King’s Mums
King's Mums is a privately held Oklahoma nursery, founded in 1954, that grows and sells approximately 150 specialty Chrysanthemum cultivars as rooted cuttings directly to amateur gardeners and professional growers via its e-commerce website on a build-to-demand pre-order model.
- Company typePrivate
- Founded1954
- HeadquartersSand Springs, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What King’s Mums does
King's Mums is a privately held specialty horticultural nursery (LLC, Oklahoma) that grows and sells rooted Chrysanthemum cuttings, founded in 1954 by Leland Theodore "Ted" King. The company maintains a collection of approximately 150 Chrysanthemum cultivars spanning the 13 bloom classes of the National Chrysanthemum Society taxonomy, plus specialty types including Cascades, Hardy Mums, and Gnomes, and over 80 of those cultivars are laboratory-certified as pathogen-free. All rooted cuttings are propagated in Ellepot biodegradable paper-fabric sleeves containing a custom soil mix, enabling direct planting by the customer. The product surface also includes curated cultivar collections (Garden Mums, Surprise Collection, Mini Surprise Collection), National Chrysanthemum Society publications, and gardening accessories such as 6-inch plant labels and twist-ties.
The business operates a direct-to-consumer e-commerce model exclusively through kingsmums.com, with no reseller or distributor channels. Sales follow a build-to-demand pre-order pattern: orders open near January 1, plants ship March through June via UPS 3-Day Select at negotiated rates, and a 10-plant minimum applies. Existing customers receive ordering codes before new customers are admitted, and shipping dates are removed from checkout once filled to prevent overbooking. Payment is processed through PayPal (credit cards accepted); non-profit customers can arrange purchase orders. Plants are not shipped to Canada, Alaska, or outside the continental United States. Non-plant items (publications and accessories) are available year-round via email and PayPal invoice.
The current owners, Brian and Sheila Kanotz, acquired the business in 2014 and relocated it from Oregon to the Tulsa, Oklahoma metropolitan area (Sand Springs mailing address). Both are professional horticulturists with prior experience at Callaway Gardens and Longwood Gardens; Sheila additionally serves as Director of Horticulture at the Philbrook Museum of Art. Headcount is reported as 1-10 employees. King's Mums serves two primary customer segments: amateur gardeners seeking specialty exhibition-quality cultivars and professional growers requiring reliable, pathogen-free commercial stock. Revenue is not publicly disclosed, and the company has no institutional investment, parent company, or subsidiaries.
King’s Mums firmographics
Firmographics- Name
- King’s Mums
- Legal name
- King's Mums, LLC
- Website
- https://kingsmums.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- King's Mums is a privately held Oklahoma nursery, founded in 1954, that grows and sells approximately 150 specialty Chrysanthemum cultivars as rooted cuttings directly to amateur gardeners and professional growers via its e-commerce website on a build-to-demand pre-order model.
- Ownership category
- akta.pro rank
Where King’s Mums is headquartered
LocationHeadquarters
- HQ city
- Sand Springs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
King’s Mums business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Others
Revenue model
- Rooted Chrysanthemum Cuttings Sales: Primary revenue stream from selling specialty rooted chrysanthemum cuttings. Customers pre-order plants; the company only grows what has been sold in advance. Minimum order of 10 plants per order.
- Shipping and Handling Fees: Revenue from shipping services via UPS 3-Day Select, including a $5.50 service fee per package.
- Publications and Gardening Products: Sale of chrysanthemum cultivation publications (Beginner's Handbook, Advanced Grower's Handbook, etc.) and gardening products (plant labels, twist-ties). Available during non-plant ordering seasons via email and PayPal invoice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Plant Order - 10 plant minimum |
| Unit Pricing | Pay-as-you-go | Publications |
| Unit Pricing | Pay-as-you-go | Gardening Products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
King’s Mums product offering
Product offeringCore offering
King's Mums is a specialty chrysanthemum nursery that grows and sells approximately 150 cultivars of rooted chrysanthemum cuttings organized into National Chrysanthemum Society bloom classes. The company operates a direct-to-consumer pre-order e-commerce model, with sales typically opening near January 1st and plants shipped via UPS 3-Day Select from March through June. The product line is complemented by curated cultivar collections, four cultivation publications, and gardening accessories such as plant labels and twist-ties.
