FableVision Learning
FableVision Learning is a privately held K-12 EdTech company founded by author-illustrator Peter H. Reynolds, selling creative learning software (Animation-ish, FabMaker Studio, Zoombinis, Future Quest Island), story-based curriculum programs, CTE pathways, and educator professional development to U.S. schools, districts, and families.
- Company typePrivate
- Founded1996
- HeadquartersDedham, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FableVision Learning does
FableVision Learning is a privately held educational technology company founded by author-illustrator Peter H. Reynolds, headquartered in Dedham, Massachusetts. The company develops a portfolio of K-12 creative learning products, software tools, curriculum programs, and professional development services anchored to Reynolds' storybook library (The Dot, Ish, Sky Color, and related titles). Core software offerings include Animation-ish (a K-6 web-based animation tool with three scaffolded levels), FabMaker Studio (a classroom digital fabrication tool with CAD and Silhouette cutter/3D printer integration), Zoombinis (a research-validated grades 3-8 logic and computational thinking game), and Future Quest Island (a grades 3-5 career exploration tool built on the Possible Selves framework). Adjacent curriculum and program offerings include Start with a Story lesson packs, The North Star Classroom, PEAR Connect & Thrive (in partnership with PEAR), SRSD Writing to Learn (with Dr. Karen Harris), Mapping the World By Heart geography curriculum, the Create Bravely Family Night kit, Create Bravely Year-Long subscription program, the Peter H. Reynolds film collection (via Scholastic/Weston Woods), and The North Star Musical. Career and Technical Education (CTE) offerings include Animation CTE and Engineering & Production CTE 18-week courses plus 5-week introductory versions, approved by the Florida Department of Education and delivered with online certification through Skillify by Prodigy Learning. Custom professional development is delivered in-district, virtually, and at conferences.
The company operates a multi-channel go-to-market combining direct institutional sales to schools and districts (purchase orders, ClassLink rostering, email inquiry), direct-to-consumer purchases through the FableVision Games storefront, conference presence at FETC, ISTE, and MassCUE, and third-party distribution through Scholastic/Weston Woods. Revenue mechanics span recurring subscriptions (Create Bravely Year-Long under $90/month/school, software tool subscriptions priced by quote), one-time licenses (PEAR Connect & Thrive at $175, North Star Musical at $250, curriculum kits), and professional services for PD delivery. The headcount is reported at 1-10, and the company is closely affiliated with FableVision Studios, FableVision Games, and the Reynolds Center for Teaching, Learning & Creativity nonprofit.
Public customer logos, revenue, funding, and headcount details beyond the 1-10 employee band are not disclosed, and no institutional capital is mentioned. The company positions on Peter H. Reynolds' author brand, evidence-based pedagogical frameworks (SRSD, PEAR Clover Model, Possible Selves), and state-level CTE approvals as its primary differentiators, with no disclosed AI/ML capabilities in its product architecture.
FableVision Learning firmographics
Firmographics- Name
- FableVision Learning
- Legal name
- FableVision Learning
- Website
- https://fablevisionlearning.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FableVision Learning is a privately held K-12 EdTech company founded by author-illustrator Peter H. Reynolds, selling creative learning software (Animation-ish, FabMaker Studio, Zoombinis, Future Quest Island), story-based curriculum programs, CTE pathways, and educator professional development to U.S. schools, districts, and families.
- Ownership category
- akta.pro rank
FableVision Learning industry classification
Industry- Product category
- K-12 Educational Software
- NAICS
- Software Publishers (513210), Educational Support Services (611710), Professional and Management Development Training (611430)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Interactive Learning Games & Gamified Courseware (EDAGALAL)
- akta.pro secondary industries
- Simulation & Scenario-Based Learning Authoring (EDAFAHAD), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), Interactive Video & Video-Based Learning Authoring (EDAFAHAC), Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG)
Keywords
Where FableVision Learning is headquartered
LocationHeadquarters
- HQ city
- Dedham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FableVision Learning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Software Subscriptions: Web-based educational software tools (Animation-ish, FabMaker Studio, Zoombinis, Future Quest Island) sold as subscriptions via FableVision Games platform. Schools can purchase licenses, roster students through ClassLink, and access educator dashboards.
- Curriculum Programs: Standalone curriculum programs including Start With a Story (lesson packs tied to Peter H. Reynolds books), Mapping the World by Heart (physical curriculum with maps), and Create Bravely Family Night (DIY kit). One-time purchases for educational institutions.
