What Batzner Pest Control does

Batzner Pest Control is a Wisconsin-based pest management company founded in 1946 and headquartered in New Berlin, Wisconsin. It operates as a wholly-owned subsidiary of Rentokil Initial plc (LSE: RTO), functioning within the Rentokil Terminix North American brand umbrella. The company delivers residential and commercial pest control services across the state of Wisconsin, covering markets including Milwaukee, Madison, Green Bay, Eau Claire, and Appleton. Its core technology approach is Integrated Pest Management (IPM), supplemented by proprietary solutions such as the Flexi Armour rodent exclusion system, In2Care mosquito stations, K9 bed bug scent detection, and the PestConnect 24/7 commercial rodent monitoring platform. The company is QualityPro Certified by the National Pest Management Association (NPMA).

Batzner's revenue model combines subscription-based recurring protection plans (PestFree365+, covering 36 pests with triannual service visits and monthly EZ Pay billing) with one-time treatment services priced from $69-$99, specialized premium offerings (heat treatments, termite bait stations, rodent exclusion), and home services such as attic insulation and gutter protection. Customer acquisition flows through multi-channel distribution: phone sales (262-786-5313), SMS support (262-797-4160), online quote forms, and a self-service customer portal. The company serves two primary customer segments: residential homeowners (SMB/long-tail) and commercial enterprises across healthcare, food service, food retail, hospitality, manufacturing, property management, and food and beverage processing verticals.

Marketing emphasizes a 100% satisfaction guarantee with free re-service between visits, state-certified technicians, environmentally responsible IPM practices, and ongoing promotional discounting. Batzner maintains 4.3-star average rating across 1,386 customer reviews and operates an active digital presence across Facebook, Twitter, YouTube, and LinkedIn alongside content marketing through learning centers and blog resources. The company has no publicly disclosed revenue, headcount, or management team information in the input data.

Name

Batzner Pest Control

Legal name

Batzner Pest Control

Website

https://batzner.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Batzner Pest Control is a Wisconsin-based pest management company founded in 1946 and subsidiary of Rentokil Initial plc, providing residential and commercial Integrated Pest Management services—including recurring PestFree365+ subscriptions, rodent exclusion, mosquito control, and K9 bed bug detection—across the state of Wisconsin.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

akta.pro primary industry

Residential Pest Control (IMAIAHAC)

akta.pro secondary industries

Preventive Barrier Treatments & Exclusion/Sealing (General) (HSAMAAAG), Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Mouse & Rat Control (Trapping/Baiting) (HSAMACAA), Seasonal Barrier Spray Treatments (HSAMAEAA)

Keywords

• Pest control services
• Residential extermination
• Commercial pest management
• Rodent exclusion
• Mosquito control

Headquarters

HQ city

New Berlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Ongoing Pest Protection Plans: Subscription-based recurring revenue from monthly prepaying customers for upcoming pest control services. Payment prepays for service and guarantees no charge for additional treatment between services.
2. One-Time Service Treatments: Single-visit services for specific pest problems including ants, cockroaches, bed bugs, mosquitoes, rodents, and other pests. Includes initial service fees and one-time treatment options.
3. Specialized Treatment Programs: Premium services including heat treatments for bed bugs, Protect+ treatments, termite bait stations, liquid applications, and mosquito repellent systems.
4. Home Services: Additional services including attic insulation with pest control, gutter protection, and rodent/wildlife exclusion services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Batzner Pest Control provides residential and commercial pest management services throughout Wisconsin, anchored by the PestFree365+ annual protection program covering 36 pests with scheduled triannual visits. Specialized services include bed bug treatment (K9 detection, heat treatments, Protect+ programs), mosquito control (In2Care stations, Thermacell repellent systems), rodent exclusion (Flexi Armour system), termite bait stations, attic insulation with pest control, and commercial offerings like PestConnect 24/7 rodent monitoring and EcoCatch fly control.

Product overview

Batzner Pest Control offers a comprehensive pest management portfolio consisting of residential and commercial pest control services. The core residential offering is the PestFree365+ program, an annual protection plan covering 36 common household pests with scheduled inspections. Key products include bed bug treatments (Protect+ Extended, Protect+ Essential, Heat Treatments, and K9 inspection services), mosquito control (In2Care Stations and Thermacell-powered repellent systems), and rodent exclusion (Flexi Armour technology). Commercial offerings include PestConnect (24/7 rodent monitoring), EcoCatch (fly control), and specialized services for healthcare, food processing, hospitality, and property management industries. The company also provides home services including attic insulation, gutter protection, and rodent/wildlife exclusion.

