Ski Haus
Ski Haus is an independent, locally-owned four-season outdoor retailer in Steamboat Springs, Colorado, founded in 1969. It sells and rents ski, snowboard, bike, camping, and climbing gear, and offers repair services to residents and tourists across northwest Colorado.
- Company typePrivate
- Founded1969
- HeadquartersSteamboat Springs, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ski Haus does
Ski Haus is an independent, locally-owned four-season outdoor retailer headquartered in Steamboat Springs, Colorado, founded in 1969 by Bev Nichols and Ryan Nichols. The company operates a primary retail showroom at 1457 Pine Grove Road and a secondary bike shop across the street, serving both Steamboat Springs residents and visitors to northwest Colorado. Its product and service portfolio spans winter rentals (alpine skis, snowboards, Nordic/cross-country, splitboards, snowshoes), summer bike rentals (full-suspension mountain, gravel, road, electric-assist, kids), retail sales of premium outdoor brands including Armada, Atomic, Jones, Burton, Specialized, Santa Cruz, ArcTeryx, Patagonia, and Black Diamond, plus expert ski/snowboard tuning, repair services, and seasonal rental programs.
The business generates revenue across four streams: one-time retail purchases of gear, clothing and footwear; usage-based equipment rentals (daily, multi-day, and seasonal); professional repair and tuning services; and a free rewards program providing 5% back as store credit. Distribution is exclusively through its two physical Steamboat Springs storefronts, supplemented by an online rental reservation system that offers a 15% advance-booking discount. Marketing is conducted via blog content, organic social (Facebook, Instagram, YouTube), an email newsletter, community events, and co-hosted race/clinic partnerships with Lake Catamount Touring Center and Weston Snowboards.
The company has 11–50 employees, no disclosed revenue or external funding, and is not part of any larger corporate parent. Its technology stack is described as non-proprietary, with no APIs, mobile apps, or AI capabilities. The most significant recent development is the June 2026 opening of a Ski Haus Sports Center location in Annapolis, representing the brand's first expansion outside its original Steamboat Springs trade area.
Ski Haus firmographics
Firmographics- Name
- Ski Haus
- Legal name
- Ski Haus
- Website
- https://skihaussteamboat.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ski Haus is an independent, locally-owned four-season outdoor retailer in Steamboat Springs, Colorado, founded in 1969. It sells and rents ski, snowboard, bike, camping, and climbing gear, and offers repair services to residents and tourists across northwest Colorado.
- Ownership category
- akta.pro rank
Ski Haus industry classification
Industry- Product category
- Outdoor Sports Retail and Rental
- NAICS
- Recreational Goods Rental (532284)
- akta.pro primary industry
- Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)
- akta.pro secondary industries
- Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Nordic / Cross-Country Ski Retail (Skis, Boots, Bindings, Poles, Wax) (CRAMAJAG)
Keywords
Where Ski Haus is headquartered
LocationHeadquarters
- HQ city
- Steamboat Springs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ski Haus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales: Sale of outdoor gear, clothing, footwear, and equipment including skis, snowboards, bikes, camping gear, and accessories. One-time purchase transactions.
- Equipment Rentals: Rental of skis, snowboards, bikes, and other outdoor equipment on daily, multi-day, or seasonal basis. Revenue from both winter and summer rental programs.
- Repair Services: Tuning and repair services for skis, snowboards, and bikes. Expert mechanics and technicians provide maintenance, base structuring, edge tuning, and waxing services.
- Rewards Program: Customers earn 5% back in store credit on purchases through the Ski Haus Rewards Program. Points never expire and can be applied to future purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Electric Assist Bike Rentals |
| Usage-based | Pay-as-you-go | Full Suspension Mountain Bike |
| Usage-based | Pay-as-you-go | Junior Bike Rental |
| Usage-based | Pay-as-you-go | Demo Skis/Snowboards with Equipment |
| Usage-based | Pay-as-you-go | Rental Skis/Snowboards with Equipment |
| Unit Pricing | Multi-year contract | Season Rental Programs |
| Subscription | Monthly | Rewards Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Ski Haus product offering
Product offeringCore offering
Ski Haus is a four-season, independently owned outdoor gear retailer and rental operator in Steamboat Springs, Colorado, selling skis, snowboards, bikes, camping, climbing, and backcountry safety equipment, along with apparel and footwear from premium brands. In addition to retail, the company runs one of the largest ski, snowboard, and bike rental fleets in Steamboat Springs and operates an in-house tuning and repair shop staffed by expert mechanics, supported by seasonal rental programs and a 5%-back rewards program.
Product overview
Ski Haus is a four-season independent outdoor gear retailer offering a comprehensive portfolio of rental equipment and retail products for mountain sports. The core rental offerings include winter equipment (alpine skis, snowboards, Nordic skis, splitboards, snowshoes) and summer equipment (full suspension bikes, mountain bikes, road bikes, gravel bikes, e-bikes, kids bikes, trailers). Retail operations encompass alpine skis from brands like Armada, Atomic, Black Crows, Blizzard, K2, Nordica, and Rossignol; snowboards from Jones, Burton, and Salomon; camping and hiking gear from Osprey, Big Agnes, Jetboil, and MSR; rock climbing equipment from Black Diamond and Petzl; and clothing and footwear for men, women, and children from ArcTeryx, Patagonia, Vuori, Stio, Kuhl, Altra, Keen, Merrell, La Sportiva, Hoka, and Salomon. Supporting services include expert ski and snowboard tuning and repair, seasonal rental programs with equipment exchange options, and a free rewards program earning 5% store credit on purchases. The company operates as a single physical retail location in Steamboat Springs, Colorado, with no digital platform or API offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Ski Rentals
Companies that use Ski Haus
Customer profileSegments4 records
Ideal customer profiles3 records
Ski Haus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ski Haus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Weston SnowboardscoreWeston Snowboards from Minturn, Colorado partners with Ski Haus to host demo days and splitboard clinics. Events include Split 101 educational clinics, free demos at Steamboat Resort and Howelsen Hill, and splitboard demo weekends.
