HEWO Internet Marketing
HEWO Internet Marketing is a Berlin-based, founder-led digital marketing and automation consultancy offering SEO, content marketing, Instagram strategy, usability optimization, and cross-functional business automation services to SMB, mid-market, and enterprise clients across the DACH region.
- Company typePrivate
- Founded2012
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What HEWO Internet Marketing does
HEWO Internet Marketing is a Berlin-based, founder-led digital marketing and automation consultancy operating since 2012 under Hendrik Henze. The company offers professional services spanning SEO strategy (keyword research, on-site and on-page optimization, link building, mobile SEO), content marketing, Instagram marketing strategy, usability optimization, and cross-functional business automation consulting covering administration, accounting, IT, marketing, HR, sales, and support functions. Its technology stack is built on applied AI leveraging the OpenAI ecosystem (Prompt Engineering, API, LangChain, Llama Index) along with Azure, Google Search, and Embeddings, and surfaces in four publicly available free tools (YouTube Video Summarizer, Content Idea Generator, Google Parameter Generator, Texter Briefing Generator) that function as top-of-funnel lead generation for the consultancy.
The business model is a hybrid professional services plus self-service tooling model. Revenue is generated through custom, quote-based consulting engagements acquired primarily via the company's website and a consultation booking calendar, with no publicly disclosed pricing tiers. Distribution relies on organic channels: a German-language blog on hendrikhenze.de, SEO-driven inbound traffic, a personal LinkedIn presence, and Instagram strategy content. The customer base spans enterprise, mid-market, and SMB clients across the DACH region (Marketing-Freund GmbH, Fino AG, Netigate AG, Sattler SCM GmbH, Lykon GmbH, Spiele-Palast GmbH, Aristander UG, Teilehaber GmbH, ORG Media Group), with reported outcomes including a 5x shop revenue increase over 1.5 years via organic search positioning.
HEWO is privately held, bootstrapped, and founder-owned, with 1-10 employees, no external institutional funding, no parent company or subsidiaries, and no disclosed M&A or partnership activity. Operating scope is concentrated in Germany, with a copyright notice spanning 2012-2026 indicating more than a decade of continuous operation.
HEWO Internet Marketing firmographics
Firmographics- Name
- HEWO Internet Marketing
- Legal name
- HEWO Internetmarketing
- Website
- https://hewo-internetmarketing.de
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HEWO Internet Marketing is a Berlin-based, founder-led digital marketing and automation consultancy offering SEO, content marketing, Instagram strategy, usability optimization, and cross-functional business automation services to SMB, mid-market, and enterprise clients across the DACH region.
- Ownership category
- akta.pro rank
HEWO Internet Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where HEWO Internet Marketing is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
HEWO Internet Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Automation Consulting: Professional consulting services for businesses looking to automate their operations including administration, accounting, IT, marketing, HR, sales, and support
- SEO Services: Search engine optimization services including keyword research, onsite/onpage optimization, link building, mobile SEO, and Google ranking improvement
- Content Marketing: Content marketing strategy and execution including content types and content seeding
- Instagram Strategy: Social media marketing services focused on Instagram strategies
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
HEWO Internet Marketing product offering
Product offeringCore offering
HEWO Internet Marketing is a Berlin-based digital marketing and automation consultancy founded in 2012 by Hendrik Henze. The firm provides professional consulting services in SEO strategy, content marketing, Instagram strategy, usability optimization, and end-to-end business automation across administration, accounting, IT, marketing, HR, sales, and support functions. It complements these services with a set of free AI-powered online tools (YouTube Video Summarizer, Content Idea Generator, Google Parameter Generator, Texter Briefing Generator) that demonstrate technical capabilities and drive inbound interest from German-speaking business clients.
Product overview
HEWO Internet Marketing is a digital marketing and automation consulting firm operated by serial entrepreneur Hendrik Henze. The company offers a suite of free online marketing tools (YouTube Video Summarizer, Content Idea Generator, Google Parameter Generator, and Texter Briefing Generator) alongside professional services in SEO strategy, content marketing, automation consulting, Instagram marketing, and usability optimization. The offering represents a hybrid model combining self-service tools with consultancy services.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Automation Consulting (Automatisierung)
- SEO Strategy (SEO Strategie)
- Content Marketing Content marketing strategy and execution including content types strategy and content seeding.
- Instagram Strategy (Instagram-Strategien) Social media marketing services focused on Instagram strategies for businesses seeking to strengthen their social presence.
