Cervino
Cervino S.p.A. operates Cervino Ski Paradise, an Italian alpine resort managing 27 lifts across five interconnected areas including a cross-border cable car to Zermatt, serving skiers, mountain bikers, and tourists with year-round mountain recreation.
- Company typePrivate
- Founded-
- HeadquartersBreuil-cervinia, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cervino does
Cervino S.p.A. operates Cervino Ski Paradise, an integrated alpine mountain recreation destination in Italy's Aosta Valley. The company manages 27 ski lifts across five interconnected resort areas — Breuil-Cervinia (Italy), Valtournenche, Chamois (car-free), Torgnon, and Zermatt (Switzerland) — the latter connected via the Matterhorn Alpine Crossing, a cross-border cable car system that opened in 2023 following a CHF 45 million joint investment with Zermatt Bergbahnen AG. Core infrastructure includes LEITNER DirectDrive cable cars and Pininfarina-designed Crystal Ride cabins on the Matterhorn Glacier Ride II, enabling 1,300 persons/hour throughput between Plateau Rosà (3,458 m) and Piccolo Cervino (3,821 m) — among the highest ski areas in Europe. The resort operates nearly 11 months per year, with winter skiing from late October through early May and summer activities (mountain biking on 100+ km of trails, trekking, summer parks, summer skiing on the Plateau Rosà glacier) from May through early September.
The company sells ski passes, multi-day lift tickets, summer activity tickets, the Bike Park ascent tickets, and the cross-border Matterhorn Alpine Crossing experience primarily through a direct-to-consumer model: its own e-commerce shop (shop.cervinoskiparadise.it), a dedicated iOS/Android mobile app, and staffed and automatic ticket offices at resort locations. Pricing is unit-based and seasonally tiered (ski passes from €30.50, Freedom Pass from €76, mandatory insurance from €3.50/day, parking €1.50/hour, EV charging). Revenue is supplemented by retail merchandise, premium brand sponsorships (DENZA/BYD, Lexus, HEAD, THOK E-Bikes), event hosting (FIS Snowboard Cross World Cup, Trofeo Mezzalama, Radio Deejay broadcasts, Settimana del Cervino), and the Ikon Pass global network affiliation that provides distribution to over 60 international ski destinations. The company is privately held (registered share capital €54,600,546), ISO 9001 certified, headquartered in Breuil Cervinia (Valtournenche), led by President and CEO Federico Maquignaz, and employs 11–50 people.
Cervino firmographics
Firmographics- Name
- Cervino
- Legal name
- Cervino S.p.A.
- Website
- https://cervinia.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cervino S.p.A. operates Cervino Ski Paradise, an Italian alpine resort managing 27 lifts across five interconnected areas including a cross-border cable car to Zermatt, serving skiers, mountain bikers, and tourists with year-round mountain recreation.
- Ownership category
- akta.pro rank
Cervino industry classification
Industry- Product category
- Ski Resort Services
- NAICS
- Skiing Facilities (71392)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)
- akta.pro secondary industry
- Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)
Keywords
Where Cervino is headquartered
LocationHeadquarters
- HQ city
- Breuil-cervinia
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Cervino business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Ski Pass and Lift Ticket Sales: Core revenue from sale of daily and multi-day ski passes, single-ride lift tickets, season passes, and summer activity tickets (mountain bike park, Matterhorn Alpine Crossing, Summer Parks). Tickets sold online, via the app, and at physical ticket offices. Revenue varies seasonally with peak winter (October–May) and summer (May–September) seasons.
- Bike Park and Mountain Bike Access: Sale of mountain bike park ascent tickets and multi-day passes for the over-100 km of dedicated downhill MTB trails. Bike park operates summer season (late June–early September). Additional revenue from affiliated bike rental shops.
- Parking Services: On-site parking near ski lift departure points at Breuil-Cervinia. Paid parking: €1.50/hour, €20/day, with first 30 minutes free. EV charging stations available. Revenue from contactless QR code payments, Telepass/Unipol Move, and automatic cashless payment systems.
- Ski Pass Insurance: Mandatory insurance (Snowcare for skiing, Multisport for MTB) sold bundled with ski/MTB passes. Summer 2026: €3.50/day for adults born before Nov 2018, €1.50/day for younger; winter 25/26: €3.50/day and €1.50/day respectively; season pass insurance €49. Rescue costs (€200) covered.
- Retail and Merchandise: Sale of branded merchandise including Cervino Ski Paradise soft toys (Cervino Plush by Trudi) and other branded goods via the resort shop (shop.cervinoskiparadise.it).
