What Cykelexperten.dk does

Cykelexperten A/S, trading as Cykelexperten.dk, is an owner-operated Danish omnichannel bicycle retailer founded in 2004 and headquartered at a single physical MEGASTORE on Slotsherrensvej 103, 2720 Vanløse in Copenhagen. The company sells bicycles across seven primary categories — electric (elcykler), racing (racercykler), mountain bike, gravel, women's (damecykler), men's (herrecykler), and children's (børnecykler) — alongside cycling apparel, helmets, shoes, computers and GPS, lights, bags, and a full spare-parts catalog (chains, tires, brakes, brake pads, care products). It simultaneously operates a nationwide e-commerce site, ships bikes 95% assembled in-box for self-completion, and supports Click & Collect and Burd Delivery same-day fulfillment in the Copenhagen area. The workshop is a certified Shimano Service Center staffed by 10+ trained mechanics, and the store is also designated a Bosch e-bike Expert.

The business generates revenue through one-time retail sales across bikes, apparel, accessories, and spare parts, supplemented by paid workshop service and repair work performed by certified mechanics, plus a free first service inspection within two months of purchase. Margin is supported by bulk purchasing and an outlet/discount channel; customer financing is offered via ViaBill on a partnership basis; and the company offers a 6-year warranty on new bicycles tied to a service booklet maintained in-house. Marketing relies primarily on organic SEO, a substantial Danish-language knowledge base ('Vidensbase'), Facebook/Instagram activity, newsletter, TrustPilot social proof (4.7/5), and PriceRunner comparison badges.

Cykelexperten.dk is privately held and owner-operated by Brian Jespersen, with Lars Errebo as MEGASTORE manager; the company has no disclosed parent, no institutional funding, and no M&A activity. It serves general consumers across all cycling segments — commuter, road/gravel, MTB, children, and electric bike — across a single national market (Denmark), with a stated inventory of 2,500-3,000 bicycles and a 50+ person team spanning retail, workshop, webshop, and warehouse operations.

Name

Cykelexperten.dk

Legal name

Cykelexperten A/S

Website

https://cykelexperten.dk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Cykelexperten.dk is an owner-operated Danish omnichannel bicycle retailer founded in 2004, operating a MEGASTORE in Vanløse, Copenhagen and a nationwide webshop selling e-bikes, road, MTB, gravel, men's, women's and children's bicycles, apparel, accessories, and spare parts, backed by a certified Shimano workshop and 6-year warranty.

Ownership category

akta.pro rank

Product category

Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB), E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Bicycle retail
• Cycling accessories
• Electric bicycles
• Bicycle repair services
• Cycling apparel

Headquarters

HQ city

Vanløse

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle and accessory retail: Core revenue is generated through one-time retail sales of bicycles, cycling clothing, accessories, and spare parts via both e-commerce (webshop) and physical MEGASTORE in Vanløse, Copenhagen. The company stocks 2,500-3,000 bicycles at any given time. No subscription model is described.
2. Workshop and repair services: Revenue is also generated through a certified Shimano Service Center offering bicycle repair and maintenance services. All tasks are performed by trained mechanics. A free service inspection is offered within two months of purchase.
3. Financing via ViaBill: Cykelexperten.dk offers financing through ViaBill, allowing customers to split payments into fixed installments over time. This is a partnership-driven revenue stream (Viabill provides the financing product).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cykelexperten.dk is a Danish omnichannel bicycle retailer that sells bicycles (electric, road, mountain, gravel, men's, women's, children's), cycling apparel, helmets, shoes, bags, lights, computers, spare parts and accessories via its nationwide webshop and Copenhagen MEGASTORE. The company is a certified Shimano Service Center and Bosch e-bike expert, providing in-house repair and maintenance services backed by a 6-year warranty on new bicycles. It stocks 2,500–3,000 bicycles from 30+ premium brands and offers Click & Collect, same-day delivery via Burd Delivery, free test rides, price matching and ViaBill installment financing.

Product overview

Cykelexperten.dk is a Danish omni-channel bicycle retailer operating both an e-commerce platform (webshop) and a physical MEGASTORE in Vanløse, Copenhagen. The company offers (1) bicycles across seven main categories: Elcykler (electric), Racercykler (racing), Mountainbikes, Gravel bikes, Damecykler (women's), Herrecykler (men's), and Børnecykler (children's); (2) cycling accessories including helmets, shoes, bags, lights, and computers; (3) cycling clothing for men and women; (4) spare parts including chains, tires, brakes, brake pads, and components; and (5) workshop services. The company is a certified Shimano Service Center with 10+ mechanics and offers 6-year warranties on new bicycles. They stock 2,500-3,000 bicycles and carry over 30 branded partners including Specialized, Scott, Giant, Bianchi, Gazelle, and Shimano.

