Action for Market Transformation

What Action for Market Transformation does

Action for Market Transformation (A4MT) is a Paris-headquartered B2B consultancy founded in 2020 by Cédric Borel and Laurent Morel (both CentraleSupélec engineers) that designs and operates collective engagement and behavior-change programs to accelerate the low-carbon transition in real estate, energy and mobility. Its core methodology structures 'test and learn' market-transformation programs—most prominently the CUBE family of energy-savings competitions (CUBE Tertiaire, CUBE État, CUBE Flex, CUBE Data Center, ACTEE leagues for cities, schools and collèges/lycées), the C-CUBE fleet emissions challenge, the ByCycle initiative (1,000 projects by 2030), Booster du Réemploi (material reuse), Booster des ENR&R (renewable and recovered energy), Lab Utilitaires, Nos Villes à 50°C (heat adaptation), and Soli logis (housing adaptation). The portfolio expanded materially in June 2025 when Sparknews merged in, adding cultural transformation, leadership narrative and acculturation programs plus media distribution through 53 regional press titles.

A4MT does not develop a software platform per se; its proprietary asset is the structured transformation methodology plus aggregated empirical outcome data from deployed programs (13–14.7% average energy savings in year one with top performers reaching 40–50%; 23.7% average cooling reduction; €4M of energy cost savings generated for the French State's building portfolio in 2024; 5 GW of mobilizable electrical flexibility). Distribution is direct, consultative and event-driven: a 57-person team closes multi-year program contracts through reference relationships with the Direction Immobilière de l'État, EDF, RTE, ENEDIS, Icade, BNP Paribas Real Estate, Klépierre, Schneider Electric, Bouygues, Crédit Agricole, Landsec and over 100 territorial clients (cities, metropolises, departments, regions). Revenue derives from professional services fees—advisory, program design and execution, and training delivery (Académie de la Transformation operated by partner PROPLINK)—under bespoke, quote-based pricing with no publicly disclosed rates. The company is privately held (SAS with €10,069,020 capital, RCS Paris B 881 717 318) with no identified external institutional investors; its international expansion relies on partnerships with multinational clients and international organizations including the World Bank.

Name

Action for Market Transformation

Legal name

A4MT – Action For Market Transformation

Website

https://a4mt.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

A4MT is a Paris-based B2B consultancy that designs and operates collective engagement programs—most notably the CUBE energy-savings competitions and the C-CUBE fleet challenge—to accelerate low-carbon transition in real estate, energy and mobility for enterprises, public institutions and territorial clients.

Ownership category

akta.pro rank

Product category

Sustainability and Energy Transition Consulting

NAICS

Scientific Research and Development Services (5417)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Offsets & Carbon Removal Procurement Strategy (portfolio design, quality screening) (EUABAKAL)

akta.pro secondary industries

Renewable Energy & Energy Efficiency Offset Projects (Grid/Off-grid, Cookstoves, Buildings/Industry) (EUABABAN), Carbon Policy Interface for Renewables (ETS/Offsets/Carbon Taxes) (EUAMANAI)

Keywords

• Energy savings programs
• Sustainability consulting
• Market transformation services
• Decarbonization advisory
• Building energy efficiency

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services & Consulting: A4MT provides advisory and program design/execution services to enterprises, public institutions, and parapublic organizations seeking to transform market practices in energy efficiency, decarbonization, circular economy, and mobility. Revenue derives from consulting engagements, program design and management fees, and training delivery.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Action for Market Transformation (A4MT) designs and implements market engagement and behavior-change programs that drive adoption of low-carbon best practices across real estate, energy, and mobility sectors. Its offering centers on flagship gamified competitions (CUBE, C-CUBE, ByCycle), collective action programs for materials reuse, renewable energy, and climate adaptation, plus bespoke consulting and the Académie de la Transformation training program. Revenue derives from consulting engagements, program design and management fees, and training delivery to enterprises, public institutions, and parapublic organizations.