- Usability Optimization (Usability-Optimierung) Website usability optimization services aimed at improving user experience and conversion performance.
- YouTube Video Summarizer Free online tool that summarizes YouTube video content for quick consumption.
- Content Idea Generator Free tool that generates content ideas for marketing purposes.
- Google Parameter Generator Free tool for generating Google search parameters to support SEO and marketing research.
- Texter Briefing Generator Free tool that generates briefing documents for copywriters and content creators.
Quantifiable outcome
- Shop revenue increased 5x within 1.5 years through organic search positioning
- +1 more outcomes
Companies that use HEWO Internet Marketing
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
HEWO Internet Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HEWO Internet Marketing partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
HEWO Internet Marketing competitors and assessment
Company assessmentOthers
- Ryte GmbH: Munich-based SaaS platform for website quality management and SEO. Not a direct competitor, but operates in the same SEO ecosystem in DACH and represents a tool-based alternative to agency-led SEO services.
- Searchmetrics GmbH: German SaaS provider of enterprise SEO and content marketing software. Adjacent to HEWO's services rather than directly competing, but competes for the same enterprise SEO budgets in DACH.
- OMR (Online Marketing Rockstars): Hamburg-based digital marketing media and events company. Not a direct competitor but operates in the same DACH digital marketing ecosystem and competes for thought leadership attention from the same audience HEWO targets.
Direct peers
- explido GmbH: German digital marketing agency offering SEO, SEA, and content marketing services. Comparable service portfolio to HEWO with similar DACH mid-market positioning.
- Projecter GmbH: German digital agency offering SEO, content marketing, and online marketing strategy services. Directly comparable to HEWO in consulting-led delivery model and SMB/mid-market focus.
- Peak Ace: Berlin-based performance marketing and SEO agency serving mid-market and enterprise clients in DACH. Closely comparable to HEWO in SEO-led service offering and target customer segment.
- Kolibri Online Marketing: German boutique digital marketing agency specializing in SEO and content marketing for SMBs. Comparable to HEWO in service mix, boutique scale, and customer profile.
- Claneo: Berlin-based digital marketing agency focused on SEO, content marketing, and performance marketing for European clients. Comparable to HEWO in service mix (SEO + content) and DACH market focus, though larger in headcount.
Broad incumbents
- diva-e Digitalwert Enterprise GmbH: Large German full-service digital agency spanning strategy, technology, and marketing. Overlaps with HEWO on SEO and content services but serves much larger enterprise clients with broader offerings.
- GroupM Germany: Global media investment group operating major agencies (Mindshare, Wavemaker) in Germany. Overlaps with HEWO on digital marketing and SEO services but serves large enterprise clients at significantly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
HEWO Internet Marketing social profiles
Digital presenceHEWO Internet Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
HEWO Internet Marketing leadership team
Management profileNumber of profiles
Profiles1 record
HEWO Internet Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HEWO Internet Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HEWO Internet Marketing
What does HEWO Internet Marketing do?
HEWO Internet Marketing is a Berlin-based digital marketing and automation consultancy founded in 2012 by Hendrik Henze. The firm provides professional consulting services in SEO strategy, content marketing, Instagram strategy, usability optimization, and end-to-end business automation across administration, accounting, IT, marketing, HR, sales, and support functions. It complements these services with a set of free AI-powered online tools (YouTube Video Summarizer, Content Idea Generator, Google Parameter Generator, Texter Briefing Generator) that demonstrate technical capabilities and drive inbound interest from German-speaking business clients.
Is HEWO Internet Marketing a public or private company?
HEWO Internet Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HEWO Internet Marketing founded?
HEWO Internet Marketing was founded in 2012. It employs 1 to 10 people.
Where is HEWO Internet Marketing based?
HEWO Internet Marketing is headquartered in Berlin, Germany, in the Europe region.
How does HEWO Internet Marketing make money?
Four revenue lines are on record. Automation Consulting is the primary driver. The others are SEO Services, content Marketing and instagram Strategy.
Who are HEWO Internet Marketing's main competitors?
Others on record are Ryte GmbH, Searchmetrics GmbH and OMR (Online Marketing Rockstars). Direct peers are explido GmbH, Projecter GmbH, Peak Ace, Kolibri Online Marketing and Claneo. Broad incumbents are diva-e Digitalwert Enterprise GmbH and GroupM Germany.
Does HEWO Internet Marketing have an API?
No public API is recorded for HEWO Internet Marketing.
What industry is HEWO Internet Marketing in?
HEWO Internet Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 541810 and its SIC code is 7311.