What Manhattan Podiatry Associates does

Manhattan Podiatry Associates, PC is a private podiatric medical practice founded in 1981 by Dr. Steven P. Abramow, operating two office locations in Midtown (133 East 54th Street) and Downtown (65 Broadway) Manhattan. The practice employs four board-certified podiatrists who collectively provide comprehensive foot and ankle care for children, adults, and seniors, including diagnosis, conservative treatment, surgical intervention, and custom orthotics. Annual surgical volume includes approximately 500 bunionectomies and over 1,000 hammertoe repairs, with cumulative lifetime volume of roughly 10,000 bunionectomies and 20,000+ hammertoe repairs over 35 years.

The practice's service portfolio spans 20+ clinical service lines including ankle pain treatment, heel pain/plantar fasciitis care, bunion and hammertoe surgery, gout, arthritis, neuroma, ingrown toenail surgery, plantar warts, and pediatric podiatry. Diagnostic capabilities include an in-office Esaote O-Scan open extremity MRI, ultrasonography, fluoroscopy, and computerized gait analysis. Therapeutic technologies include MLS Laser Therapy (FDA-cleared, dual-wavelength photobiomodulation), Platelet Rich Plasma (PRP) therapy via the Aurix XL system, Extracorporeal Shock Wave Therapy (ESWT) using Ossa Tron or Epos Ultra devices, Patholase laser for fungal toenails, and Pulsed Dye Laser (PDL) for warts. The practice's 133 East 54th Street facility operates as East Side Podiatric Surgical Suite, P.C., a JCAHO-accredited outpatient office-based surgical center—the first such podiatric designation in NYC utilizing intravenous anesthesia—and is registered by New York State.

The business model is direct-to-consumer healthcare services billed through insurance, with the practice accepting most major managed care plans including Aetna, Anthem Blue Cross Blue Shield, Cigna, Empire Plan, Horizon BCBS, Medicare, Oscar, Oxford Health Plans, and United Healthcare, but excluding Medicaid state-funded plans and Marketplace plans. Cosmetic procedures such as laser toenail fungus treatment are typically not covered by insurance and represent a cash-pay revenue stream. The practice maintains a full-time insurance coordinator, supports online and phone booking, and distributes through direct office visits at both locations. Marketing channels include website/blog content, patient reviews across Yelp, Google+, RateMDs, and ZocDoc, organic SEO, and social media sharing. The practice is privately held by its partner physicians with no disclosed venture capital, private equity, or institutional investment.

Name

Manhattan Podiatry Associates

Legal name

Manhattan Podiatry Associates, PC

Website

https://manhattanpodiatry.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Manhattan Podiatry Associates, PC is a private podiatry practice founded in 1981, operating two Manhattan offices and serving patients of all ages with comprehensive foot and ankle care. Four board-certified podiatrists deliver approximately 500 bunionectomies and 1,000+ hammertoe repairs annually using advanced laser, MRI, and surgical technologies.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL), Orthopedic Surgery (Operative Orthopedics) (HLAKALAC)

Keywords

• Podiatry services
• Foot and ankle care
• Bunion surgery
• Custom orthotics
• Laser therapy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Consultations and Procedures: Revenue generated from patient consultations, diagnostic services, and medical/surgical procedures for foot and ankle conditions. Practice accepts most major insurance plans including Aetna, Anthem Blue Cross Blue Shield, Cigna, Empire Plan, Horizon BCBS, Medicare, Oscar, Oxford Health Plans, and United Healthcare.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Manhattan Podiatry Associates is a private podiatric medical practice that provides diagnosis, treatment, and surgical care for foot and ankle disorders in children, adults, and seniors. Operating from two Manhattan office locations (Midtown and Downtown), the practice delivers a comprehensive range of services including bunion and hammertoe surgery, plantar fasciitis treatment, diabetic foot care, sports injury management, custom orthotics, and laser therapies, supported by advanced in-office diagnostic imaging and a JCAHO-accredited office-based surgical facility.

