What Mid-Michigan ENT does

Mid-Michigan ENT (legal entity: Mid-Michigan, Ear, Nose, and Throat, P.C.) is a private, physician-owned otolaryngology professional corporation headquartered at 1500 Abbot Road, Suite 400 in East Lansing, Michigan, operating continuously since 1997. The practice delivers comprehensive ear, nose, throat, allergy, hearing, balance, sleep, voice, head-and-neck, and facial plastics services to pediatric and adult patients across the Greater Lansing and Mid-Michigan region, with a fellowship-trained laryngologist drawing specialty referrals from across Michigan and Indiana. Its clinical team includes 20+ board-certified ENT specialists, audiologists, and physician assistants operating out of a single East Lansing location, supported by a broad insurance panel (Aetna, Blue Cross Blue Shield, HAP, Humana, McLaren, Medicare, Michigan Medicaid, Priority Health, Tricare) and CareCredit financing for higher-ticket items such as hearing aids.

Mid-Michigan ENT generates revenue across four primary streams: per-visit clinical revenue for ENT, allergy, and hearing consultations; procedural revenue from outpatient surgical and in-office procedures (balloon sinuplasty, sinus surgery, ear tubes, BAHA implants, ClariFix cryotherapy, RhinAer, VivAer, Propel sinus implants, cholesteatoma removal); hearing aid and bone-anchored device sales with bundled service packages; and a multi-year (3-5 year) recurring annuity from subcutaneous and sublingual allergy immunotherapy. Recent go-to-market emphasis includes the Align Voice & Throat Institute (a laryngology specialty center) and an expanded facial plastics service line (BOTOX, fillers, blepharoplasty, facelift, rhinoplasty, Mohs reconstruction). Patient acquisition is direct-to-consumer via the practice's website, Google reviews, same-day appointment availability, and integrated healow.com online booking, supplemented by a physician-to-specialist 'Refer a Patient' portal.

The practice operates with third-party medical and administrative infrastructure rather than proprietary technology platforms: eClinicalWeb for the patient portal, Healow Pay for billing, Healow for scheduling, and standard ENT diagnostic equipment (audiometers, nasal endoscopes, ENG/VNG, posturography, videostroboscopy). No AI/ML capabilities, patents of its own, or disclosed funding rounds are present. Mid-Michigan ENT is physician-owned, with no parent company, private equity, or venture capital ownership disclosed in the source materials; the practice's mention within the Align ENT + A network appears to be an affiliation rather than a controlling ownership relationship.

Name

Mid-Michigan ENT

Legal name

Mid-Michigan, Ear, Nose, and Throat, P.C

Website

https://midmichent.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Mid-Michigan ENT is a private physician-owned otolaryngology practice in East Lansing, Michigan, serving pediatric and adult patients across Greater Lansing and Mid-Michigan with comprehensive ENT, allergy, hearing, balance, voice, head-and-neck, and facial plastics services delivered by 20+ clinicians since 1997.

Ownership category

akta.pro rank

Product category

Otolaryngology Medical Practice

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Otolaryngology (ENT) (HLAKAMAA)

akta.pro secondary industries

Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Allergy & Immunology Clinics (HLAKAAAA), Vestibular & Balance Disorders (ENT) (HLAKAMAJ)

Keywords

• ENT medical services
• Allergy treatment
• Hearing healthcare
• Sinus surgery
• Facial plastics