Product overview

A4MT (Action for Market Transformation) is a market transformation consultancy offering a portfolio of engagement and transformation programs primarily focused on environmental sustainability in real estate, buildings, and mobility sectors. The core offerings include the CUBE family of energy savings competitions (CUBE, CUBE Flex, CUBE État, CUBE Data Center, CUBE Paris La Défense, CUBE Infrastructure Sportive, and ACTEE leagues for schools, cities, and S), the C-CUBE fleet emissions challenge, Booster du Réemploi for material reuse, Booster des ENR&R for renewable energy, mobility programs (Lab Utilitaires, By Cycle), climate adaptation (Nos Villes à 50°C), cultural transformation programs from Sparknews (Leadership, Acculturation, Experiences), housing (Soli logis, 1'Pacte), and the Académie de la Transformation for training. The portfolio operates as a platform of specialized programs addressing different sustainability challenges rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• CUBE (Championship of France for Energy Savings): Competition program for tertiary buildings to reduce energy consumption through behavioral change and building reprogramming
• C-CUBE
• Booster du Réemploi
• Booster des ENR&R
• ByCycle
• Lab Utilitaires
• Académie de la Transformation
• UNISSON(S)
• Soli logis
• 1'Pacte
• Nos Villes à 50°C
• Sparknews

Products and services

• CUBE (Championnat de France des Économies d'Énergie) Gamified one-year energy savings competition for tertiary buildings where owners, operators, and users collaborate to reduce energy consumption through optimized usage and operation. Participants achieve an average of 13% energy savings, with champions reaching over 40%.
• C-CUBE Six-month inter-company competition for reducing CO2 emissions in professional automobile fleets, challenging driver teams to achieve eco-driving practices and low-carbon vehicle selection.
• Booster du Réemploi Collective action program accompanying project owners in prescribing and implementing reclaimed materials in real estate operations, highlighting needs through a web platform to stimulate supply and calculating associated carbon and environmental benefits.
• Booster des ENR&R du bâtiment Program bringing together major real estate players to collectively accelerate the deployment of local renewable and recovered energies (solar, geothermal, greywater heat recovery, waste heat recovery, microgrids) for more resilient real estate.
• Académie de la Transformation Interactive training program delivered via partner PROPLINK (Qualiopi-certified) in Paris and Toulouse, disseminating lessons from A4MT's transformation programs across five topics: path to carbon neutrality, low-carbon materials, circular economy and reuse, energy consumption, and change management.
• UNISSON(S) Collective movement promoting low-carbon and living architecture that brings together construction, development, and landscape actors to collectively emerge architecture respectful of environment and user well-being.
• CUBE Flex Competition dedicated to electrical energy flexibility, open to all buildings, challenging participants to reduce their electrical power demand by working on power control, electricity contract optimization, and behavioral changes; with RTE support demonstrating up to 5 GW of flexible capacity in French tertiary stock.
• CUBE État League of the French Energy Savings Championship dedicated to the French State's real estate portfolio, helping meet sobriety and energy efficiency objectives in line with regulatory commitments; achieved over 4 million euros in energy savings in 2024 for State buildings.
• ACTEE CUBE.Écoles League of the French Energy Savings Championship in partnership with ACTEE for local authorities and educational establishments, providing measurement tools, training, and awareness actions around energy savings.
• ACTEE CUBE Ville League of the French Energy Savings Championship in partnership with ACTEE for public tertiary buildings, mobilizing elected officials and technical agents to reduce building energy consumption through usage and operation.
• CUBE DATA CENTER League of the French Energy Savings Championship revealing exemplary sobriety approaches, sharing best practices, and mobilizing the entire data center and server room value chain.
• Lab Utilitaires 100% dedicated transformation program for companies using utility vehicles (3.2 million vehicles in circulation in France), combining a reflection pole and operational club for fleet managers to exchange, innovate, and share low-carbon transition best practices.
• By Cycle Initiative federating, training, and mobilizing real estate actors to promote cycling in cities, with the goal of engaging 1,000 projects by 2030 by redefining bicycle storage use and access.
• Nos Villes à 50°C Collective action co-founded by CDC Habitat and Seqens, bringing together project owners to accelerate the prescription, design, and implementation of heat wave adaptation solutions at building and neighborhood scales.
• Soli logis Program gathering actors to adapt real estate to new life paths, designing and experimenting new housing solutions for single-parent families and isolated individuals, targeting 25 construction/rehabilitation project adaptations and one managed residence opening.
• 1'Pacte Innovation in real estate relations revealing value levers through three pillars: increasing usage intensity, collaborating on energy and carbon objectives, and collaborating on circular economy to save materials between tenants.
• Leadership & récit de transformation Programs including SparkGeneration (intergenerational leadership approach) and narrative transformation methodology developed by Sparknews to align company strategy with sustainable development.
• Acculturation & engagement Programs including SparkClub (cooperation space between committed leaders) and tailor-made acculturation programs for shareholders, executives, and emerging talents to bridge ecological and social issues with operational practices.
• Expériences & mise en action Immersive collective experiences combining collective, emotional, and rational intelligence including custom Climate Fresques and Atelier des sols vivants (Living Soils Workshop) to connect companies with agricultural upstream of their value chain.
• Enquête de Demain Unprecedented mobilization program federating 52 regional daily press media outlets around ecological and social transition issues in territories, highlighting both challenges and concrete initiatives.
• CUBE Competition UK United Kingdom edition of the CUBE energy savings competition for commercial real estate, initially covering 9 leading industry names including Landsec, Stanhope, Savills, TOG, Howard de Walden Estate, RO, XLB Property, Workspace, and Dorrington across their building portfolios.

