River Region Apartment Association

Trade Association Servicesrraaonline.org

River Region Apartment Association is a non-profit trade association founded in 1972, serving multifamily housing professionals across 25 counties in south-central Alabama through membership tiers, education, advocacy, and event sponsorship.

Company typePrivate
Founded1972
HeadquartersPike Road, United States
Headcount1–10
GTM typeB2B
OfferingServices

What River Region Apartment Association does

River Region Apartment Association (RRAA) is a non-profit trade association founded in 1972 as The Montgomery Apartment Managers' Association and now serving the multifamily rental housing industry across 25 counties in south-central Alabama. The association operates from Pike Road, Alabama with a staff of 1–10 and is governed by a Board of Directors that approves all membership applications. RRAA delivers its value through three subscription membership tiers — Associate ($355/year), Management Company ($450/year), and Apartment Community/IRO ($450 base plus $1.79 per unit per year) — that automatically include affiliation with the Alabama Apartment Association (AAA) and the National Apartment Association (NAA), giving members access to state and national advocacy, certifications (CAM, CALP, CAMT, CAPS, CAS, IROP), and resources such as Units Magazine and Apartmentalize.

The association's product portfolio extends beyond membership dues into tiered annual sponsorship packages (Diamond, Gold, Silver) for suppliers seeking event exposure, the Member Compass online portal for dues payment and event registration, the NAA Click & Lease lease platform for compliant lease management, and recurring educational programming including fair housing training, legal and leasing seminars, and awards ceremonies such as the Bill Johnson Award and Beautification Awards. Charitable partnerships with the Heart of Alabama Food Bank and Hatching Hope supplement the association's civic engagement footprint.

RRAA's go-to-market is direct membership enrollment via its website (rraaonline.org) combined with event-driven engagement across annual conferences, mixers, and educational seminars. Marketing channels include the website, Facebook, email newsletters, and cross-promotion through its NAA and AAA affiliations. Revenue is generated from recurring annual membership dues and sponsorship fees; the association discloses no financial figures. Its customer base spans property owners, management firms, apartment communities, and supplier companies across the multifamily value chain, with no concentration in any single account.

River Region Apartment Association firmographics

Firmographics

Name: River Region Apartment Association
Legal name: River Region Apartment Association
Website: https://rraaonline.org
Company type: Private
Founded year: 1972
Operating status: Operating
Headcount range: 1–10 employees
Short description: River Region Apartment Association is a non-profit trade association founded in 1972, serving multifamily housing professionals across 25 counties in south-central Alabama through membership tiers, education, advocacy, and event sponsorship.
Ownership category
akta.pro rank

River Region Apartment Association industry classification

Industry

Product category: Trade Association Services
NAICS: Professional Organizations (81392)
SIC: Services-Membership Organizations (8600)
akta.pro primary industry: Association Compliance, Governance & Board Support Services (BPAJAHAN)

Keywords

Multifamily housing association
Apartment industry networking
Property management education
Trade association membership
Legislative advocacy services

Where River Region Apartment Association is headquartered

Location

Headquarters

HQ city: Pike Road
HQ country: United States
HQ region: North America

Offices1 record

Markets served

River Region Apartment Association business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Membership Dues: RRAA generates revenue primarily through annual membership dues from three member categories: Associate (suppliers/service providers), Management Company, and Apartment Community/IRO. Membership automatically includes affiliation with the National Apartment Association (NAA) and Alabama Apartment Association (AAA). Sponsorship revenue from annual events and programs provides additional income streams.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Associate Membership - For suppliers and companies providing goods/services to the apartment industry
Subscription	Annual	Management Company Membership - For owners, developers, property managers, resident managers, leasing personnel
Subscription	Annual	Apartment Community/IRO Membership - For properties engaged in multi-family rental business

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

River Region Apartment Association product offering

Product offering

Core offering

River Region Apartment Association is a non-profit trade association that provides education, leadership, and advocacy for multifamily apartment industry professionals across 25 counties in south-central Alabama. Its core offering is tiered membership (Associate, Management Company, Apartment Community/IRO) that automatically includes affiliation with the National Apartment Association and Alabama Apartment Association, bundled with event access, educational seminars, certification programs, and legislative advocacy.