Differentiator

Problem solved

Functional benefit

Products and services

• Elcykler (Electric Bicycles) Electric bicycles (elcykler) for assisted commuting and leisure riding, with brands including Bosch-system equipped models; supported as a Bosch e-bike expert with e-bike specific spare parts in the range.
• Racercykler (Racing Bicycles) Road racing bicycles designed for speed and performance, including carbon and lightweight aluminum frames from premium brands such as Bianchi, Cervelo, Specialized, Scott and BMC.
• Mountainbikes (MTB) Off-road mountain bicycles built for trail and enduro riding, with frames and suspension systems chosen for forest trails and challenging terrain.
• Gravel Bikes Versatile gravel bicycles blending road and mountain bike features for mixed-terrain riding.
• Damecykler (Women's Bicycles) Bicycles designed specifically for women, with adjusted frame geometry and component sizing for female riders.
• Herrecykler (Men's Bicycles) Bicycles designed specifically for men, with adjusted frame geometry and component sizing for male riders.
• Børnecykler (Children's Bicycles) Children's bicycles in multiple wheel sizes (12", 16", 18", 20", 24", 26"), featuring lightweight frames (e.g., Woom) and puncture-resistant tires for safety.
• Cykeltøj (Cycling Apparel) Cycling clothing line including jerseys, shorts, jackets, gloves, socks, base layers, rain gear and caps for men, women and children, from brands such as Alé, Assos, Giordana, Giro, GripGrab, Northwave and Specialized.
• Cykelkæder (Bicycle Chains) Replacement bicycle chains from major brands (Shimano, SRAM, KMC, BBB) for various speed configurations, including e-bike-reinforced chains such as BBB E-Powerline.
• Cykeldæk (Bicycle Tires) Bicycle tires for MTB, road racing, gravel/cross and city use, including puncture-resistant models from Continental, Pirelli, Schwalbe and Vittoria.
• Bremser (Bicycle Brake Systems) Bicycle brake systems including disc brakes, rim brakes and V-brakes, plus components and replacement parts.
• Bremseklodser (Brake Pads) Replacement brake pads for disc and rim brakes, available in organic, metal (sintered) and carbon (graphene) materials for varying conditions.
• Workshop Service (Cykelværksted) Certified Shimano Service Center providing professional bicycle repair and maintenance, staffed by 10+ trained mechanics; a free first service inspection is offered within two months of a new-bike purchase.
• Prøvetur (In-Store Test Ride Service) In-store test rides on 1,000+ bicycles at the Vanløse MEGASTORE, available without prior appointment; bikes not yet assembled can also be booked for test ride via a contact form.

Quantifiable outcome

• Over 700 bikes on display in the Copenhagen MEGASTORE and 2,500-3,000 bikes in stock
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• ShimanocoreTechnology or IntegrationCykelexperten.dk's workshop is a certified Shimano Service Center. Mechanics are trained and certified by Shimano in the latest technologies and repair procedures. This certification is a key differentiator for service quality and is prominently communicated to customers. The company also stocks a wide range of Shimano spare parts, chains, brakes, and gear components.
• Burd DeliverysupportingOthersBurd Delivery provides same-day delivery services for Cykelexperten.dk orders in the Copenhagen area. This logistics partnership enables rapid fulfillment for local customers.
• Tour de France (Official Merchandise)minorGTM or Marketing PartnerCykelexperten.dk is an authorized seller of official Tour de France merchandise, including the 'TOUR FEBER' official Tour de France merchandise collection. This partnership drives seasonal demand and positions the brand alongside a prestigious international cycling event.
• Gazelle (Brand Partnership)coreChannel Partner/ Reseller/ DistributorCykelexperten.dk is a major stockist of Gazelle bicycles — one of the most recognized Dutch bicycle brands — as evidenced by the Gazelle logo being featured prominently in the brand navigation and the Gazelle + Shimano Service Center co-branding in the footer.
• Bosch (E-bike Expert)coreTechnology or IntegrationThe company is identified as a Bosch e-bike expert, indicated by the co-branded logo in the footer: 'Gazelle Shimano servicecenter Bosch ebike expert'. Bosch is the leading e-bike motor system manufacturer, and this partnership/qualification signals expertise in electric bicycle service and sales.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Halfords: UK-based specialty retailer of bicycles, automotive parts, and fitness equipment with in-store service workshops. Comparable as a brick-and-mortar-led cycling retailer with workshop services and broad bike assortment.
• Bike24: Major European online bicycle and cycling accessories retailer headquartered in Germany. Comparable as a multi-brand cycling retailer competing for the same online demand pool that Cykelexperten's webshop serves, with broader European reach.
• Bikester: European online bicycle retailer operating across multiple country-specific domains (formerly Brügelmann). Comparable as a pan-European multi-brand online bike retailer serving the same cycling demand from a similar DTC/online angle.
• WiggleCRC (Wiggle): Large UK-based online cycling and triathlon retailer (combined with Chain Reaction Cycles). Comparable as a multi-brand cycling retailer with deep e-commerce presence and broad assortment of bikes, parts, and apparel.

Emerging players

• Specialized Bicycle Components: Premium global bike brand with growing direct-to-consumer retail and concept stores. Comparable as a key Cykelexperten brand partner that increasingly sells direct, presenting both partnership opportunity and competitive risk.
• Trek Bicycle Corporation: Global premium bike brand with branded retail stores worldwide. Comparable as a premium bike brand shifting more sales to branded retail, competing with independent multi-brand retailers for premium-segment customers.
• VanMoof: Dutch direct-to-consumer premium e-bike brand with branded stores. Comparable as a competitor in the highest-growth bicycle segment (premium urban e-bikes), albeit with a DTC-first model rather than multi-brand retail.

Broad incumbents

• Decathlon: Global sporting goods retailer with own-brand cycling products, large store footprint, and online presence. Comparable as a broad sporting goods competitor with strong cycling category; operates in Denmark and competes for the same mid-market consumer.

Regional players

• XXL ASA: Nordic sporting goods retailer with stores in Norway, Sweden, Finland, and Denmark. Comparable as a multi-category sporting goods retailer with significant cycling assortment operating in the same Nordic region as Cykelexperten.
• Stadium (Stadium Sweden): Major Swedish sporting goods chain with stores across the Nordics. Comparable as a multi-category sporting goods retailer with cycling category, operating in adjacent Nordic markets to Cykelexperten.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cykelexpertenmegastore
• Instagraminstagram.com/cykelexperten.dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cykelexperten.dk