What Winning Media does

Winning Media is a strategy-led brand design studio headquartered in Ashgrove, Brisbane, Queensland, Australia, serving Australian founders, growth-stage businesses, and established operators across sectors including healthcare, professional services, aged care, real estate, manufacturing, technology, agriculture, tourism, retail, and nonprofit. The studio was founded by Phil Winning, who reports more than 30 years of brand strategy experience, and operates today with a small core team (Founder & Brand Strategist, Marketing & Digital Strategist, and Account Manager) plus a network of creative partners. Its offering centers on brand strategy, visual identity, messaging frameworks, and website design grounded in two registered proprietary methodologies: Infinite Framework™ and the five-stage Think.Create.Brand™ process covering Brand Clarity, Brand Strategy, Brand Expression, Brand Experience, and Brand Authority.

The firm's technology layer is intentionally lightweight and WordPress-centric for website delivery, supplemented by standard martech integrations (Google Analytics, Google AdSense, Sucuri for website security, and 1Password). It also operates a self-developed free diagnostic, the 5-Minute Brand Authority Assessment, a 100-point questionnaire that benchmarks prospects and feeds the top of the sales funnel. There is no proprietary AI model, software-as-a-service platform, or app; differentiation rests on codified methodology and creative execution rather than technology products, with both Infinite Framework™ and Think.Create.Brand™ registered as Australian trademarks.

Winning Media runs a sales-led, consultative go-to-market model with three priced engagement tiers: Brand Foundation (one-time, from AU$3,500 ex GST) for strategic clarity and a roadmap; Brand Growth (one-time, from AU$25k ex GST) for full identity, messaging, and website development; and Brand Momentum (subscription retainer, from AU$2,250 ex GST per month) for ongoing strategic advisory, campaign input, and AI-visibility guidance. Revenue is therefore a mix of project-based professional services and recurring monthly retainers, distributed directly through the firm's own website, blog, organic social channels, and a free assessment funnel — without intermediaries, and concentrated in the Australian market.

Name

Winning Media

Legal name

Winning Media

Website

https://winningmedia.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Winning Media is a Brisbane-based strategy-led brand design studio serving Australian founders and growth-stage businesses. It delivers brand strategy, identity, and website design across healthcare, professional services, aged care, and nonprofit sectors via its proprietary Infinite Framework™ and Think.Create.Brand™ methodologies.

Ownership category

akta.pro rank

Product category

Brand Strategy & Design Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Brand strategy services
• Brand identity design
• Website design services
• Brand consulting
• Strategic branding

Headquarters

HQ city

Spring Hill

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Strategy and Design Services: One-time brand strategy and design engagements including brand clarity workshops, visual identity development, messaging frameworks, and website design. Revenue is project-based with defined milestones.
2. Ongoing Strategic Partnership: Monthly retainer model providing ongoing strategic guidance, brand refinement, marketing collateral development, and advisory services. Provides predictable recurring revenue with direct access to strategic advice.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Winning Media is a Brisbane-based, strategy-led brand design studio that helps Australian small and mid-sized businesses build and refine their brands. The firm delivers brand strategy, brand identity design, and website design through three engagement tiers — Brand Foundation (AU$3,500), Brand Growth (AU$25,000), and Brand Momentum (AU$2,250/month retainer) — and applies its proprietary Infinite Framework™ and Think.Create.Brand.™ methodologies to each engagement.

Product overview

Winning Media is a Brisbane-based, strategy-led brand design studio that operates as a service-based consultancy, not a software product company. Their offering is built around the Think.Create.Brand™ proprietary methodology and Infinite Framework™, delivered through three engagement tiers: Brand Foundation (starting AU$3,500) for strategic clarity and roadmap; Brand Growth (starting AU$25k) for full identity and website development; and Brand Momentum (starting AU$2,250/month) for ongoing strategic partnership. These services encompass five core phases—Brand Clarity, Brand Strategy, Brand Expression, Brand Experience, and Brand Authority—that clients progress through sequentially. The company also offers a free 5-Minute Brand Authority Assessment tool and Discovery Calls as entry points.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Foundation Fixed-price entry-level brand engagement at AU$3,500 providing foundational brand clarity work for Australian small businesses that need to establish or re-establish their brand basics before larger investments.
• Brand Growth Premium fixed-price brand engagement at AU$25,000 delivering the full Infinite Framework™ and Think.Create.Brand.™ process — brand strategy, identity, and website design — for established Australian small and mid-sized businesses ready for a comprehensive brand rebuild.
• Brand Momentum Recurring monthly retainer engagement at AU$2,250/month providing ongoing brand guardianship, iteration, and support after the initial brand build, designed for organisations that need continuous brand stewardship.

Quantifiable outcome

• 4,500+ projects completed across various industries
• +3 more outcomes

Named customers24 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• WordPresscoreTechnology or IntegrationPrimary website development platform. Winning Media designs and develops custom WordPress themes, writes strategic copy, and builds websites that are easy to navigate and connect deeply with customers.
• Various Illustration PartnerssupportingStrategic or Co-development PartnerMaintains a diverse network of talented partners and creative collaborators including illustration partners like Twist Illustration for bringing bold ideas to life on client projects.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Landor: Global brand design and strategy firm operating across brand identity, architecture, and experience. Comparable on the brand expression and brand strategy components of Winning Media's Think.Create.Brand. process.
• FutureBrand: Global brand consultancy with strategy, naming, and identity capabilities. Comparable to Winning Media in offering end-to-end brand strategy-to-expression engagements for growth-stage and enterprise clients.
• Superunion: Global brand agency combining brand strategy, design, and experience. Comparable on the full-service brand strategy-to-execution offering and serves similarly diversified client portfolios.
• Interbrand: Global brand consultancy offering brand strategy, naming, and identity design to enterprise clients. Comparable to Winning Media's full-service brand strategy and visual identity work, but at significantly larger scale and geographic reach.
• Wolff Olins: Global brand consultancy focused on brand strategy, identity, and experience design. Comparable in delivering the strategy-first, brand-building engagements that Winning Media's Infinite Framework is built around.
• R/GA: Global digital and brand experience agency combining brand strategy, design, and digital product. Comparable in offering integrated strategy-plus-execution engagements, particularly relevant to Winning Media's digital marketing and AI-visibility positioning.
• Carter Murray: Global creative and brand agency with APAC presence, offering brand strategy and creative campaigns. Comparable as a regional/global competitor for brand strategy engagements in the Australian mid-market.

Direct peers

• Houston Group: Australian independent brand strategy and design agency. Comparable as an Australian-owned full-service agency offering strategy-led brand building and visual identity work to growth-stage and enterprise clients.
• Siegel+Gale: Global strategic branding firm known for 'simplicity' philosophy and methodology-led brand strategy. Closely comparable in positioning as a strategy-first, framework-driven brand consultancy serving mid-market and enterprise clients.
• Hulsbosch: Australian independent brand design and strategy agency based in Sydney. Closely comparable as an Australian-headquartered, full-service brand identity and strategy firm competing in the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/winning-media
• Instagraminstagram.com/winningmedia
• Xx.com/winningmedia
• Facebookfacebook.com/winningmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winning Media