Differentiator

Problem solved

Functional benefit

Brands

• PestFree365+: Year-round residential pest protection program covering 36 pests with quarterly service visits

Products and services

• PestFree365+ Year-round residential pest protection program covering 36 common household pests with triannual inspections and free re-service between visits if pests return.
• Pest Control for New Home Construction Pre-construction pest control treatment that protects newly built homes from termite and pest infestations during the building process.
• In2Care Mosquito Stations Advanced mosquito control stations targeting mosquito larvae and adult mosquitoes using innovative biological larviciding technology for residential yards.
• Mosquito Repellent System (Powered by Thermacell) Installed mosquito repellent system for patios, porches, and outdoor living areas providing on-demand protection powered by Thermacell technology.
• Attic Insulation with Pest Control Combined attic insulation and pest control service that improves energy efficiency while preventing pest entry through attic spaces.
• Gutter Protection Gutter protection system that prevents pest accumulation and water damage in home gutter systems.
• Rodent and Wildlife Exclusion Professional exclusion services sealing rodent and wildlife entry points to prevent future infestations for residential and commercial properties.
• Protect+ Extended Bed Bug Treatment Extended bed bug treatment with 3-part precision application, residual materials, activated box spring liner, and 90-day warranty.
• Protect+ Essential Bed Bug Treatment Essential bed bug treatment with 3-part precision application, residual materials, and 30-day warranty.
• Bed Bug Heat Treatments Chemical-free bed bug elimination using temperatures of 120-140 degrees, lethal at all life stages.
• Bed Bug Dog Inspection (K9) Canine scent detection service for bed bug identification, capable of detecting all life stages and finding small or new infestations.
• PestConnect 24/7 intelligent rodent monitoring system for commercial properties with real-time alerts and continuous surveillance enabling immediate action against rodent activity.
• EcoCatch Fly Control Fly control service using EcoCatch traps for commercial food service and food processing facilities.
• Termite Bait Stations Discreet bait stations installed around property perimeter that eliminate termite colonies and provide ongoing protection.
• Flexi Armour Rodent Exclusion Proprietary rodent exclusion solution using advanced materials to fortify property exteriors by sealing vulnerable gaps from foundation to chimney against future rodent intrusion.
• Commercial Disinfecting Services Professional disinfecting and sanitization services for commercial facilities including healthcare, manufacturing, and food service environments.

Quantifiable outcome

• 100% satisfaction guarantee - if pests return, technicians return at no additional charge
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Plunkett's Pest Control: Plunkett's is a long-standing regional pest control operator serving the Upper Midwest with residential and commercial pest and termite services. Highly comparable to Batzner as a multi-generation regional player with similar customer segments and recurring service programs.
• Western Exterminator: Western Exterminator is a Rentokil Initial brand serving the Western US with residential and commercial pest, termite, and rodent services. As another regional brand under the same parent, it is structurally analogous to Batzner and shares parent-provided technology and commercial tools.
• Truly Nolen Pest Control: Truly Nolen is a long-established, family-rooted pest control brand with a distinctive yellow-truck identity, providing residential and commercial pest, termite, and rodent services across the Midwest and beyond. Comparable in customer mix, recurring-program approach, and emphasis on local brand identity.
• Arrow Exterminators: Arrow Exterminators is a large regional pest control operator in the Southeast US offering residential and commercial pest, termite, and wildlife services. Comparable in operating model — recurring service programs, field-technician-led delivery, and a multi-state regional growth strategy.
• Terminix: Terminix is a sister brand under Rentokil Initial plc alongside Batzner, offering residential and commercial pest, termite, and mosquito services nationally. It directly competes for Wisconsin accounts and represents both a peer and a corporate sibling.
• Ehrlich Pest Control: Ehrlich is a Rentokil Initial brand operating across the Eastern US with residential and commercial pest, termite, and bird services. Sister-brand status under Rentokil makes it a particularly direct functional and structural comparable to Batzner.

Emerging players

• Greenix Pest Control: Greenix is a venture-backed residential pest control operator in the Midwest and Northeast with subscription-based recurring service plans. Comparable in target customer (residential homeowners), recurring-pricing model, and digitally-led customer experience.
• Mosquito Joe: Mosquito Joe is a franchise-based mosquito and outdoor pest control brand operating in many US markets including Wisconsin. Comparable to Batzner's mosquito service line (In2Care, monthly mosquito subscriptions) on a franchise-distributed model.
• Hawx Pest Control: Hawx is a fast-growing regional pest control operator in the Midwest and Western US, offering residential pest, termite, and mosquito services with subscription-style protection plans. Comparable to Batzner's PestFree365+ recurring model and midwestern footprint.

Broad incumbents

• Orkin: Orkin, a subsidiary of Rollins, is the largest US pest control operator with nationwide residential and commercial service. It directly overlaps with Batzner's general pest, termite, and rodent offerings, and competes in Wisconsin at the high end of the market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/batznerpest
• YouTubeyoutube.com/user/BatznerPestMgmt
• Facebookfacebook.com/BatznerPestControl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Batzner Pest Control