Product overview
King's Mums operates as a specialty chrysanthemum nursery offering rooted cuttings of approximately 150 cultivars organized into 13 National Chrysanthemum Society bloom classes (Irregular Incurve, Reflex, Incurve, Decorative, Intermediate Incurve, Pompons, Single & Semi-Doubles, Anemone, Spoons, Quills, Spiders, Brush and Thistle, Unclassified/Exotic), plus specialty types including Cascades, Hardy Mums, and Gnomes. The company sells plants directly through its e-commerce site with a 10-plant minimum order, ships rooted cuttings from March through June, and complements its plant sales with chrysanthemum cultivation publications and gardening accessories. King’s Mums also offers curated cultivar collections for novice and experienced growers. The business does not operate a platform-plus-modules architecture; it functions as a direct-to-consumer nursery with a unified product line of chrysanthemum cultivars augmented by ancillary gardening products and educational publications.
Differentiator
Problem solved
Functional benefit
Products and services
- Chrysanthemum Cultivars (Rooted Cuttings)
Quantifiable outcome
- 150 chrysanthemum cultivars available
- +1 more outcomes
Companies that use King’s Mums
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
King’s Mums technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
King’s Mums partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Philbrook Museum of ArtminorSheila Kanotz, co-owner of King's Mums, serves as the Director of Horticulture for the Philbrook Museum of Art, a position held in addition to her work with the nursery. This represents a personal professional affiliation of the owner rather than a formal business partnership.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
King’s Mums competitors and assessment
Company assessmentBroad incumbents
- Proven Winners: Large-scale branded ornamental plant breeder and marketer selling through garden centers nationwide. Adjacent in the chrysanthemum / hardy mum category but at mass-market scale and via retail distribution rather than direct mail.
- White Flower Farm: Long-established mail-order plant nursery offering a broad catalog of ornamentals to home gardeners. Larger and broader assortment, but comparable direct-to-consumer nursery delivery model and amateur gardener customer base.
- Syngenta Flowers (Yoder mums): Major global breeder and supplier of chrysanthemum and potted plant genetics to commercial growers. Overlaps with King's Mums at the chrysanthemum cultivar level but serves commercial greenhouse growers rather than amateur enthusiasts.
Direct peers
- Annie's Annuals & Perennials: Independent mail-order nursery specializing in rare and heirloom annuals and perennials sold direct to hobbyist gardeners. Same boutique-nursery, direct-mail heritage-plant positioning as King's Mums.
- Bluestone Perennials: Mail-order perennial nursery offering a wide assortment of plants direct to consumers. Similar small-team, e-commerce-driven nursery operations model.
- Brent and Becky's Bulbs: Specialty mail-order bulb grower with deep horticultural expertise and a niche enthusiast focus. Comparable specialty grower with direct-to-consumer mail-order model and seasonal shipping window.
- Plant Delights Nursery: Specialty mail-order perennial plant nursery selling rare and unusual cultivars direct to enthusiasts. Highly comparable direct-to-consumer, niche-genus e-commerce model with similar minimum-order and pre-order practices.
- Logee's Plants for Home & Garden: Heritage mail-order nursery specializing in tropical and unique flowering plants. Comparable old-line, family-run, specialty catalog nursery serving enthusiast gardeners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
King’s Mums social profiles
Digital presenceKing’s Mums financial estimates
Financial estimateRevenue estimate
Valuation estimate
King’s Mums leadership team
Management profileNumber of profiles
Profiles2 records
King’s Mums funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
King’s Mums M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about King’s Mums
What does King’s Mums do?
King's Mums is a specialty chrysanthemum nursery that grows and sells approximately 150 cultivars of rooted chrysanthemum cuttings organized into National Chrysanthemum Society bloom classes. The company operates a direct-to-consumer pre-order e-commerce model, with sales typically opening near January 1st and plants shipped via UPS 3-Day Select from March through June. The product line is complemented by curated cultivar collections, four cultivation publications, and gardening accessories such as plant labels and twist-ties.
Is King’s Mums a public or private company?
King’s Mums is a private company. It is classified as family owned and is currently operating.
When was King’s Mums founded?
King’s Mums was founded in 1954. It employs 1 to 10 people.
Where is King’s Mums based?
King’s Mums is headquartered in Sand Springs, United States, in the North America region.
How does King’s Mums make money?
Three revenue lines are on record. Rooted Chrysanthemum Cuttings Sales are the primary driver. The others are shipping and Handling Fees and publications and Gardening Products.
Who are King’s Mums's main competitors?
Broad incumbents on record are Proven Winners, White Flower Farm and Syngenta Flowers (Yoder mums). Direct peers are Annie's Annuals & Perennials, Bluestone Perennials, Brent and Becky's Bulbs, Plant Delights Nursery and Logee's Plants for Home & Garden.
Does King’s Mums have an API?
No public API is recorded for King’s Mums.