GapFish
GapFish GmbH operates the largest ISO 20252-certified online access panel in the DACH region, providing 500,000+ deeply profiled panelists to market research institutes and corporate clients for survey-based market, social, and advertising impact research. Subsidiary of Cint.
- Company typePrivate
- Founded2012
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GapFish does
GapFish GmbH is a Berlin-based digital market research company founded in 2012, operating what it describes as the largest ISO 20252-certified online access panel in the DACH region (Germany, Austria, Switzerland). The company provides market research institutes, agencies, and corporate clients with access to 500,000+ deeply profiled active panelists for online and mobile survey-based research, including market, social, and advertising impact studies. GapFish has recruited 100,000+ new panelists in 2021 and maintains a customer base of 300+ enterprises across media (Mediengruppe RTL Deutschland, RMS), publishing (Spiegel Group), retail (REWE Group), and market research (Gemius, Austrian Gallup Institute).
The company's core offering is the Partner Panel, supported by proprietary tracking technologies—pixel tracking, GPS tracking, and behavioral metering—that enable location-based, behavioral, and special target group research beyond standard survey panels. Additional service modules include survey scripting (questionnaire programming and hosting), ad impact research, and end-to-end project management. GapFish develops and maintains its panel management software and survey infrastructure through an in-house IT team, and is a member of ADM, BVM, ESOMAR, and DGOF industry associations. Since 2021, GapFish has operated as a subsidiary of Cint (Cint Sweden AB, publicly listed on Nasdaq Stockholm), with its panel integrated into Cint's global audience network for international reach.
GapFish runs a B2B sales-led go-to-market with a quote-based, per-completed-questionnaire pricing model, supplemented by separate fees for questionnaire programming, hosting, and project management. Revenue is generated from transaction fees on panel access and professional services for survey execution. Distribution channels include direct enterprise sales, inside sales through website project inquiry forms, and the Cint platform for international buyers. The company is headquartered at Uhlandstraße 175, 10719 Berlin, and operates with 40+ employees from various nationalities working in English as the company language.
GapFish firmographics
Firmographics- Name
- GapFish
- Legal name
- GapFish GmbH
- Website
- https://gapfish.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GapFish GmbH operates the largest ISO 20252-certified online access panel in the DACH region, providing 500,000+ deeply profiled panelists to market research institutes and corporate clients for survey-based market, social, and advertising impact research. Subsidiary of Cint.
- Ownership category
- akta.pro rank
GapFish industry classification
Industry- Product category
- Online Market Research Panel Services
- akta.pro primary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
Keywords
Where GapFish is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
GapFish business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Online Panel Services: Revenue generated from providing access to online panelists for market research surveys. Pricing based on number of completed questionnaires (Completes), with various factors affecting unit price including incidence rate, screening time, length of interview (LOI), quotas, and field time.
- Questionnaire Programming & Hosting: Survey scripting and hosting services with pricing based on LOI, quotas, number of languages, complexity, required output format, and field time duration.
- Project Management Services: Fieldwork management and methodology advisory services for executing market research projects
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Per Complete pricing model |
| Other | Multi-year contract | Questionnaire Programming & Hosting |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
GapFish product offering
Product offeringCore offering
GapFish operates one of the largest ISO-certified online access panels in the DACH region (Germany, Austria, Switzerland), with over 500,000 active panelists. The company provides digital market research services including access to its consumer panel, survey/questionnaire programming, end-to-end project (fieldwork) management, and behavioural data collection (location-based tracking, ad impact measurement, and behavioural metering) for market research firms and corporate clients.
Product overview
GapFish operates as a digital market research company offering an ISO 20252-certified online access panel platform. The core product is the Partner Panel, providing access to 500,000+ active panelists across the DACH region (Germany, Austria, Switzerland), supported by three service pillars: panel recruitment and profiling, in-house IT/software development, and international fieldwork management. Additional service modules include Location Based Research (GPS tracking), Ad Impact Research (advertising effectiveness measurement), Behavioral Data (Behavioral Metering), and Survey Scripting with questionnaire programming. The platform supports multiple study types in market, social, and advertising impact research, delivered online or mobile.
Differentiator
Problem solved
Functional benefit
Products and services
- Partner Panel (Online Access Panel) Core offering providing market research buyers with access to GapFish's proprietary ISO-certified online consumer panel of 500,000+ active members across the DACH region (Germany, Austria, Switzerland) for survey-based research.
- Location Based Research GPS-based research service that tracks panelists' real-world location and movement patterns to deliver geo-behavioural insights for market research buyers.
- Ad Impact Research Service that measures advertising effectiveness through the panel, enabling brand and agency clients to evaluate ad exposure and impact.
- Behavioural Data / Behavioural Metering Service that captures panelists' passive online behaviour (metering) to supplement survey-based insights with observed behavioural data.
- Survey Scripting Questionnaire programming service in which GapFish builds, hosts, and manages online survey instruments for research buyers using its in-house IT capabilities.
- Project Management / Fieldwork Services End-to-end project (fieldwork) management service that handles panel recruitment, quotas, quality control, and delivery of completed interviews for research buyers.
