Aurora Information Technology
Aurora Information Technology is an Australian library management software vendor, now part of Softlink Information Centres, providing a cloud-based LMS suite (Aurora Astria, Aurora Montage, Aurora Geo, Aurora Payment Portal, Aurora Post) to public, academic, specialist libraries and museums in ANZ and beyond.
- Company typePrivate
- Founded1996
- HeadquartersBurrawang, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Aurora Information Technology firmographics
Firmographics- Name
- Aurora Information Technology
- Legal name
- Aurora Information Technology
- Website
- https://ait.com.au
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aurora Information Technology is an Australian library management software vendor, now part of Softlink Information Centres, providing a cloud-based LMS suite (Aurora Astria, Aurora Montage, Aurora Geo, Aurora Payment Portal, Aurora Post) to public, academic, specialist libraries and museums in ANZ and beyond.
- Ownership category
- akta.pro rank
Aurora Information Technology industry classification
Industry- Product category
- Library Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Learning Management Systems (LMS) & Academic Application Support (EDALAMAC)
Keywords
Where Aurora Information Technology is headquartered
LocationHeadquarters
- HQ city
- Burrawang
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Aurora Information Technology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Annual Software Licensing: Annual Aurora license fee structure includes workstation licenses, client support, hosting services, cloud server maintenance, and all licensed product updates. An Aurora license covers a staff workstation or a SIP device and may be switched as required. Public access sessions do not require a license and allow for unlimited access.
- Additional Web Development Services: Additional development or requests outside the normal scope of the annual fee can be discussed with the team, including bespoke product creation for clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual license covering workstation licences, support, hosting, and updates |
| Other | Multi-year contract | Additional web development services and bespoke product creation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Aurora Information Technology product offering
Product offeringCore offering
Aurora Information Technology develops and sells the Aurora product suite, a cloud-based integrated library management system (LMS) for public, academic, specialist libraries and museums. The suite comprises core products (Aurora Astria for staff administration, Aurora Montage for public discovery, and Aurora Desktop for legacy staff workstations) plus add-on modules (Aurora Geo, Aurora Payment Portal, and Aurora Post), sold primarily through annual software licences bundled with hosting, support, and updates.
Product overview
Aurora Information Technology offers the Aurora Product Suite—a modular Library Management System (LMS) comprising three core products and three supplementary modules. The core offerings are Aurora Astria (web-based SaaS administration portal), Aurora Montage (public-facing catalogue and discovery layer), and Aurora Desktop (legacy staff workstation solution being phased out). Supporting modules include Aurora Geo (interactive map-based searching), Aurora Payment Portal (online patron payments), and Aurora Post (bulk email/SMS messaging). Together, Astria and Montage form the modern integrated Aurora suite for public libraries, while Aurora Desktop remains available for existing customers.
Differentiator
Problem solved
Functional benefit
Brands
- Aurora Montage: Next generation public access catalogue and discovery layer for public libraries.
- Aurora Astria
- Aurora Desktop
- Aurora Geo
- Aurora Payment Portal
- Aurora Post
Products and services
- Aurora Astria
- Aurora Montage Modern, fully integrated public catalogue and discovery layer for public libraries that enables users to search and access books, eBooks, maps, images, videos, toys, and tools. Forms the Aurora suite together with Aurora Astria. Targeted at library patrons and public library systems.
- Aurora Desktop Smart staff workstation solution for library management, currently being replaced by Aurora Astria as the modern web-based alternative. Targeted at existing library customers continuing to use the legacy platform.
- Aurora Geo Interactive, map-based search tool that connects catalogue titles to their global locations. Enables patrons to discover books by clicking on countries or zooming into states via a touch-friendly interface. Targeted at library patrons as a supplementary discovery feature.
- Aurora Payment Portal Online payment solution enabling patrons to pay library charges via credit card through SecurePay PCI-compliant gateway. Reduces front-desk traffic and streamlines fee collection for libraries. Targeted at library patrons and library finance staff.
- Aurora Post Messaging and marketing tool that integrates with Aurora Web Services and Aurora Desktop for sending bulk HTML emails or SMS messages to targeted user groups for notifications and outreach. Targeted at library staff managing patron communications.
- Bespoke Web Development Services Additional development services outside the normal scope of the annual licence fee, including bespoke product creation such as bookings modules, single sign-on solutions, and API development. Past projects include Queensland Museum Bookings module, Mackay Council SSO, and Indy Reads API development. Targeted at library and cultural institution clients with unique requirements.
