What KCNC-TV does

KCNC-TV, branded as CBS Colorado and CBS News Colorado, is a CBS-affiliated broadcast television station serving the Denver metropolitan area and broader Colorado market. It is owned and operated by CBS Broadcasting Inc., a Delaware-incorporated subsidiary of Paramount Global (formerly ViacomCBS), the publicly traded multinational media conglomerate ultimately controlled by National Amusements Inc. The station's legal predecessor CBS Broadcasting Inc. traces its origins to 1927, while the CBS News Colorado regional brand was launched in 2020. The station is FCC-licensed and operates as part of the CBS News local network of owned-and-operated stations across the United States.

The station's core product is local news, weather, and sports programming delivered across multiple distribution layers: over-the-air broadcast television, the cbsnews.com/colorado digital property, the CBS News mobile application, live streaming through Paramount+ and CBS News 24/7, and active social media channels including Facebook, YouTube, X, Instagram, and TikTok. Differentiated editorial verticals include First Alert Weather (severe weather monitoring and forecasting tailored to Colorado wildfire and storm risks), the Your Investigators investigative unit, and dedicated coverage of the Denver Broncos, Colorado Rockies, Denver Nuggets, and Colorado Avalanche. The station segments its coverage geographically across nine Colorado sub-regions (Jefferson, Arapahoe, Adams, and Douglas counties, Northern Colorado, Aurora, Denver, Boulder & Foothills, and the Colorado Mountains).

The business model is that of a traditional local broadcast television station: revenue is generated through advertising sales and broadcast rights, with no public product pricing. The customer base is twofold — viewers (Colorado general residents seeking local news, weather, sports, and community journalism; and Colorado sports fans) and advertisers (not disclosed by name in the input). The station sits inside the Paramount Global corporate structure, so its economics are ultimately consolidated into the parent's media networks segment rather than reported independently. Headcount is in the 251–500 range, consistent with a top-20 market owned-and-operated Big Four affiliate.

Name

KCNC-TV

Legal name

CBS Broadcasting Inc.

Website

https://denver.cbslocal.com

Company type

Public

Founded year

1927

Operating status

Operating

Headcount range

251–500 employees

Short description

KCNC-TV (branded CBS Colorado) is a CBS-affiliated broadcast television station owned by CBS Broadcasting Inc., a Paramount Global subsidiary, delivering local news, weather, sports, and community journalism across Colorado via broadcast TV, digital, mobile, and Paramount+ streaming.

Ownership category

akta.pro rank

Product category

Broadcast Television News

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

National Broadcast News Networks (MPABAAAB)

Keywords

• Local broadcast news
• Television news station
• Weather forecasting service
• Regional sports coverage
• Investigative journalism

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Distribution channels3 records

Marketing channels9 records

Core offering

KCNC-TV, operating as CBS Colorado/CBS News Colorado, is a CBS-affiliated broadcast television station delivering local news, weather forecasting, sports coverage, and community journalism to the Denver metropolitan area and broader Colorado market. The station produces and distributes content across over-the-air broadcast television, a digital news website, a mobile application, streaming via Paramount+, and multiple social media platforms, with advertising sales as the primary revenue mechanism.

Product overview

KCNC-TV (branded as CBS Colorado) is a broadcast television station operated by CBS News, providing local news coverage, weather forecasting, sports reporting, and live streaming video content to the Colorado market. The station operates as part of the CBS News Colorado regional network, offering content through its website, mobile applications, and live streaming services. The station's digital presence includes news articles, video content, weather information via the First Alert Weather service, and sports coverage of local Colorado teams (Denver Broncos, Denver Nuggets, Colorado Rockies, Colorado Avalanche) as well as national content.

Differentiator

Problem solved

Functional benefit

Products and services

• First Alert Weather Advanced weather monitoring and forecasting service that issues severe weather alerts and warnings tailored for Colorado audiences, covering wildfire season, severe storms, school closings, weather cams, dog walk forecasts, and weather education.
• CBS News Colorado (CBS Colorado) broadcast television station Over-the-air CBS-affiliated television station providing local news, weather, sports, and community journalism programming to the Denver metropolitan area and broader Colorado market. Distributed via broadcast signal and supplemented by digital properties.
• Your Investigators Investigative journalism unit within CBS News Colorado focused on investigative reporting concerning local Colorado issues and accountability stories.
• CBS News 24/7 Streaming on Paramount+ Continuous streaming news coverage including CBS News Colorado live content distributed through the Paramount+ subscription streaming service.
• Local Sports Coverage (Denver Broncos, Colorado Rockies, Denver Nuggets, Colorado Avalanche) Local-market sports reporting and coverage of Denver's professional sports franchises across dedicated sections on the CBS News Colorado website.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• KUSA (9NEWS): NBC-affiliated local TV station in Denver covering news, weather, and sports. Direct competitor to KCNC-TV for the same Denver viewers and local advertising dollars, with similar multi-platform distribution and weather/news franchises.
• KDVR (FOX31): FOX-affiliated local TV station in Denver. Direct local news, weather, and sports competitor to KCNC-TV, vying for the same Denver DMA ad revenue and viewer share.
• KMGH (7NEWS): ABC-affiliated local TV station in Denver. Competes directly with KCNC-TV for Colorado audiences and advertisers across news, weather, and sports coverage, operating the same broadcast + digital hybrid model.
• KWGN (CW Denver): CW-affiliated local TV station in the Denver market. Competes for general entertainment and local news viewers in the same DMA with similar distribution and monetization mechanics.

Broad incumbents

• KCBS-TV Los Angeles (CBS O&O): Fellow CBS-owned-and-operated station under CBS Broadcasting Inc./Paramount Global. Operates the same CBS News local model in a larger market (LA), providing a useful benchmark for station-level economics and strategy within the same network.
• Gray Television: Major US local TV station group owner with multiple network affiliates. Operates at similar scale in local news/broadcast with comparable revenue mix and distribution strategy.
• Nexstar Media Group: Largest US TV station group owner, operating multiple network affiliates including Denver-area stations. Comparable as a station-group operator competing for ad share and broadcast rights at scale.
• WBBM-TV Chicago (CBS O&O): Another CBS-owned local station within the same parent group, operating CBS News Chicago. Same network branding, content sourcing, and corporate ownership make it a structurally comparable peer for understanding KCNC-TV's economics.

Emerging players

• Denverite: Digital-first local news outlet covering Denver. Competes with KCNC-TV for Colorado audience attention and digital ad revenue, particularly among younger and online-first news consumers.

Others

• Denver Post: Major regional newspaper covering Colorado. While a different medium, competes for the same local advertising budgets and audience attention on Colorado news, politics, and sports.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cbslocal
• YouTubeyoutube.com/@CBSColorado
• Facebookfacebook.com/cbslocal
• Instagraminstagram.com/CBSColorado
• TikToktiktok.com/@cbsnewscolorado
• LinkedInlinkedin.com/company/cbs-local

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KCNC-TV