- Sponsorships and Media Partnerships: Revenue from brand sponsorships including DENZA (BYD premium brand), Lexus, HEAD (ski equipment), and THOK E-Bikes, as well as media event partnerships such as Radio Deejay broadcasts and the MTV Snowball festival.
- Event and Hospitality Partnerships: Co-marketing arrangements with hospitality partners including hotel chains and tourism associations; hosting of international competitions (Snowboard Cross World Cup, Trofeo Mezzalama, Cervino Speed Opening) that drive visitor demand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bike Park Ascent — single, day and multi-day lift tickets for mountain biking |
| Unit Pricing | Pay-as-you-go | Explore Pass — single ticket for resort-wide adventure without ski equipment |
| Unit Pricing | Pay-as-you-go | Summer Park Valtournenche and Torgnon — family activity park entry |
| Unit Pricing | Pay-as-you-go | Ski pass — daily and multi-day winter skiing access |
| Unit Pricing | Pay-as-you-go | Freedom Pass — 8, 10, or 12 rides on ski lifts for Breuil-Cervinia and Valtournenche |
| Subscription | Annual | Ski pass insurance — Snowcare (mandatory accident and liability coverage) |
| Subscription | Pay-as-you-go | MTB insurance — Multisport (accident coverage for mountain biking) |
| Unit Pricing | Pay-as-you-go | On-site parking at Breuil-Cervinia |
| Subscription | Annual | IKON Pass — global ski resort network access |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels13 records
Cervino product offering
Product offeringCore offering
Cervino S.p.A. operates the Cervino Ski Paradise resort in Breuil-Cervinia, Aosta Valley, Italy, selling lift tickets/season passes, ski and snowboard mountain access, summer mountain biking, and a cross-border cable car linking the Italian resort to Zermatt, Switzerland. Revenue is generated primarily from access-based services to the ski domain, with complementary on-mountain food, retail, and rental activity.
Product overview
Cervino Ski Paradise operates as a ski resort and outdoor recreation destination management platform managing ski lifts and recreational facilities across five resort areas (Breuil-Cervinia, Valtournenche, Chamois, Torgnon, and Zermatt). The core offering consists of ski passes and lift tickets covering 27 lifts and multiple interconnected ski areas, supplemented by the Matterhorn Alpine Crossing cross-border cable car system to Switzerland. Summer operations include the Bike Park with over 100 km of mountain bike trails, high-altitude trekking routes, summer recreational parks, and event programming. The resort is part of the Ikon Pass network and offers ancillary services including parking with EV charging and optional ski pass insurance.
Differentiator
Problem solved
Functional benefit
Brands
- Matterhorn Alpine Crossing: Cross-border cable car connection between Breuil-Cervinia (Italy) and Zermatt (Switzerland), including Matterhorn Glacier Ride II
- Bike Park Breuil-Cervinia
- Matterhorn Glacier Paradise
Products and services
- Lift tickets and ski passes (Cervino Ski Paradise) Daily, multi-day, and seasonal passes granting access to ski lifts and slopes within the Cervino Ski Paradise domain in Breuil-Cervinia, Aosta Valley, Italy. Targeted at individual skiers, snowboarders, families, and alpine tourists.
- Mountain biking and summer mountain activities Summer-season use of lift infrastructure for mountain biking, hiking, and outdoor recreation in the Cervino domain. Targeted at summer tourists and active outdoor visitors.
- Cross-border cable car to Zermatt (Switzerland) Cross-border cable car service connecting Breuil-Cervinia (Italy) and Zermatt (Switzerland), enabling skiers to access the international Matterhorn ski area. Targeted at international tourists and inter-resort ski travelers.
Quantifiable outcome
- Up to 11 months/year operational season including summer skiing on Plateau Rosà glacier
- +3 more outcomes
Companies that use Cervino
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles1 record
Cervino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Cervino partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Radio DeejaycoreRadio Deejay (Italian national radio station) conducts live summer broadcasts from Breuil-Cervinia for two consecutive weeks each July (6–17 July 2026), with Vic and Marisa broadcasting from Parco Mike Bongiorno. The 2026 edition promotes the 90th anniversary of the Breuil-Cervinia cable car and the The One new infrastructure project. Estimated national reach of millions of listeners.
