Greater Birmingham Apartment Association

What Greater Birmingham Apartment Association does

The Greater Birmingham Apartment Association (GBAA) is a nonprofit trade association serving the multifamily housing industry across 14 counties in central and northern Alabama, including Jefferson, Shelby, Tuscaloosa, St. Clair, and surrounding counties. GBAA represents more than 550 members collectively managing 55,000+ apartment units, organized into three membership tiers: Owner/Management Company (annual dues of $875 base plus $100 per community and $0.70 per unit), Property ($100 plus $0.70 per unit, available only after the owning company joins), and Supplier/Associate ($1,025 annually, automatically conferring membership in GBAA, Alabama Apartment Association, National Apartment Association, and three home builder associations).

The association generates revenue from recurring membership dues under a subscription-style renewal model (invoiced 60 days before each member's anniversary date), supplemented by smaller transaction streams from a Novi AMS-powered storefront selling merchandise (e.g., $20 philanthropy t-shirts), $35 Career Center job postings, Magic City Awards drink tickets ($7-$12), and donations to the Frank Barefield Scholarship Fund that subsidizes CAM, NALP, CAPS, CAMT, CPO, EPA, and CAS certification costs. GBAA delivers programming through monthly networking events (Lunch & Learn, Coffee & Connections, Wine Down Wednesday), annual signature events (Trade Show, Golf Tournament, Magic City Awards, Beautification Awards), designation courses via NAA Education Institute, and legislative advocacy, including access to the NAA Click & Lease legal review program. Headquarters are at 2401 International Park Place, Suite 230, Birmingham, Alabama, with Jennifer Weaver serving as Executive Director.

Name

Greater Birmingham Apartment Association

Legal name

Greater Birmingham Apartment Association

Website

https://gbaa.biz

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

The Greater Birmingham Apartment Association (GBAA) is a nonprofit trade association serving owners, managers, and suppliers in the Greater Birmingham multifamily housing industry, providing membership, networking events, education, legislative advocacy, and NAA-affiliated services across 14 Alabama counties.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: Annual membership dues from Owner/Management Company members ($875 base + $100/community + $0.70/unit), Property members ($100 + $0.70/unit), and Supplier/Associate members ($1,025 annually). Membership automatically renews on anniversary dates with invoices sent 60 days prior.
2. Products and Services: Sale of GBAA merchandise (t-shirts $20), career center job postings ($35), drink tickets for events ($7-$12), and scholarship fund donations.
3. Frank Barefield Scholarship Fund: Donations to scholarship fund supporting member education for CAM, NALP, CAPS, CAMT, CPO, EPA certifications, and Certified Apartment Supplier credentials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GBAA is a nonprofit trade association serving the multifamily housing industry in the Greater Birmingham, Alabama area. It offers tiered membership for owners/management companies, properties, and suppliers, along with networking events, professional education programs, legislative advocacy, and access to industry resources such as the NAA Click & Lease legal program.

Product overview

The Greater Birmingham Apartment Association (GBAA) operates as a membership-based trade organization serving the multifamily housing industry, not a technology product company. The organization offers a portfolio of membership tiers (Owner/Management Company, Property, and Supplier), educational programs (CPO Certification, CAM courses, Fair Housing training, EPA certification), signature events (GBAA Trade Show, Golf Tournament, Magic City Awards, Beautification Awards), career services through its Career Center, and merchandise including GBAA-branded apparel. GBAA also administers the Frank Barefield Scholarship Fund for member education assistance. The organization partners with the National Apartment Association to provide access to the NAA Click & Lease program. All products and services are oriented around industry advocacy, networking, and professional development rather than technology or software offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• GBAA Owner/Management Company Membership Membership tier for apartment owners and property management companies in Greater Birmingham. Includes access to networking events, educational programs, legislative resources, and affiliations with state and national apartment associations.
• GBAA Property Membership Community-level membership for individual apartment properties under an Owner/Management Company member. Annual property dues are $100 plus $0.70 per unit, providing access to GBAA resources, events, and training.
• GBAA Supplier Membership Associate membership for vendor and supplier companies serving the multifamily industry. Annual dues are $1,025 and include membership in GBAA, NAA, GBAHB, HBAA, and NAHB.
• GBAA Events & Networking Monthly networking events including dinner meetings, Coffee & Connections, Wine Down Wednesday, plus annual signature events such as the GBAA Trade Show, Golf Tournament, Magic City Awards, and Beautification Awards for multifamily industry professionals.
• GBAA Educational Programs Professional development offerings including NAA designation courses (CAM, NALP, CAPS, CAMT), CPO Certification, Fair Housing training, EPA 608 Certification, HVAC courses, and Lunch & Learn sessions for leasing agents, property managers, maintenance professionals, and supplier partners.
• GBAA Career Center Job board connecting multifamily professionals with local opportunities in leasing, property management, and maintenance. Members can post and view job openings at $35 per job posting.
• Frank Barefield Scholarship Fund Annual scholarship program providing financial assistance for education and professional certifications including CAM, NALP, CAPS, CAMT, Certified Pool Operator, EPA Certification, and Certified Apartment Supplier credentials. Scholarships are awarded in December for the following calendar year.
• NAA Click & Lease Program Access Member access to the NAA Click & Lease program, an industry-standard residential lease agreement tool provided through the National Apartment Association partnership.
• Click & Lease Legal Review Seminar Legal review seminar with GBAA legal counsel covering apartment lease agreements and Alabama addendums under the NAA Click & Lease program, available as a live seminar or recording.

