Ingliston Driving Experiences

What Ingliston Driving Experiences does

Ingliston Driving Experiences Limited is a UK private limited company (registered number 12286871, registered office in Lichfield, England) that operates supercar driving experiences at three circuit venues: Ingliston Circuit near Edinburgh, Knockhill Racing Circuit in Fife, and Nutts Corner in Northern Ireland. The Ingliston circuit itself was founded in 1965 by the Royal Highland Agricultural Society of Scotland and is one of Scotland's oldest surviving racing circuits, with historical associations with drivers Jim Clark, Jackie Stewart, Dario Franchitti, and David Coulthard; the company leverages this heritage under the Ingliston and Supercar Experience Group brands. The product set spans standard driving packages (1 to 6 cars, £98-£259), all-inclusive Ultimate packages (£149-£399), junior experiences for ages 12-16 on a dedicated teen track (£109-£199), and passenger rides (£69-£189), with add-ons including Collision Damage Waiver, Double Distance, Photo Package, BMW M3 Drift Laps, Atom Vs Atom, and physical gift packs. The underlying technology is light: in-car camera systems fitted to all vehicles for safety monitoring and incident review, plus a conventional e-commerce website and a telephone call centre for bookings. Revenues are generated one-time at point of purchase (with voucher extension fees for repeat redemption), monetised through the company's own website, a call centre, and third-party resellers (Buyagift Ltd, Virgin Ltd), and fulfilled at scheduled event dates during a March-October operating season. Customer segments are predominantly consumer (individual thrill-seekers/ licence-holders, gift buyers, and passengers), with a secondary corporate/group and junior allocation; there are no disclosed enterprise contracts and customer concentration is by definition distributed given the B2C volume model.

Name

Ingliston Driving Experiences

Legal name

Ingliston Driving Experiences Limited

Website

https://ingliston.co.uk

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Ingliston Driving Experiences Limited is a UK private company operating tiered supercar driving experiences (1-6 cars, Ultimate all-inclusive, and junior packages) at three circuit venues in Edinburgh, Fife, and Northern Ireland, selling direct via its website and call centre and through third-party voucher resellers to individual thrill-seekers, gift buyers, and corporate groups.

Ownership category

akta.pro rank

Product category

Supercar Driving Experiences

NAICS

Scenic and Sightseeing Transportation, Other (487990), Passenger Car Rental and Leasing (53211), Automobile Driving Schools (611692)

SIC

Services-Racing, Including Track Operation (7948), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorsports & Racing Experiences (THAJAFAF)

akta.pro secondary industry

Sports & Grand Touring (GT) Car Rentals (THADAMAD)

Keywords

• Supercar driving experiences
• Track day experiences
• Gift voucher experiences
• Junior driving experiences
• Motorsport event services

Headquarters

HQ city

Lichfield

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Supercar Driving Experiences: One-time purchase of supercar driving experience packages. Customers purchase packages (1 to 6 cars) as either direct bookings or gift vouchers, then redeem against available event dates. Standard packages range from £98 (1 car) to £259 (6 cars); Ultimate all-inclusive packages range from £149 (1 car) to £399 (5 cars). Junior packages (aged 12-16) range from £109 to £199.
2. Add-ons and Upgrades: Optional extras sold at point of booking or on the day: Collision Damage Waiver (£25-£45), Booking Amendment Cover (£10), Double Distance upgrade (£30), Photo Package (£40), BMW M3 Drift Laps (£59), Atom Vs Atom showdown (£39), and gift packs (£5). Premium/Platinum vehicle upgrades range from £19 to £49 per vehicle.
3. Merchandise Sales: Branded apparel and accessories sold through the merch shop: caps, beanies, t-shirts, polo shirts, hoodies, kids hoodies, and automotive brand books. Customers can also redeem experience vouchers against merch via the call centre.
4. Gift Vouchers (Monetary): Pre-paid monetary vouchers (denominations of £50, £100, £150, £200) that recipients can redeem against any experience, merchandise, or partner sites. Vouchers are valid for 12 months from purchase and can be extended for a fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ingliston Driving Experiences operates supercar driving experiences at its historic Ingliston Circuit near Edinburgh and partner venues at Knockhill (Fife) and Nutts Corner (Northern Ireland), selling tiered packages that allow members of the public to drive multiple high-performance vehicles on a real racing circuit under instructor supervision. Offerings span adult driving packages (1 to 6 cars), all-inclusive Ultimate packages, junior driving experiences for ages 12-16 on a dedicated teen track, passenger ride experiences, monetary gift vouchers, branded merchandise, and standalone add-on experiences such as Atom Vs Atom racing and BMW M3 drift laps.