Product overview

Manhattan Podiatry Associates is a podiatric medical practice founded in 1981 by Dr. Steven P. Abramow, offering comprehensive foot and ankle care through two Manhattan locations (Midtown and Downtown). The practice provides a unified portfolio of core clinical services including treatment for ankle pain, arthritis, bunions, foot fractures, foot pain, gout, hammer toes, heel pain, ingrown toenail surgery, laser toenail treatment, minimally invasive surgery, neuroma treatment, orthotics, plantar warts, and toenail problems. These services are augmented by advanced therapeutic technologies including MLS Laser Therapy for pain relief and tissue repair, Platelet Rich Plasma (PRP) Therapy using the Aurix XL system, Radial Extracorporeal Shock Wave Therapy (ESWT) for plantar fasciitis, and Laser Toenail Treatment using FDA-cleared Patholase laser technology. The practice also offers diagnostic imaging capabilities including in-office Open Extremity MRI (Esaote O-Scan), ultrasonography, and fluoroscopy, supported by computerized gait analysis for custom orthotic fabrication. The JCAHO-accredited office-based surgery center enables in-office surgical procedures with board-certified anesthesiologists, providing comprehensive care from conservative treatments through surgical intervention.

Differentiator

Problem solved

Functional benefit

Brands

• East Side Podiatric Surgical Suite, P.C. JCAHO-accredited private outpatient surgical facility operated by the practice, located at 133 East 54th Street, New York, NY.

Products and services

• Ankle Pain Treatment Specialized treatment for various ankle conditions including sprains, arthritis, tendonitis, and injuries, providing comprehensive diagnosis and personalized treatment plans for patients of all ages.
• Bunion Treatment and Surgery Comprehensive bunion care including orthotics, medications, and surgical realignment options. The practice performs approximately 500 bunionectomies annually.
• Hammertoes Treatment Treatment for hammertoe and mallet toe conditions including footwear modifications, physical therapy, anti-inflammatory medications, and surgery for severe cases. The practice performs over 1,000 hammertoe repairs annually.
• Heel Pain and Plantar Fasciitis Treatment Comprehensive treatment for plantar fasciitis and heel pain including stretching exercises, orthotics, medications, night splints, MLS laser therapy, PRP injections, and ESWT shockwave therapy.
• Arthritis Treatment Treatment for osteoarthritis and arthritis affecting feet and ankles, including anti-inflammatory medications, custom orthotics, physical therapy, steroid injections, and supportive footwear.
• Gout Treatment Treatment for gouty arthritis caused by elevated uric acid levels, including pain and swelling management through medications, lifestyle recommendations, and uric acid-lowering therapies.
• Foot Fracture Treatment Treatment for various foot fractures including Achilles bursitis, calcaneal fractures, stress fractures, and broken toes using immobilizing boots, medications, physical therapy, and surgery when necessary.
• Ingrown Toenail Surgery Surgical treatment for severe or recurring ingrown toenails, including partial nail removal and nail root removal procedures to prevent recurrence.
• Neuroma Treatment Treatment for neuromas (pinched nerves) in the ball of the foot, including footwear modifications, padding, medications, cortisone injections, custom orthotics, and surgery for severe cases.
• Minimally Invasive Surgery Surgical procedures using specialized instruments and small or no incisions to correct structural foot problems including bunions, hammertoes, bone spurs, and arthritic joint conditions with reduced postoperative pain and faster recovery.
• Custom Orthotics Fabrication Custom-made orthotic devices fabricated using state-of-the-art computerized gait analysis technology, including functional orthotics for abnormal foot motion and accommodative orthotics for pressure-related conditions like diabetic foot ulcers.
• MLS Laser Therapy FDA-cleared multiwave locked system laser therapy using dual synchronized light wavelengths to reduce inflammation, accelerate tissue repair, improve circulation, and relieve pain for conditions including bunion pain, Achilles tendonitis, plantar fasciitis, neuropathy, neuroma, arthritis, and wound healing.
• Platelet Rich Plasma (PRP) Therapy Non-surgical treatment using the Aurix XL system to concentrate the patient's own platelets for injection into injured areas. Promotes natural healing for plantar fasciitis, Achilles tendonitis, tendon injuries, ligament injuries, arthritis, and chronic wounds with an 80-85% success rate.
• Radial Extracorporeal Shock Wave Therapy (ESWT) FDA-approved non-surgical treatment for chronic plantar fasciitis and heel spur syndrome using high-intensity acoustic shock waves via Ossa Tron (Healthtronics) or Epos Ultra (Dornier) devices, with approximately 90% success rate after three treatments.
• Laser Toenail Fungus Treatment FDA-cleared laser treatment for fungal toenail infections (onychomycosis) using Patholase laser technology. Laser light penetrates the nail to kill fungus without damaging surrounding tissue, with initial clinical trial success rate over 85%.
• Pulsed Dye Laser (PDL) Therapy for Warts State-of-the-art pulsed dye laser treatment for plantar warts that affects the blood supply to the wart causing it to disappear. Treatment takes less than 30 seconds and is safe for children and adults.
• Diabetic Foot Care Specialized foot care for diabetic patients including wound care, ulcer prevention, accommodative orthotics, and circulation management.
• Sports Injury Treatment Treatment for sports-related foot and ankle injuries including Achilles tendonitis, plantar fasciitis, stress fractures, turf toe, and ankle sprains.
• JCAHO-Accredited Office-Based Surgical Center Private, free-standing surgical facility (East Side Podiatric Surgical Suite, P.C.) at 133 East 54th Street, accredited by The Joint Commission as an outpatient office-based surgical center. First facility in NYC to receive JCAHO accreditation utilizing intravenous anesthesia.
• In-Office Open Extremity MRI Esaote O-Scan MRI device providing open extremity imaging without x-ray radiation or claustrophobia for examination of foot and ankle conditions.

