What Arterra Wines Canada does

Arterra Wines Canada is Canada's largest wine company, privately held by the Ontario Teachers' Pension Plan since 2016, and headquartered in Mississauga, Ontario. The company owns and distributes 100+ wine brands — including seven of the top 20 in Canada — across an estate winery portfolio (Jackson-Triggs, Inniskillin, NK'Mip Cellars, Sandbanks, Le Clos Jordanne, and others), an owned-brand tier (Bodacious, Sawmill Creek, Naked Grape, Open), an imported-brand tier (Kim Crawford, Ruffino, Wallaroo Trail, Woodbridge by Robert Mondavi), and Canada's best-selling cider, Growers. The estate portfolio includes 8 wineries and 1,700+ acres of premium vineyards in Ontario and British Columbia, including the first Indigenous-owned winery in North America (NK'Mip, in joint venture with the Osoyoos Indian Band). The company has accumulated 1,500+ industry awards in the past five years and traces its lineage to 1874 (Niagara Falls Wine Company); Inniskillin's 1989 Grand Prix d'Honneur for Vidal Icewine established Canadian Icewine on the global stage.

The business operates through three go-to-market motions. First, branded wine and cider sales flow through owned retail (164 Wine Rack stores in Ontario), estate winery direct-to-consumer, and provincial liquor board wholesale (LCBO, SAQ, BCLDB), with e-commerce and delivery enabled through a SkipTheDishes partnership. Second, a B2B co-manufacturing division operates six certified facilities across BC, Ontario, and Quebec, providing turnkey bottling, canning, large format, PET, sparkling, and Tetra Pak packaging for third-party wine, cider, and RTD producers, including recognized expertise in BICOS projects. Third, RJS Craft Winemaking and Spagnol's supply wine and beer kits to home winemakers and brewers. The company employs approximately 2,000 full-time and part-time staff and is led by President and CEO John Boynton (appointed March 2022), with executive oversight from EVP Supply Chain France Poirier, CFO/EVP Wouter Vosmeer, VP Marketing and Growth Juliana Furlan, and EVP People, Legal & Corporate Affairs Kelly Brown.

Name

Arterra Wines Canada

Legal name

Arterra Wines Canada, Inc.

Website

https://arterracanada.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Arterra Wines Canada is Canada's largest wine company, owned by the Ontario Teachers' Pension Plan. It owns 100+ wine brands, 8 wineries, 1,700+ acres of vineyards, 164 Wine Rack retail stores, and 6 co-manufacturing facilities serving wholesale, retail, and B2B beverage customers nationally.

Ownership category

akta.pro rank

Product category

Wine & Beverage Production

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine production
• Estate winery operations
• Wine distribution
• Co-manufacturing services
• Retail wine stores

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Sales of owned wine brands through retail stores, estate wineries, and provincial liquor board distribution. Includes 100+ wine brands across domestic and imported portfolio.
2. Co-manufacturing Services: Contract manufacturing services for other wine, cider, and RTD producers. Turnkey solutions including recipe development, liquid storage, packaging, palletizing, warehousing, and national distribution.
3. Retail Store Operations: Revenue from 164 Wine Rack retail wine stores in Ontario selling wine and related products.
4. RJS Craft Winemaking: Sales of wine kits and winemaking products for home winemakers through RJS Craft Winemaking brand.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Arterra Wines Canada is a Canadian wine producer and distributor that owns and distributes 100+ wine brands across estate wineries, imported labels, and a 164-store Wine Rack retail chain in Ontario. The company operates eight wineries and over 1,700 acres of premium vineyards, and offers B2B co-manufacturing services for wine, cider, and ready-to-drink beverages through six certified facilities across Canada.

Product overview

Arterra Wines Canada is a wine production and distribution company operating as a multi-brand portfolio with three core business segments: (1) estate wineries producing premium Canadian wines, (2) owned and imported wine/cider brands, and (3) retail and home winemaking products. The estate segment includes Jackson-Triggs, Inniskillin, NK'Mip Cellars, and Sandbanks Estate Winery as flagship estate wineries in Ontario and British Columbia, plus Le Clos Jordanne as a premium Burgundy-style label. The brand portfolio spans owned brands (Sawmill Creek, Bodacious), imported international brands (Ruffino, Kim Crawford, Wallaroo Trail, Woodbridge by Robert Mondavi), and curated collections (Bù). The cider lineup features Growers, Canada's best-selling cider. Retail operations comprise 164 Wine Rack stores in Ontario, while RJS Craft Winemaking serves home winemakers. A B2B co-manufacturing division offers turnkey production capabilities for wine, cider, and RTDs through six certified facilities. The company owns over 1,700 acres of premium vineyards and distributes 100+ wine brands including seven of the top 20 brands in Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Jackson-Triggs: The most decorated Canadian estate winery, with an unprecedented number of 'Best Canadian Winery' designations at national and international competitions.
• Inniskillin
• NK'Mip Cellars
• Sandbanks Estate Winery
• Bodacious
• Ruffino
• Kim Crawford
• Le Clos Jordanne
• Growers
• Woodbridge by Robert Mondavi
• Wallaroo Trail
• Bù
• Wine Rack
• RJS Craft Winemaking
• Naked Grape
• Open