Product overview

River Region Apartment Association operates as a membership-based nonprofit trade association serving the multifamily apartment industry in south-central Alabama. The organization offers a unified portfolio of membership tiers (Associate, Management Company, Apartment Community/IRO) that automatically include affiliations with the National Apartment Association and Alabama Apartment Association. Beyond membership, the association provides annual sponsorship packages (Diamond, Gold, Silver) offering varying levels of event exposure and marketing placement. Members gain access to the NAA Click & Lease platform for compliant lease management and the Member Compass online portal. Educational offerings include NAA professional designations (CAM, CALP, CAMT, CAPS, CAS, IROP) and Visto Online Learning courses covering fair housing, legal seminars, leasing, and pool operator certification.

Differentiator

Problem solved

Functional benefit

Products and services

Associate Membership Membership tier for suppliers and companies providing goods and services to the apartment industry, with annual dues of $355.
Management Company Membership Membership for owners, developers, property managers, resident managers, assistant resident managers, and leasing personnel, with annual dues of $450.
Apartment Community/IRO Membership Membership for apartment communities engaged in the multifamily rental business, with base annual dues of $450 plus $1.79 per unit.
2026 Diamond Sponsor Top-level annual sponsorship package offering maximum exposure at all RRAA events including education, with large logo placement on all digital communications, 2 event tickets, and exclusive sponsorship opportunities.
2026 Gold Sponsorship Second-level annual sponsorship package with medium logo placement on communications, tier 2 positioning at events including board meetings, mixers, awards, and serve days.
2026 Silver Sponsorship Entry-level annual sponsorship with small logo placement on digital communications, includes yearly membership dues, 1 ticket per event, and tier 3 positioning at various association events.
NAA Click & Lease NAA's lease platform providing compliant, industry-standard lease packages reviewed annually by attorneys, compatible with most Property Management Systems, offering the largest library of customizable lease forms.
NAA Professional Certification Programs NAA certification programs including Certified Apartment Manager (CAM), Certified Apartment Leasing Professional (CALP), Certified Apartment Maintenance Technician (CAMT), Certified Apartment Portfolio Supervisor (CAPS), Certified Apartment Supplier (CAS), and Independent Rental Owner Professional (IROP).

Companies that use River Region Apartment Association

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles3 records

River Region Apartment Association technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

River Region Apartment Association partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

National Apartment Association (NAA)coreStrategic or Co-development Partner · 1 January 1972RRAA members automatically receive NAA membership, providing access to national resources, certifications (CAM, CALP, CAMT, CAS, CAPS), Apartmentalize annual conference, NAAPAC advocacy, and industry publications including Units Magazine.
Alabama Apartment Association (AAA)coreStrategic or Co-development Partner · 1 January 1972RRAA members automatically receive AAA membership, providing access to state-level advocacy, PivotAL annual conference, and networking with Alabama multifamily professionals.
Greater Birmingham Apartment Association (GBAA)minorStrategic or Co-development PartnerRegional affiliate association in Alabama serving the Birmingham area.
Mobile Bay Area Apartment Association (MBAAA)minorStrategic or Co-development PartnerRegional affiliate association serving the Mobile Bay area of Alabama.
Apartment Association of North Alabama (AANA)minorStrategic or Co-development PartnerRegional affiliate association serving North Alabama.
Heart of Alabama Food BankminorOthersRRAA partners with Heart of Alabama Food Bank for community outreach and volunteer serve days. Members contribute donations and volunteer time.
Hatching HopeminorOthersRRAA partners with Hatching Hope for community charitable initiatives. Members can make optional donations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