Quantifiable outcome
- 500,000+ active panelists available for research
- +2 more outcomes
Companies that use GapFish
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
GapFish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GapFish partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Data AlliancecorePartnership with Data Alliance for data collaboration and integration in market research operations across the panel network.
- Gallup (Austrian Gallup Institute)coreCooperation with Austrian Gallup Institute enabling access to established polling methodologies and enhanced credibility in Austrian market research.
- REWE GroupmajorREWE Group as a key client utilizing GapFish panel services for consumer insights and market research needs.
- Spiegel Group (Spiegel Verlag)majorSpiegel Group utilizing GapFish panel services for publishing and media-related market research.
- Mediengruppe RTL DeutschlandmajorRTL Germany media group using GapFish services for media effectiveness and advertising impact research.
- GemiuscorePartnership with Gemius for online audience measurement technology integration, enhancing behavioral data capabilities.
- RMSminorRMS using GapFish panel services for radio and media-related research.
- CintcoreStrategic integration connecting GapFish quality panel with Cint's global audience scale. GapFish panel is accessible through Cint's platform for expanded international reach.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
GapFish competitors and assessment
Company assessmentBroad incumbents
- Dynata: One of the world's largest first-party data and research panel companies, offering online sample, survey programming, and ad effectiveness measurement across global markets. Dynata is a comparable in panel scale, B2B sample provision, and ad impact research, though it operates at much broader global scale than GapFish's DACH focus.
- YouGov: Publicly listed global online research data and analytics company operating one of the largest opted-in consumer panels, with a strong presence in Europe including Germany. YouGov competes with GapFish for the same enterprise market research and corporate insights buyers, particularly in DACH.
- Lucid (now part of Cint): Programmatic audience access platform and sample marketplace, now part of the Cint group. Lucid sits adjacent to GapFish in the same parent ecosystem, providing automated sample exchange while GapFish provides the underlying DACH quality panel.
- Cint Group: GapFish's parent company and the world's largest research software platform. Cint operates a global marketplace for digital audience insights, and GapFish's DACH panel is now distributed through Cint's platform, making Cint the most direct architectural reference and the largest peer in the same category.
Emerging players
- Pureprofile: Global consumer insights and data platform operating its own opted-in panels and a programmatic insights marketplace. Comparable to GapFish in operating a first-party panel for survey research, with Asia-Pacific strength vs. GapFish's DACH depth.
- Sampleworx (formerly Research Now SSI): Online sample provider and panel exchange serving market research buyers with access to B2B and consumer sample. Comparable to GapFish in the B2B sample delivery layer, but focused on sample aggregation rather than operating a proprietary DACH quality panel.
Direct peers
- Norstat: European-headquartered provider of proprietary online panels and data collection services across the Nordics, DACH and other European markets. Norstat is a direct competitor in regional panel provision and qualitative/quantitative fieldwork, with a comparable European quality-panel positioning.
- Bilendi: European panel and data collection provider with strong DACH and broader European coverage, offering access panels, survey programming, and community panels. Bilendi directly competes with GapFish for pan-European B2B sample work and has overlapping industry association memberships.
- Toluna: Global online survey panel and consumer insights platform providing access to millions of panelists across 70+ markets, with API-driven survey programming and project management. Toluna is a direct functional peer to GapFish's Partner Panel and survey scripting offerings, with stronger international coverage but less DACH depth.
- Netquest (now part of Dynata): Specialist in online access panels and digital market research across Spain, Portugal, and Latin America, with European operations. Functions as a regional/quality panel provider similar to GapFish, operating ISO-certified panels and serving research agencies and corporate clients.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GapFish social profiles
Digital presenceGapFish compliance and trust
Trust signalCompliance1 record
GapFish financial estimates
Financial estimateRevenue estimate
Valuation estimate
GapFish leadership team
Management profileNumber of profiles
Profiles3 records
GapFish funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GapFish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GapFish
What does GapFish do?
GapFish operates one of the largest ISO-certified online access panels in the DACH region (Germany, Austria, Switzerland), with over 500,000 active panelists. The company provides digital market research services including access to its consumer panel, survey/questionnaire programming, end-to-end project (fieldwork) management, and behavioural data collection (location-based tracking, ad impact measurement, and behavioural metering) for market research firms and corporate clients.
Is GapFish a public or private company?
GapFish is a private company. It is classified as corporate owned and is currently operating.
When was GapFish founded?
GapFish was founded in 2012. It employs 11 to 50 people.
Where is GapFish based?
GapFish is headquartered in Berlin, Germany, in the Europe region.
How does GapFish make money?
Three revenue lines are on record. Online Panel Services are the primary driver. The others are questionnaire Programming & Hosting and project Management Services.
Who are GapFish's main competitors?
Broad incumbents on record are Dynata, YouGov, Lucid (now part of Cint) and Cint Group. Emerging players are Pureprofile and Sampleworx (formerly Research Now SSI). Direct peers are Norstat, Bilendi, Toluna and Netquest (now part of Dynata).
Does GapFish have an API?
No public API is recorded for GapFish.
What industry is GapFish in?
GapFish's product category is Online Market Research Panel Services. Its primary akta.pro industry code is BPAHALAJ, Survey, Panel & Fieldwork Services.