Smartpost

Name

Smartpost

Legal name

SMARTPOST

Website

https://smartpost.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Smartpost Genova S.r.l. is a private Italian postal operator (founded 2015, MISE-authorized) offering GPS-tracked mail, registered mail, parcels, and hybrid print-and-mail services to businesses, public administrations, and individuals across Italy, priced approximately 20% below Poste Italiane.

Ownership category

akta.pro rank

Product category

Postal and Logistics Services

NAICS

Postal Service (49111), Couriers and Express Delivery Services (4921), Direct Mail Advertising (54186)

SIC

Trucking & Courier Services (No Air) (4210), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Mail Sorting, Processing & Transport Operations (TLAAAAAH)

akta.pro secondary industry

Universal Service Letter Mail (Domestic) (TLAAAAAA)

Keywords

• Postal services
• Tracked mail delivery
• Hybrid mail solutions
• Parcel delivery
• Direct mail advertising

Headquarters

HQ city

Genoa

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Postal Services ( Raccomandata, Prioritaria, Massiva, Pacchi): Core postal services covering collection, sorting, transport, and distribution of postal items. Services include Raccomandata (simple and with return receipt), Prioritaria, Raccomandata One Day, Pacchi (ordinary and express), Posta Massiva, and international mail. Revenue is generated per shipment, with pricing varying by weight (volumetric for packages), destination zone (metropolitan, provincial capital, extra-urban), and service level (ordinary vs. express).
2. Direct Mail / Advertising Mail (Pubblicità diretta per corrispondenza): Direct mail advertising service targeting business clients, delivering personalized promotional and marketing materials to mailboxes by zone. Minimum 1,000 pieces required. Pricing differentiated by destination zones (AM/CP/EU).
3. Printing and Inserting (Stampa e Imbustamento): Hybrid mail service combining document printing, folding, envelope inserting (with or without windows), and postal dispatch. Clients submit documents via email or online portal. Pricing based on paper size (A4/A3), color/black-and-white, single/double-sided printing, and binding options.
4. Universal Service Intermediation with Poste Italiane: Intermediation service allowing clients to send postal items through Poste Italiane S.p.A. using SmartPost as the interface, generating fees for handling and coordination.
5. Ancillary Business Services: Additional services including electronic archiving, substitute conservation, electronic invoicing (PA and B2B standards), SPID identity creation, PEC email issuance, postal payment delegation (SDD), and bill payment services, which complement the core postal offering for business clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Smartpost is a private Italian postal operator providing physical mail collection, sorting, transport, and distribution services including registered mail, priority mail, express parcels, international shipments, and direct mail advertising. The company differentiates through GPS-certified delivery tracking with unique barcodes assigned to every envelope, including ordinary mail. It also offers hybrid mail services combining document printing, envelope inserting, and postal dispatch via its proprietary Posta Online platform.

Product overview

Smartpost is a private postal operator in Italy offering a comprehensive suite of physical mail and parcel services. The portfolio consists of core postal products (Posta Prioritaria, Posta Raccomandata, Raccomandata One Day, Raccomandata R1, Pacco Ordinario/Espresso, Posta Internazionale, Pubblicità diretta, Posta Massiva, Atti Giudiziari, Piego di Libri) combined with a digital platform layer featuring print-and-mail services (Servizio Stampa e Imbustamento), document management (Gestione Documentale, Archiviazione Elettronica, Conservazione Sostitutiva, Fatturazione Elettronica), identity services (SPID, PEC), and payment services (Bollettini, MAV/RAV, Tributi). The company differentiates through georeferenced delivery certification using GPS-equipped couriers and handheld devices, enabling tracked ordinary mail with proof of delivery. Operates under Autorizzazione Generale n. 3693/2015 from MISE.