Quantifiable outcome

• 80-85% success rate for PRP treatment with permanent results
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Patholase CorporationcoreTechnology or IntegrationPatholase Corporation in Chico, California developed the laser procedure for killing fungus under toenails. Manhattan Podiatry Associates uses the Patholase laser system for FDA-cleared laser fungal toenail treatment. Clinical trials showed initial success rate over 85%.
• EsaotecoreTechnology or IntegrationEsaote O-Scan MRI is the open extremity MRI device used at Manhattan Podiatry Associates for foot imaging without x-ray radiation or claustrophobia.
• Aurix (Progressive Surgical)coreTechnology or IntegrationAurix XL is the fastest PRP preparation system used at Manhattan Podiatry Associates for platelet-rich plasma therapy. Delivers superior clinical results with higher baseline platelet concentration than other systems.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Bethesda Foot & Ankle Center: Mid-Atlantic podiatric surgical practice with multiple locations performing foot and ankle surgery, diabetic wound care, and sports medicine. Comparable in service mix and surgical focus, but operating in a different geography; illustrates a similar multi-location model.

Broad incumbents

• US Foot & Ankle Specialists: PE-backed multi-state podiatry platform (backed by NMS Capital) operating dozens of office-based podiatry clinics across the U.S. Comparable as a scaled podiatry group practice model; represents the institutional counterpart to Manhattan Podiatry's independent practice and a potential strategic acquirer.
• Hospital for Special Surgery (HSS) Foot & Ankle Service: Specialty orthopedic hospital in NYC with a dedicated Foot & Ankle Service performing complex reconstructive and sports-medicine procedures. Comparable as a higher-acuity foot/ankle surgical provider in Manhattan; serves as a potential referral source or competitor for complex cases.
• Beth Israel Deaconess Foot & Ankle (Mount Sinai Health System): Hospital-affiliated podiatric surgery service within a major NYC hospital system. Comparable as a higher-acuity foot/ankle provider offering surgical interventions integrated into a multi-specialty hospital setting.

Emerging players

• Premier Podiatry Group: Regional multi-location podiatry group offering comprehensive foot and ankle care with surgical and conservative treatment options. Comparable as a growing, multi-physician podiatric platform; could serve as a regional roll-up model for Manhattan Podiatry's expansion.

Direct peers

• Affiliated Foot and Ankle Surgeons: Multi-office podiatric surgical group practice with multiple locations, performing foot and ankle surgery, wound care, and sports medicine. Comparable as a multi-physician, multi-location podiatric surgical group serving the NY metro area.
• Park Avenue Podiatry Associates: Multi-physician podiatry practice on Park Avenue in Manhattan offering foot and ankle care, surgical procedures, and orthotics. Directly comparable as a Manhattan-based, multi-doctor podiatric practice competing for the same patient base and insurance mix.
• The Foot Center of New York: Midtown Manhattan podiatry practice offering comprehensive foot and ankle care including surgery, orthotics, and diabetic foot care. Directly comparable as a Manhattan podiatric medical practice with overlapping services and patient demographics.
• NYC Podiatry Center: Manhattan-based multi-location podiatry practice offering comprehensive foot and ankle care, surgery, and orthotics. Directly comparable in service scope, geography, and target demographic to Manhattan Podiatry Associates.
• Foot & Ankle Specialists of New York: Multi-doctor foot and ankle specialty practice in the NY metro area offering surgical and non-surgical treatment of foot/ankle disorders. Directly comparable as a regional podiatric surgical group competing in the same patient market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mnhtnpodiatry
• Facebookfacebook.com/ManhattanPodiatry
• LinkedInlinkedin.com/company/broadway-podiatry

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manhattan Podiatry Associates