87.7 FM The Bridge

Name

87.7 FM The Bridge

Legal name

Auguste Communications, LLC

Website

https://877thebridge.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Classic rock radio
• Radio broadcasting
• Live event streaming
• Music programming
• FM radio station

Headquarters

HQ city

Flowood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Sponsorship: Radio station generates revenue through sponsored content and advertising, as evidenced by the 'Thank Our Sponsors' section on the website featuring Jackson Prep, MAC (Mississippi Association of Coaches), Willie G's Wax, FNUTL, and Flowood City News.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

94.3 The Bridge (also referenced as 87.7 FM The Bridge) is a classic rock radio station that broadcasts continuously over FM airwaves at 94.3 FM and streams live online via its website. The station offers curated classic rock music programming, signature weekly shows (FNUTL on Friday evenings and Willie G's Wax on weeknights), and a 24/7 live event streaming platform that hosts local community broadcasts such as Jackson Prep and MAC sports content.

Product overview

94.3 The Bridge is a real classic rock radio station operating under Auguste Communications, LLC. The core offering is a 24/7 live radio broadcast streaming real classic rock music online. The station's programming portfolio includes the primary live stream, the FNUTL (Friday Night Under the Lights) Friday evening program, the Willie G's Wax On Demand weeknight service, and a live events streaming feature for watching and replaying live performances. The product lineup centers on audio broadcast entertainment with on-demand and live video streaming extensions.

Differentiator

Problem solved

Functional benefit

Products and services

• 94.3 The Bridge Live Stream 24/7 continuous classic rock radio broadcast streaming live online, accessible at any time through the station's website for adult music listeners in the Jackson, MS area and beyond.
• FNUTL (Friday Night Under the Lights) Weekly Friday night classic rock program airing 6:00 PM to 10:00 PM, delivering special curated rock content with its own dedicated following and website at fnutl.com/wordpress.
• Willie G's Wax On Demand Weeknight classic rock programming airing 6:00 PM to 12:00 AM, available on-demand to listeners seeking extended evening rock content.
• Live Events Streaming 24/7 live event streaming service for watching and replaying local community broadcasts including Jackson Prep and Mississippi Association of Coaches (MAC) programming, distributed via the station's online platform.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Jackson PrepminorGTM or Marketing PartnerJackson Prep is a local educational institution that streams live events through the 94.3 The Bridge platform. The station features Jackson Prep content in their live events section with direct linking to jacksonprep.live.
• MAC (Mississippi Association of Coaches)minorGTM or Marketing PartnerMAC is the Mississippi Association of Coaches network partner that streams live content through the 94.3 The Bridge platform, linked at mscoaches.com/mac-network/live-streaming.
• Brandon AmphitheaterminorGTM or Marketing PartnerLocal entertainment venue in Brandon, MS promoted on 94.3 The Bridge's 'Support Local' section with direct link to brandonamphitheater.com.
• Flowood City NewsminorGTM or Marketing PartnerLocal city news outlet featured in the 'Support Local' section of 94.3 The Bridge with link to cityofflowood.com.
• Auguste Communications, LLCcoreOthersAuguste Communications, LLC is the parent company that owns and operates 94.3 The Bridge. Located at 625 Lakeland East Drive, Flowood, MS 39232. Leadership includes Chris Saxton (General Manager) and Russ (President/CEO).

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Cumulus Media: National radio operator with stations in mid-sized markets including Mississippi. Competes with the subject for local ad revenue and has the scale to bundle digital and broadcast audio for advertisers.
• iHeartMedia: Largest US radio broadcaster operating hundreds of FM/AM stations across markets nationwide. Competes with 94.3 The Bridge for advertising dollars and listener share in the Jackson, MS market while offering a vastly broader portfolio.
• Audacy: Major US radio broadcaster formed from the merger of Entercom and CBS Radio, with a strong digital streaming platform (Audacy app). Represents a more sophisticated digital competitor that pressures traditional over-the-air listening.

Regional players

• Townsquare Media: Regional radio group operating in mid-sized and small markets across the US, with a focus on local content and digital marketing services. Closely comparable in scale and go-to-market approach to a local Jackson, MS operator.
• Salem Communications: Multi-format radio operator with a focus on news/talk and Christian content. Comparable as a similarly scaled independent regional radio group competing in overlapping local ad markets.
• Alpha Media: US radio operator with a mix of formats across multiple markets. Comparable as a similarly scaled regional broadcaster pursuing local advertising relationships and digital extensions.
• Beasley Media Group: Regional broadcast operator with radio stations in multiple US markets. Comparable as a similarly sized multi-format radio group that competes with local independent stations for advertiser share.
• Bonneville International: Family-owned regional radio group operating stations in select Western US markets. Comparable in operating philosophy to a community-focused local broadcaster, though it does not operate in Mississippi.
• WMSI 102.9 FM: Country-formatted FM radio station based in the Jackson, MS market. Competes directly with 94.3 The Bridge for local listeners and advertising dollars in the same metropolitan area.
• Saga Communications: Regional radio broadcaster with properties in mid-sized markets. Comparable in terms of operating philosophy (local content, community focus) and market profile to an independent Jackson, MS station.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/877TheBridge

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 87.7 FM The Bridge