Differentiator

Problem solved

Functional benefit

Products and services

• Posta Prioritaria Standard priority mail service for written communications transported and delivered to the address indicated by the sender, excluding books, catalogs, newspapers, periodicals, and packages.
• Posta Raccomandata Registered mail offering guaranteed compensation against risks of loss, theft, or damage, with optional return receipt providing proof of deposit and/or delivery to the recipient.
• Raccomandata One Day Same-day registered mail delivery service when acceptance occurs before 12:00, available only in specific CAP areas covered by Smartpost.
• Pacco Ordinario Italia Ordinary parcel service for shipments up to 30 kg with delivery within 96 working hours for national destinations.
• Pacco Espresso Italia Express parcel service with delivery within 24-36 working hours and shipment tracking integrated with courier systems.
• Posta Internazionale International mail and registered services delivered via Smartpost's network of partner couriers and postal operators.
• Pubblicità diretta per corrispondenza (Direct Mail Advertising) Direct mail advertising service for business clients sending promotional material to mailboxes according to zone delivery plans, with 98% delivery within 48 working hours. Minimum 1,000 pieces required.
• Posta Massiva Consolidated mail management service combining multiple client flows to eliminate minimum entry thresholds, with differentiated rates based on metropolitan, provincial capital, and extra-urban destination areas.
• Recapito luogo, data e/o ora certa (Georeferenced Delivery Certification) Georeferenced mail delivery service guaranteeing proof of delivery with precise GPS coordinates, using next-generation real-time communication devices with 4G/5G/LTE/GPRS technology and digital signature capture.
• Attività di Consolidatore Consolidator service for printing, folding, and enveloping correspondence received in PDF format, including label printing or direct printing on envelopes with or without windows.
• Servizio Stampa e Imbustamento End-to-end print and enveloping service enabling businesses to send paper correspondence via email or online portal, including file upload (PDF, Word, JPG), recipient list management (XLS, CSV, ODS), and print instructions (A4/A3, B&W/color, single/double-sided, stapling).
• Posta Ordinaria Tracciata Tracked ordinary mail service assigning a unique barcode to each envelope with GPS-verified delivery confirmation including location, date, and time.
• Raccomandata R1 Registered mail with guaranteed delivery within 24 hours of pickup, offering the same care as traditional registered mail with expedited timelines.
• Atti Giudiziari Legal document delivery service for judicial papers requiring certified delivery.
• Piego di Libri Book shipment service for sending books and printed materials.
• Gestione Documentale Document management services for businesses including electronic archiving, substitute conservation, and electronic invoicing compliant with PA and B2B standards.
• Fatturazione Elettronica Electronic invoicing service compliant with PA and B2B standards.
• Creazione Identità SPID SPID (Public Digital Identity System) identity creation service for individuals.
• Rilascio PEC Certified electronic mail (PEC) issuance service.
• Pagamento Bollettini Postali Postal payment slip service for various bill payments.
• Pagamento MAV/RAV MAV/RAV payment slip services for bank-based payments.
• Pagamento Tributi, Multe, Bollo Auto, Ticket Sanitari Payment services for taxes, fines, vehicle registration, and medical tickets.
• Ricariche Telefoniche, Pay TV, Conti Gioco Top-up services for mobile phones, pay TV, and gaming accounts.
• Invio postale con intermediazione del fornitore universale Mail sending service through an intermediation agreement with Poste Italiane S.p.A. as the universal service provider.

Quantifiable outcome

• Posta Massiva: 98% delivered within 48 working hours (J+2) in the same municipality as shipment, 95% within 96 working hours (J+4) for other municipalities, 95% within 5 working days (J+5) for islands and disadvantaged areas.
• +5 more outcomes

Named customers2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Poste Italiane S.p.A.coreChannel Partner/ Reseller/ DistributorSmartPost operates as an intermediary for the universal postal service provider (Poste Italiane S.p.A.), allowing clients to route postal items through Poste Italiane's network via SmartPost's platform. SmartPost also returns non-deliverable correspondence to Poste Italiane for a fee charged to the client.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SDA Express Courier: Poste Italiane's parcel delivery arm offering express courier services across Italy. Direct competitor on the express parcel segment (Pacco Espresso) and benchmark for national parcel coverage that SmartPost must match via partners.
• Spring Global Delivery Solutions: International cross-border postal/parcel operator with Italian operations. Comparable as a B2B-focused postal services provider with hybrid mail and direct mail offerings targeting enterprise clients.
• InPost: Major European private postal/last-mile operator with operations in Italy, focused on parcel delivery and automated locker networks. Closest European peer in terms of being a tech-forward private postal challenger rather than a state-backed incumbent.

Broad incumbents

• PostNL: Dutch national postal operator competing in a liberalized European market similar to Italy's. Provides a comparable template for how a former monopoly competes against private entrants using hybrid mail, tracking, and parcel services.
• TNT (FedEx): European parcel and express integrator (now part of FedEx). Competes with SmartPost's express parcel and international mail offerings, particularly for B2B shippers needing time-definite cross-border delivery.
• Bpost: Belgian national postal operator with growing e-commerce logistics and international mail/parcel services. Useful benchmark for European national-postal competition dynamics and regulated postal liberalization comparable to Italy's D.Lgs. 261/1999 framework.
• Poste Italiane: Italy's universal postal service provider and the dominant incumbent SmartPost directly competes against. Operates the national postal network, banking/insurance products, and the SDA parcel arm; SmartPost positions itself as a 20%-cheaper, GPS-tracked alternative on a legally equivalent authorization.
• Deutsche Post DHL: Global postal and logistics group (parent of DHL) — the largest European postal/logistics benchmark. Comparable on cross-border mail/parcel and hybrid-mail capabilities that SmartPost offers in smaller scale.

Regional players

• Nexive: Italian private postal operator (originally part of the TNT Post group) historically focused on B2B direct mail and unaddressed advertising. Comparable as a direct-mail and hybrid-mail peer operating in the same regulatory framework as SmartPost.
• PuntoPoste / Punto Poste: Poste Italiane's partner-network pickup/locker point system that competes in the same 'alternative drop-off' convenience layer SmartPost markets. Relevant competitor for the proximity pickup and pickup-point network value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Smartpostge
• LinkedInlinkedin.com/company/smartpost-genova

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartpost