Whitten and Lublin LLP

What Whitten and Lublin LLP does

Whitten and Lublin LLP is a Toronto-based boutique employment and labour law firm operating as a professional corporation (Whitten & Lublin PC) in Ontario, Canada. The firm exclusively represents individual non-unionized employees, not employers, across a practice surface spanning wrongful dismissal, severance pay negotiations, constructive dismissal, workplace harassment and bullying, human rights and discrimination, employment contract reviews, disability insurance claims, workplace investigations, shareholder and partnership disputes, class actions, and commercial litigation. The firm is co-led by partners Daniel Lublin and David Whitten and claims 200+ years of combined legal team experience, with 32,000+ consultations and 13,500+ cases handled across its history. It maintains a single Toronto headquarters at 141 Adelaide Street W, Suite #1100, and serves clients province-wide via phone and virtual consultations.

The firm operates a professional services revenue model built on flat-fee initial consultations for the majority of employment matters and hourly billing for employment contract reviews. Lead generation is driven by a digital-first marketing strategy: a content-rich website (toronto-employmentlawyer.com) with location-specific landing pages for Ontario cities, supported by an email newsletter and organic presence across LinkedIn, Facebook, Instagram, X/Twitter, and YouTube. The firm has invested in client-facing digital tools including a Virtual Lawyer triage interface, a Severance Calculator, a Disability Insurance Claim Assessment, and a structured Severance Solution program, which collectively function as top-of-funnel intake and lead qualification assets.

Underlying technology is conventional legal practice management; there are no disclosed AI/ML capabilities, proprietary platforms, or technology partnerships. Distribution is entirely direct: clients engage via website contact forms, phone, or digital tool entry points, with no intermediaries, resellers, or marketplace channels. The firm has been named to Canadian Lawyer Magazine's Top Labour & Employment Law Boutiques list for three consecutive years (2026-27), serving as the primary third-party validation of its market position within the Ontario employment-law niche.

Name

Whitten and Lublin LLP

Legal name

Whitten & Lublin PC

Website

https://toronto-employmentlawyer.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Toronto-based boutique employment and labour law firm representing individual employees across Ontario in wrongful dismissal, severance negotiations, workplace harassment, discrimination, and disability claims, supported by a digital intake tool suite.

Ownership category

akta.pro rank

Product category

Employment Law Services

NAICS

Legal Services (5411), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Employment & Labor Law (BPAHAAAD)

Keywords

• Employment law services
• Wrongful dismissal representation
• Severance negotiation
• Workplace dispute advocacy
• Employee rights counsel

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Consultation and Representation Services: Professional legal services billed primarily through flat-fee consultations for most employment disputes (wrongful dismissal, severance reviews, workplace harassment) and hourly billing for employment contract reviews. Revenue generated from individual client engagements representing employees in workplace disputes, negotiations, and litigation proceedings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Whitten & Lublin is a Toronto-based employment and labour law boutique that provides legal representation and advocacy exclusively for individual employees across Ontario. Core services cover wrongful dismissal, severance pay negotiation, constructive dismissal, workplace harassment and bullying, human rights and discrimination claims, employment contract reviews, disability insurance disputes, shareholder and partnership disputes, workplace investigations, class actions, and commercial litigation. Engagement is initiated through flat-fee consultations, with hourly billing applied to employment contract reviews.

Product overview

Whitten & Lublin is a Toronto-based employment and labour law firm offering a comprehensive suite of legal services for employees. The practice operates as a single unified offering centered on employment law representation, supplemented by digital tools including a Virtual Lawyer platform, Severance Calculator, and Disability Insurance Claim Assessment. Core legal services span termination disputes, severance pay, workplace harassment, human rights violations, employment contracts, shareholder disputes, workplace investigations, disability claims, class actions, and commercial litigation. The firm serves clients across Ontario through multiple geographic practice areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Termination Disputes Representation

Quantifiable outcome

• 32,000+ consultations conducted across Ontario
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Lecker & Associates: Toronto employment law boutique serving dismissed employees on severance, termination, and workplace disputes. Closely comparable in practice scope (employee-side only), service area (Ontario), and boutique positioning.
• Samfiru Tumarkin LLP: Lorneville-equivalent: a Toronto-headquartered employment law boutique representing employees on severance, wrongful dismissal, and workplace disputes across Ontario. Most direct head-to-head competitor to Whitten & Lublin in employee-side representation, with comparable digital marketing investment and city-page SEO strategy.
• RavenLaw LLP: Ottawa-based employment and human rights law firm with both employee- and employer-side work. Comparable boutique scale and Ontario service area, with overlap in workplace dispute representation.
• Hayden Professional Corporation: Toronto-based employment law boutique representing employees on wrongful dismissal, severance, and human rights matters. Closely comparable boutique positioning, geography, and client segment.
• Shield Law Office: Toronto employment law boutique serving employees on termination, severance, and workplace disputes. Comparable size, scope, and Ontario-wide delivery model.

Broad incumbents

• McCarthy Tétrault LLP: One of Canada's largest full-service law firms with a prominent national labour and employment practice. Represents employers primarily, but competes with Whitten & Lublin at the upper end of the market for senior executive disputes and high-stakes litigation.
• Norton Rose Fulbright Canada LLP: Global law firm with substantial Canadian employment law capability, predominantly on the employer side. Competes for high-stakes employment mandates and human rights matters and represents the kind of corporate counterparty Whitten & Lublin's clients face in disputes.
• Hicks Morley LLP: Ontario's largest dedicated labour and employment law firm, predominantly employer-side. Significant comparator for practice depth, headcount, and recognition, while representing the typical opposing party in Whitten & Lublin matters.
• Fasken Martineau DuMoulin LLP: Major Canadian full-service firm with a top-tier labour, employment and human rights practice primarily serving employers. Competes for complex employment litigation matters and corporate-side referrals that Whitten & Lublin's employee-side practice might encounter as opposing counsel.

Emerging players

• Achkar Law: Canadian employment law firm with a strong digital presence and employee-side practice. Comparable focus area with a more digitally native, content-driven go-to-market approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/whitten-and-lublin
• YouTubeyoutube.com/@WhittenLublin
• Xx.com/danlublin
• Facebookfacebook.com/whittenlublinemploymentlawyers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitten and Lublin LLP