Roberts Dental Ranch

What Roberts Dental Ranch does

Roberts Dental Ranch is a private, dual-specialty dental practice co-founded in March 2009 in Prosper, Texas by husband-and-wife team Dr. John Roberts (board-certified pediatric dentist) and Dr. Raenie Roberts (orthodontist), both graduates of Baylor College of Dentistry. The practice delivers pediatric dental care — routine checkups, cleanings, sealants, X-rays, and cavity treatment for children from infancy through adolescence — alongside comprehensive orthodontic treatment for patients of all ages, including adults. Its orthodontic armamentarium spans traditional metal braces, ceramic/clear braces, self-ligating systems (notably the In-Ovation line in R, C, and MTM No-Trace variants), lingual braces, Invisalign clear aligners, and a wide range of functional appliances (elastics, Forsus, headgear, Herbst, palatal expanders, positioners, retainers, separators, Twin Block, and MARA). The practice operates from a single 2440 East Prosper Trail location serving Prosper, Celina, Aubrey, Frisco, McKinney, and surrounding Collin County communities in North Texas.

The business model is direct-to-consumer professional services revenue: fee-for-service pediatric dental visits, multi-month orthodontic treatment plans (typically 6-30 months, averaging ~22 months), and reimbursement from all major dental insurance carriers, with the practice filing claims on behalf of patients. A freemium lead-generation tactic — complimentary orthodontic new patient exams — is used to convert consultations into multi-year treatment plans, and a Patient Rewards Program hub supports retention across the pediatric-to-orthodontic patient lifecycle. Marketing relies on the practice website (powered by Sesame 24-7), professional association credentials displayed onsite (American Association of Orthodontists, American Board of Pediatric Dentistry, American Dental Association, American Academy of Pediatric Dentistry), and community reputation in a high-growth North Texas suburb. Office hours run Monday-Thursday 8:30am-5:00pm with the practice closed on Fridays.

The practice is privately held by its founding doctors with no institutional investors, parent company, funding rounds, or M&A activity on record. No patents, trademarks, API platforms, or technology integrations are disclosed. Revenue is not publicly reported. Headcount is reported at 11-50 employees, consistent with a two-doctor clinical practice plus hygienists, dental assistants, and front-office staff.

Name

Roberts Dental Ranch

Legal name

Roberts Dental Ranch

Website

https://robertsdentalranch.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Roberts Dental Ranch is a privately held, single-location dual-specialty dental practice in Prosper, Texas, founded in 2009 by Drs. John and Raenie Roberts. It provides pediatric dentistry and orthodontics (braces, clear aligners, appliances) for children, teens, and adults across the North Texas Collin County region.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)

Keywords

• Pediatric dentistry
• Orthodontic treatment
• Dental braces
• Clear aligners
• Family dental care

Headquarters

HQ city

Prosper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Pediatric Dental Services: General pediatric dental care including routine checkups, cleanings, sealants, X-rays, cavity treatment, and preventive care for children from infancy through teenage years.
2. Orthodontic Treatment: Comprehensive orthodontic services including braces (traditional metal, ceramic, self-ligating, lingual), clear aligners, and various orthodontic appliances. Revenue generated through treatment plans that typically span 18 months to 3 years.
3. Insurance Reimbursement: Practice accepts all major dental insurance plans and files claims on behalf of patients. Patient responsibility is communicated prior to appointments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Roberts Dental Ranch is a dual-specialty dental practice that provides pediatric dentistry for children from infancy through adolescence (routine checkups, cleanings, sealants, X-rays, cavity treatment, preventive care) and orthodontic treatment for patients of all ages. Orthodontic offerings include traditional metal braces, ceramic braces, self-ligating braces (In-Ovation system), lingual braces, Invisalign clear aligners, and a broad set of functional appliances, delivered from a single office in Prosper, Texas.