Products and services

• Wine Rack Retail Stores Ontario-based retail wine store chain operated by Arterra, with 164 locations selling the company's portfolio of wines and related products to consumers.
• RJS Craft Winemaking Sells wine kits and winemaking products for home winemakers and brewers, enabling consumers to produce their own wine at home.
• Co-Manufacturing Services Turnkey co-manufacturing solutions for wine, cider, and alcoholic RTDs including recipe preparation, liquid storage, packaging, palletizing, warehousing, and national distribution across six certified facilities in Canada.
• Jackson-Triggs Estate winery brand recognized internationally for producing premium wines, with estate locations in Niagara and Okanagan Valley.
• Inniskillin Original Canadian winery since 1975, pioneer in the Canadian wine industry known for producing premium wines from Canadian-grown grapes, particularly icewine.
• NK'Mip Cellars North America's first Indigenous-owned winery, operated as a joint venture with Osoyoos Indian Band. Named Canadian Winery of the Year 2016 by InterVin.
• Sandbanks Estate Winery Arterra's first winery in Ontario's Prince Edward County, producing a range of wines focused on light and easy-drinking styles.
• Bodacious Bold and versatile wine brand with distinctively powerful and flexible flavor, available in various blends, varietals, and bottle formats.
• Ruffino Italian wine brand and one of the world's most recognized and trusted names in Italian wines, founded over 135 years ago.
• Kim Crawford New Zealand wine brand showcasing pure expressions of unique grape varieties from New Zealand's distinctive wine regions.
• Growers Natural fermented cider with fresh, refreshing fruit taste. Best-selling cider in Canada, available and enjoyed nationwide.
• Le Clos Jordanne Premium Burgundy-style wines specializing in cold-climate pinot noir and chardonnay, led by internationally renowned winemaker Thomas Bachelder.
• Woodbridge by Robert Mondavi California wine brand creating classic wines for 30 years, reflecting the diversity of Californian wine regions.

Quantifiable outcome

• Seven of top 20 wine brands in Canada
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• SkipTheDishesminorGTM or Marketing PartnerWine Rack partnered with SkipTheDishes to deliver alcohol throughout Ontario, enabling e-commerce and delivery capabilities for retail wine sales.
• LCBOcoreChannel Partner/ Reseller/ DistributorEstablished partnership with the Liquor Control Board of Ontario as a major retail distribution channel for Arterra's wine brands.
• SAQcoreChannel Partner/ Reseller/ DistributorEstablished partnership with Société des alcools du Québec for wine distribution in Quebec market.
• BCLDBcoreChannel Partner/ Reseller/ DistributorEstablished partnership with BC Liquor Distribution Branch for wine distribution in British Columbia market.
• Browns Restaurant GroupminorGTM or Marketing PartnerArterra Wines Canada supported the Browns Restaurant Group franchise conference in Cancun, Mexico, demonstrating marketing partnership with hospitality sector.
• Osoyoos Indian BandcoreStrategic or Co-development PartnerJoint venture partnership with Osoyoos Indian Band created NK'Mip Cellars Inc. in BC - the first aboriginal-owned winery in North America.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Diageo Canada: Global spirits leader with significant Canadian distribution and established provincial liquor board relationships. Comparable in alcohol distribution, regulatory navigation, and multi-brand GTM into LCBO/SAQ/BCLDB.
• Constellation Brands: Constellation Brands is the former parent of Arterra (acquired Vincor in 2005, divested Canadian operations in 2016). It is one of the world's largest wine, beer, and spirits producers with overlapping premium wine and RTD portfolios and similar multi-brand strategy.
• E. & J. Gallo Winery: World's largest family-owned wine company with deep portfolio across price tiers, including Woodbridge by Robert Mondavi (which Arterra distributes in Canada). Comparable for scale, multi-tier portfolio strategy, and bulk/imported brand model.
• Treasury Wine Estates: Global multi-brand wine company owning premium and commercial labels (Penfolds, Beringer, Wolf Blass, 19 Crimes). Comparable to Arterra in its portfolio breadth, brand premiumization strategy, and route-to-market diversification.
• Pernod Ricard: Global premium spirits and wine major (Jameson, Absolut, Jacob's Creek). Overlaps with Arterra through wine portfolio, multi-country brand management, and global distribution scale; Jacob's Creek gives a direct Australian wine brand comparable to Wallaroo Trail.
• Brown-Forman: US-based premium spirits and wine company (Jack Daniel's, Korbel). Comparable as a multi-brand alcohol producer with selective premiumization strategy and similar route-to-market through government-controlled retail channels in some markets.
• Molson Coors Beverage Company: Major North American brewer now expanding into cider and RTDs; Arterra's incoming EVP of Sales is moving to Molson Coors Canada. Comparable as a mass-market Canadian alcohol company competing for the same shelf space and consumer occasions.

Direct peers

• Andrew Peller Limited: Andrew Peller is the other major Canadian wine producer with a comparable multi-brand portfolio (Peller Estates, Trius, Wayne Gretzky, Sandhill), national distribution, and estate winery footprint. It is the most direct comparable to Arterra within the Canadian market.

Emerging players

• A. Lassonde Industries: Canadian beverage manufacturer (Oasis, Rougemont, Allen's) producing juices, ciders, and alcoholic RTDs. Comparable to Arterra's co-manufacturing and cider (Growers) operations as a Canadian contract beverage manufacturer with similar regulatory expertise.
• Cott Corporation (now Primo Water / DS Services heritage): Formerly a major private-label and co-manufacturing beverage platform with significant Canadian operations. Comparable as a co-manufacturing and private-label beverage producer competing for the same third-party production contracts as Arterra's B2B services division.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/11362552
• Xx.com/arterracanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arterra Wines Canada