- DENZA (BYD Group)minorDENZA, a premium brand of the Chinese automotive group BYD, announced sponsorship of Cervino Ski Paradise. The partnership features the DENZA Z9 GT vehicle at the resort and aligns the premium electric vehicle brand with one of Italy's most prestigious mountain destinations. Positioning target: luxury lifestyle audience.
- THOK E-BikescoreTHOK E-Bikes signed a partnership agreement with Cervino Ski Paradise (November 2025) to develop and promote year-round outdoor mountain biking activities at the Bike Park in Breuil-Cervinia. THOK organizes its Riding Club Days events at the Bike Park and has announced its 2026 summer event calendar at the resort. The partnership aims to grow the mountain biking segment and leverage the resort's over-100 km of dedicated MTB trails.
- The Place AostaminorA new partnership was announced between Cervino S.p.A. and The Place Aosta, a hospitality/restaurant group in the Aosta Valley region. The partnership likely involves food & beverage services at resort locations, enhancing the hospitality offering.
- HEADcoreHEAD, a leading ski equipment manufacturer, has a collaboration agreement with Cervino S.p.A. through 2026. The partnership includes ski testing opportunities at the resort, athlete support, and joint visibility initiatives. Cervino's season-long operations provide a testbed for HEAD's latest equipment across both winter and summer skiing.
- LexusminorLexus, the premium automotive brand, is a sponsor of Cervino Ski Paradise. The partnership positions Lexus in one of Italy's most exclusive mountain settings, targeting affluent lifestyle consumers who frequent the resort during winter and summer seasons.
- Zermatt Bergbahnen AGcoreZermatt Bergbahnen AG is the Swiss partner for the cross-border Matterhorn Alpine Crossing project. The Matterhorn Glacier Ride I (opened autumn 2018) connects Trockener Steg to Klein Matterhorn/Piccolo Cervino. The Matterhorn Glacier Ride II (opened July 2023, CHF 45 million investment) extends from Plateau Rosà/Testa Grigia to Klein Matterhorn/Piccolo Cervino, completing the Italy-Switzerland link. Together they enable year-round non-ski travel between Breuil-Cervinia and Zermatt.
- Ikon PasscoreThe Valle d'Aosta region and Cervino Ski Paradise joined the Ikon Pass global network (US-based), which includes over 60 of the world's most prestigious ski resorts. Ikon Pass holders have access to Cervino as part of their multi-resort pass, providing a significant distribution channel for international skiers.
- Consorzio Cervino TurismocoreConsorzio Cervino Turismo manages a network of over 159 affiliated accommodation providers (hotels, resorts, B&Bs, aparthotels) in Breuil-Cervinia and Valtournenche. Member establishments sell the Cervino Discount Card to guests, providing preferential rates on lift tickets and resort services. This channel drives significant pre-booked visitor volume.
- LEITNERcoreLEITNER is the manufacturer of the cable car systems at the heart of the Cervino resort, including the Matterhorn Glacier Ride II (inaugurated 2023) featuring the LEITNER DirectDrive propulsion system. LEITNER's technology enables high-capacity, high-altitude lift transport at 3,458–3,821 m altitude.
- PininfarinacorePininfarina designed the Crystal Ride cabin interiors for the Matterhorn Glacier Ride II cable car, combining aesthetic design with functional passenger comfort at 3,821 m altitude. The cabin design is a key differentiator for the premium Matterhorn Alpine Crossing experience.
- Arriva ItaliaminorArriva operates regional bus services connecting Châtillon/Saint-Vincent train station and direct routes from Milan, Turin, and Malpensa Airport to Breuil-Cervinia and Valtournenche. This sustainable transport link enables access without private vehicles, supporting the resort's environmental positioning.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Cervino competitors and assessment
Company assessmentDirect peers
- St. Moritz / Engadin St. Moritz Mountains AG: Premium Swiss Alpine ski and mountain operations company running the Corviglia, Corvatsch, and Diavolezza areas. Directly comparable as a luxury Alpine destination with international clientele, iconic mountain brand (St. Moritz), and high-altitude glacier skiing similar to Cervino's Plateau Rosà offering.
- Alpe d'Huez / SATA Group (Société d'Aménagement Touristique de l'Alpe d'Huez): French Alpine ski resort operator managing Alpe d'Huez and Les Deux Alpes. Comparable as a major interconnected ski area with summer MTB operations (Les 2 Alpes bike park), high-altitude skiing, and event hosting (Tour de France stages), targeting similar international premium and family ski segments.
