Name

Professionals Australia

Legal name

Professionals Australia

Website

https://professionalsaustralia.org.au

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Professional Union and Industrial Representation Services

NAICS

Technical and Trade Schools (6115), Apprenticeship Training (611513), Management Consulting Services (54161)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Credentialing, Academic Credit, Assessment & Transcript Services (EDAIAFAO)

akta.pro secondary industries

Remote/Hybrid & Distributed Workforce Onboarding (EDABAOAJ), Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI)

Keywords

• Professional union membership
• Engineering registration services
• Workplace advocacy representation
• Enterprise bargaining negotiation
• STEM career services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Union Membership Dues: Annual subscription-based membership fees from STEM professionals across Australia. Fees are tax-deductible and scaled according to income. Standard membership is approximately $2.52/day or $17.67/week, with annual fee of $919.
2. Engineering Assessment Fees (Non-members): Non-member engineering registration assessment fee of $1,195 for RPEng assessment. Members receive this assessment free as part of membership benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Professionals Australia is a not-for-profit trade union that sells subscription-based membership to individual STEM professionals across Australia, providing industrial representation, enterprise agreement negotiation, workplace rights advice, and career support services. It also sells the RPEng national engineering competency assessment as a standalone paid service to non-members, and offers member-only benefits including career coaching, pay negotiation support, and a discount programme (Member Advantage).

Product overview

Professionals Australia is a union organization (formerly APESMA) representing 20,000+ STEM professionals across Australia. The organization operates as a union with divisions covering Engineers, Tech professionals, Pharmacy, Science, Architects, Translators, Veterinarians, and Coal industry workers. Core member services include career coaching, job search support, workplace rights advice, and professional registration assistance (RPEng). The organization runs advocacy campaigns on issues including AI at work, gender equity in tech, innovation policy, and professional autonomy. Additional member benefits include the Member Advantage discount program, enterprise agreement negotiation support, and research publications including Tech Remuneration and AI at Work reports.

Differentiator

Problem solved

Functional benefit

Brands

• RPEng: Registered Professional Engineer assessment and registration pathway offered by Professionals Australia for engineers seeking national recognition.
• Member Advantage
• CSOA

Products and services

• Standard Union Membership

Quantifiable outcome

• Members earn $250 per week more than non-members in tech sector
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Member AdvantageminorGTM or Marketing PartnerMember discount and benefits program providing exclusive savings for PA members on groceries, electronics, fitness, travel, insurance, financial services, and other consumer offerings.
• Fitness FirstminorGTM or Marketing Partner15% discount on Fitness First gym memberships for PA members, saving approximately $156 in the first year.
• SCM FinancialminorGTM or Marketing PartnerFree initial appointment and 50% discount on comprehensive financial plans for PA members through SCM Financial.
• Journey InsuranceminorGTM or Marketing PartnerFree automatic Journey Insurance coverage for all PA members valued at $245, replacing up to $2,000 of salary in accident events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Community and Public Sector Union (CPSU): The Public Service Association-style union representing APS employees—directly competing with PA's APS division for federal government STEM professionals and offering comparable EA negotiation services.
• Engineers Australia: Australia's largest engineering professional body and credentialing authority, providing Chartered Engineer (CPEng) recognition, CPD, and policy advocacy—directly overlapping with PA's RPEng assessment pathway and engineering member base.
• Australian Services Union (ASU): Australian union representing private- and public-sector professional, administrative, and service workers with similar collective-bargaining, enterprise-agreement, and workplace-rights advocacy to PA across office-based STEM-adjacent roles.
• Pharmacy Guild of Australia: National peak body representing pharmacy owners; comparable to PA's pharmacy division in serving the same pharmacist constituency around workforce, remuneration, and scope-of-practice policy debates.
• Australian Manufacturing Workers' Union (AMWU): Manufacturing-industry union with overlap to PA's manufacturing engineer and "Future Made in Australia" campaign constituents around de-professionalisation, R&D investment, and industrial policy.
• Health Services Union (HSU): Australia's largest healthcare union, directly overlapping with PA's pharmacist and veterinarian divisions for industrial representation, safe-staffing campaigns, and professional indemnity advocacy.
• National Tertiary Education Union (NTEU): Union representing staff at Australian universities and research institutes, directly overlapping with PA's scientist segment in academic and research-sector collective bargaining and policy advocacy.
• Australian Veterinary Association (AVA): Australia's professional association for veterinarians providing CPD, advocacy, and member services that overlap with PA's veterinarian division in serving the same veterinary workforce.

Broad incumbents

• Australian Council of Trade Unions (ACTU): The peak national trade union body in Australia that represents and coordinates affiliated unions including Professionals Australia; comparable as the umbrella body setting bargaining frameworks PA operates within.

Regional players

• Engineering New Zealand: The New Zealand engineering professional body offering comparable Chartered Professional Engineer credentialing to Engineers Australia; comparable to PA's RPEng as a regional credentialing model for engineering recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProfessionalsAustralia
• Instagraminstagram.com/professionals.australia
• Xx.com/ProfsAustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professionals Australia