- Professional Development Services: Custom professional development programs delivered in-district, virtually, or at conferences. Programs cover SEL, writing instruction, creativity development, STEAM, and CTE. Co-designed with clients to meet unique goals.
- Event Kits: Create Bravely Family Night DIY Kit sold as an all-in-one resource including promotional materials, event signage (English/Spanish), reproducibles, and materials lists. One-time purchase for schools, libraries, and community centers.
- CTE Programs with Certification: Career Technical Education programs (Animation CTE, Engineering CTE) sold as turnkey packages including software licenses, curriculum, certification exams, and training. Available as full 18-week curriculum or 5-week introductory courses.
- Year-Long Program Licensing: Create Bravely Year-long program licensed per school at less than $90/month, with district pricing available. Includes calendar, lessons, activities, Peter H. Reynolds film access, and certificates.
- Story-Powered Programs: PEAR Connect & Thrive program (15 days of story-based activities) sold as a complete program for $175. Includes circle model activities aligned with PEAR's Clover Model.
- Film Collection Distribution: Peter H. Reynolds film collection (DVDs, Audio CDs, streaming via Weston Woods Plus) distributed through Scholastic/Weston Woods. Physical copies and digital streaming access available.
- The North Star Musical: Complete digital musical production kit including Director's Guide, Script, Lyrics, Sheet Music, and performance rights for one year. Sold as a one-time purchase for school productions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | The North Star Musical Program - complete digital production kit |
| One time/ perpetual license | One time/ perpetual license | PEAR Connect & Thrive - 15-day story-powered program |
| Subscription | Monthly | Create Bravely Year-long Program - per school license |
| Subscription | Multi-year contract | CTE Programs - bundled or individual elements |
| Subscription | Annual | Software tools (Animation-ish, FabMaker Studio, Zoombinis, Future Quest Island) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
FableVision Learning product offering
Product offeringCore offering
FableVision Learning develops and distributes web-based educational software tools (Animation-ish, FabMaker Studio, Zoombinis, Future Quest Island) as subscriptions, alongside story-powered curriculum programs, CTE certification courses, and custom professional development services for K-12 educators, schools, and districts. Its offerings are unified by author/illustrator Peter H. Reynolds' story-powered philosophy and cover creativity, social-emotional learning, computational thinking, writing instruction, and career exploration.
Product overview
FableVision Learning offers a portfolio of educational programs and creative tools for K-12 education, centered on Peter H. Reynolds' story-powered philosophy. The core offerings include creative tools (Animation-ish for digital animation, FabMaker Studio for STEM/design fabrication, Zoombinis for computational thinking) and programs (Start with a Story lesson packs, The North Star Classroom for leadership, PEAR Connect & Thrive for SEL, SRSD Writing to Learn for writing instruction, Mapping the World By Heart for geography). The company also provides CTE career pathway programs (Animation CTE, Engineering & Production CTE), professional development services, and family/community engagement tools like Create Bravely Family Night and Year-Long Program. Products are primarily sold through the FableVision Games platform for software tools, with physical curriculum materials and musical programs available for direct purchase.
Differentiator
Problem solved
Functional benefit
Brands
- Animation-ish: Playful web-based animation tool for grades K-6 for digital storytelling and STEAM learning.
- FabMaker Studio
- Future Quest Island
- Zoombinis
- Zoombinis Club
- Writing to Learn
- The North Star Classroom
- PEAR Connect & Thrive
- Mapping the World By Heart
- Start with a Story
- Create Bravely Year-Long
- Create Bravely Family Night
- Creativity to Careers
Products and services
- Animation-ish Web-based animation tool for grades K-6 that enables digital storytelling and STEAM learning through three scaffolded levels (Wiggledoodle-ish, Flipbook-ish, Advanced-ish) requiring no prior animation experience.
- FabMaker Studio Digital fabrication software tool developed specifically for classroom use, enabling students in grades 1-6 to experience STEM/STEAM learning through 2D/3D design and fabrication using CAD tools, supporting Silhouette digital cutters and 3D printers.
- Zoombinis Research-validated, game-based logic puzzle for grades 3-8 reinforcing computational thinking and math through 12 challenging puzzles where students guide small blue creatures to safety, with educator dashboard and student progress tracking.
- Future Quest Island Game-based career exploration tool for elementary students (grades 3-5) developed by Institute for Community Inclusion at UMass Boston, using an evidence-based Possible Selves framework to help students build personalized academic and career portfolios.