River Region Apartment Association competitors and assessment

Company assessment

Broad incumbents

National Apartment Association: National trade association for the U.S. apartment industry and the apex body of which RRAA is an affiliate. Provides the certification stack (CAM, CALP, CAMT, CAPS, CAS, IROP), Click & Lease, Apartmentalize conference, and Units Magazine that RRAA distributes to its members.
Alabama Apartment Association: State-level umbrella trade association for Alabama's multifamily industry. Operates as a parent/affiliate network for RRAA, GBAA, MBAAA, and AANA, providing state advocacy (PivotAL conference) and shared resources across all regional affiliates.

Direct peers

Atlanta Apartment Association: Regional apartment trade association serving the Atlanta metro multifamily industry. Comparable structure with NAA affiliation, membership tiers, awards, education, and legislative advocacy programming.
California Apartment Association: Statewide apartment industry trade association in California, NAA affiliate. Comparable membership tiers, advocacy focus, education programs, and supplier partnerships; useful as a scaled-up analog of RRAA's mission.
Florida Apartment Association: Statewide apartment trade association in Florida, an NAA affiliate. Comparable organizational model with regional chapters, membership dues, supplier partnerships, and legislative advocacy, though operating at materially larger scale than RRAA.
Apartment Association of Greater Dallas: Regional apartment trade association serving the Dallas-Fort Worth market. Closely comparable member profile (owners, managers, suppliers), NAA affiliate structure, and event/education programming to RRAA.
Houston Apartment Association: One of the largest regional apartment trade associations in the U.S., serving the Houston multifamily market. Directly comparable member services model (education, advocacy, awards, supplier partnerships) and provides a benchmark for how a regional association can scale programs.

Regional players

Mobile Bay Area Apartment Association: Regional apartment trade association serving the Mobile Bay area of Alabama. Directly comparable structure (NAA/AAA affiliation, membership tiers, awards, education) and competes with RRAA for member mindshare among Alabama multifamily operators.
Greater Birmingham Apartment Association: Direct regional peer serving the Birmingham, Alabama market as an affiliate of NAA and AAA. Operates with the same trade association model, membership tiers, and event-driven engagement, making it the closest comparable within Alabama.
Apartment Association of North Alabama: Regional apartment association serving North Alabama and affiliated with NAA/AAA. Comparable member base, dues structure, and event programming to RRAA; together the three associations partition Alabama geographically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

River Region Apartment Association financial estimates

Financial estimate

Revenue estimate

Valuation estimate

River Region Apartment Association leadership team

Management profile

Number of profiles

Profiles1 record

River Region Apartment Association funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

River Region Apartment Association M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about River Region Apartment Association

What does River Region Apartment Association do?

Is River Region Apartment Association a public or private company?

River Region Apartment Association is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was River Region Apartment Association founded?

River Region Apartment Association was founded in 1972. It employs 1 to 10 people.

Where is River Region Apartment Association based?

River Region Apartment Association is headquartered in Pike Road, United States, in the North America region.

How does River Region Apartment Association make money?

One revenue line is on record: membership Dues.

Who are River Region Apartment Association's main competitors?

Broad incumbents on record are National Apartment Association and Alabama Apartment Association. Direct peers are Atlanta Apartment Association, California Apartment Association, Florida Apartment Association, Apartment Association of Greater Dallas and Houston Apartment Association. Regional players are Mobile Bay Area Apartment Association, Greater Birmingham Apartment Association and Apartment Association of North Alabama.

Does River Region Apartment Association have an API?

No public API is recorded for River Region Apartment Association.

What industry is River Region Apartment Association in?

River Region Apartment Association's product category is Trade Association Services. Its primary akta.pro industry code is BPAJAHAN, Association Compliance, Governance & Board Support Services. Its NAICS code is 81392 and its SIC code is 8600.