Professional Pest Control

What Professional Pest Control does

Professional Pest Control (PPC) is a third-generation, family-owned pest management company headquartered at 2614 Damon Road, Madison, Wisconsin, serving residential and commercial customers across South Central Wisconsin and Northern Illinois, including the Madison and Milwaukee metropolitan areas. Founded in 1968 by Dick Freye, the company has remained under family ownership through successive transitions: Rick Freye (the founder's son) assumed ownership in 2007, and current owner Tom Fraser — who had served as General Manager since 2009 after joining as a technician in 1988 — purchased the business in January 2017. The company employs nearly 30 people, including more than 20 technicians, many of whom hold Wisconsin Pest Control Association (WPCA) Master Technician certifications and have tenures exceeding 15 years.

PPC's core methodology is Integrated Pest Management (IPM), combining exclusion techniques (caulking, expanding foam, steel/copper wool), sanitation, biological control, careful monitoring, and targeted pesticide application as a last resort. The company was the first in Wisconsin to deploy Thermal Remediation — an environmentally friendly heat treatment for bed bug eradication — and partners with K-9 detection services (K9 Bed Bug Detection Service LLC, ASAP Bed Bug Detection) and the UW Madison Insect Diagnostic Lab for specialized identification and detection capabilities that complement its in-house offering. Service delivery is sales-led via phone (local and toll-free lines) and website contact forms, with same-day service available in many cases, a CPAY online billing/auto-pay portal, and ReachLocal-driven digital advertising alongside social media presence on Facebook, Instagram, Twitter, YouTube, and Pinterest.

The business model is primarily recurring service revenue with quote-based, non-public pricing and a 5% discount for annual prepayment. Service tiers include one-time visits, quarterly (four visits per year), seasonal, and monthly maintenance programs, all under one-year agreement structures. Customer segments are split horizontally across residential (homeowners, renters, apartments, condos) and commercial (apartment buildings, restaurants, food processing plants, healthcare/senior care facilities, hotels, entertainment venues, office buildings), addressing insect infestations, rodent problems, wildlife intrusion, and recurring pest prevention. Recognition includes BBB A+ accreditation and the Angie's List Super Service Award every year since 2009.

Name

Professional Pest Control

Legal name

Professional Pest Control Company, Inc.

Website

https://profpestcontrol.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Professional Pest Control is a third-generation family-owned pest management company serving residential and commercial customers across South Central Wisconsin and Northern Illinois since 1968, applying integrated pest management with Thermal Remediation capabilities for bed bug elimination.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (56171), Exterminating and Pest Control Services (561710)

akta.pro primary industry

Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH)

akta.pro secondary industries

Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Crawling Insect Control (Ants, Roaches, Silverfish, Earwigs, Crickets) (HSAMAAAA), Rodent Control (Outdoor Exclusion, Bait Stations) (HSAIANAF), Seasonal Barrier Spray Treatments (HSAMAEAA)

Keywords

• Residential pest control
• Commercial pest control
• Integrated pest management
• Thermal remediation services
• Rodent control services

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Pest Control Services: One-time service visits and recurring maintenance programs. Options include quarterly, seasonal, monthly, and one-time services. Services requiring agreements receive discounted rates. Revenue generated through service fees paid by residential and commercial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

Professional Pest Control provides integrated pest management services for residential and commercial customers in South Central Wisconsin and Northern Illinois, eliminating insects, rodents, and wildlife through exclusion, sanitation, biological control, monitoring, and targeted pesticide application. The firm offers one-time visits, quarterly/seasonal/monthly maintenance programs, and specialized Thermal Remediation heat treatment for bed bugs. Services are delivered on-site by more than 20 state-certified, WPCA Master Technician-trained field staff.