- Lake Catamount Touring CentercoreSki Haus and Lake Catamount Touring Center co-host the annual Pleasant Valley Race Ride Tour series, combining fat biking and cross country skiing events. This partnership has continued annually since at least 2019.
- TSL SnowshoesminorSki Haus carries TSL Snowshoes products, a French manufacturer known for innovative binding systems and flexible frame designs. TSL snowshoes are featured as premium products in the retail inventory.
- BioLiteminorSki Haus stocks BioLite products including camp stoves, fire pits, solar panels, and power banks. BioLite is known for off-grid energy products that convert fire into electricity.
- Patagonia ProvisionsminorSki Haus carries Patagonia Provisions backcountry food products including meals, soups, breakfasts, and snacks for outdoor adventures.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ski Haus competitors and assessment
Company assessmentEmerging players
- Powder7: Colorado-based online ski and snowboard retailer with rental offerings and a deep specialty inventory. Comparable to Ski Haus in ski-specific assortment and rental services, but operates primarily through digital channels.
Others
- Patagonia: Premium outdoor apparel and gear brand carried by Ski Haus. Not a direct retail competitor but an ecosystem participant — Patagonia's brand strength and direct-to-consumer channel both supply and compete with Ski Haus's apparel sales.
- Steamboat Powdercats: Backcountry cat skiing operation based in Steamboat Springs. Not a retail peer, but a fellow Steamboat winter outdoor business that shares the same customer base Ski Haus serves with its backcountry gear and rental offerings.
Broad incumbents
- Backcountry: Large online specialty outdoor retailer carrying premium ski, snowboard, bike, and camping brands that overlap with Ski Haus's assortment. Competes for the same digitally-engaged outdoor enthusiast customer.
- Moosejaw: Outdoor specialty retailer with deep ski, snowboard, and camping assortment and active loyalty program. Competes with Ski Haus for outdoor enthusiasts shopping online for premium gear.
- REI Co-op: National outdoor cooperative operating retail stores, e-commerce, rental programs, and a broad outdoor gear assortment. Overlaps with Ski Haus across nearly every category but with vastly greater scale and digital infrastructure.
Direct peers
- Christy Sports: Colorado-based specialty ski and snowboard retailer with multiple locations and rental operations across the Rockies. Closely comparable to Ski Haus in product mix (skis, boards, apparel), rental offering, and mountain-town customer base.
- Evo: Action sports retailer specializing in ski, snowboard, and bike gear with both e-commerce and physical retail (including seasonal mountain stores). Comparable product categories, rental program, and customer demographic to Ski Haus.
Regional players
- Neptune Mountaineering: Boulder, Colorado specialty outdoor retailer selling climbing, ski, and camping gear with strong local community ties. Comparable specialty-retail, mountain-community positioning to Ski Haus in a different Colorado market.
- Bent Gate Mountaineering: Golden, Colorado outdoor specialty store with apparel, climbing, ski, and camping gear plus rental services. Closely mirrors Ski Haus's mountain-community specialty retail and rental model in a different Colorado geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ski Haus social profiles
Digital presenceSki Haus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ski Haus leadership team
Management profileNumber of profiles
Profiles2 records
Ski Haus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ski Haus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ski Haus
What does Ski Haus do?
Ski Haus is a four-season, independently owned outdoor gear retailer and rental operator in Steamboat Springs, Colorado, selling skis, snowboards, bikes, camping, climbing, and backcountry safety equipment, along with apparel and footwear from premium brands. In addition to retail, the company runs one of the largest ski, snowboard, and bike rental fleets in Steamboat Springs and operates an in-house tuning and repair shop staffed by expert mechanics, supported by seasonal rental programs and a 5%-back rewards program.
Is Ski Haus a public or private company?
Ski Haus is a private company. It is classified as family owned and is currently operating.
When was Ski Haus founded?
Ski Haus was founded in 1969. It employs 11 to 50 people.
Where is Ski Haus based?
Ski Haus is headquartered in Steamboat Springs, United States, in the North America region.
How does Ski Haus make money?
Four revenue lines are on record. Retail Sales are the primary driver. The others are equipment Rentals, repair Services and rewards Program.
Who are Ski Haus's main competitors?
Powder7 is listed as an emerging player. Others are Patagonia and Steamboat Powdercats. Broad incumbents are Backcountry, Moosejaw and REI Co-op. Direct peers are Christy Sports and Evo. Regional players are Neptune Mountaineering and Bent Gate Mountaineering.
Does Ski Haus have an API?
No public API is recorded for Ski Haus.
What industry is Ski Haus in?
Ski Haus's product category is Outdoor Sports Retail and Rental. Its primary akta.pro industry code is THAAAJAH, Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning), with a secondary code of CRAMAJAA, Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles). Its NAICS code is 532284.