Quantifiable outcome

• Members gain access to the industry's most trusted residential lease through NAA Click & Lease program
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, secondary and minor.

• National Apartment Association (NAA)coreStrategic or Co-development PartnerNational trade association providing comprehensive resources for rental housing professionals including advocacy, events, education, credentials, and the NAA Click & Lease legal review program. GBAA members receive access to NAA benefits including Units Magazine, legislative advocacy at national level, and NAA Education Institute credentials.
• Alabama Apartment Association (AAA)coreStrategic or Co-development PartnerState-level apartment association providing regional networking, events, advocacy, and leadership opportunities throughout Alabama. GBAA members automatically receive AAA membership.
• National Association of Home Builders (NAHB)secondaryStrategic or Co-development PartnerNational organization representing residential builders. GBAA membership includes automatic NAHB membership providing connections to the broader housing industry.
• Home Builders Association of Alabama (HBAA)secondaryStrategic or Co-development PartnerState-level home builders association connecting GBAA members to Alabama's residential construction and development community.
• Greater Birmingham Association of Home Builders (GBAHB)secondaryStrategic or Co-development PartnerLocal home builders association in Birmingham providing connections to residential construction and development sector.
• Apartment Association of North Alabama (AANA)minorGTM or Marketing PartnerRegional apartment association covering north Alabama area, partnering on joint educational events and webinars for members.
• River Region Apartment Association (RRAA)minorGTM or Marketing PartnerRegional apartment association in the river region area, collaborating on educational programming and member services.
• Mobile Bay Apartment Association (MBAAA)minorGTM or Marketing PartnerRegional apartment association covering the Mobile Bay area, partnering on industry events and advocacy efforts.
• Greater Birmingham Home Builders AssociationsecondaryStrategic or Co-development PartnerLocal home builders association providing connections to Birmingham's residential development community and housing policy advocacy.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Peers

• Institute of Real Estate Management (IREM):

Direct peers

• Apartment Association of North Alabama: Regional apartment association covering north Alabama, already a GTM/marketing partner of GBAA on joint educational events and webinars. Most directly comparable peer in structure, services, and member segments.
• River Region Apartment Association: Regional apartment association serving the River Region of Alabama and a stated GBAA marketing partner on educational programming. Same business model, same member profile, and overlapping event offerings.
• Mobile Bay Apartment Association: Regional apartment association serving the Mobile Bay area in Alabama, partnered with GBAA on events and advocacy. Comparable membership tiers, dues-based revenue, and event-driven engagement model.

Regional players

• Atlanta Apartment Association: Regional apartment association serving the Atlanta metro, an adjacent Southeast market. Same trade association model, similar membership structure, and similar member segments (owners, managers, suppliers).
• Charleston Apartment Association: Regional apartment association serving the Charleston, SC market. Operates the same membership-based trade association model targeting multifamily owners, managers, and suppliers in a regional geography.
• Greater Nashville Apartment Association: Regional multifamily housing trade association serving the Nashville metro. Comparable scale and member profile to GBAA, with a similar mix of owner/management, supplier, and associate membership tiers.

Broad incumbents

• Alabama Apartment Association: State-level umbrella trade association for the multifamily industry in Alabama, of which GBAA is a local chapter. Directly comparable membership tiers, advocacy, and education programs, but operating at the state level rather than the Greater Birmingham metro.
• National Apartment Association: National trade association for the U.S. rental housing industry. GBAA members automatically receive NAA membership; NAA provides certifications (CAM, NALP, CAPS, CAMT), advocacy, and the Click & Lease program that GBAA distributes. Comparable mission but vastly larger scope.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thegbaa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Birmingham Apartment Association