Charlotte Eye Ear Nose & Throat Associates

What Charlotte Eye Ear Nose & Throat Associates does

Charlotte Eye Ear Nose & Throat Associates, P.A. (CEENTA) is a private, for-profit Professional Association founded in 1923 and headquartered in Charlotte, North Carolina. The practice operates a multi-specialty clinical model spanning ophthalmology, otolaryngology, audiology, allergy, facial plastics, sleep surgery, voice and swallowing, head and neck oncology, radiology, and on-site optical retail. It serves a horizontal patient base of individual consumers in North and South Carolina through nearly 20 physical locations covering the Charlotte metro (SouthPark, Uptown, University, Pineville, Matthews, Steele Creek, Blakeney, Huntersville) and adjacent markets (Concord, Fort Mill, Belmont, Statesville, Salisbury, Mooresville, Monroe, Rock Hill, Lancaster, Albemarle), with 501-1000 employees supporting over 100 eye and ENT providers.

The service offering is procedure-intensive and technology-mediated. It includes advanced ophthalmic surgery (Femto Laser-Assisted Cataract Surgery, Minimally Invasive Glaucoma Surgery with iStent, Trabectome, and XEN devices, LASIK, corneal cross-linking, scleral lenses), comprehensive ENT and allergy care (balloon sinuplasty, LATERA implants, Eustachian tube dilation, allergy immunotherapy), audiology (hearing aids, cochlear implants, VNG balance testing), sleep surgery (FDA-approved Inspire upper-airway stimulation), facial plastics (rhinoplasty, blepharoplasty, BOTOX/Dysport, fillers, facelift), and specialized laryngology (videofluoroscopic swallow study, fiberoptic endoscopic evaluation of swallowing, spasmodic dysphonia BOTOX injections). Diagnostic and surgical infrastructure is co-located, including dedicated outpatient surgery centers, optical shops, and on-site radiology.

The business model is a fee-for-service medical practice billed primarily through commercial insurance and Medicare, with participation in the Medicare Shared Savings Program as an Accountable Care Organization (linked to Atrium Health materials) and CareCredit financing for elective out-of-pocket spend. The go-to-market motion is sales-led and patient-direct, combining physician referrals, online appointment scheduling, the myCEENTAchart portal, community sponsorships (Charlotte Hornets, Charlotte Checkers, Charlotte Symphony), and earned media via WSOC-TV and WCNC Charlotte. No parent company, private equity sponsor, institutional investor, or external funding rounds are identified in the input data; ownership appears distributed among physician providers within the P.A. structure.

Name

Charlotte Eye Ear Nose & Throat Associates

Legal name

Charlotte Eye Ear Nose & Throat Associates, P.A.

Website

https://ceenta.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Charlotte Eye Ear Nose & Throat Associates (CEENTA) is a private multi-specialty medical practice founded in 1923, operating nearly 20 locations across North and South Carolina with over 100 eye and ENT providers serving individual patients needing comprehensive eye, ENT, audiology, allergy, facial plastics, sleep, and voice-and-swallowing care.

Ownership category

akta.pro rank

Product category

Specialty Medical Practice (Ophthalmology, Otolaryngology and Audiology)

NAICS

Offices of Physicians (6211), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Ophthalmic Goods (3851)

akta.pro primary industry

General Otolaryngology (ENT) (HLAKAMAA)

akta.pro secondary industries

Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO), ENT / Otolaryngology Surgery Centers (HLAFAIAJ), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK), Head & Neck Surgery (ENT Oncology) (HLAKAMAF)

Keywords

• Eye care services
• Ent medical services
• Audiology hearing aids
• Facial plastic surgery
• Allergy treatment services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Services Revenue: Revenue generated from comprehensive eye care, ear/nose/throat care, audiology, allergy treatment, facial plastics, and related medical services. Services covered through insurance and Medicare Shared Savings Program Accountable Care Organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Charlotte Eye Ear Nose & Throat Associates (CEENTA) is a multi-specialty medical practice delivering comprehensive eye care, ENT, audiology, allergy, facial plastics, sleep surgery, voice and swallowing, and head and neck cancer services through 100+ providers across nearly 20 locations in North and South Carolina. The practice combines physician consultations, advanced surgical procedures (cataract, LASIK, MIGS, cochlear implants, Inspire sleep apnea, balloon sinuplasty, rhinoplasty), diagnostic imaging, and outpatient surgery centers under a single integrated brand. Supporting services include on-site optical shops, radiology, and the myCEENTAchart patient portal for scheduling and records.

