Maple Dental

What Maple Dental does

Maple Dental is a family-owned general dental practice headquartered at 4243 Maple Road, Amherst, NY, founded circa 1980 and operated by Dr. Michael S. LaMastra, DDS, who holds more than 30 years of clinical experience across preventive, restorative, cosmetic, implant, sleep apnea, and TMD dentistry. The practice serves individual consumers and families in the Amherst, NY and greater Buffalo suburban market, delivering care directly through scheduled in-office appointments, complimentary consultations, and an after-hours emergency line. Service breadth spans preventive care (exams, cleanings, oral cancer screenings, sealants, fluoride), restorative procedures (fillings, crowns, bridges, root canals, implants, dentures, bonding), cosmetic offerings (Opalescence whitening, Lumineers veneers, Invisalign and ClearCorrect clear aligners, orthodontics), and specialty services (sleep apnea and snoring appliances, TMJ-TMD treatment, custom mouthguards).

The practice is built on a technology-enabled clinical stack rather than a software platform. Notable technical components include the CEREC same-day crown system (3D imaging plus CAD/CAM in-office ceramic milling to deliver crowns in a single visit), digital X-ray radiography with reduced radiation exposure, intraoral cameras for patient-facing visualization, and laser dentistry for soft-tissue procedures. These are deployed as workflow tools inside the practice, not as productized external technology. There is no app, API, or software-as-a-service offering; the website (powered by Sesame Communications) functions as a marketing and appointment-request channel.

The business model is fee-for-service professional services revenue, augmented by an in-house dental plan that bundles two cleanings, two exams, and a full X-ray series with a 15% discount on all future services including cosmetic procedures. The practice accepts most major insurance plans and major credit cards. Go-to-market is direct-to-consumer via the website, phone, and word-of-mouth referrals supported by displayed patient testimonials and a before-and-after gallery. There is no B2B channel, no institutional payer, and no external capital structure — ownership and operational control reside with Dr. LaMastra.

Name

Maple Dental

Legal name

Maple Dental

Website

https://mapledentalwny.com

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Maple Dental is a family-owned general dental practice in Amherst, NY, founded circa 1980 and led by Dr. Michael S. LaMastra, DDS. It serves local individual and family patients with preventive, restorative, cosmetic, and specialty dental services using CEREC, digital X-rays, intraoral cameras, and laser dentistry.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Preventive dental care
• Cosmetic dentistry
• Restorative dentistry
• Dental implants

Headquarters

HQ city

Amherst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services: Fee-for-service dental care including preventive cleanings and exams, restorative procedures (fillings, crowns, bridges, root canals, implants), cosmetic procedures (whitening, veneers, orthodontics), and specialty services (sleep apnea appliances, TMD treatment). The practice accepts most major credit cards and insurance plans, and offers an in-house dental plan with discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Maple Dental is a single-location family dental practice in Amherst, NY that delivers comprehensive oral healthcare directly to patients. It sells preventive care (exams, cleanings, oral cancer screenings, sealants, fluoride), restorative treatments (fillings, crowns, bridges, bonding, root canals, implants, dentures), cosmetic procedures (Opalescence whitening, Lumineers veneers, Invisalign and ClearCorrect clear aligners, orthodontics), and specialty services (sleep apnea and TMD appliances, snoring prevention devices, custom mouthguards). Services are supported by in-office technologies including CEREC same-day crown milling, laser dentistry, digital X-rays, and intraoral cameras.