Product overview

Ingliston Driving Experiences operates as a supercar driving experience business offering a tiered portfolio of driving experiences centered around its historic Ingliston Circuit near Edinburgh, Scotland (established 1965). The core product lineup consists of supercar driving experiences ranging from one to six cars, with standard packages and Ultimate (premium) packages that include all extras with no hidden costs. Junior driving experiences (ages 12-16) are available at a dedicated teen track. Passenger ride experiences allow non-drivers to enjoy supercars from the passenger seat. The company also offers add-on products including Atom Vs Atom racing, BMW M3 drift laps, collision damage waiver, booking amendment cover, double distance upgrades, photo packages, and physical gift packs. Merchandise including branded apparel and automotive books are available for purchase. All experiences include free Ariel Atom hotlap rides and are available across multiple UK venues including Ingliston Circuit, Knockhill Racing Circuit (Fife), and Nutts Corner (Northern Ireland).

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Supercar Driving Experience

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Trackdays (trackdays.co.uk): Leading UK booking platform connecting customers with track day experiences and supercar driving events at circuits across the country. A direct marketplace peer in the consumer supercar experience category.
• Thruxton Motorsport Centre: UK racing circuit in Hampshire offering supercar driving experiences and track days. Operates a similar business model of consumer and gift-led track experiences at a historic motorsport venue, directly competing for the UK thrill-seeker customer base.
• Brands Hatch: Historic UK racing circuit in Kent hosting motorsport events and driving experiences. Operates supercar and track day experiences that compete for the same UK consumer and gift experience market.
• Knockhill Racing Circuit: Scotland's other major motorsport venue, located in Fife. Operates its own driving experiences and is also a partner venue for Ingliston, making it the closest direct peer with overlapping track-day and supercar experience offerings in the same UK region.
• Donington Park: Major UK motor racing circuit offering driving experiences and supercar track days. Comparable business model and target customer base in the English Midlands, extending IDE's competitive set across the UK.
• PalmerSport: Premium motorsport experience operator based at Bedford Autodrome. Offers curated multi-activity driving experiences including supercars, single-seaters, and rally cars, competing for the same premium gift and corporate experience segment.

Others

• Buyagift: UK gift experience marketplace and voucher reseller. Functions as a distribution channel for IDE vouchers and as a competitive marketplace featuring alternative supercar driving experience operators.
• Virgin Experience Days: Major UK gift experience aggregator and voucher reseller. Listed as a third-party distribution partner for IDE while also offering competing supercar driving experiences from other operators across the UK.

Broad incumbents

• Silverstone (Silverstone Experience): Home of British motorsport and F1 British Grand Prix, with associated driving experience offerings and broader venue portfolio. A scaled incumbent in the same motorsport experience category.
• Goodwood Motor Circuit: Iconic British motorsport venue operated by the broader Goodwood estate. Offers driving experiences and the Goodwood Road Racing Club, with overlapping supercar experience products but a much wider motorsport, horse racing, and festival portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InglistonRacingCircuit
• Instagraminstagram.com/supercar_experience_group
• LinkedInlinkedin.com/company/ingliston-events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ingliston Driving Experiences