Schwartz Financial Associate

Financial Advisory Servicesschwartz-financial.com

Schwartz Financial Associates is an independent, family-led financial planning and advisory firm in Cherry Hill, NJ, offering financial planning, investment management, insurance, and retirement plan services to individual clients across life stages, operating under Firstrust Financial Resources in alliance with Equitable Advisors.

Company typePrivate
Founded1960
HeadquartersMarlton, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Schwartz Financial Associate does

Schwartz Financial Associates, Inc. is an independently-managed financial planning and advisory firm founded over 65 years ago by Julian Schwartz, a Founding Member of the International Association of Financial Planning. The firm is headquartered in Cherry Hill, New Jersey (Marlton mailing address) and operates as 'Schwartz Financial Associates of Firstrust Financial Resources' following a September 2023 alliance with Firstrust Financial Resources and Equitable Advisors, LLC. It is led by Senior Partner and President Tamara S. Kukainis (presiding since 1997) and Managing Partner Daniel M. Kukainis, with a team of roughly 10-15 professionals including multiple CERTIFIED FINANCIAL PLANNER practitioners and specialists in insurance, portfolio services, wealth transfer planning, and technology operations.

The firm's core offerings span three integrated service lines: Financial Planning (goal-oriented cash flow projections, asset allocation, tax projections, retirement income planning, Social Security optimization, education funding, and estate planning), Investment Management (holistic risk-managed portfolios with ongoing rebalancing and tax-efficient strategies), and Insurance Planning (life, disability income, and long-term care insurance shopped across multiple carriers). Additional offerings include full-service brokerage accounts and custom-designed employer-sponsored retirement and insurance plans for small businesses, all delivered through direct advisory engagements with bi-annual review meetings. Technology infrastructure is built on third-party platforms, primarily eMoney for 24/7 client performance reporting and statement access, EMAPlan and Equitable for client portals, and CirrusInsight for online appointment scheduling.

The firm's revenue model combines recurring AUM-based advisory fees from managed accounts, transaction-based commissions on securities offered through Equitable Advisors (FINRA member, SIPC), and commission-based compensation on insurance products. Distribution is entirely direct-to-client, relationship-driven, and geographically concentrated in New Jersey, supported by a website resource center, email newsletter, and social media presence for top-of-funnel engagement. Target client segments include young professionals, retiring individuals, working families, widows/divorcees, and small business owners, reflecting a horizontal segmentation approach across life-stage personas rather than industry verticals.

Schwartz Financial Associate firmographics

Firmographics

Name: Schwartz Financial Associate
Legal name: Schwartz Financial Associates, Inc
Website: https://schwartz-financial.com
Company type: Private
Founded year: 1960
Operating status: Operating
Headcount range: 1–10 employees
Short description: Schwartz Financial Associates is an independent, family-led financial planning and advisory firm in Cherry Hill, NJ, offering financial planning, investment management, insurance, and retirement plan services to individual clients across life stages, operating under Firstrust Financial Resources in alliance with Equitable Advisors.
Ownership category
akta.pro rank

Schwartz Financial Associate industry classification

Industry

Product category: Financial Advisory Services
NAICS: Portfolio Management and Investment Advice (52394)
SIC: Investment Advice (6282), Life Insurance (6311)
akta.pro primary industry: Comprehensive Financial Planning (FSAEAAAA)
akta.pro secondary industries: Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

Financial planning services
Investment management
Insurance planning
Retirement planning
Wealth management

Where Schwartz Financial Associate is headquartered

Location

Headquarters

HQ city: Marlton
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Schwartz Financial Associate business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Financial Planning & Advisory Fees: Ongoing investment management and asset rebalancing services with annual/bi-annual review meetings
Securities & Investment Products: Securities offered through Equitable Advisors, LLC - commission-based products including full-service brokerage accounts and professional portfolio management
Insurance Products: Life insurance, disability income insurance, and long-term care insurance - as an independent firm, they shop multiple carriers for competitive pricing

Pricing tiers

Model	Billing	Price
Subscription	Annual	Managed Account Services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Schwartz Financial Associate product offering

Product offering

Core offering

Schwartz Financial Associates is an independently-managed financial advisory firm offering comprehensive financial planning, investment management, and insurance planning services to individuals and small businesses. The firm delivers goal-oriented cash flow projections, asset allocation, tax projections, retirement income planning, and life insurance solutions through scheduled advisory engagements and bi-annual review meetings, with securities offered through Equitable Advisors, LLC.