Product overview

Maple Dental is a comprehensive dental practice offering a full spectrum of oral healthcare services. The practice operates as a single-location dental office (not a platform architecture) providing preventive care, restorative treatments, cosmetic dentistry, and specialty services. Core preventive services include dental exams, cleanings, oral cancer screenings, sealants, and fluoride treatments. Restorative offerings encompass fillings, crowns (including CEREC one-visit crowns), bridges, bonding, root canals, implants, implant restoration, and dentures. Cosmetic services feature Opalescence teeth whitening, Lumineers veneers, and orthodontics including Invisalign and ClearCorrect clear aligners. Specialty services address sleep apnea, snoring prevention, TMJ-TMD disorders, and custom mouthguards for athletes. The practice differentiates through advanced dental technology including CEREC same-day crown milling, laser dentistry, digital X-rays, and intraoral cameras. All services are delivered at a single Amherst, NY location by Dr. Michael S. LaMastra and his dental team.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Exams and Cleanings Comprehensive dental examinations and professional teeth cleanings performed by dental hygienists to prevent tooth decay, gum disease, and maintain oral health for patients in Amherst, NY.
• Oral Cancer Screening Screening examination of the oral cavity using visual examination and tissue palpation to detect cancerous and precancerous conditions, included in regular exams at the practice.
• Dental Sealants Plastic resin coatings applied to chewing surfaces of teeth to protect against cavities by sealing deep grooves where decay often starts.
• Fluoride Treatment Professional fluoride applications to strengthen tooth enamel and prevent cavities, available as in-office treatments and at-home products.
• Gum Disease Treatment Periodontal disease treatment including scaling and root planing, periodontal surgery, and laser gum surgery to address gingivitis and periodontitis.
• Emergency Dental Care Urgent dental services for emergencies including broken or cracked teeth, knocked-out permanent teeth, objects caught between teeth, and severe toothache, with an after-hours phone line.
• Dental Fillings Tooth restoration using silver amalgam, composite resin, ceramic, or glass ionomer materials to repair cavities and damaged teeth.
• Dental Crowns Cosmetic dental restorations that cover and strengthen damaged teeth, made from porcelain, metal, or combination materials and fabricated in dental laboratories.
• CEREC One-Visit Crowns Same-day tooth restoration service using CEREC technology with 3D imaging, computer-aided design, and in-office ceramic milling to deliver metal-free crowns in a single visit, eliminating temporaries and return visits.
• Dental Bridges Artificial teeth that bridge gaps where teeth are missing, bonded onto surrounding teeth for support, made from gold, alloys, porcelain, or combinations.
• Dental Bonding Conservative repair of chipped, discolored, or crooked teeth using tooth-colored composite resin fillings that bond to natural tooth structure.
• Root Canal Treatment Endodontic procedure to save damaged or infected teeth by removing affected pulp tissue, cleaning, sealing, and filling with dental composite.
• Dental Implants Synthetic titanium tooth roots surgically placed into the jawbone to support replacement teeth, including autogenous bone grafting and computer-enhanced treatment planning.
• Implant Restoration Custom-made crowns attached to dental implant abutments to replace missing teeth, designed to match natural teeth in appearance and function.
• Dentures Removable replacement teeth available as full dentures (for all teeth removed) or partial dentures (attached to a metal frame), personalized for natural appearance and comfort.
• Teeth Whitening (Opalescence) Professional teeth whitening using Opalescence brand products, including tray-based systems with custom-fitted trays and professional-grade whitening gel.
• Veneers (Lumineers) Thin custom-made porcelain shells designed to cover the front surface of teeth to correct gaps, chips, stains, and misshapen teeth.
• Clear Aligners (Invisalign and ClearCorrect) Series of clear, removable plastic trays that gradually straighten teeth as an alternative to traditional metal braces, worn at least 20 hours daily.
• Orthodontics Traditional metal braces and clear aligner options for straightening teeth, using constant gentle force in controlled directions to move teeth into proper position.
• Sleep Apnea Treatment Diagnosis and treatment of obstructive, central, and mixed sleep apnea using oral devices and referral to sleep apnea specialists for comprehensive care.
• Snoring Prevention (Mandibular Advancement Device) Custom dental devices that maintain the lower jaw in a forward position to increase airway space and prevent snoring, designed for comfort during sleep.
• TMJ-TMD Treatment Treatment for Temporomandibular Disorder including pain management, jaw exercises, and appliances to address jaw pain, headaches, and clicking sounds.
• Custom Mouthguards Custom-fitted protective mouthguards for athletes participating in sports to prevent dental injuries to teeth and gums.
• Laser Dentistry Dental treatments using focused light energy for soft tissue procedures including gum reshaping, gum surgery, and nerve regeneration with minimal discomfort.
• Digital X-rays Advanced digital radiography imaging that provides clearer images with reduced radiation exposure compared to traditional X-ray methods.
• Intraoral Camera Examinations Small digital camera imaging used for detailed visualization of teeth and mouth conditions, allowing patients to view images on a monitor during examinations.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Aspen Dental: Multi-location DSO providing general, restorative, and cosmetic dentistry across the US. Comparable to Maple Dental as a broad incumbent competitor and potential acquirer of single-location family dental practices.
• Heartland Dental: One of the largest dental support organizations (DSOs) in the US supporting hundreds of general dentistry offices. Comparable to Maple Dental as a buyer/aggregator of family dental practices and as a broad incumbent in the same general dentistry category.
• Western Dental & Orthodontics: Multi-location dental chain offering general dentistry, orthodontics, and specialty services including implants. Comparable as a broad incumbent competitor offering the same preventive/restorative/orthodontic mix as Maple Dental.
• Great Expressions Dental Centers: DSO-affiliated multi-office dental group providing general, cosmetic, and specialty care. Comparable as a broad incumbent with overlapping general dentistry services in similar US markets.
• Pacific Dental Services: Large DSO supporting dentist-owned practices with comprehensive general, restorative, and specialty services. Comparable as a broad incumbent offering a similar comprehensive service menu to what Maple Dental delivers in-house.
• Comfort Dental: Multi-state dental franchise offering general dentistry and specialty services with extended hours. Comparable as a broad incumbent offering similar general/family dental services with a different operating model (franchise vs. independent).

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners used by dentists and orthodontists. Comparable to Maple Dental as a product/enabler relationship — Maple Dental is a customer-provider of Invisalign, making Align an ecosystem peer in the clear-aligner service line.
• Dentsply Sirona (CEREC): Manufacturer of CEREC same-day crown CAD/CAM systems, digital imaging, and other dental technology. Comparable to Maple Dental as the technology provider enabling Maple's CEREC same-day crown offering, making it an enabling/infrastructure peer.

Direct peers

• Affordable Dentures & Implants: Multi-location dental practice network focused on dentures, implants, and extractions. Comparable to Maple Dental as a direct competitor in restorative services (dentures, implants) within the general dental practice category.

Emerging players

• Lubitz Dental Group: Single-doctor private dental practice in Buffalo, NY offering comprehensive general, restorative, and cosmetic dentistry. Directly comparable as a local-area peer in the same Western New York market as Maple Dental with a similar independent, multi-service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maple Dental