Quantifiable outcome

• 13–14.7% average energy savings in first year of competition participation; top performers achieve 40–50% savings
• +6 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and supporting.

• SparknewscoreStrategic or Co-development Partner · 19 June 2025Sparknews, a pioneer in cultural transformation for social and environmental transition, integrated its teams and programs into A4MT in June 2025. Sparknews brings expertise in leadership development, transformation narrative, stakeholder engagement, and media partnerships (53 regional press titles). The combined entity has 57 collaborators. Sparknews maintains its brand and constitutes A4MT's 'Transformations culturelles, engagement et sciences sociales' pole under Christian de Boisredon's direction.
• IcadecoreStrategic or Co-development Partner · 9 December 2021Icade co-developed the ByCycle reference framework with A4MT and Onepoint over two years. The framework, tested on almost 20 buildings in France (new and renovated), is shared open-source with the profession and forms the basis of the ByCycle Initiative targeting 1,000 cycling projects by 2030.
• OnepointcoreStrategic or Co-development Partner · 9 December 2021Onepoint co-developed the ByCycle reference framework with A4MT and Icade. Together they launched the ByCycle Initiative and a knowledge-sharing program including technical training, project manager training, and user experience feedback.
• Actua FormationsupportingStrategic or Co-development PartnerActua Formation developed E-learning modules for the C-CUBE Challenge, including an eco-driving module titled 'Introducing Eco-driving' provided to drivers during the 6-month competition.
• SOLUCARsupportingStrategic or Co-development PartnerSOLUCAR is a specialist of the automotive sector involved in the LAB UTILITAIRES program alongside A4MT, providing expertise on electric utility vehicle transition for fleet operators.
• PROPLINKsupportingImplementation/ SI/ Consulting PartnerPROPLINK operates the Académie de la Transformation as a Qualiopi-certified training organization, delivering A4MT's methodology and curriculum on low-carbon transition, circular economy, and behavioral change to professionals in Paris and Toulouse.
• CDC HabitatcoreStrategic or Co-development PartnerCDC Habitat co-founded the 'Nos Villes à 50°C' climate adaptation program alongside Seqens, mobilized by A4MT. The program brings together building owners, local authorities, and design professionals to accelerate solutions for extreme heat waves in buildings and neighborhoods.
• SeqenscoreStrategic or Co-development PartnerSeqens co-founded 'Nos Villes à 50°C' with CDC Habitat, coordinated by A4MT, to create an action collective for rapid adaptation of building production and urban activities to climate warming.
• ACTEE (Action des Collectivités Territoriales pour l'Efficacité Énergétique)coreStrategic or Co-development PartnerACTEE partners with A4MT to operate several CUBE competition leagues targeting public tertiary buildings: ACTEE CUBE.S (colleges and high schools), ACTEE CUBE.Écoles (collectivities and schools), and ACTEE CUBE Ville (municipal buildings). ACTEE mobilizes public building operators across France.
• RTE (Réseau de Transport d'Électricité)coreStrategic or Co-development PartnerRTE supports the CUBE Flex competition focused on electrical flexibility, providing technical expertise on grid demand-response and peak power management. The partnership enables buildings to reduce their electrical peak demand, with results demonstrating up to 5 GW of flexible capacity in French tertiary stock.
• Direction Immobilière de l'État (DIE)coreStrategic or Co-development PartnerThe French State's real estate division (DIE) participates in the 1'PACTE green leasing initiative alongside BNP Paribas Real Estate, COVEA Immobilier, EDF, Groupama Immobilier, Groupe BPCE, Icade, La Poste Immobilier, and others, coordinated by A4MT. DIE manages 19,000 State buildings.
• BNP Paribas Real EstatecoreStrategic or Co-development PartnerBNP Paribas Real Estate is part of the 1'PACTE initiative led by A4MT, contributing to the development of green leasing principles that set mutual obligations and economic counterparty terms between landlords and tenants for low-carbon building use.
