What Alphalive does

Alphalive (operating brand 99OK) is a private online gambling and betting platform serving consumers in Asian markets, with stated operations centered on Vietnam and the Philippines. The company runs a unified web and mobile application (iOS/Android) that aggregates multiple gambling verticals: live dealer casino, sports betting across 30+ disciplines, over 100 slot titles, lottery (including Vietlot and regional variants), fish shooting games, and cockfighting. Game content is sourced through integrations with seven third-party studios — Jili, Top Gaming (TP), Pragmatic Play (PP), CQ9, JDB, Microgaming (MG), and KA Gaming — rather than developed in-house.

The business operates as a direct-to-consumer platform. Distribution is driven by an extensive affiliate/referral network, evidenced by dozens of tracked affiliate links routing through the platform's registration flow. Revenue is generated through house edge on gaming transactions and betting margins; the company explicitly does not charge deposit/withdrawal transaction fees to end users, instead monetizing via promotional acquisition economics and gaming hold. The company holds two notable gaming licenses: PAGCOR (Philippine Amusement and Gaming Corporation, license 4135-PAGCOR, issued 12/03/2015) and Isle of Man Gaming Supervision Commission (license 6742-IOMGSC, issued 25/07/2016). Headquarters is in Manila, Philippines, with a contact address in Ho Chi Minh City, Vietnam.

The firm claims top-3 reputable betting brand status in Asia as of 2023 and self-describes as "#1 in Asia." The company is private, has not disclosed revenue, funding, or ownership, and has no publicly named management team. The platform's official website domain (breipott.cc) differs from the Alphalive corporate domain (alphalive.io), and the two entities appear to be related commercial brands rather than independently verifiable separate companies within the provided data.

Name

Alphalive

Legal name

99OK

Website

https://alphalive.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Alphalive (99OK) is a private online gambling platform serving Asian consumers with casino games, sports betting, slots, lottery, and cockfighting. Licensed by PAGCOR and Isle of Man, it distributes via web and mobile app using an affiliate-driven acquisition model.

Ownership category

akta.pro rank

Product category

Online Gambling & Betting

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Online gambling platform
• Sports betting services
• Live casino gaming
• Slot game aggregation
• Lottery and betting

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Online Gambling/Casino Services: Platform generates revenue through casino games, sports betting, slot games, lottery, fishing games, and cockfighting betting. Revenue comes from house edge on games and betting margins.
2. Gaming Services: Slot games, casino games, sports betting, lottery, and other gambling entertainment services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Alphalive operates the 99OK online betting platform, a B2C gambling service offering live casino games, sports betting across 30+ disciplines, slot games from multiple publishers (Jili, TP, PP, CQ9, JDB, MG, KA), lottery, fish shooting, and cockfighting. The platform is accessible via website and dedicated iOS/Android applications, with multi-method payments including bank transfer, e-wallet, phone card, and USDT, and is licensed by PAGCOR and the Isle of Man Gaming Supervision Commission.

Product overview

99OK is a single unified online betting platform offering diverse gambling entertainment including casino games, sports betting, slot games, lottery, fish shooting games, and cockfighting. The platform operates as a web-based service with mobile app support, featuring live dealer casino games, over 100 slot titles from providers like Jili, TP, PP, CQ9, JDB, MG, and KA, sports betting across 30+ disciplines, and lottery services including Vietlot and regional lottery options.

Differentiator

Problem solved

Functional benefit

Products and services

• 99OK Online Betting Platform Unified online betting and gambling platform offering casino games, sports betting (30+ disciplines), slot machines (100+ titles from publishers including Jili, TP, PP, CQ9, JDB, MG, KA), lottery, fish shooting, and cockfighting. Available via web and mobile apps (iOS/Android) with secure multi-method payments (bank transfer, e-wallet, phone card, USDT). Targets adult online bettors in Asian markets.

Quantifiable outcome

• 80-90% daily jackpot winning rate

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• JilicoreTechnology or IntegrationSlot game publisher providing slot game content to 99OK platform. Jili is one of the major gaming software providers in Asia.
• TP (Top Gaming)coreTechnology or IntegrationGaming software provider supplying slot game content to the platform.
• PP (Pragmatic Play)coreTechnology or IntegrationInternational gaming software provider known for slot games and live casino offerings.
• CQ9 GamingcoreTechnology or IntegrationAsian gaming provider supplying slot games and entertainment content.
• JDB (JDB)coreTechnology or IntegrationGaming software developer providing slot game content to the platform.
• MG (Microgaming)coreTechnology or IntegrationMajor international gaming software provider supplying casino and slot games.
• KA GamingcoreTechnology or IntegrationAsian gaming provider delivering slot game content to the platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• M88 (Mansion88): Mansion88 / M88 operates an Asia-facing sportsbook and casino platform with comparable verticals (sports betting, live casino, slots) and a similar target demographic of Asian bettors.
• W88: W88 is an established Asian online betting and casino brand offering sportsbook, casino, slots, and lottery — overlapping almost one-for-one with 99OK's product mix and target geographies.
• Dafabet: Dafabet is a long-standing Asian online gambling operator licensed in multiple jurisdictions, offering sports betting, casino, slots, and lottery — a like-for-like competitor in product and geography.
• Fun88: Fun88 is an Asian-targeted online betting and casino brand covering sportsbook, live casino, slots, and lottery, with a comparable affiliate-led acquisition model and similar regulatory footprint.
• BK8: BK8 is a Southeast Asia–focused online gambling operator offering sports betting, live casino, slots, and lottery under a similar affiliate-driven model, directly competing with 99OK for the same Asian bettor base.

Broad incumbents

• 1xBet: 1xBet is a large global gambling operator with significant Asian presence, offering sports betting, casino, slots, and a very wide product set — overlapping with 99OK but at considerably larger scale.
• Bet365: Bet365 is a globally dominant sportsbook and iGaming operator with growing Asian reach; relevant as a benchmark incumbent that 99OK competes with for premium customer cohorts and content supply.
• Evolution Gaming: Evolution is the dominant live-dealer casino content provider to operators globally; it supplies live casino streaming that 99OK's 'Live Casino' product relies on, making it a key infrastructure peer rather than direct competitor.

Others

• Pragmatic Play: Pragmatic Play is a major B2B slot and live casino content provider and a named integration partner of 99OK; it is a supplier rather than competitor but is highly relevant for the content economics of the platform.

Emerging players

• Stake.com: Stake.com is a crypto-native global casino/sportsbook with growing Asian exposure; relevant as a peer given 99OK's USDT support and the convergence of crypto and Asian iGaming.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alphalive