Product overview

Roberts Dental Ranch is a dual-specialty dental practice offering pediatric dentistry and orthodontics services from a single location in Prosper, Texas. The practice provides comprehensive dental care for children from age one through adolescence, while simultaneously offering orthodontic treatment for patients of all ages. The orthodontic offerings include multiple types of braces systems (Traditional Metal, Self-Ligating, Ceramic, Lingual, and Clear Aligners) as well as specialized appliances (Elastics, Forsus, Headgear, Herbst, Palatal Expander, Positioners, Retainers, Separators, Twin Block, and MARA). The practice features the In-Ovation self-ligating braces system and operates a Patient Rewards Program. All new orthodontic patients receive complimentary consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry Services Comprehensive dental health care for children from their first tooth (recommended by 6–12 months) through teenage years, including routine checkups, cleanings, X-rays, sealants, cavity treatment, and preventive care; delivered by a board-certified pediatric dentist in a welcoming, child-friendly environment.
• Orthodontics Services Orthodontic treatment for patients of all ages (children, teens, and adults), with treatment plans typically ranging 6 to 30 months (most standard cases ~22 months). Includes multiple braces options and appliances; complimentary new patient consultation.
• Traditional Metal Braces High-grade stainless steel braces using metal brackets and archwires with optional colored elastics; the most common type of braces offered by the practice.
• Self-Ligating Braces Braces that use a specialized clip in place of elastics to guide teeth into place, reducing friction and requiring fewer adjustments and appointments than traditional braces.
• Clear (Ceramic) Braces Braces made of clear materials that are less visible than metal braces; primarily used on older teenagers and adult patients with cosmetic concerns.
• Clear Aligners (Invisalign) Series of invisible, removable acrylic trays that straighten teeth like braces, allowing patients to eat and drink what they want during treatment.
• Lingual Braces Customized braces placed behind the teeth and invisible when smiling; marketed to athletes, models, actors, musicians, and adult professionals.
• In-Ovation System Braces Advanced self-ligating braces system offered in three variants—In-Ovation R (smaller, lower-profile metal brackets), In-Ovation C (translucent ceramic brackets), and MTM No-Trace (for minor movement under 6mm). Uses light, gentle forces without elastic or metal ties, eliminating tightening appointments.

Quantifiable outcome

• Treatment typically ranges from 6 to 30 months, with most standard treatments taking about 22 months
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Smile Doctors: Largest orthodontic-focused DSO in the U.S. Directly comparable to Roberts Dental Ranch on the orthodontic side; both deliver comprehensive orthodontic care (braces, clear aligners, appliances) to families. Smile Doctors represents the scaled, multi-location version of the practice's orthodontic offering.
• Jefferson Dental & Orthodontics: Texas-headquartered DSO offering general dentistry plus orthodontics in suburban locations across DFW and other Texas metros. Overlaps directly with Roberts Dental Ranch's pediatric/orthodontic dual-specialty mix in the same North Texas geography.
• Children's Dental Ranch: Independent pediatric and orthodontic specialty practice in suburban Texas with the same "Ranch" branding positioning and dual-specialty model. Closest concept-level comparable to Roberts Dental Ranch in patient mix and atmosphere.

Broad incumbents

• Pacific Dental Services (PDS): Large national DSO supporting general and specialty dental practices. Broader portfolio includes many orthodontic and pediatric offerings; competes for the same suburban family patient base through affiliated offices in Texas.
• Heartland Dental: Largest U.S. DSO, supporting predominantly general dentistry offices but with growing orthodontic and pediatric-adjacent service lines. Represents the scaled incumbent model against which an independent suburban specialty practice competes.
• Great Expressions Dental Centers: Multi-specialty dental group practice offering general, specialty, and orthodontic services in suburban U.S. markets. Comparable as a scaled multi-specialty operator versus Roberts Dental Ranch's independent dual-specialty model.
• Aspen Dental: National DSO brand focused on accessible general dentistry, increasingly adding orthodontic offerings. Comparable as a broad incumbent competing for suburban family patients in Texas.

Others

• MB2 Dental Solutions: Texas-based DSO/dental practice management company that partners with independent dentists, including orthodontists and pediatric dentists. Relevant as a potential roll-up partner or acquirer of an independent practice like Roberts Dental Ranch.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roberts-dental-ranch-of-texas-p.a

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberts Dental Ranch