Product overview

Charlotte Eye Ear Nose & Throat Associates (CEENTA) is a multi-specialty healthcare practice offering comprehensive eye care, ear/nose/throat care, facial plastics, and related services across nearly 20 locations in North and South Carolina. The practice operates a unified service model combining surgical procedures, diagnostic services, and retail offerings. Key service lines include: Eye Care (cataract surgery including FLACS, LASIK, glaucoma management with MIGS, retina care, cornea treatments, and routine eye exams); ENT and Allergy (comprehensive ENT care, allergy services, sleep surgery including Inspire, sinus procedures like balloon sinuplasty, hearing services including cochlear implants); Voice & Swallowing (laryngology services, swallowing evaluation and therapy, spasmodic dysphonia treatment); Facial Plastics (rhinoplasty, blepharoplasty, BOTOX, facelifts, cosmetic fillers); and supporting services including Optical Shops, Radiology, and Surgery Centers. Patient-facing digital tools include the myCEENTAchart portal for scheduling, records, and billing. The practice serves over 100 eye and ENT providers offering a full spectrum of services.

Differentiator

Problem solved

Functional benefit

Products and services

• Eye Care Services

Quantifiable outcome

• Same-day appointment availability for many services
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Charlotte HornetscoreGTM or Marketing PartnerOfficial partner and healthcare provider for the NBA Charlotte Hornets team. CEENTA provides eye care services and health education to team members.
• Charlotte CheckerscoreGTM or Marketing PartnerOfficial partner and healthcare provider for the Charlotte Checkers hockey team. Provides medical care and wellness support.
• Charlotte SymphonyminorGTM or Marketing PartnerCommunity partnership supporting the arts in Charlotte through sponsorship and healthcare services.
• Level AccesscoreTechnology or IntegrationDigital accessibility partner to ensure CEENTA's websites and online services are accessible to all individuals, complying with WCAG guidelines.
• ASC GreenwayminorGTM or Marketing PartnerCommunity partner supporting the ASC Greenway initiative.
• MARA SportsminorGTM or Marketing PartnerSports partnership supporting MARA Sports organization.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• US Eye: PE-backed multi-specialty eye care platform offering cataract, glaucoma, retina, oculoplastics, and optometry across the Southeast. Closest operating analog to CEENTA's eye care service line, demonstrating the sponsor-backed rollup model CEENTA could join or compete against.
• American Vision Partners: PE-backed eye care platform operating multi-subspecialty ophthalmology and optometry with ASCs in multiple states. Directly comparable in service mix (cataract, glaucoma, retina, oculoplastics) and integrated surgery-center strategy.
• SightMD: Multi-location ophthalmology group offering cataract, glaucoma, retina, LASIK, oculoplastics, and optometry with in-house ASCs. Comparable subspecialty breadth and ASC integration strategy to CEENTA's eye care division.
• Eyecare Partners (now EyeCare Partners / ECP): National sponsor-backed ophthalmology and optometry platform with full-spectrum eye care including cataract surgery, LASIK, glaucoma, and retina. Comparable in scale, multi-subspecialty depth, and integrated ASC model.
• Healtheon / Carolina Eye Cataract & Laser: Regional ophthalmology and optometry group serving the Carolinas with cataract surgery, LASIK, glaucoma, and retina services. Directly comparable regional eye care competitor with overlapping service lines and geography.

Broad incumbents

• Atrium Health (Wake Forest Eye Center / ENT): Major Charlotte-based integrated delivery network operating multi-specialty eye and ENT services across the same metro. Competes directly with CEENTA for patients, employed physicians, and surgical referrals, but offers broader inpatient capabilities.
• Privia Medical Group: Multi-specialty medical group platform serving independent physician practices across the Mid-Atlantic and Southeast. Comparable multi-specialty, multi-location physician group operating model even though specialty mix is broader.
• Novant Health: Regional health system operating eye and ENT specialty services across the Carolinas. Competes for employed physicians and patient referrals in the same geography with deeper capital resources and hospital infrastructure.

Regional players

• Charlotte Gastroenterology & Hepatology: Large independent multi-physician specialty practice headquartered in Charlotte. Highly comparable regional specialty group model with similar referral-driven GTM motion and physician partnership structure, even though clinical specialty differs.
• Midwest Eye Consultants: Multi-location ophthalmology and optometry group with comprehensive eye care services. Comparable scale and multi-subspecialty model, but serves the Midwest rather than the Carolinas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WeJustMakeSense
• Facebookfacebook.com/goodsenses
• LinkedInlinkedin.com/company/charlotte-eye-ear-nose-&-throat-associates
• Instagraminstagram.com/ceenta1923
• Xx.com/ceenta

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charlotte Eye Ear Nose & Throat Associates