Dignity Lifts
Dignity Lifts, a Michigan-based division of PriveCo operating since 1998, designs, manufactures, and sells electric toilet lifts directly to consumers and through a national dealer network. Its products help seniors, post-surgical patients, and individuals with mobility challenges maintain independent toileting at home.
- Company typePrivate
- Founded1998
- HeadquartersTroy, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dignity Lifts does
Dignity Lifts is a Michigan-based manufacturer and direct-to-consumer retailer of electric toilet lifts, operating as a division of PriveCo since 1998. The company designs and sells a portfolio of six motorized toilet-lift models — the DL2 Deluxe, WL2 Bidet, BL1 Basic, XL1 Bariatric, CL1 Commercial, and HL1 Helper Lift — along with model-specific replacement parts and an optional White Glove delivery and installation service. The core technology consists of electric actuators driving multi-bar linkage systems to raise and lower users from a seated position, with rechargeable battery backup on flagship models, wireless or wired remote controls, and integrated bidet/hygiene functionality on premium SKUs.
The business generates revenue primarily through one-time hardware unit sales priced between $999 and $4,499 per lift, supplemented by recurring-but-discretionary replacement parts (batteries $149-$199, chargers, control boards, seats) and a $349+ installation service. Distribution combines a proprietary e-commerce storefront (DignityLifts.com) shipping to the US, Canada, Mexico, and the Caribbean with a national dealer network of medical equipment suppliers and mobility specialists (e.g., Avera Home Medical Equipment, 101 Mobility, Accessible Design Solutions), plus a direct procurement relationship with the U.S. Department of Veterans Affairs.
Customers are predominantly individual end-users — seniors, post-surgical rehabilitation patients, individuals with disabilities, and bariatric users — purchasing to enable independent toileting and remain at home rather than enter assisted living. Healthcare providers (occupational therapists, rehab facilities, assisted-living operators) function as channel partners and referral sources rather than as direct enterprise customers. The company is bootstrapped, with no disclosed funding, no disclosed revenue, and operates from a single headquarters in Clarkston, MI with third-party warehouse fulfillment in Romulus, MI.
Dignity Lifts firmographics
Firmographics- Name
- Dignity Lifts
- Legal name
- Dignity Lifts
- Website
- https://dignitylifts.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dignity Lifts, a Michigan-based division of PriveCo operating since 1998, designs, manufactures, and sells electric toilet lifts directly to consumers and through a national dealer network. Its products help seniors, post-surgical patients, and individuals with mobility challenges maintain independent toileting at home.
- Ownership category
- akta.pro rank
Dignity Lifts industry classification
Industry- Product category
- Assistive Mobility Equipment
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps) (HLAHAMAF)
- akta.pro secondary industry
- Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)
Keywords
Where Dignity Lifts is headquartered
LocationHeadquarters
- HQ city
- Troy
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dignity Lifts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Toilet Lift Hardware Sales: Primary revenue from selling electric toilet lifts directly to consumers and through a dealer network. Products are sold as one-time purchases (perpetual licenses concept) with no recurring subscription. Prices range from $999 to $4,499 per unit depending on model. The company has sold lifts since 1998.
- Replacement Parts and Accessories: Revenue from spare and replacement parts including batteries ($149-$199), chargers ($70-$149), replacement seats/decks ($159), control boards ($99), arms ($79), up/down switches ($20-$30), waste chutes ($25), commode buckets, toileting slings ($49), and remote controls ($50-$150). Parts are model-specific.
- White Glove Delivery and Installation: Optional professional delivery and installation service offered from $349, covering addresses in 48 states. This is an optional add-on service to the core product sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | DL2 Deluxe Toilet Lift - flagship consumer model with battery backup and wireless remote |
| Unit Pricing | Pay-as-you-go | WL2 Bidet Toilet Lift - deluxe model with integrated bidet and blow dryer |
| Unit Pricing | Pay-as-you-go | HL1 Helper Lift - lift for caregivers to assist patients on/off toilet |
| Unit Pricing | Pay-as-you-go | XL1 Bariatric Toilet Lift - highest capacity model for larger users |
| Unit Pricing | Pay-as-you-go | BL1 Basic Toilet Lift - entry-level model with wired remote |
| Unit Pricing | Pay-as-you-go | CL1 Commercial Toilet Lift - portable wheeled lift for care facilities |
| Unit Pricing | Pay-as-you-go | White Glove Delivery and Installation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Dignity Lifts product offering
Product offeringCore offering
Dignity Lifts designs, manufactures, and sells electric toilet lifts that replace existing toilet seats and use motorized actuators to raise and lower users with mobility challenges. The company offers a full product line spanning basic, deluxe, bidet-integrated, commercial, and bariatric models, sold direct-to-consumer through its website and through a national network of medical equipment dealers, with optional professional installation services.
