SCRIPPS MEDIA

What SCRIPPS MEDIA does

Scripps Media, Inc. operates the Denver7 brand (KMGH-TV), an ABC-affiliated full-power local television station serving the Denver, Colorado metropolitan area as a wholly owned subsidiary of the publicly traded E.W. Scripps Company (NASDAQ: SSP). The station's core product is a local broadcast news service spanning news, weather, sports (Nuggets, Avalanche, Broncos, Rockies, Denver Summit FC), traffic, and investigative reporting, distributed over-the-air, via cable/satellite carriage (Xfinity, DIRECTV, DISH), and through the free Denver7+ streaming app, denver7.com, and iOS/Android mobile applications. Content is produced across several branded verticals — Denver7 Investigates, Denver7 Gives, Digital Originals, Real Talk, and lifestyle programming — supported by an interactive weather platform with radar, alerts, and school-closing data.

The business model is almost entirely advertising-supported, monetizing local viewership through television spot advertising, sponsored segments, and digital ad inventory on denver7.com and the streaming app; pricing is quote-based, varying by daypart, program, and audience reach. The station does not charge viewers a subscription or license fee for content, making the entire revenue line dependent on advertiser demand and the Denver DMA's audience economics. Denver7 is part of the Scripps News Group network, which provides shared national and political content in exchange for local Colorado input, and operates alongside sister stations KCDO-TV and KSBS-CD in the same market.

From a technology standpoint, the product is a conventional broadcast + digital hybrid rather than a software platform: the differentiated assets are the FCC broadcast license for the Denver DMA, decades of brand and content library, the cross-platform distribution footprint (OTA + cable + OTT + mobile + web), and weather-domain specialization. There is no evidence of proprietary AI/ML, no public API, and no software-as-a-service revenue stream. The entity sits within a publicly traded parent whose institutional ownership, segment reporting, and consolidated financials are the relevant valuation frame for any PE/VC/M&A analysis rather than this single station.

Name

SCRIPPS MEDIA

Legal name

Scripps Media, Inc.

Website

https://kmgh.com

Company type

Public

Founded year

1878

Operating status

Operating

Headcount range

11–50 employees

Short description

Scripps Media operates Denver7 (KMGH-TV), an ABC-affiliated local broadcast television station in Denver, Colorado, delivering local news, weather, sports, and investigative content to Colorado viewers and audiences across over-the-air, cable, streaming, and mobile platforms via advertising revenue.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

Distribution Feeds & Syndication (Partner Delivery, APIs, Feeds) (MPAHALAJ)

Keywords

• Local television broadcasting
• Broadcast news services
• Digital news streaming
• Television advertising sales
• Local weather forecasting

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Local broadcast television advertising including commercials, sponsored segments, and advertising on denver7.com digital properties

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Scripps Media operates Denver7 (KMGH-TV), an ABC-affiliated local television station serving the Denver, Colorado metropolitan area, providing local news, weather, sports, and investigative journalism content. Distribution occurs via over-the-air broadcast, cable/satellite partners, the Denver7+ streaming app, the denver7.com website, and mobile applications for iOS and Android. Revenue is generated primarily through local television and digital advertising sold to Colorado-area businesses and organizations.

Product overview

Denver7 (KMGH-TV) operates as Scripps Media's ABC-affiliated television station in Denver, Colorado. The product portfolio centers on the Denver7 broadcast brand delivering local news, weather, sports, and investigative content, supplemented by the Denver7+ streaming application for over-the-top (OTT) delivery. Additional offerings include mobile applications, RSS feeds, and digital content verticals such as Denver7 Investigates. The station's content spans local, state, national, and world news categories, with dedicated sections for weather, traffic, sports (including Denver Nuggets, Colorado Avalanche, Denver Broncos, and Denver Summit FC), community affairs, and lifestyle programming. Scripps News extends coverage to national and international stories.

Differentiator

Problem solved

Functional benefit

Brands

• Denver7+: Free streaming app for Denver7 live content and on-demand video
• Denver7 Investigates
• Denver7 Gives

Products and services

• Denver7 (KMGH-TV) Broadcast Station
• Denver7+ Streaming App
• Denver7 Mobile Applications
• Denver7.com Website

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Scripps News GroupcoreStrategic or Co-development PartnerDenver7 operates as part of the Scripps News Group network, sharing national news content and political coverage while maintaining local editorial control. The partnership provides access to national news stories and political coverage while contributing local Colorado content to the broader network.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hearst Television: Privately held operator of local TV stations owned by Hearst Corporation. Similar mix of major-network affiliates, local news investment, and digital streaming strategy, making it a structurally comparable broadcast peer.
• Tegna Inc. Major US local TV station group that owns KUSA/9NEWS in Denver. Operates a portfolio of network affiliates nationwide with the same broadcast-plus-digital model, making it a natural portfolio comp for Scripps Media.
• Sinclair Broadcast Group: Large publicly traded local TV station operator with hundreds of affiliates. Comparable in scale, business model, and exposure to linear TV ad trends, and a relevant benchmark for Scripps's cost structure and digital strategy.
• Gray Television: Publicly traded owner of a large portfolio of local TV stations across mid- and top-tier US markets. Comparable business model and audience, and a relevant comp for Scripps's station-level economics and digital monetization efforts.
• Nexstar Media Group: Largest US owner of local TV stations, including KDVR in Denver. Operates dozens of network affiliates with comparable ad sales, news, and streaming economics; a direct portfolio-level peer to E.W. Scripps.
• Allen Media Group: Owner of a large station group including major-market affiliates and The Weather Channel. Comparable in local TV broadcast model, and adjacent through its weather content vertical that overlaps with Denver7's weather specialization.

Emerging players

• Axios Denver: Digital-native local news outlet covering Denver politics, business, and policy. Competes for the same local news audience and digital ad dollars with a younger-skewing subscriber model, representing the emerging competitive threat to legacy affiliates.

Direct peers

• 9NEWS (KUSA): Tegna-owned NBC affiliate and the legacy #1 local news brand in the Denver DMA. Directly comparable as a major-network affiliate serving the same advertisers, viewers, and sports franchises with the same broadcast + digital streaming model.
• CBS Colorado (KCNC-TV): Paramount-owned CBS affiliate serving the Denver market. Competes head-to-head with Denver7 for the same local news audience, political coverage, and primetime lead-in, and offers a comparable digital streaming product.
• FOX31 / Channel 2 (KDVR / KWGN): Nexstar-owned Fox affiliate in Denver with a paired CW sub-channel. Same DMA, same business model (local news + ad sales + streaming), and same advertiser overlap, making it one of Denver7's closest day-to-day competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DenverChannel
• Facebookfacebook.com/Denver7News
• LinkedInlinkedin.com/company/scripps-media
• Instagraminstagram.com/thedenverchannel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCRIPPS MEDIA