Product overview

Professional Pest Control offers integrated pest management (IPM) services as a single unified service offering, not a software platform. Their core services include Residential Pest Control Services (covering homes, apartments, condos with elimination of rodents, insects, and wildlife) and Commercial Pest Control Services (serving diverse industries including food service, healthcare, hospitality). They offer specialized Thermal Remediation for bed bug treatment and partner with K-9 detection services. Service options include one-time visits, quarterly, seasonal, or monthly maintenance programs, all delivered by state-certified technicians with some holding WPCA Master Technician certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Pest Control Services Pest control services for homes, apartments, and condos including elimination of mice, rats, moles, rodents, ants, Asian lady beetles, bed bugs, flies, spiders, and wildlife trapping and removal. Customers can choose from annual treatments, monthly maintenance programs, or one-time services delivered on-site by state-certified technicians.
• Commercial Pest Control Services Pest control services for businesses including apartment buildings, dorms, bars and restaurants, food processing plants, large office buildings, healthcare and senior care facilities, hotels and motels, and movie theaters. Flexible service options include annual treatments, monthly maintenance programs, or one-time service visits tailored to commercial compliance and operational needs.
• Thermal Remediation (Bed Bug Heat Treatment) Heat-based bed bug elimination treatment that raises ambient temperatures to lethal levels for bed bugs without the use of pesticides. Designed for residential and commercial customers with active bed bug infestations.
• Maintenance Programs (Quarterly / Seasonal / Monthly) Recurring pest protection programs offered in quarterly, seasonal, or monthly cadences to prevent recurring insect or rodent infestations for both homes and businesses. Subscriptions require a one-year agreement and carry discounted rates versus one-time service, with an additional 5% discount for annual prepayment.

Quantifiable outcome

• 25-30 days residual effectiveness indoors, 14-24 days outdoors for pest treatments

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Wisconsin Pest Control Association (WPCA)coreStrategic or Co-development PartnerLong-standing involvement with WPCA. Founder Dick Freye served as President three times, VP, Secretary, Treasurer, and Sergeant at Arms. Rick Freye served as President, Treasurer, and Board member for 18 years. Tom Fraser served on board since 2011, served as President for 4 years, currently immediate past president. Many technicians are WPCA certified Master Technicians. Company actively participates in WPCA annual educational conferences.
• National Pest Management Association (NPMA)minorStrategic or Co-development PartnerIndustry association membership providing access to industry standards, training, and professional development resources.
• K9 Bed Bug Detection Service LLCminorOthersIndependent referral partner for bed bug detection using certified dogs. Company uses these services when specialized detection is needed beyond their standard offerings.
• ASAP Bed Bug DetectionminorOthersIndependently owned bed bug detection company with dogs and handlers certified by National Entomology Scent Detection Canine Association. Referred to customers when specialized detection services are needed.
• UW Madison Insect Diagnostic LabminorOthersUniversity resource for pest identification. Lab helps identify insects and insect-damaged plant material for pest control operators.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Insight Pest Solutions: Regional pest control operator in the Midwest with recurring residential and commercial service programs. Comparable customer segmentation and subscription-style service model.

Emerging players

• Hawx Pest Control: Fast-growing regional pest control operator emphasizing recurring maintenance programs and IPM. Comparable recurring revenue approach, though operating in different regional markets.
• Mosquito Joe: Franchise-based outdoor pest control brand focused on mosquito, tick, and flea barrier spray treatments. Adjacent category overlap with PPC's outdoor pest service lines.

Direct peers

• Batzner Pest Control: Regional Midwestern pest control operator emphasizing IPM and environmentally responsible practices across Wisconsin, Illinois, and neighboring states. Comparable service model and recurring revenue structure.
• Arrow Pest Control: Regional pest control company serving Wisconsin and surrounding states with residential and commercial IPM services. Closely comparable in scale, geography, and service offering to PPC.
• Wil-Kil Pest Control: Multi-state regional pest control operator headquartered in Madison, WI; notably the firm where founder Dick Freye previously worked before starting PPC. Directly comparable in geography and service mix.

Broad incumbents

• Orkin: Largest U.S. pest control operator with national brand recognition and call-center lead generation. Directly competes in PPC's service area with significantly greater marketing scale.
• Truly Nolen Pest Control: National pest control franchise with strong Midwest presence. Comparable service portfolio (residential, commercial, termite, bed bug) with significantly larger footprint and brand reach.
• Plunkett's Pest Control: Multi-state regional pest control company serving the Upper Midwest with residential and commercial services. Larger and broader in geography than PPC but closely comparable in service offering and customer segments.
• Terminix: National pest control brand with broad residential and commercial coverage. Represents the scaled incumbent competition PPC faces in Madison and Milwaukee metros.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProfPestControl
• Xx.com/profpestcontrol
• LinkedInlinkedin.com/company/professional-pest-control-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Pest Control