Product overview
Dignity Lifts manufactures a portfolio of electric toilet lifts designed to help users maintain independence and dignity in the bathroom. The product line includes six distinct toilet lift models: the DL2 Deluxe Toilet Lift (flagship with 14-inch lift, wireless remote, and battery backup), the WL2 Bidet Toilet Lift (combines lifting with integrated bidet, heated seat, and blow dryer), the CL1 Commercial Toilet Lift (portable with wheels for facilities), the BL1 Basic Toilet Lift (entry-level with wired remote), the XL1 Bariatric Toilet Lift (650 lb capacity for heavier users), and the HL1 Helper Lift (vertical patient transfer device). The company also offers spare parts, accessories, and White Glove delivery/installation services. All products are mechanical assistive devices without software or AI capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Deluxe Toilet Lift DL2 The flagship electric toilet lift offering 14 inches of lift, wireless remote control, rechargeable battery backup lasting approximately 30 days (250+ cycles per charge), and integrated up/down controls on both handlebars for one-handed operation. Designed for home use with most toilet types. Priced at $1,499 sale price (regularly $1,999).
- Bidet Toilet Lift WL2 An electric toilet lift with fully integrated bidet functionality including warm water wash, adjustable pressure, two nozzle positions, heated seat, blow dryer, automatic deodorizing, and pre-programmed settings for men and women. Combines lifting assistance with hygiene automation for users who cannot reach or wipe independently. Priced at $2,999 sale price (regularly $3,499).
- Commercial Toilet Lift CL1 A portable toilet lift with lockable wheels designed for assisted living facilities, rehab centers, and nursing homes. Features 11 inches of lift, 350 lb capacity, rechargeable battery supporting 30+ lifts per charge, wired remote control for caregivers, and includes a commode bucket for bedside use. Requires 18-inch toilet. Currently sold out.
- Basic Toilet Lift BL1 An entry-level electric toilet lift providing 9 inches of lift with dual lifting actuators. More affordable option with wired remote control requiring proximity to an electrical outlet, designed for standard 16-18 inch toilet bowls. Priced at $999 sale price (regularly $1,499).
- Extra-Large Bariatric Toilet Lift XL1 A heavy-duty bariatric toilet lift with 650 lb capacity, four lifting actuators, and four parallel 4-bar linkages for enhanced strength and durability. Features 25-inch handle spacing and removable arms for larger users. Priced at $1,999 sale price (regularly $4,499).
- Helper Lift HL1 A vertical patient lift designed as an alternative to Hoyer lifts for toileting assistance. Features a toileting sling, portable design with wheels, and is operated by caregivers to transfer patients for bathroom use. Priced at $1,299 sale price (regularly $1,999). CMS Code E0135 for insurance billing.
- Replacement Battery for DL1 Spare or replacement battery pack for the Dignity Lifts DL1 Deluxe Toilet Lift, priced at $149-$199.
- Replacement Battery for DL2 Spare or replacement battery pack for the Dignity Lifts DL2 Deluxe Toilet Lift.
- Bedside Commode Kit for DL2 Commode bucket kit accessory that enables the DL2 Deluxe Toilet Lift to function as a bedside commode for situations where walking to the bathroom is not feasible.
- White Glove Delivery and Installation Service Professional delivery and installation service for Dignity Lifts products, available in 48 US states, starting at $349. Covers bringing the lift to the customer and installing it on their toilet.
Quantifiable outcome
- A 280 lb. patient achieved 210 full lift cycles per battery charge; a 150 lb. patient achieved 300 cycles per charge
- +3 more outcomes
Companies that use Dignity Lifts
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Dignity Lifts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Dignity Lifts partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered moderate and minor.