- Start with a Story Program tying Peter H. Reynolds books to hands-on and technology-based activities for grades K-5, with each lesson pack focused on one book and including five lessons covering growth mindset activities, team-building, animation, engineering, and journaling.
- The North Star Classroom Program for grades K-5 helping students explore their identity, discover strengths, and develop resilience, offering activities promoting teamwork, creative problem-solving, personal reflection, and academic resilience for leadership development.
- PEAR Connect & Thrive Story-powered program combining PEAR's circle model with Peter H. Reynolds storybooks (The Dot, Ish, Say Something, Be You) to build connection, confidence, and community in elementary students, with 15 days of activities.
- SRSD Writing to Learn Teacher professional development course partnering with SRSD Online, grounded in Dr. Karen Harris's Self-Regulated Strategy Development (SRSD) model, providing evidence-based writing instruction strategies for grades K-5.
- Mapping the World By Heart Geography curriculum for grades 5-12 teaching students to draw detailed world maps entirely from memory, including names, borders, mountain ranges, rivers, and major cities of more than 190 countries.
- Create Bravely Family Night DIY event kit for family engagement centered on Peter H. Reynolds' Creatrilogy (The Dot, Ish, Sky Color), including promotional materials, event signage in English and Spanish, activity sheets, and materials lists.
- Create Bravely Year-Long Program Year-long story activation program featuring hands-on adventures inspired by twelve Peter H. Reynolds storybooks, including monthly calendar, lesson activities, printable resources, animated films with public performance rights, and customized certificates.
- The North Star Musical Musical production based on Peter H. Reynolds' book The North Star, designed for elementary or middle school children, including Director's Guide, Musical Script, Lyrics Sheet, Sheet Music, digital audio files, and one-year performance rights.
- Peter H. Reynolds Film Collection Streaming collection of Peter H. Reynolds animated films available through the Weston Woods Plus platform, including ten titles such as The Dot, Ish, Sky Color, The North Star, Be You, and The Word Collector.
- Animation CTE 18-week career technical education course for middle school aligned to Florida Course Number 8260500 (Fundamentals of Visual & Performing Arts), using Animation-ish software for animation and digital arts career exploration with portfolio development.
- Engineering & Production CTE 18-week CTE course aligned to Florida Course Number 8600042, using FabMaker Studio for design thinking, engineering process, CAD tools, and exploration of the 14 Grand Challenges; approved by Florida Department of Education.
- Professional Development Custom professional development programs for educators designed to inspire creativity and storytelling in classrooms, covering story-based SEL, SRSD writing, creativity development, STEAM learning, digital design, CTE pathways, and computational thinking.
Quantifiable outcome
- 30%+ increase in student interest in STEM learning after 8 weeks of FabMaker Studio program
- +1 more outcomes
Companies that use FableVision Learning
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
FableVision Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
FableVision Learning partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- Florida Department of EducationcoreApproved Animation CTE and Engineering CTE programs for Florida's Department of Education Digital Tools List, enabling statewide adoption in Florida schools. Programs aligned to Florida Course Numbers.
- Peter H. ReynoldsflagshipPeter H. Reynolds is the founder, creative visionary, and inspiration behind FableVision Learning. As a New York Times best-selling author/illustrator, his story-powered philosophy (The Dot, Ish, Sky Color, and 15+ books) forms the foundation of all programs. FableVision Learning supports his nonprofit Reynolds Center for Teaching, Learning & Creativity.
- Reynolds Center for Teaching, Learning & CreativitycoreNonprofit organization founded by Peter H. Reynolds dedicated to providing educators programs and tools to nurture student creativity, purpose, confidence, academic resilience, and personal success. FableVision Learning provides program and resource support for the Center.
- PEAR (Partnerships in Education and Resilience)coreCo-created PEAR Connect & Thrive program combining PEAR's proven 'circle' model and Clover Model of youth development with Peter H. Reynolds' beloved storybooks. PEAR provides research backing and expertise in youth development.
- FableVision StudioscoreSister company and professional animation studio that developed Animation-ish and other creative tools in collaboration with Peter H. Reynolds. Provides professional animation expertise and content for educational tools.
- FableVision GamescoreRelated company that hosts and distributes software products (Animation-ish, FabMaker Studio, Zoombinis, Future Quest Island). Powers the purchase and delivery platform for all software tools.
- Weston Woods/ScholasticcoreScholastic's Weston Woods division distributes Peter H. Reynolds film collection as DVDs, Audio CDs, and streaming via Weston Woods Plus platform. Provides access to streaming capabilities for the film collection.
