Stem Wine Group

What Stem Wine Group does

Stem Wine Group Inc. is a privately held wine and spirits agency headquartered in Concord, Ontario, founded on March 8, 2004 by Tony Macchione. The company operates as an intermediary representing roughly 50 international wine, spirits, and beer producers — including prestige names such as GAJA, Valdicava, Masciarelli, Zyme, Berta, and Castello di Monsanto — sourced from Italy, France, Spain, Argentina, Australia, Chile, Canada, the United States, and Mexico. Its core technology is essentially commercial/merchandising rather than software: a producer portfolio of approximately 157 SKUs spanning red, white, sparkling, and rosé wines, grappas, beer, and spirits, with retail bottle prices ranging from $13.99 to $699.99.

The company generates revenue primarily through a consignment/agency model: it earns commissions on wines, spirits, and beer sold through the Liquor Control Board of Ontario (LCBO) retail network, where it became the #1 consignment agency supplier in 2020. It supplements LCBO volume with B2B direct sales to Ontario restaurants, bars, hotels, and licensed establishments. Pricing is unit-based (per bottle / per case), with a publicly downloadable price list, and distribution is geographically confined to Ontario. Marketing is light: a website with producer catalog, social media (LinkedIn/Facebook/Instagram/X), newsletter signup, and selective trade-event participation such as Vinitaly 2022.

The business is fundamentally a relationship-and-curation business rather than a technology or scale business. Stem Wine Group's principal assets are its producer mandates (curated over 20 years) and its standing within the LCBO's regulated distribution system; its principal constraints are geographic (Ontario-only), channel-concentrated (LCBO-dependent), and key-person (founder-led). The company carries no external investors, no disclosed funding history, and no public revenue figures.

Name

Stem Wine Group

Legal name

Stem Wine Group Inc.

Website

https://stemwinegroup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wine and Spirits Distribution Agency

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Wine distribution services
• Wine agency representation
• Spirits wholesale
• B2B beverage sales
• Consignment supplier services

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Agency/Consignment Sales: Stem Wine Group operates as a wine agency, representing wine producers and earning commissions on sales. The company became the #1 Consignment agency supplier to the Liquor Control Board of Ontario (LCBO) in 2020, indicating a consignment-based model where products are sold through LCBO retail locations with the agency taking a percentage of sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Stem Wine Group is an Ontario-based wine and spirits agency that represents 50+ world-renowned international producers and acts as the #1 consignment agency supplier to the Liquor Control Board of Ontario (LCBO). The company distributes red, white, sparkling, and rosé wines, grappas, spirits, beer, and curated mixed cases to Ontario hospitality businesses (restaurants, bars, hotels) and through LCBO retail locations across the province.

Product overview

Stem Wine Group is an Ontario-based wine and spirits agency representing world-renowned international producers. The company offers a portfolio spanning multiple product categories including Red Table Wine, White Table Wine, Sparkling Wine, Rosé, Beer, Grappas, and Spirits. They represent producers from Italy (including GAJA, Masciarelli, Valdicava, Berta, and many others), France (Yvon Mau, Daniel Chotard, Benjamin Laroche), Spain (Bujanda, Chocalan), Argentina (Andeluna), Australia (Joval Family Wines, Edengate Wines), Chile, Canada, USA, and Mexico. The company operates as a business-to-business agency serving the Ontario LCBO market with approximately 157 product items across their portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Table Wine

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Liquor Control Board of Ontario (LCBO)coreChannel Partner/ Reseller/ DistributorPrimary distribution partnership - Stem Wine Group became the #1 Consignment agency supplier to LCBO in 2020. The company supplies wines, spirits, and beer from its portfolio of 50+ international producers through LCBO retail locations across Ontario.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Profile Wine Group: Ontario-based wine and spirits agency serving LCBO and hospitality accounts, operating the same consignment/B2B agency model as Stem Wine Group and competing for the same international producer mandates.
• Trialto Wine Group: Canadian wine and spirits agency representing international producers to provincial markets including LCBO; closest direct competitor to Stem Wine Group with overlapping supplier portfolios and the same agency/distribution model.
• Diamond Estates Wines & Spirits: Canadian wine company combining agency representation with proprietary brands distributed through LCBO and other provincial channels; comparable in that it operates an agency model alongside its own portfolio in the same Ontario market.

Broad incumbents

• Andrew Peller Limited: Publicly traded Canadian wine producer and retailer (Peller Estates, Sandhill, Tinhorn Creek) with broad LCBO and national distribution; an incumbent with overlapping premium wine positioning and distribution scale.
• Arterra Wines Canada: Major Canadian wine producer and distributor (formerly Vincor) supplying LCBO and national retail with both proprietary and represented brands; a broad incumbent competing for shelf and agency space alongside Stem.
• Constellation Brands: Global beverage alcohol giant with major Canadian operations (formerly Vincor Canada) and deep LCBO relationships; competes at scale for premium import agency mandates in the same Ontario channel.
• Mark Anthony Group: One of North America's largest privately held beverage alcohol companies (White Claw, Mike's Hard, Glaceau); a broad incumbent with extensive Canadian distribution reach including LCBO relationships that competes for premium agency mandates.
• Pernod Ricard Canada: Global premium spirits and wine major with direct distribution into LCBO and Canadian provincial boards; a broad incumbent whose agency choices and in-house brands compete with Stem for premium shelf placement.

Regional players

• Dandurand Wines: Quebec-based wine agency representing international producers to the SAQ and other Canadian provincial channels; structurally comparable agency model but operating primarily outside Stem's Ontario geography.

Emerging players

• Dionysus Wines & Spirits: Canadian wine and spirits agency focused on premium international producers with presence in LCBO and Ontario hospitality; a smaller but directly comparable agency peer competing for the same consignment mandates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stemwinegroup
• Facebookfacebook.com/stemwine
• Instagraminstagram.com/stemwinegroup
• LinkedInlinkedin.com/company/stem-wine-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stem Wine Group