- U.S. Department of Veterans Affairs (VA)moderateDignity Lifts works directly with VA representatives who order toilet lifts for approved patients. When a veteran is approved for a lift, the VA orders directly from Dignity Lifts and has it shipped to the patient. The company actively markets its products to veterans and their representatives as eligible users.
- Avera Home Medical Equipment (South Dakota)minorAvera Home Medical Equipment locations in Yankton, Sioux Falls, Aberdeen, and Estherville are listed Dignity Lifts dealers, selling and distributing lifts to patients in South Dakota and the surrounding region.
- 101 Mobility (Norcal, North New Jersey, White Plains)minorMultiple 101 Mobility locations (Sacramento CA, Boonton NJ, White Plains NY) are Dignity Lifts dealers, offering the full product line alongside other mobility equipment including stairlifts, ramps, and vertical platform lifts.
- Accessible Design Solutions (Indiana)minorAccessible Design Solutions in Granger, Indiana is a Dignity Lifts dealer specializing in adaptive design solutions for homes.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Dignity Lifts competitors and assessment
Company assessmentPeers
Broad incumbents
- Etac AB: Etac is a European mobility and patient-handling manufacturer (now encompassing Handicare) with a broad portfolio of bathroom safety, toileting, and transfer aids. It competes with Dignity Lifts in bathroom accessibility but operates at much larger scale and across multiple geographies.
- Invacare: Invacare is a major U.S. durable medical equipment manufacturer with products spanning mobility, bathroom safety, and patient lifts. Its bathroom-safety and lift lines overlap with Dignity Lifts' end-user base, though Invacare is far broader in category scope.
- Arjo: Arjo is a global leader in patient handling and hygiene equipment, including lifts used for toileting and transfer in care facilities. Its hospital and long-term-care footprint overlaps with Dignity Lifts' CL1 Commercial use case, though Arjo offers a much wider portfolio.
- Drive DeVilbiss Healthcare: Drive DeVilbiss is one of the largest U.S. DME manufacturers and distributors, with extensive bathroom safety (raised toilet seats, safety frames) and patient-lift categories. It is a frequent alternative for the same buyers Dignity Lifts targets, particularly through retail and institutional channels.
Direct peers
- MTI (Medical Technology Inc.): MTI makes powered patient-handling and bathroom lift products, including lift chairs used over toilets in clinical and home settings. It overlaps directly with Dignity Lifts on powered bathroom transfer devices and serves both rehab facilities and home users.
- Columbia Medical (LiftSeat): Columbia Medical manufactures the LiftSeat, one of the most recognized powered toilet-lift products on the U.S. market. It is the closest head-to-head competitor to Dignity Lifts, competing on the same use case (assisted toilet transfer) with overlapping institutional and consumer channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Dignity Lifts social profiles
Digital presenceDignity Lifts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dignity Lifts leadership team
Management profileNumber of profiles
Profiles1 record
Dignity Lifts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dignity Lifts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dignity Lifts
What does Dignity Lifts do?
Dignity Lifts designs, manufactures, and sells electric toilet lifts that replace existing toilet seats and use motorized actuators to raise and lower users with mobility challenges. The company offers a full product line spanning basic, deluxe, bidet-integrated, commercial, and bariatric models, sold direct-to-consumer through its website and through a national network of medical equipment dealers, with optional professional installation services.
Is Dignity Lifts a public or private company?
Dignity Lifts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dignity Lifts founded?
Dignity Lifts was founded in 1998. It employs 1 to 10 people.
Where is Dignity Lifts based?
Dignity Lifts is headquartered in Troy, United States, in the North America region.
How does Dignity Lifts make money?
Three revenue lines are on record. Toilet Lift Hardware Sales are the primary driver. The others are replacement Parts and Accessories and white Glove Delivery and Installation.
Who are Dignity Lifts's main competitors?
Medline Industries is listed as a peer. Broad incumbents are Etac AB, Invacare, Arjo and Drive DeVilbiss Healthcare. Direct peers are MTI (Medical Technology Inc.) and Columbia Medical (LiftSeat).
Does Dignity Lifts have an API?
No public API is recorded for Dignity Lifts.
What industry is Dignity Lifts in?
Dignity Lifts's product category is Assistive Mobility Equipment. Its primary akta.pro industry code is HLAHAMAF, Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps), with a secondary code of HLAHAMAE, Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards). Its NAICS code is 339113 and its SIC code is 3842.