Canvas Design