- Skillify by Prodigy LearningcoreTechnology platform powering online CTE curriculum delivery and certification exams. Students access curriculum on desktop, Chromebook, or mobile; certification exams delivered on the platform in proctored environments.
- SRSD Online / Dr. Karen HarriscorePartnership to offer Writing to Learn professional development course grounded in Self-Regulated Strategy Development (SRSD) model. Dr. Karen Harris is the creator of SRSD and the heart behind the program.
- Institute for Community Inclusion at UMass BostoncoreDeveloped Future Quest Island-Explorations, a game-based career exploration tool for elementary students grounded in evidence-based 'Possible Selves' framework. Designed to be inclusive of all young learners regardless of ability or disability.
Scale indicators4 records
Recent moves1 record
Expansion highlights6 records
FableVision Learning competitors and assessment
Company assessmentDirect peers
- Nearpod: Nearpod provides interactive lessons and formative assessments for K-12 with school subscriptions—an adjacent direct competitor for classroom engagement time and curriculum budgets targeting the same buyer profile.
- Kahoot!: Kahoot operates a game-based learning platform with educator dashboards, assessments, and school subscriptions—directly comparable to Zoombinis, Future Quest Island, and the broader FableVision Games subscription model for K-8 classrooms.
- Tynker: Tynker offers K-12 coding and creation tools with school licensing—comparable to Animation-ish and FabMaker Studio as kid-facing creative-authoring SaaS tools sold into the same school/district buyers.
- Newsela: Newsela provides content-and-curriculum-as-a-service with school subscriptions, educator dashboards, and SEL-adjacent offerings; overlapping segment, buyer, and recurring-license revenue model with FableVision Learning's programs.
- DreamBox Learning: DreamBox delivers adaptive math games for elementary schools with educator dashboards; competes head-to-head with Zoombinis for math/computational-thinking instructional minutes and the same school subscription dollars.
- BrainPOP: BrainPOP delivers animated, gamified educational content and quizzes for K-12, closely mirroring FableVision Learning's strategy of story/creativity-driven core tools used in core instruction across subjects. Both compete for the same school software budget line.
Broad incumbents
- IXL Learning: IXL Learning is a much larger, multi-product K-12 platform (math, ELA, coding) with school and district licensing; competes broadly for the same instructional software budgets but at a much greater scale than FableVision Learning.
Emerging players
- Breakout EDU: Breakout EDU creates game-based learning kits and digital activities for K-12, closely aligned with FableVision Learning's gamified courseware approach and complementary to products like Zoombinis Club for informal learning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FableVision Learning social profiles
Digital presenceFableVision Learning compliance and trust
Trust signalCompliance1 record
FableVision Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
FableVision Learning leadership team
Management profileNumber of profiles
Profiles2 records
FableVision Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FableVision Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FableVision Learning
What does FableVision Learning do?
FableVision Learning develops and distributes web-based educational software tools (Animation-ish, FabMaker Studio, Zoombinis, Future Quest Island) as subscriptions, alongside story-powered curriculum programs, CTE certification courses, and custom professional development services for K-12 educators, schools, and districts. Its offerings are unified by author/illustrator Peter H. Reynolds' story-powered philosophy and cover creativity, social-emotional learning, computational thinking, writing instruction, and career exploration.
Is FableVision Learning a public or private company?
FableVision Learning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FableVision Learning founded?
FableVision Learning was founded in 1996. It employs 1 to 10 people.
Where is FableVision Learning based?
FableVision Learning is headquartered in Dedham, United States, in the North America region.
How does FableVision Learning make money?
Nine revenue lines are on record. Software Subscriptions are the primary driver. The others are curriculum Programs, professional Development Services, event Kits, CTE Programs with Certification, year-Long Program Licensing, story-Powered Programs, film Collection Distribution and the North Star Musical.
Who are FableVision Learning's main competitors?
Direct peers on record are Nearpod, Kahoot!, Tynker, Newsela, DreamBox Learning and BrainPOP. IXL Learning is listed as a broad incumbent. Breakout EDU is listed as an emerging player.
Does FableVision Learning have an API?
No public API is recorded for FableVision Learning.
What industry is FableVision Learning in?
FableVision Learning's product category is K-12 Educational Software. Its primary akta.pro industry code is EDAGALAL, Interactive Learning Games & Gamified Courseware, with a secondary code of EDAFAHAD, Simulation & Scenario-Based Learning Authoring. Its NAICS code is 513210 and its SIC code is 7372.