- Cortina d'Ampezzo / Dolomiti Superski: Major interconnected Italian Alpine ski resort network in the Dolomites. Comparable as a premium Italian ski destination with multi-resort interconnected lift systems, event hosting (World Cup ski races), and luxury hospitality partnerships targeting affluent European skiers.
- Courchevel / Compagnie des Alpes: Operator of Courchevel and other premium French Alpine resorts through Société d'Exploitation de Courchevel. Direct comparable in ultra-premium European ski resort operations, luxury hospitality, and high-end guest mix overlapping with Cervino's affluent international clientele.
- Verbier / Téléverbier SA: Swiss premium ski resort operator in the Val de Bagnes region. Comparable as a high-altitude Alpine resort with strong international (predominantly British) clientele, premium ticket pricing, and membership in global pass networks competing for the same European luxury ski traveler.
- Cervinia Zermatt Tourism / Consorzio Cervino Turismo: Local tourism consortium managing accommodation and marketing for the Cervinia area. While closely affiliated with Cervino S.p.A. (Manages the over-159 affiliated accommodation network and Discount Card), it serves as the destination marketing counterpart and shares the same resort footprint and customer base.
- Chamonix Mont-Blanc (Compagnie du Mont-Blanc): French Alpine ski and cable car operator across Chamonix valley including Aiguille du Midi. Comparable in operating cable cars at very high altitude, cross-border tourism appeal, and summer activity operations beyond traditional skiing, targeting similar affluent international visitors.
- Zermatt Bergbahnen AG: Operator of the Swiss side of the Matterhorn Alpine Crossing (Matterhorn Glacier Ride I and connected lifts) and Zermatt ski area. Zermatt Bergbahnen is Cervino's bilateral infrastructure partner for the cross-border cable car and directly comparable in premium Alpine ski operations, high-altitude infrastructure, and international tourism.
Broad incumbents
- Aspen Skiing Company: US-based operator of four Aspen-area resorts with luxury positioning, premium clientele, and IKON Pass participation. Comparable as a premium-tier global ski resort with luxury hospitality partnerships, event hosting (X Games, World Cup finals), and high-altitude operations overlapping Cervino's premium market positioning.
- Vail Resorts: World's largest ski resort operator running Vail, Whistler Blackcomb, Park City, and others through the Epic Pass global network. Comparable in multi-resort operations, pass-network distribution (competing head-to-head with IKON), and premium mountain destination positioning, though operating at much larger scale and primarily in North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cervino social profiles
Digital presenceCervino compliance and trust
Trust signalCompliance1 record
Cervino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cervino leadership team
Management profileNumber of profiles
Profiles1 record
Cervino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cervino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cervino
What does Cervino do?
Cervino S.p.A. operates the Cervino Ski Paradise resort in Breuil-Cervinia, Aosta Valley, Italy, selling lift tickets/season passes, ski and snowboard mountain access, summer mountain biking, and a cross-border cable car linking the Italian resort to Zermatt, Switzerland. Revenue is generated primarily from access-based services to the ski domain, with complementary on-mountain food, retail, and rental activity.
Is Cervino a public or private company?
Cervino is a private company. It is classified as unknown and is currently operating.
When was Cervino founded?
Cervino was founded in -1. It employs 11 to 50 people.
Where is Cervino based?
Cervino is headquartered in Breuil-cervinia, Italy, in the Europe region.
How does Cervino make money?
Seven revenue lines are on record. Ski Pass and Lift Ticket Sales are the primary driver. The others are bike Park and Mountain Bike Access, parking Services, ski Pass Insurance, retail and Merchandise, sponsorships and Media Partnerships and event and Hospitality Partnerships.
Who are Cervino's main competitors?
Direct peers on record are St. Moritz / Engadin St. Moritz Mountains AG, Alpe d'Huez / SATA Group (Société d'Aménagement Touristique de l'Alpe d'Huez), Cortina d'Ampezzo / Dolomiti Superski, Courchevel / Compagnie des Alpes, Verbier / Téléverbier SA, Cervinia Zermatt Tourism / Consorzio Cervino Turismo, Chamonix Mont-Blanc (Compagnie du Mont-Blanc) and Zermatt Bergbahnen AG. Broad incumbents are Aspen Skiing Company and Vail Resorts.
Does Cervino have an API?
No public API is recorded for Cervino.
What industry is Cervino in?
Cervino's product category is Ski Resort Services. Its primary akta.pro industry code is THAAAJAA, Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding), with a secondary code of THAAAAAK, Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities). Its NAICS code is 71392 and its SIC code is 7900.