Product overview

Schwartz Financial Associates offers a comprehensive financial services practice structured around three core services: Financial Planning, Investment Management, and Insurance Planning. The firm provides full-service brokerage accounts and custom-designed employer-sponsored retirement and insurance plans, all facilitated through a client portal with 24/7 access via eMoney. Services target diverse client segments including young professionals, retiring individuals, working families, widows/divorcees, and small business owners. The firm operates under Firstrust Financial Resources in alliance with Equitable Advisors, LLC.

Differentiator

Problem solved

Functional benefit

Products and services

Financial Planning Services Comprehensive financial planning service encompassing goal-oriented cash flow projections, asset allocation, risk management, insurance needs analysis, tax projections, Social Security benefit review, retirement income planning, college education funding, and long-term care and estate planning. Targeted at individuals and families across all life stages.
Investment Management Services Holistic investment management service creating risk-managed, diversified, cost-efficient portfolios with ongoing management, tax-efficient strategies, and 24/7 access through eMoney to performance reporting and statements. Includes asset rebalancing and a Risk Tolerance Questionnaire as part of the managed account service.
Insurance Planning Services Insurance needs analysis and recommendations for life insurance, disability income insurance, and long-term care insurance. As an independent firm, the service involves shopping multiple carriers to find appropriate solutions at competitive pricing.
Full-Service Brokerage Accounts Full-service brokerage account offerings provided through Equitable Advisors, LLC, an SEC-registered investment advisor, including professional portfolio management.
Employer-Sponsored Retirement Plans Custom-designed employer-sponsored retirement and insurance plans for small business owners, including retirement plan matching, group insurance, and business succession planning.

Companies that use Schwartz Financial Associate

Customer profile

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Schwartz Financial Associate technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Schwartz Financial Associate partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and support.

Firstrust Financial ResourcescoreStrategic or Co-development Partner · 1 September 2023In September 2023, Schwartz Financial Associates joined forces with Firstrust Financial Resources, creating an alliance. The firm now operates as 'Schwartz Financial Associates of Firstrust Financial Resources' and offers services in alliance with Equitable Advisors.
Equitable Advisors, LLCcoreChannel Partner/ Reseller/ DistributorDuly registered and licensed financial professionals offer securities through Equitable Advisors, LLC (NY, NY), member FINRA, SIPC. The firm offers investment advisory products and services through Equitable Advisors, LLC, an SEC-registered investment advisor, and offers annuity and insurance products through Equitable Network, LLC.
Karr Barth AssociatessupportTechnology or IntegrationSupport team members James Frank (Director of Financial and Wealth Transfer Planning with 35+ years experience) and Michael Swider (Complex Technology Manager with 25+ years at the firm) are associated with Karr Barth Associates, providing specialized support services.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Schwartz Financial Associate competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Schwartz Financial Associate financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Schwartz Financial Associate leadership team

Management profile

Number of profiles

Profiles10 records

Schwartz Financial Associate funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Schwartz Financial Associate M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schwartz Financial Associate

What does Schwartz Financial Associate do?

Is Schwartz Financial Associate a public or private company?

Schwartz Financial Associate is a private company. It is classified as family owned and is currently operating.

When was Schwartz Financial Associate founded?

Schwartz Financial Associate was founded in 1960. It employs 1 to 10 people.

Where is Schwartz Financial Associate based?

Schwartz Financial Associate is headquartered in Marlton, United States, in the North America region.

How does Schwartz Financial Associate make money?

Three revenue lines are on record. Financial Planning & Advisory Fees are the primary driver. The others are securities & Investment Products and insurance Products.

Does Schwartz Financial Associate have an API?

No public API is recorded for Schwartz Financial Associate.

What industry is Schwartz Financial Associate in?

Schwartz Financial Associate's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAEAAAA, Comprehensive Financial Planning, with a secondary code of FSAAABAD, Advisory Portfolio Management (Non-Discretionary). Its NAICS code is 52394 and its SIC code is 6282.