Companies that use Aurora Information Technology
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Aurora Information Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature6 records
Aurora Information Technology partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Softlink Information CentrescoreSoftlink Information Centres is the primary distribution partner for Aurora products. They market and sell the Aurora product suite (Aurora Astria, Aurora Montage, Aurora Geo, Aurora Payment Portal, Aurora Post) alongside their own library management solutions. Softlink has global offices in Australia, New Zealand, UK, and USA.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Aurora Information Technology competitors and assessment
Company assessmentBroad incumbents
- OCLC: WorldCat and WorldShare Management Services provider; the largest global library cooperative. Competes with Aurora in the ILS space but at a much broader scale, serving academic, public, and special libraries worldwide.
- SirsiDynix: Offers Symphony and BLUEcloud Suite ILS platforms. Competes in the same public and academic library segments as Aurora, with established North American and international footprints.
- Innovative Interfaces: Provider of Polaris and Sierra ILS platforms. Long-standing global competitor in the library management system market with feature parity in staff and patron modules.
- Softlink Information Centres: Aurora's parent company and primary distribution partner. Softlink sells competing/adjacent library products (Liberty Digital, illumin) globally across AU/NZ/UK/US, making it the most directly comparable commercial peer though it is also the channel owner.
- Ex Libris (Clarivate): Developer of Alma ILS and the open-source FOLIO platform; part of Clarivate. Directly competes for academic and large public library deals, with significantly broader R&D and global sales reach than Aurora.
Regional players
- Library Systems & Services (LSSI): Provides library management technology and outsourced library operations primarily across the US. Adjacent peer offering both ILS and broader library services, competing for similar institutional RFPs.
Emerging players
- ByWater Solutions: US-based Koha hosting and support vendor, and increasingly a partner/competitor in the cloud-LMS space. Comparable as a small-to-mid-sized niche library technology provider focused on community-oriented service.
- Koha (open source community): Open-source integrated library system with a global community of libraries and support vendors. Represents a free alternative that competes on price in the same public/academic library segments AIT serves.
Direct peers
- Biblionix: Provider of Apollo ILS, a cloud-native library management platform serving primarily public and small academic libraries in the US. Comparable in scale and target segment to Aurora's ANZ focus.
- Civica: Provides the Spydus library management platform, widely deployed across Australian and New Zealand public libraries. The most directly comparable regional peer competing head-to-head with Aurora in AIT's core ANZ public library market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aurora Information Technology social profiles
Digital presenceAurora Information Technology compliance and trust
Trust signalCompliance1 record
Aurora Information Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aurora Information Technology leadership team
Management profileNumber of profiles
Aurora Information Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aurora Information Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aurora Information Technology
What does Aurora Information Technology do?
Aurora Information Technology develops and sells the Aurora product suite, a cloud-based integrated library management system (LMS) for public, academic, specialist libraries and museums. The suite comprises core products (Aurora Astria for staff administration, Aurora Montage for public discovery, and Aurora Desktop for legacy staff workstations) plus add-on modules (Aurora Geo, Aurora Payment Portal, and Aurora Post), sold primarily through annual software licences bundled with hosting, support, and updates.
Is Aurora Information Technology a public or private company?
Aurora Information Technology is a private company. It is classified as corporate owned and is currently operating.
When was Aurora Information Technology founded?
Aurora Information Technology was founded in 1996. It employs 1 to 10 people.
Where is Aurora Information Technology based?
Aurora Information Technology is headquartered in Burrawang, Australia, in the Oceania region.
How does Aurora Information Technology make money?
Two revenue lines are on record. Annual Software Licensing is the primary driver. The others are additional Web Development Services.
Who are Aurora Information Technology's main competitors?
Broad incumbents on record are OCLC, SirsiDynix, Innovative Interfaces, Softlink Information Centres and Ex Libris (Clarivate). Library Systems & Services (LSSI) is listed as a regional player. Emerging players are ByWater Solutions and Koha (open source community). Direct peers are Biblionix and Civica.
Does Aurora Information Technology have an API?
No public API is recorded for Aurora Information Technology.
What industry is Aurora Information Technology in?
Aurora Information Technology's product category is Library Management Software. Its primary akta.pro industry code is EDALAMAC, Learning Management Systems (LMS) & Academic Application Support. Its NAICS code is 513210 and its SIC code is 7370.