What Mobster.agency does

Mobster.agency, legally operating as Mobster Agency, is a mobile advertising network founded in 2016 that operates a two-sided marketplace connecting advertisers seeking to reach mobile audiences with webmasters and publishers looking to monetize their mobile web traffic. The company is operationally headquartered in Odessa, Ukraine, and is legally domiciled in Cyprus under the legal name Mobster Agency, with its user agreement referencing Cyprus jurisdiction for dispute resolution.

The platform is built on proprietary ad-serving technology with a focus on mobile web traffic monetization. Its core technical offering includes three proprietary interactive mobile banner formats — Full Screen Interactive, Sticker Top, and Sticker Bottom — developed specifically for mobile devices (smartphones, phablets, and tablets), featuring adaptation to screen size and orientation, PPI-based rendering, touch event support, and weight/CPU-load optimization. Audience targeting is multi-dimensional across browser name, geographic location (country/state/city), operating system, time range, traffic source ID, device type and manufacturer, white/black lists, and interest topics. Mobster collects user data via cookies, pixel tags, and third-party analytics tools, as disclosed in its privacy policy.

Commercially, Mobster operates on an advertising revenue model: advertisers pay for ad placement against publisher-supplied mobile web traffic, and publishers receive remuneration on a weekly (Monday) payment cycle with advertisers able to request daily payments. The company pursues a hybrid go-to-market strategy combining a global self-serve product-led growth motion (account self-registration and campaign management through the website) with direct email outreach for personalized advertiser and publisher engagement. Customer segments are horizontal, targeting both individual/SMB advertisers and webmasters/publishers as equally primary users of the platform. No enterprise anchor customers, funding rounds, partnerships, or proprietary AI/ML capabilities are disclosed.

Name

Mobster.agency

Legal name

Mobster Agency

Website

https://mobster.agency

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobster.agency is a mobile advertising network founded in 2016 that connects advertisers with webmasters/publishers to monetize mobile web traffic via proprietary interactive banner formats and rule-based targeting, operating globally on a self-serve and direct-sales hybrid model.

Ownership category

akta.pro rank

Product category

Mobile Advertising Network

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

• Mobile advertising network
• Mobile traffic monetization
• Interactive banner ads
• Ad serving platform
• Mobile web advertising

Headquarters

HQ city

Odessa

HQ country

Ukraine

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Advertising Revenue (Advertiser Fees): Charges advertisers fees for displaying their ads to the mobile web traffic acquired through publishers. Advertisers pay for ad placement, with fees calculated based on Mobster's tracking system.
2. Publisher Monetization: Publishers/webmasters earn remuneration for displaying advertisements on their mobile web properties. Payment is made on each Monday unless otherwise agreed in writing.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Mobster.agency operates a self-serve mobile advertising network that connects advertisers (buyers of ad placements) with publishers and webmasters (sellers of mobile web traffic). Advertisers can register accounts to create and launch mobile advertising campaigns using proprietary interactive banner formats — full screen, sticker top, and sticker bottom — with multi-dimensional audience targeting. Publishers register to monetize their mobile web traffic by displaying advertiser banners, receiving weekly remuneration.

Product overview

Mobster.agency operates as a unified mobile advertising network platform combining two distinct user-facing services: an advertiser interface for purchasing mobile ad inventory and a publisher/webmaster interface for monetizing mobile web traffic. The platform provides three primary interactive advertising formats (Full Screen, Sticker Top, and Sticker Bottom) optimized for mobile devices including smartphones, phablets, and tablets. Advertisers can target audiences by browser, location (country/state/city), operating system, time range, traffic source ID, device type, device manufacturer, and interest-based segments. Publishers receive remuneration with weekly payment cycles and access to detailed real-time statistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobster Mobile Advertising Network Self-serve mobile advertising platform that connects advertisers seeking mobile audiences with publishers and webmasters who monetize their mobile web traffic through display advertising. Provides account registration for both sides, audience targeting, and real-time reporting.
• Full Screen Interactive Banner Full-screen interactive banner ad format (Width 100%, Height 100%, fixed positioning) that opens advertised content under specified conditions. Optimized for smartphones, phablets, and tablets with adaptation to screen size and orientation, support of main touch events, PPI-based adaptation, and weight/CPU-load optimization.
• Sticker Top Banner Banner fixed at the top of the browser window with a close button (Width 100%, Height 25%, fixed positioning). Mobile-optimized ad format for placement on mobile web properties.
• Sticker Bottom Banner Banner fixed at the bottom of the browser window with a close button. Supports adaptation to any screen and orientation, designed for smartphone, phablet, and tablet inventory.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Expansion highlights3 records

Emerging players

• MGID: MGID operates a content discovery and native advertising platform monetizing publisher traffic. Adjacent to Mobster in serving webmasters with ad-driven revenue, but with a different primary format (native recommendations vs. display banners).

Direct peers

• PropellerAds: PropellerAds is a global ad network focused on push notifications, popunders, and mobile traffic monetization. Direct competitor to Mobster with the same two-sided advertiser/publisher model and emphasis on mobile web inventory.
• Adsterra: Adsterra operates a self-serve ad network offering popunder, push, native, and banner formats across mobile and desktop traffic. Comparable to Mobster in targeting depth, payment flexibility, and SMB-friendly self-serve onboarding.
• RichAds: RichAds is a push and pop ad network offering CPA Goal optimization for advertisers. Competes with Mobster in the mobile performance advertising space with similar self-serve tooling and global publisher base.
• Galaksion: Galaksion is an ad network specializing in push notifications and popunder traffic, with a self-serve platform for both advertisers and publishers. Direct overlap with Mobster in format suite and mobile traffic focus.
• PopAds: PopAds is a popunder-focused ad network known for high CPMs to publishers and global reach. Comparable to Mobster as a mobile/desktop web traffic monetization platform serving small-to-mid advertisers and webmasters.
• HilltopAds: HilltopAds is a popunder and push ad network with strong mobile traffic emphasis and weekly publisher payouts. Closely comparable to Mobster in product mix, audience (webmasters), and revenue model.
• Clickadu: Clickadu is a multi-format ad network serving popunder, push, video, and banner ads to mobile and desktop traffic. Direct competitor with similar publisher monetization focus and global self-serve model.

Broad incumbents

• Meta Audience Network: Meta Audience Network extends Facebook/Instagram advertising to third-party apps and mobile web. Represents the walled-garden competitive pressure on independent networks like Mobster for both demand and publisher inventory.
• Google AdMob: Google AdMob is the dominant in-app mobile ad network, but it also monetizes mobile web traffic via affiliated AdSense. A broad incumbent competing for the same advertiser budgets with vastly superior data and demand liquidity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobster.agency