• ADEME (Agence de la Transition Écologique)supportingStrategic or Co-development PartnerADEME participates in the Booster des ENR&R initiative alongside A4MT, providing institutional expertise on renewable energy deployment and supporting studies on energy savings such as the PERF3E study on behavioral energy efficiency.
• CeremasupportingStrategic or Co-development PartnerCerema (public establishment under the French Ministry of Transport) is part of the Booster des ENR&R community alongside A4MT and other institutional actors, contributing expertise on territorial development and building energy policy.
• Global Alliance for Buildings and Construction (Global ABC)supportingStrategic or Co-development PartnerA4MT participates in the Global ABC at COP30, contributing to the International Council on Buildings and Climate (ICBC) and endorsing initiatives such as the Belém Call for Action for Sustainable and Affordable Housing and Principles for Responsible Timber Construction.
• Carbone 4supportingStrategic or Co-development PartnerCarbone 4, a leading sustainability consultancy, shares premises with A4MT at 54 rue de Clichy, Paris, facilitating ongoing collaboration on climate and energy efficiency consulting.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EcoAct: Paris-based carbon and climate consultancy (now part of Schneider Electric) offering carbon accounting, SBTi-aligned target setting, and net-zero strategy. Directly comparable to A4MT's advisory offerings for corporate and institutional clients on climate strategy.
• Carbone 4: French climate strategy and carbon consultancy that shares premises with A4MT at 54 rue de Clichy, Paris. Carbone 4 advises corporates and institutions on decarbonization roadmaps, target setting, and transition plans — directly comparable to A4MT's corporate net-zero and climate strategy work.
• I Care & Consult: French sustainability and climate consultancy advising private and public organizations on carbon strategy, energy efficiency, and sustainable development. Comparable to A4MT in target customer profile, service scope, and program-design orientation.
• South Pole: Global carbon consultancy and project developer supporting corporate climate strategies, carbon offsetting, and net-zero target-setting. Comparable to A4MT in advising large enterprises and public institutions on decarbonization pathways and program design.
• GreenFlex: French energy and environmental consultancy helping enterprises and public bodies design and deploy energy efficiency and decarbonization programs. Closely comparable to A4MT's market-engagement, energy savings, and territorial sustainability services.

Broad incumbents

• ENGIE: Global energy and energy services company with significant sustainability advisory and energy efficiency offerings for buildings, territories, and mobility. Comparable to A4MT as a broad incumbent, with potential to partner or compete on territorial and building decarbonization programs.
• Bureau Veritas: Global testing, inspection, and certification group with a growing sustainability and ESG assurance portfolio. Comparable as a broader incumbent that A4MT may compete against or partner with in regulated sustainability services for real estate and industry.
• Schneider Electric: Global energy management and automation major with Sustainability Business consulting practice (and EcoAct). Comparable as a broader incumbent offering energy efficiency, decarbonization consulting, and software at much greater scale than A4MT.

Emerging players

• BPIE (Buildings Performance Institute Europe): European think tank and consultancy focused on building energy performance policy and practice. Comparable to A4MT on the buildings-energy-modulation side of the portfolio (CUBE Tertiaire, CUBE Flex) and on influencing EU/French regulatory frameworks.
• Climate Seed: Carbon strategy and project platform helping companies design decarbonization roadmaps and source carbon credits. Overlaps with A4MT's corporate net-zero advisory work but with a more software-led delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/a4mt_9
• LinkedInlinkedin.com/company/action-for-market-transformation-a4mt

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action for Market Transformation