Headquarters

HQ city

East Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Visit Revenue: Revenue from office visits for ENT, allergy, and hearing consultations. Patients with insurance submit copays at time of service; uninsured patients pay in full at time of service. Visit types include new patient exams, follow-ups, diagnostic tests, and procedures.
2. Hearing Aid Sales and Fitting: Sale and fitting of hearing aids and bone-anchored hearing aids (BAHA). The practice offers hearing aid packages that include service visits and maintenance. CareCredit financing is available for patients to spread hearing aid costs over time.
3. Surgical and Procedural Services: Revenue from outpatient surgical procedures including balloon sinuplasty, sinus surgery, ear tube insertion, Propel implant placement, ClariFix, RhinAer, VivAer, bone-anchored hearing aid surgery, and cholesteatoma removal. Procedures are performed in surgery centers or hospitals.
4. Allergy Immunotherapy: Long-term allergy treatment via subcutaneous immunotherapy (allergy shots) and sublingual immunotherapy (allergy drops). Shots are administered in-office during build-up phase with less frequent maintenance visits; drops are taken daily at home. Treatment courses span 3-5 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mid-Michigan ENT is a physician-owned ear, nose, and throat medical practice that delivers comprehensive clinical care across hearing health, allergy and sinus treatment, ENT surgery, sleep apnea, voice and swallowing disorders, head and neck conditions, and facial plastics. Services are delivered through in-office consultations, diagnostic testing, FDA-approved procedures (balloon sinuplasty, ClariFix, RhinAer, VivAer, Propel implants), outpatient surgeries, hearing aid and bone-anchored hearing aid fitting, and long-term allergy immunotherapy (shots and drops) at its East Lansing, Michigan location.

Product overview

Mid-Michigan ENT is a comprehensive ear, nose, and throat medical practice offering a unified set of clinical services across multiple specialties. The practice operates through integrated departments including Hearing Health (diagnostic testing, hearing aids, bone-anchored devices, balance testing), Allergy & Sinus (immunotherapy, allergy testing, balloon sinuplasty, ClariFix, Propel implants, RhinAer, VivAer, sinus surgery), Ear & Nose Care (ear infection treatment, ear tubes, earwax removal, Eustachian tube treatment, nasal surgery), Sleep & Snoring (sleep apnea, TMJ), the Align Voice & Throat Institute (voice, swallowing, airway), Head & Neck (thyroid, parathyroid, cancer), and Facial Plastics (blepharoplasty, facelift, BOTOX, rhinoplasty, injectables). The practice also offers same-day appointments and features one of only seven fellowship-trained laryngologists in Michigan.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 95% of patients report significant improvement in sinus symptoms following balloon sinuplasty (multicenter study)
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• McLaren Health Care ENT Services: Integrated Michigan health system with otolaryngology and audiology services across multiple hospitals; competes directly in the Greater Lansing/Mid-Michigan region via employed physician groups.
• University of Michigan Health - Michigan Medicine Otolaryngology: Academic otolaryngology department offering full-scope ENT, head-and-neck surgery, voice, and audiology services with fellowship-trained subspecialists; competes for complex laryngology and otology cases in the same state.
• Henry Ford Health Otolaryngology: Michigan hospital-affiliated ENT department providing otolaryngology, audiology, voice, and allergy services as part of a large integrated health system; competes in the same regional market with broader institutional resources.
• Massachusetts Eye and Ear (Mass General Brigham): Specialty hospital for otolaryngology and ophthalmology with fellowship-trained laryngologists, otologists, and audiologists; relevant benchmark for advanced ENT subspecialty depth and voice/airway care.

Direct peers

• Pinnacle ENT Associates: Multi-physician ENT specialty group referenced via the healow appointment URL on Mid-Michigan ENT's site; delivers comparable ENT, allergy, audiology, and head-and-neck surgical services in a private-practice setting.
• Align ENT + Allergy: Network of community ENT and allergy practices that Mid-Michigan ENT is affiliated with; offers comparable ENT, allergy, audiology, and voice services across multiple U.S. sites under a shared operational umbrella.
• Michigan Ear, Nose & Throat Specialists: Michigan-based private ENT practice offering similar otolaryngology, allergy, audiology, and head-and-neck services in the same regional market; directly comparable scope, scale, and patient mix.
• Charlotte Eye Ear Nose & Throat Associates (CEENTA): Large multi-specialty private ENT and ophthalmology practice group offering comprehensive hearing, allergy, sinus, voice, and facial plastics services—a benchmark for private-practice ENT scale and scope.
• Syracuse ENT Specialists: Multi-physician private ENT group offering otolaryngology, allergy, audiology, hearing aids, and facial plastics in a single regional market; analogous mid-sized private ENT practice model.

Regional players

• Beacon Health System ENT: Regional health system in Indiana/Michigan offering ENT and audiology services; comparable in scope but operates in a different geography, illustrating the regional draw that Mid-Michigan ENT's laryngology practice enjoys from Indiana.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-Michigan ENT